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Hong Kong's toy trading sector : a case study in operations and efficiency improvements /To, Wing-cho, Joseph. January 1998 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1998. / Includes bibliographical references (leaf 82).
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The role of an intermediary in the toy industry : a management perspective /Chu, Ka-man, Helen. January 1996 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1996. / Includes bibliographical references (leaf 92-95).
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The Hong Kong toy industry with special emphasis on export marketing analysis.January 1968 (has links)
by Chang Hoi Kau. / Summary in Chinese on endpapers. / Thesis (M.Comm.)--Chinese University of Hong Kong. / Bibliography: leaf 129.
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A study of the production system at a plastic toys manufacturing company with special reference to aggregate planning and scheduling /Hung, Ling-ming. January 1980 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1980.
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A study of corporate crime control on the supply of unsafe toys and children's products in Hong Kong /Wong, Kwai-shim. January 1996 (has links)
Thesis (M. Soc. Sc.)--University of Hong Kong, 1996. / Includes bibliographical references (leaf 85-91).
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A study of corporate crime control on the supply of unsafe toys and children's products in Hong KongWong, Kwai-shim. January 1996 (has links)
Thesis (M.Soc.Sc.)--University of Hong Kong, 1996. / Includes bibliographical references (leaf 85-91) Also available in print.
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Electronic toy industry in Hong Kong /Yeung, Wai-keung, Ray. January 1998 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1998. / Includes bibliographical references (leaf 105-108).
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Importance of strategic human resources management : a case study on an electronic toys company /Chan, Kwai-fong, Fion. January 1998 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1998. / Includes bibliographical references (leaf 108-111).
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Moving a manufacturing plant from Taiwan to the PRC : problems and solutions /Liu, Yan-keun. January 1996 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1996. / Includes bibliographical references (leaf 82).
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The impact of POS materials on sales: LEGO Nexo Knights 2016 campaign in toy specialist stores / Vliv POS na prodeje: LEGO Nexo Knights kampaň 2016 v hračkářstvíchKinštová, Veronika January 2016 (has links)
In today's highly competitive and cluttered marketing environment it becomes increasingly harder for brands to differentiate themselves form others. This is especially pronounced in the retail space. Shopper marketing is a discipline that focuses on shoppers and their needs to create a unique shopping experience and thereby increase in-store communication effectiveness. Keeping in mind the challenges of marketing to children, LEGO aims to communicate to its shoppers as well as consumers through the platform of in-store its core values of creative play, fun and learning. The thesis discusses the effectiveness of LEGO shopper marketing, specifically the engagement elements it uses in various channels. The aim is to test and evaluate the impact of these materials on the target audience and sales as well as define the hierarchy of LEGO in-store communication materials. In the theoretical part shopper marketing concepts, shopper beaviour and marketing in the toy industry are discussed.
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