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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
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Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 121 to 127 of 127 (0.031 seconds)Spelling suggestions: "subject:"[een] ICON"" "subject:"[enn] ICON""
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Corporate communications : a critical comparative study of the language of communication in the Zimbabwean banking sectorMushore, Washington 04 1900 (has links)
The aim of this study was to critically analyse the visual and verbal language used on printed adverts by some selected banks in Zimbabwe. A semiotic theory was used to analyse the printed adverts. The study revealed that all the banks use stereotyped language in communicating their messages to potential customers. Some audiences identified with this stereotyped languages, though others were also critical of stereotyped adverts. This paradox is dependent on the uneven levels of social consciousness of the audiences. The study argues that communication between banks and the potential customers is a product of negotiation of meaning at the point of reception of the printed adverts. The study then recommended the use of gender, race and class neutral language in order to enhance the effectiveness of advertisements. Future research into the study of the language of advertisement should focus on the problem of copyright infringement in advertising. / African Languages / M.A. (African languages)
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Hudba jako znak / Music As A SignJAROLÍMOVÁ, Jana January 2013 (has links)
The thesis is interested in the problem of musical sign. In which ways can we speak about musical sign and which elements of musical material can become signs? These are the basic questions which we are interested in. This thesis is divided into three parts. The first part attends to the common theory of sign. The historical survey with the main ideas of philosophers and thinkers will be helpful to find out basic terms and problems of semiotics. In the second part of thesis we look at the historical reflection of musical sign in order to find out in which way it was treated with music and musical sign in each historical period of European music. In the third part we focus on musical semiotics, but we will consider some problems of musical aesthetics and musical psychology, too. In the end we make recapitulation of answers to the aforesaid questions.
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Musik som polariserar : En retorisk studie av musikens semiotiska inslag i dokumentärfilmTuhkunen, Simon January 2017 (has links)
När vi tänker oss retorik som studieområde tänker vi oftast retorik som ett verktyg för att övertyga, men även som ett verktyg för tolkning. De områden som brukar komma på tal är främst tal, skrift eller bild. Frågan som jag ställde mig var: Finns det fler områden som retoriken är närvarande? Retoriken som brukar ses som ett brett ämne som överskrider gränserna till andra studieområden borde ju då appliceras på fler format än skrift, bild och tal? Därför kommer denna studie inkludera ett annat format, som jag sällan har sett undersökas eller problematiseras i skrift och litteratur: Instrumentell musik som ett retorisk format. Uppsatsen undersöker hur instrumentell musik fungerar som ett retoriskt i argumentationen i film. Musiken som retoriskt verktyg går många gånger obemärkt förbi och dess inflytande på argumentationen blir därför ignorerad och bortglömd. Musikens instrumentala funktion kommer analyseras genom dess intertextuella funktioner till narrativet i dokumentärfilmen Vice Special Report: A House Divided (2016). Dokumentären påvisar en förutsatt objektiv bild av 2016 års presidentval i USA och hur Donald Trump kom till makten. Studiens syfte är att bevisa den instrumentella musikens retoriska roll i dokumentären och fokus kommer ligga på musikens skildring av berättandet och det visuella i filmen. För att nå detta syfte kommer jag att påvisa att det existerar en intertextualitet mellan musik och narrativ, men också musikens symboliska värden med hjälp av Raymond Monelle och Kofi Agawus semiotiska teckenteorier. Med hjälp av musikanalysen visas en ny sida av argumentationen i dokumentären och den förutsatta neutrala hållningen som narrativet visar blir problematiserad.
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Les Avatars et les métaphores de la figure humaine dans les spectacles contemporains de la marionnette / Avatars and metaphors of the form in contemporary works of puppetryBonnetier, Stanka 10 December 2011 (has links)
Cette thèse, relevant de la problématique des avatars et des métaphores de la figure humaine et deses multiples représentations scéniques, interroge les créations contemporaines de la marionnette. Elle a pourpoint de départ la pratique de la marionnette et la place conférée à la figure dans les dispositifs scéniques.Fondés sur des confluences des figures animées et des images de synthèse, les dispositifs contemporains issusdes nouvelles techniques de l’image et du son ont permis de dépasser la structure traditionnelle de lamarionnette. A mi-chemin entre poupée et forme raffinée, la marionnette dépasse ses contours et ouvre vers denouvelles représentations scéniques : des ombres, des doubles virtuels, des avatars de synthèse, pouvant êtretransformés et évolués en temps réel. Toutes ses représentations posent la question de l’incarnation. Ainsi lafigure de l’avatar se présente comme un possible prolongement de la marionnette. Les outils technologiquespermettent une nouvelle manière de former, d’élaborer la figure. Ils offrent une infinie possibilité de ladédoubler, de la multiplier, de la répliquer. Dans ce geste répétitif la figure tend progressivement vers uneffacement de ses contours. Loin de la forme anthropomorphique, elle symbolise le plus souvent une idée, unconcept, un mot en jouant sur l’essence de la matière et les agencements plastiques d’objets et de matières.Quant aux possibles dédoublements de l’interprète réalisés grâce aux technologies de l’image et du son, lecorps vivant en chair et en os se démultiplie dans des figurations comme les ombres, les reflets et les doublesvirtuels. Ces derniers deviennent un indice, une icône de notre présence. La démultiplication spatiale etcorporelle de leur présence iconique fait scintiller les nombreux subterfuges d’une ruse scénique. Car cettenouvelle figure, construite par les jeux d’illusions et de leurres qu’autorise l’usage du numérique effaceprogressivement les contours traditionnels de la figure humaine en brouillant les pistes d’une identificationtangible. Ces nouvelles figures se présentent comme des images décalées et sont une véritable invitation àpenser l’absence et la présence, l’apparition et la disparition. La figure s’ouvre à une interprétation multiple etoffre une vision différée en interrogeant la place de l’humain dans notre société. Les dispositifs scéniques quiabritent ces figures deviennent une véritable iconostase pour leur déploiement. Espace d’une fiction du regard,la figure compose et décompose sans cesse ses contours en offrant son image à celui qui la regarde. Lespectateur est invité à vivre une expérience oculaire en le transformant en véritable acte de voir. / This thesis studies the problematics of avatars and metaphors of the human form and its manifoldstage representations; it questions contemporary ‘creation’ in the field of puppetry. The practice of puppetryand the place bestowed on the human form in staging devices are the starting point of the study. Located at theconvergence of animated figures and of computer graphics, contemporary staging devices that stem from newtechniques of sound and video have allowed us to surpass the traditional framework of the puppet. Halfwaybetween doll and refined figure, the puppet goes beyond its outline and opens the path towards new stagerepresentations; shadows and virtual doubles, CGI avatars, which can all be transformed and developed in realtime. All its representations beg the question of incarnation. Thus the face of the avatar is presented as apossible extension of the puppet. Technological tools allow new ways of devising and developing the face. Theyoffer infinite possibilities to divide the face, to multiply and replicate it. In this repetitive gesture, the facetends gradually to be effaced of its outlines. Far from the anthropomorphic figure, it symbolises here an ideamost often, a concept, a word that underscores the essence of the material and the visual arrangement of objectsand matter. As for the potential splitting of the performer achieved thanks to new technology in video andsound, the living boy in flesh and blood multiples as shadows, reflections and virtual doubles. The latterbecome a sign, an icon of our presence. Spatial and corporeal duplication of their iconic presence makes thenumerous subterfuges involved in a staging device sparkle. Because this new figure, built from simulatedreality games and digital lures, gradually erases the traditional contours of the human form by blurring thepaths to any tangible identification. These new forms are presented as staggered images and are a realinvitation to rethinking absence and presence, appearance and disappearance. The face/form is exposed tomultiple interpretations and offers a deferred vision by questioning the place of the human being in our society. Staging devices that shelter these forms become a true iconostasis for their demonstration. The face –the space belonging to the fiction of the gaze – incessantly makes and breaks its outlines by throwing up itsimage to those who watch him. The viewer is invited to undergo an ocular experience by transforming it into atrue act of seeing.
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MAGNUM SIGNUM MEXICANUM - " Révélations " autour de l'image de la Vierge de Guadalupe. XVIe - XXIe siècles / MAGNUM SIGNUM MEXICANUM - "Revelations" around the image of the Virgin of Guadalupe. 16th - 21st centuriesAugier de Moussac, Nathalie 15 November 2017 (has links)
L'image miraculeuse de la Vierge de Guadalupe mexicaine est bien plus qu'une icône religieuse : aujourd'hui symbole national, c'est un objet politique qui s'est trouvé au coeur de rivalités constantes entre le pouvoir civil et l'Eglise depuis son " apparition " au XVIe siècle. Sans pour autant négliger les liens qui la rattachent à chacun, ou presque, des Mexicains, nous nous sommes efforcés de mettre en lumière cet aspect trop souvent négligé de son histoire qui se déroule sur près de cinq siècles. / The miraculous image of the Mexican Virgin of Guadalupe is much more than a religious icon : It is a national symbol and a political object which has been at the heart of constant rivalities between the civil authorities and the Church since her "apparition" in the XVIth century. Without neglecting the intimate relationship most Mexicans have developed with her, we have been focusing on this aspect, too often forgotten from most scholar studies on the matter.
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O espaço sagrado e o religioso na obra de claudio PastroSartorelli, Cesar Augusto 25 November 2005 (has links)
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Previous issue date: 2005-11-25 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Overall this sciences of religions essay is about architecture and art, but mainly its object is to treat specifically the fields wich refer to both the construction of religious spaces, and the hole art contained inside them and rised from them as well. These fields encircle painting, sculpture and, in addition, furniture and special pieces designed for the indoor spaces. More specifically, this essay also builts and reports its reflections based on the contemporary christian artwork and architectural spaces, produced and projected by artist and vernacular architect Claudio Pastro.
The analysis in this essay approaches Pastro's biography through his unique process of working and criating, as a painter, pictorial artist, architect and sacred art expert. The second chapter explores Pastro's conceptions between sacred art and religious art, which are indeed different: each conception is clearly refeared, explained, discussed, compared to the other ones, and looked over through the eyes of Mircea Eliade's and Rudolf Otto's fenomenology. Still in the field of the Teology of the Art, the thinking of Romano Guardini about the sacred and the religious is also shown.
In the third chapter we have a timeline brief of the history of art and sacred architecture, the bases of Pastro's work; then, a comparative study between his conception about the modern project related to the architecture and the vanguard arts. We also comment some brazilian architects projects, wich he admire and influenced him.
Furthermore we comment the II Council of the Vatican and its propositions of liturgical renewal, wich led to the renew of sacred architeture and art, home of Pastro's realm of inspiration and concepts. We end with the analysis and critical reviewing of nine of his chapels and churches already built. In the conclusion, we comment the repercussion of Claudio Pastro's works, and the importance of his figure within the brazilian artistic and architectural panorama, as well as the concerns and limits of his concepts. Alongside with these questions, we leave to open minds some other further questions to be treated, about the relationships between art and religion, and art and the sacred. / Este trabalho em ciências da religião trata de arte e arquitetura, num campo especializado de ambas, que é a construção de espaços religiosos e a arte que nele se insere, abrangendo pintura, escultura, e o design de peças e mobiliário de seu interior. Mais especificamente estaremos tratando de arte e arquitetura sacras cristãs, contemporâneas, através da obra do artista sacro e arquiteto vernacular Claudio Pastro.
A análise se inicia através de sua biografia e desenvolvimento de processo de trabalho, como artista plástico, gráfico, arquiteto vernacular e estudioso de arte sacra e espaço litúrgico. A seguir suas concepções, que colocam uma diferenciação entre arte sacra e arte religiosa, serão explicadas e discutidas, observadas através da fenomenologia de Mircea Eliade e Rudolf Otto. No âmbito da Teologia da Arte também exporemos o pensamento de Romano Guardini, citado como fonte dos conceitos de Claudio Pastro sobre sagrado e religioso.
No terceiro capítulo fazemos um breve histórico da história da arte e arquitetura sacras, sobre o qual se apoia seu trabalho, acrescido de um estudo comparativo de sua concepção de arquitetura em relação ao projeto moderno , e com as vanguardas artísticas em artes plásticas. Comentamos também alguns projetos de arquitetos brasileiros que o influenciaram e que admira.
De dentro da Igreja trataremos do Concílio Vaticano II e suas propostas de renovação litúrgica, que implicaram em renovações na arte e arquitetura sacras, a qual se filia Claudio Pastro. Encerramos com a análise e crítica de nove projetos de capelas e igrejas por ele realizados. Na conclusão situamos a repercussão de seus trabalhos e seu papel dentro da arte e arquitetura sacras católicas brasileiras, na prática, assim como a pertinência e limites de suas concepções e conceitos. No questionamento destes conceitos e concepções situamos questões em aberto, pertinentes à relação entre arte e religião, arte e o sagrado.
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The Shades of Styles : A human search for words communicating all aspects of styles.Hellerslien, Erlend January 2021 (has links)
This research is an investigative attempt on the concept of style´s development to potentially noticing our diverse human history on viewing the aspect of styles, starting (in the part one) by looking into the problem of the development of styles and its characteristic of representation in terms of its messages, realties, semiotics, and human collaboration. Leading towards the human search in seeing style more commonly neutral for a more meaningful dialog. The research shows then (in the part two) the potential to build a Digital Style Dictionary and A Digital Visual Compass: A Human-Centric Guide on The Aspect of Seeing Reality’s that can support identifying aspects of multiple realities (core reality, abstract reality, surreal reality and artificial reality) — where two cases (in the part three) of visual styles get analyzed, discussed, reframed, and presented (Transpace and Swisch). Fundamentally this paper looks to provoke a discussion on what we humans want the point to be in seeing styles. The complexity is as grand as our diversity, but still, this research highlights the hope to respectfully identify the distinctive shades of styles for the sake of a more significant human dialog and inclusion. The research´s grand ambition is knowingly bigger than what it itself can grasp to complete right now (2021) fully. It proposes an idea for the near future to shape a Digital Style Dictionary and a Digital Visual Compass that works for the common human aspect of seeing styles. This research is a first attempt towards shaping the fundamental frame towards a spectrum of the style´s, that we can respectfully continue to articulate for the sake to include better human communication on the aspect of seeing distinctiveness, not that style´s stands in a capital value program between something “high” or “low.” Instead, we can now start to collaborate in shaping and building these potential tools as A Digital Style Dictionary and A Digital Visual Compass in sharing a more human-centric spectrum of styles to push the human evolution of knowledge further.
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