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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
221

Essays on strategic behavior in supermodular settings : lobbying, advertising and price /

Kudo, Yasushi. January 1900 (has links)
Thesis (Ph. D.)--Oregon State University, 2008. / Printout. Includes bibliographical references (leaves 95-101). Also available on the World Wide Web.
222

Marketing American identity : the role of American classical music in television advertising /

Love-Tulloch, Joanna K. January 2006 (has links)
Thesis (M.A.)--University of Nevada, Reno, 2006. / "December, 2006." Includes bibliographical references (leaves [92]-[94]). Online version available on the World Wide Web. Library also has microfilm. Ann Arbor, Mich. : ProQuest Information and Learning Company, [2006]. 1 microfilm reel ; 35 mm.
223

Geschlechterrollen in der Werbung Rollenverteilung, Klischees, Vorurteile

Niemann, Christoph January 2006 (has links)
Zugl.: Magisterarbeit
224

The effects of progressive levels of telepresence in on-line advertising : interactivity, vividness, and attitude-behavior consistency /

Coyle, James R. January 1997 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 166-175). Also available on the Internet.
225

The effects of progressive levels of telepresence in on-line advertising interactivity, vividness, and attitude-behavior consistency /

Coyle, James R. January 1997 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 166-175). Also available on the Internet.
226

Exploring the impact of advertising on brand equity and shareholder value

Jeong, Jaeseok. Drumwright, Minette E., January 2004 (has links) (PDF)
Thesis (Ph. D.)--University of Texas at Austin, 2004. / Supervisor: Minette E. Drumwright. Vita. Includes bibliographical references. Also available from UMI.
227

Impact of risk disclosures through direct-to-consumer advertising on elderly consumers' behavioral intent

Nikam, Prashant Tukaram, January 2003 (has links)
Thesis (Ph. D.)--Ohio State University, 2003. / Title from first page of PDF file. Document formatted into pages; contains xv, 159 p.; also includes graphics (some col.) Includes bibliographical references (p. 152-159). Available online via OhioLINK's ETD Center
228

Internet advertising /

Ma, Hon-bo, Tony. January 1998 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1998. / Includes bibliographical references (leaf 62-63).
229

Textual, discursive, and visual construction of identities of children in Chinese advertisements in Hong Kong /

Tang, Yin-loong, Raymond. January 1998 (has links)
Thesis (Ph. D.)--University of Hong Kong, 1998. / Includes bibliographical references (leaf 236-246).
230

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors /

Ti, Chihmin. January 1900 (has links)
Thesis (M.S.)--Oregon State University, 2010. / Printout. Includes bibliographical references (leaves 88-96). Also available on the World Wide Web.

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