碩士 / 樹德科技大學 / 應用設計研究所 / 97 / The times progresses quickly. E-science especially develops rapidly and melts into human lives. It also changes human’s living rhythm. Although it makes human living function more convenient, it brings some negative stresses, such as tension, anxiety and discontent. Accordingly, there come out many ways for relaxing. Consumers prefer the products which are more natural and concern about human health. Aromatherapy is a modern hot way of relaxing and regimen. It is popular in many foreign countries and has been in Taiwan about ten years. Since officials haven’t legislated to control the market, we don’t actually know consumers’ cognition and their need about aromatherapy. The purpose of this study is looking for consumers’ need and setting it up as guidance for related industries, officials and academic circles to develop this therapy correctly in the future. In this study, I have collected some domestic and foreign reports related to this therapy and use their current developing situation as documents to survey. I have made one thousand copies of this questionnaire for people who are or will be aromatherapy consumers all over the island and remote islands. The rate of effective responses will be over 90%. Doing with responded copies of questionnaire, I use independent samples t examination, one way ANOVA analysis, Pearson analysis, descriptive statistics analysis, and chi square test. Study results： 1. The cognition of aromatherapy among consumers with different background I very different: the females know better than the males while young people know better than the middle aged or seniors. And the high educated know better than the low ones while the people with high income also know better than those with low income. The people in the southern parts of Taiwan know better than those in the northern parts or eastern parts, remote islands included. 2. The needs about aromatherapy among consumers with different background are very different: the high educated need more than the low ones; the single parent need more than the married; the people in the southern and middle parts need more than those in the north or east, including remote islands. 3. Between consumers’ cognition and their needs of aromatherapy, there is relevance in the gender group, but somewhat difference. The average of their needs is over 3.5 and is near “agreement”. In the group of marriage status, there is also relevance but somewhat difference: the single parent need more than the married. And in many other questions, there is positive relevance. Key Words： aromatherapy, consumers, cognition, demand