The thesis focuses on the analysis and recommendations for the development of electronic services of the Czech Post. The aim is to analyze the use of hybrid mail instruments and its improvements due to customer needs. Sub-goal of this thesis is the analysis of Hybrid post´s instruments and their utilization, the analysis of relationships with customers focussed on Customer Relationship Management and an examination of the whole situation of the Czech Post´s hybrid services.

Svevia is a company working with installation, occupancy and operation of infrastructure. They are currently testing and developing a new system called dynamic route optimization (DynOpt) in cooperation with B and M Systemutveckling. This system is able to contribute to a series of improvements for the company, such as automatization of certain processes, conclude demand on a more local level and create dynamic optimized routes which in the best way handles the determined local demands. Svevia sees great potentials of profits with the system, thereby has an interest of a support for decision-making regarding what may or may not be problematic during a potential implementation of such a system. This report regards a case study of the affects that DynOpt can have on its future users and what impact such effects might have on Svevia, with the goal of determining the drivers and barriers of DynOpt related to soft parameters. The soft parameters in this case study relate to how the changes DynOpt entails may affect the users and why or why not they may desire or be willing to accept these changes. The method used to conclude these drivers and barriers is to firstly gather information from the users by interviews and surveys, which then is analyzed in order to determine what advantages and disadvantages the users see with the system. The second step of the data processing consists of a SWOT-analysis execution. The strategic effects are determined through consultation with insight personnel. Lastly the remaining significant results are converted into drivers and barriers by firstly eliminating the information that may not pan out in any driver or barrier and secondly lumping together result describing similar effects into drivers and barriers. Eleven drivers and six barriers are concluded. Such results are for example the driver that the potential future users’ interest in technology may ease the implementation since DynOpt is a technological implementation. One of the barriers on the other hand is that the total driving distance will be reduced through optimization, which results in less available work for the chauffeurs which worsens their working conditions and can result in resistance to the implementation. This driver and barrier as well as the others in conjunction with a discussion, constitute the final result of the report and describe aspects that may hinder or make it easier to successfully implement DynOpt.

This diploma thesis deals with issues concerning motivation and evaluation of the employees. The theoretical part describes suggestions from specialised literature in the field of motivation and evaluation of the employees. The practical part deals with the revealed study results which will be then apllied to the company. The aim of this diploma thesis is to offer possible suggestions based on the information discovered. These suggestions will be used to eliminate revealed imperfections and subsequently help to improve motivation of the employees.

Title: Planning and organizing a sport event in Milevsko Objectives: The main purpose of this thesis is to create a real basis for the organization of the unique competition in rhythmic gymnastics, to find out the interest of the clubs from the Czech Republic for this competition and to describe the organizational strategy for the implementation of the competition. Methods: To obtain the necessary information for this thesis an electronic questionnaire was created. Interviews method and SWOT analysis were also used. Results: Based on the questionnaire, interviews, SWOT analysis and study of organizational strategy by various authors, an organizational strategy for the organization of a unique competition in rhythmic gymnastics was written. After the end of the event, the organizational strategy was evaluated, feedback was obtained from participants and visitors, and recommendations for the competition were written for coming years. Keywords: Management, marketing, rhythmic gymnastics, questionnaire, interview, SWOT analysis

Name: Radegast Index Marketing Strategy Objectives: This diploma thesis deals with the research of the Radegast Index project, which is for the fifth- year official statistics of the highest Czech ice hockey competition. The work was complemented by expert studies on the subject. The task of the work was to find out the awareness of the Radegast Index project and its connection to hockey. Consequently, design a marketing strategy that resulted from the results of questionnaires, interviews and SWOT analysis. Methods: Research of the Radegast Index project was conducted through electronic questionnaire. Other research methods were a semi-structured interview with a Radegast brewery specialist and a SWOT analysis of the project. Results: The result of this diploma thesis is a proposal of a marketing strategy, which is designed to raise awareness of the connection of the brand Radegast with extraleague hockey and the Radegast Index project. This strategy, which contains two different financially demanding directions, is designed to match the results of marketing research. in which we have found a strong knowledge of the project among hockey fans, but outside of this community, project awareness is very low. Both draft strategies are therefore designed to address the target segment outside the ice...

Main goal of my thesis is evaluation of strategical management at examined enterprise and suggest a strategy for its future activity on a market with barreled water based on acquired findings. Theoretical part is dedicated to basic terms and selected analyses from area of strategical management. Practical part contains STEP analysis, Porter's model, analysis of results in particular functional areas, SWOT analysis applied to the chosen enterprise. Closing part of my thesis is dedicated to evaluation of present state of the enterprise and recommendation which steps should the enterprise take to gain a better competitive position on the market.

The aim of this thesis was to analyze the competitiveness of selected company by methods of strategic management, especially the analysis of micro and macro environment. This thesis consists of a theoretical and a practical part. The theoretical part deals with the definitions of the terms like competitiveness or strategy management and in this part are also enumerated all kinds of analysis. The practical part refers to the informations from the teoretical part. The practical part contains results of strategic analysis of a selected company. The ending part of this thesis is SWOT analysis and proposals of promotion in selected company.

The theme of the thesis is Analysis of the competitiveness of the selected entity focusing on strategic management. The aim of my thesis was to analyze the competitiveness of the company Propagační podnik, s. r. o. and to focus especially on strategic management. The internal and external environment of the company was analyzed by using methods of strategic management and questionnaire survey. Also its market position was evaluated. The company should work its strengths and eliminate its weaknesses. The company should try to use all the opportunities from the individual segments and to monitor threats from the external environment too. The main task was to determine an appropriate strategy to increase the competitiveness. All set on the basis of the analysis. For clarity in the work are used clear tables and graphs that help to better describe the observed data from the survey.

The thesis is focused on the analysis of transport services within the railway passenger transport in the Czech Republic. Based on the analytical methods of questionnaire survey, SERVQUAL method and each of the resulting strategies SWOT analysis, the following conclusions: Price is the most important factor in the choice of railway transport; 58 % of respondents are dissatisfied with the situation in the railway sector;RegioJet provides the highest quality services on the market.

This Thesis focuses on the Strategic Management of selected municipality. For the municipality it is very important to select the proper strategy and its management. The attention is especially paid to the selected analysis and evaluation such as the STEP analysis, the stakeholder analysis and the SWOT analysis. The main goal of this Thesis is to work out and evaluate the Strategic Management of selected municipality as well as to propose any necessary changes to its positive development.