This study aims to investigate how internal communication and organizational culture impact creativity within an advertising agency. The research was conducted as a qualitative case study at a successful advertising agency in the heart of Copenhagen. The theoretical framework encompasses aspects of organizational creativity, including theories related to creative organizations, internal communication, creative work teams, and creative processes. A combination of ethnographic observations and qualitative interviews was used for data collection. The ethnographic observations were carried out over a week at the advertising agency, allowing for the identification of the agency's culture, interactions, structures, and dynamics. The qualitative interviews were conducted with six individuals from the agency, representing different roles within the creative teams. The empirical data and analysis lead to conclusions that highlight how internal culture and communication influence creativity. The conclusions clearly summarize three aspects that affect creativity: culture,communication, and leadership. The findings include reflections and discussions on theory and empirical data, as well as practical advice for professionals in the advertising industry. This study contributes to the scientific community by providing relevant insights into how communication and culture can be leveraged to enhance creativity within work teams. These conclusions also hold societal significance for curious students, advertising agency leaders, or industry professionals seeking to understand how to foster creativity.

The corporate culture present within any organization has a significant effect on the decisions the organization makes in regards to its daily operations, goals, the environment that its employees work in and customers interact with when doing business with the company. There are various factors beyond the control of the organization that. have an effect on the culture, one of them being the economic environment. The decisions that corporations make during times of economic expansion and how they cope with times of economic contraction is a reflection of the culture that is present. The insurance industry and its participants are especially sensitive to these economic movements and make their decisions to grow and create products on their perception of economic movement. The cultures of AXA, a French insurance company, and Prudential, a British insurance company will be compared alongside the culture of the formerly prominent AIG to discover what aspects of corporate culture a corporation within the life insurance industry should have present in order to have sustainable growth during times of economic expansion and remain viable during times of economic contraction.

The Master's Thesis is aimed to analyse the organizational culture of a manufacturing company in order to provide sufficient materials for the following decision making of the executive director of the company in terms of its future course. Each method was used while taking into consideration to cover both qualitative and quantitative research approach due to multidimensional character of the studied phenomena. The current state of the topic is included in the thesis. The combination of Denison Organizational Culture Survey and group interview based on Edgar H. Schein was newly applied during the research which may contribute to practitioners considering a similar analysis in their organizations. Main research findings and recommendations are discussed in the end of the thesis.

[pt] Entender como características culturais interferem no desempenho de uma empresa, é extremamente relevante em mercados cada vez mais competitivos e dinâmicos. Assim sendo, o objetivo deste trabalho é analisar a relação da Cultura e o Desempenho Organizacional. A partir da revisão da literatura foi realizado um estudo de caso em uma empresa privada do setor de seguros, que se destaca no mercado em que atua, estando entre as maiores seguradoras independentes do Brasil em Vida, Previdência e Capitalização e ao longo dos anos, recebeu prêmios e participou dos mais importantes rankings financeiros nacionais, reunindo certificações que reforçam a credibilidade, o desempenho e a excelência em sua gestão. A pesquisa coletou dados referentes ao resultado do desempenho organizacional, mais especificamente o resultado dos indicadores financeiros - Return on Sales (ROS), Return on Asset (ROA) e Retorno sobre Patrimônio Líquido (ROE) e, pela aplicação do questionário do modelo de Cultura Organizacional de Denison - DOCS (1990) no seu quadro gerencial, foi possível avaliar as características chaves da cultura organizacional, sob as dimensões de Missão, Consistência, Envolvimento e Adaptabilidade. A análise qualitativa dos dados coletados evidenciou que existe relação entre o resultado das dimensões culturais e os indicadores de rentabilidade, e sugere a importância do aprofundamento desta linha de pesquisa em outras organizações. / [en] Understanding how organizational cultures interfere with a company s performance, and what are the important cultural characteristics to leverage this performance, is extremely relevant in increasingly competitive and dynamic markets. Therefore, the objective of this work is to analyze the relationship between Culture and Organizational Performance. From the literature review, a case study was conducted in a private insurance company, which stands out in the market in which it operates, being among the largest independent insurers in Brazil in Life, Private Pension and Savings Bonds and over the years, received awards and participated in the most important national financial rankings, gathering certifications that reinforce the credibility, the performance and the excellence in its management. The survey collected data on the results of organizational performance, more specifically the result of the financial indicators - Return on Sales (ROS), Return on Asset (ROA) and Return on Equity (ROE) and, by applying the Denison Organizational Culture Model - DOCS questionnaire to managers, it was possible to evaluate the key characteristics of the organizational culture, under the dimensions of Mission, Consistency, Involvement and Adaptability. The qualitative analysis of the data collected showed that there is a relationship between the results of the cultural dimensions and the indicators of profitability and suggests the importance of future research on this subject in other organizations.

This master’s thesis treats about organizational culture in the company Disco Pizza pod Hradem Brumov – Bylnice. In the theoretical part defines terms related to organizational culture. In the practical part of this thesis you can find analysis organization culture of company trought the questionnaire surfy and observation. The target was to design necessary steps which should provide areas of organizational culture.

The main aim of my thesis is to evaluate the organizational culture of Top Advert, s.r.o. My work is divided into two parts. The first deals with the theoretical background to the issue and its description. The practical part is then focused on identifying the content of organizational culture through a questionnaire survey and a semi-structured interview. Based on the findings, measures are also proposed to improve the current situation.

This master’s thesis summarizes the theoretical knowledge of the selected authors about organizational culture and analyzes the organizational culture of the company EXPONO, Inc. On the basis of a questionnaire survey, interviews, systematic observation and analysis of corporate documents there have been uncovered shortcomings of organizational culture of the company EXPONO, Inc. and have made proposals and recommendations for overall improvement and streamlining the current situation.

The objective of this paper was to analyze the content of organizational culture of the chosen organization and consider it in relation to efficiency and fulfilling organizational goals and objectives. Based on the results of the completed survey the possibility of changing the real content of organizational culture to better comply with the desired content was outlined.

The theoretical part of this thesis describes the structure of organizational culture, organizational values, typology of organizational culture, the importance of organizational culture and its functions, sources of organizational culture and relation between organizational culture and corporate strategy. Based on these concepts, it defines the desired organizational culture and ways of achieving it. The practical part deals with organizational culture in a part of a chosen company. The goal of this thesis was to analyse organizational culture in this company division, identify its lacks and suggest solutions leading to desired culture type supporting an efficient functioning of the company.

The master’s thesis deals with organizational culture and its influence on the motivation of employees in the company Foreigners.cz, s.r.o. The aim of this thesis is to identify the organizational culture of the chosen company and its influence on employee motivation. On the basis of the data obtained, solutions are proposed to enhance the employee motivation.