This thesis focuses on strategic analysis of Unicorn Systems, joint-stock company. The first part describes theoretical process of strategic analysis which continues to practical part. It contains external analysis, internal analysis and competitive strategy. The end of the thesis contains evaluations of strategy analysis and recommendations.

Over a decade, the Kaohsiung city experienced the test of globalization and also competed with other cities. Its main industrial structure has changed from heavy industry to service one. The adjustment of industry structure and the improvement scheme of improving unemployment rate were both facing stern challenges. All this time, the Urban Spotlight and the Lover River has been noticed. Under such circumstances of globalization, Kaohsiung city government may not have the opportunities to develop various kinds of industries. However, tourism industry did not catch the eye too much. The Tourism Bureau of R.O.C. kept marketing the medium and long-term of tourism plan and tried to promote the tourism industry, however, Kaohsiung City owned the strength of two international harbors but not the tourism industry. This study aimed to disscuss the public-private partnership of Kaohsiung city and wish the Kaohsiung City Government could value the importance of public-private partnership on developing the tourism industry. This study utilized the structure of public-private partnership theories and related researches of tourism development under the public-private partnership. Afterwards take the cases of tourism development under the public-private partnership in Hualian County, Taiwan and Edinburg, Scotland and Sendai City, Japan for analyzing. Finally, find out how to developd tourism industry with private sector by utilizing the In-depth interview method. The following findings were discovered: 1. The lack of parking lot and environmental hygiene problem show not only the industry economic issue but also the basic infrastructure of livelihood. 2. Local government needs to consider the overall advantage and generalize the direction of tourism policy. By the contact and collaboration with private tourism sector to establish the strategy and find out the best way to develop the regional distinctive tourism industry. About the private partnership strategy: 1.In tradition, public sector controls most of resources in the regional economic activities and its strategy plan affects the regional economy development. The Kaohsiung City Government should strengthen the public-private partnership system and follow the example of other countries to unite the private sector by adopting a bottom-to-top way. Thus, it would be more creative in the tourism industry. Moreover, it is important to establish a committee by integrating the travel unions and tourism associations. 2.Further integrating the private tourism resources, such as unique local tourism, ecotourism and culture tourism in order to expand the market and the range of public-private partnership.

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The main aim of this master thesis is to provide comprehensive overview of a chosen hotel's current condition using the strategic analysis which will also help to propose changes that lead to a better prosperity. The thesis is divided into two main parts, theoretical and practical. The theoretical part explains all the terms needed for analysis. The hotel's terminology, strategy and the individual methods of a strategic analysis. The practical part is focused on strategic analysis itself. It is divided into external and internal business environment. Macro external environment is summarized using PEST analysis, microenvironment using Porter's five forces model. Internal environment is analysed with VRIO analysis. All the results are summarized using SWOT analysis, which will help to propose changes in the company.

Diploma thesis aplikates Balanced Scorecard method in Chart Ferox, a.s. Balanced Scorecard brings advantages like global analysis of a company and is an instrument that enables to create and implement business strategy. Thesis contains analysis of current situation of the company from Balanced Scorecard point of view, financial benchmarking and strategic analysis of the company. Hereafter thesis comprehends project of Balanced Scorecard system which covers strategic objectives and performance measures, strategic initiatives and strategic map of Chart Ferox company.

This master thesis is focuses on a market analysis of industrial marking lasers in the Czech Republic. In the theoretical part are described appropriate methods of strategic analysis for Business-to-Business market. The strategic analysis is divided into two parts, descriptive and comparative one. The application part characterizes the market of industrial marking lasers and describes also macro, micro and internal environment of the company MEGAFLEX. A partial goal of this thesis is to propose a marketing strategy, which can be used as a basis for the development of strategic marketing plan.

Strategic analysis of E.ON Czech group and its practical application, external and internal analysis and strategy.

Although strategic management is one of the most important part of company management, SME management is not focused on it or only a little. If SMEs are interested to exist on market in a long term, they will have to soon or later start with making strategies and apply methods of strategic management. Target of my thesis was to make strategic analysis and create design of strategy's variant of small enterprise. The thesis highlights importance of strategy for SMEs and involves procedure of creating strategy which is applied in practice on the small enterprise.

Thesis gives insight into the strategic policy and its prospects in the company Avon Cosmetics, ltd. The aim of thesis is to reveal the barriers that caused a reduction in performance of the company and other development options to restore the former prosperity through processing of detailed strategic analysis. Based on the results of processed strategic analysis and evaluation of strategic decision there are derives strategic recommendations at the end of the work which specify the company's weakenesses, threats and opportunities.

The main goal of the thesis is to implement strategic analysis of a company Rupa s.r.o. using the internal and external analyses. Upon of gained information to propose the solution leading to the better market position of the company.