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Essays on strategic behavior in supermodular settings : lobbying, advertising and price /Kudo, Yasushi. January 1900 (has links)
Thesis (Ph. D.)--Oregon State University, 2008. / Printout. Includes bibliographical references (leaves 95-101). Also available on the World Wide Web.
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Marketing American identity : the role of American classical music in television advertising /Love-Tulloch, Joanna K. January 2006 (has links)
Thesis (M.A.)--University of Nevada, Reno, 2006. / "December, 2006." Includes bibliographical references (leaves [92]-[94]). Online version available on the World Wide Web. Library also has microfilm. Ann Arbor, Mich. : ProQuest Information and Learning Company, [2006]. 1 microfilm reel ; 35 mm.
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Geschlechterrollen in der Werbung Rollenverteilung, Klischees, VorurteileNiemann, Christoph January 2006 (has links)
Zugl.: Magisterarbeit
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The effects of progressive levels of telepresence in on-line advertising : interactivity, vividness, and attitude-behavior consistency /Coyle, James R. January 1997 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 166-175). Also available on the Internet.
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The effects of progressive levels of telepresence in on-line advertising interactivity, vividness, and attitude-behavior consistency /Coyle, James R. January 1997 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 166-175). Also available on the Internet.
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Exploring the impact of advertising on brand equity and shareholder valueJeong, Jaeseok. Drumwright, Minette E., January 2004 (has links) (PDF)
Thesis (Ph. D.)--University of Texas at Austin, 2004. / Supervisor: Minette E. Drumwright. Vita. Includes bibliographical references. Also available from UMI.
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Impact of risk disclosures through direct-to-consumer advertising on elderly consumers' behavioral intentNikam, Prashant Tukaram, January 2003 (has links)
Thesis (Ph. D.)--Ohio State University, 2003. / Title from first page of PDF file. Document formatted into pages; contains xv, 159 p.; also includes graphics (some col.) Includes bibliographical references (p. 152-159). Available online via OhioLINK's ETD Center
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Internet advertising /Ma, Hon-bo, Tony. January 1998 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1998. / Includes bibliographical references (leaf 62-63).
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Textual, discursive, and visual construction of identities of children in Chinese advertisements in Hong Kong /Tang, Yin-loong, Raymond. January 1998 (has links)
Thesis (Ph. D.)--University of Hong Kong, 1998. / Includes bibliographical references (leaf 236-246).
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The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors /Ti, Chihmin. January 1900 (has links)
Thesis (M.S.)--Oregon State University, 2010. / Printout. Includes bibliographical references (leaves 88-96). Also available on the World Wide Web.
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