[pt] O debate em torno de valores da modernidade e da pós- modernidade tem demonstrado ser um tema de interesse ainda inesgotado. Especificamente no campo do Design Gráfico, este debate tem levado a uma reavaliação crítica daqueles fundamentos denominados de modo genérico como o paradigma moderno, resultando numa espécie de desqualificação em bloco dos parâmetros ali assumidos. Tomando a tipografia como eixo de observação, este trabalho propõe uma reaproximação com o Design Gráfico moderno focalizando o discurso de duas personalidades representativas de movimentos cuja importância foi significativa para sua fase de consolidação: Jan Tschichold (e a Nova Tipografia) e Emil Ruder (e a Tipografia Suíça). Questões tematizadas pelas formulações teóricas e práticas destes autores e o embate de idéias em torno destes movimentos representam um referencial ainda hoje valioso, que permite resgatar - pelo menos em parte - a complexidade e a riqueza que caracterizaram o pensamento do Design naquele período. / [en] The debate about values of modernity and post-modernity has proved to be a topic deserving further discussion. In the specific field of Graphic Design, this debate has led to a critical reassessment of those fundamental concepts generally known as the modern paradigm. This results in a kind of massive disqualification of the parameters then enunciated. Observing typography, this thesis proposes an approach to modern Graphic Design, focusing the discourse of two people, both representative of movements whose importance to its consolidation is outstanding: Jan Tschichold (and the New Typography) and Emil Ruder (and Swiss Typography). Theoretical and practical formulations by these authors and issues tackled by them, as well as the discussion of ideas concerning the two movements, are still referential nowadays. They enable us to retrieve - at least in part - the complexity and richness which marked the Design thought in that period.

This thesis focuses on the translation of parole in libertáa, an early twentieth century poetic styling that combines a visual and written code proposed by F.T. Marinetti, the founder of Futurism, the Italian avant-garde literary and artistic movement. A translation of 5 "tavole parolibere" from the collection Equatore Notturno, parole in libertáa (1916) by the relatively unknown poet Francesco Meriano will lay the groundwork for the analysis of the obstacles a translator faces in regards to maintaining the faithfulness to the original while keeping in mind the rules Marinetti set forth in his manifestos on literature and poetry between 1909 and 1914. Meriano adhered to many of these Futurist literary conditions, and thus the translartor's task becomes more challengind as the rules dictate the style, content and form so uniquely interwoven within these pages. The aim of this thesis in not only to shine a new light upon Meriano through the English translation of some of his poems, but also to readdress translation theories with regards to parole in libertáa. / by Erin Patel. / Thesis (M.A.)--Florida Atlantic University, 2012. / Includes bibliography. / Mode of access: World Wide Web. / System requirements: Adobe Reader.

This thesis will explore the vital importance of empathy on the part of graphic designers when creating information graphics. Today’s over-mediated public expects a rich user experience that is emotionally engaging, and multi-sensory by nature. To meet the public’s need, graphic designers must accept the cognitive responsibility to be empathetic to the viewers’ relationship to the information, and not just the surface issues of form, media, and content. / Includes bibliography. / Thesis (M.F.A.)--Florida Atlantic University, 2015 / FAU Electronic Theses and Dissertations Collection

Cette recherche a pour thème l’étude des effets de la typographie dans un contexte marketing. Dans une première étude, nous évaluons la lisibilité des informations présentes sur les packagings alimentaires auprès de 196 consommateurs en situation d’achat. Les résultats montrent la faible capacité des individus à traiter ces informations. Plus particulièrement, nous constatons que les individus éprouvent davantage de difficultés à lire les informations légales et nutritionnelles, et ce, d’autant plus qu’ils sont âgés. Dans une seconde étude, basée sur une expérimentation auprès de 420 jeunes individus, nous testons l’influence persuasive de la typographie dans des annonces presse. Nous manipulons la typographie (Clarendon et Garamond : typographies plutôt informationnelles ; Artistic et French Script : typographies plutôt émotionnelles positives ; Gabrielle et Times New Roman Italique : typographies à la fois informationnelles et émotionnelles positives). Les résultats montrent que l’attitude envers la typographie a une influence significative sur les réponses à la publicité, alors que les caractéristiques physiques de la typographie n’ont pas d’influence directe. Ce second travail vient souligner l’importance de la typographie en publicité et l’enrichit d’une nouvelle variable : l’attitude envers la typographie. / In this research, we study the effects of typography in a marketing context.In a first study, we assess the level of legibility for food packaging information on 196 consumers while shopping at a point of purchase. The results show a low ability of individuals to process this information. More specifically, we find that individuals have more difficulty to read legal and nutritional information. For the elderly respondents questioned, results were even more alarming. In a second study, based on an experiment administered to 420 young people, we test the persuasive effect of typography in a print advertising context. We manipulate typography (Clarendon and Garamond: typography rather informational, Artistic and French Script: typography rather positive emotional, Gabrielle and Times New Roman: typography both informational and positive emotional). Results show that attitude toward the typography has a significant influence on advertising responses, while the physical characteristics of typography have no direct influence. This second work highlights the importance of typography in advertising and enriches it with a new variable: attitude toward the typography.

Made available in DSpace on 2016-03-15T19:46:26Z (GMT). No. of bitstreams: 1 Brunelly Lopes da Silva.pdf: 5188587 bytes, checksum: e7f05a5a421e1e83a212a1222d20cf51 (MD5) Previous issue date: 2015-03-25 / The object of analysis of the research concerned is four advertisements of Veja magazine, part of the campaign who reads Veja understands both sides. Therewith, we will comprehend the current function of lettering and typography in the context of advertising language as a key element in the construction of meaning and, therefore, support of the verbvisuality. The word form, by the way, is usually linked to the visual esthetics when, actually, it contributes to meaning construction as much the proper textual content. What is proposed, then, is the perception of the graphic element as a sign transposing Gestalt psychology and therefore carries in its interior a lot of voices that interact with each other and with the socio-historical context. There are many typography fonts or letters design that are part of the history and represent this relationship in its form. The question behind this proposal, in short, is knowing how to see , ie a distinct visual perception. For this, we ll use as a foundation for the considerations in this research authors such as João Gomes Filho, Paulo Heitlinger, Adilson Citelli, Ellen Lupton, Erik Spiekermann, Donis Dondis, Petter Bonnici, Maria Fernanda Lopes Almeida, among others. / O objeto de análise da pesquisa em questãosão quatro anúncios publicitários da Revista Veja, que fazem parte da campanhaQuem lê Veja entende os dois lados. Com isso, abarcaremos afunção atual da tipografiae do letteringno contexto da linguagem publicitáriacomo elemento-chave na construção de sentido e, portanto, pilar de sustentação da verbovisualidade. A forma da palavra, aliás, geralmente está atrelada à estética visual quando, na realidade, ela contribui para a construção de sentido tanto quanto o próprio conteúdo textual. O que se propõe, então, é a percepção do elemento gráfico como um signo que transpõe a psicologia da Gestalte, por conseguinte, traz consigo, em seu interior, diversas vozes que dialogam entre si ecom o contexto sócio-histórico. Há muitas fontes tipográficasou desenho de letrasque fazem parte da própria história e representam essa relação em sua forma. A questão por detrás dessa proprosta, em suma, é o saber ver , ou seja, uma percepção visualdistinta. Para tanto, utilizaremos como alicerce para as considerações tecidas nesta pesquisa autores como João Gomes Filho,Paulo Heitlinger, Adilson Citelli, Ellen Lupton, Erik Spiekermann,Donis Dondis, Petter Bonnici, Maria Fernanda Lopes Almeida, entre outros.

Made available in DSpace on 2016-03-15T19:48:22Z (GMT). No. of bitstreams: 1 Eliezer Lirio dos Santos.pdf: 841357 bytes, checksum: de0ee8d576c3701563db82000beb9820 (MD5) Previous issue date: 2012-09-26 / The research proposes to assess the impact and consequences that changing the handwriting to printed was in the sixteenth century, especially in the Protestant Reformation, and how this contributed to the spread of the printed book. Printing with movable type, Gutenberg spread, greatly influenced the printing of books. One of the factors that contributed to the success of this new technology was new support for printing, paper. This new book is now on paper, is printed in unimaginable quantities and in a short time, from the book manuscript on parchment. Against this backdrop, the Protestant Reformation effectively has its beginning. The reformers, as anyone used to this new service and support to spread their ideas. This research proposes to study this issue related to the impact it had on the cultural and religious life of the sixteenth century. / A imprensa de tipos móveis, difundida por Gutenberg, contribuiu decisivamente para produção de livros em grande escala, influenciada principalmente pelo novo suporte de impressão, o papel. Desta união, surge o livro impresso, que a partir deste momento é produzido em grandes quantidades em um curto espaço de tempo, em relação ao livro manuscrito. É neste cenário que a Reforma Protestante tem efetivamente seu início. A pesquisa aborda como os dois maiores expoentes da Reforma Protestante, Lutero e Calvino, se beneficiaram desta nova tecnologia e suporte, e ao mesmo tempo demonstra que, ao se utilizarem esta tecnologia, acabaram contribuindo para a disseminação e aceitação da imprensa e seu produto principal, o livro impresso.

Points of Contention, an MFA exhibit, features fifteen works of relief-printed images from carved linoleum and layers of type printed with antique letterpress wood type. The work constitutes a visual exploration of dissatisfaction and disenchantment presented through the context of odd stories in the news and major current events, such as election politics and the closing of Hostess bakeries, as well as, NSA data collection and gun violence. This supporting thesis explores the conceptual and physical processes of creating the pieces, including researching other artists who have wrestled with similar topics and produced their own unique reaction and resolution through art. The paper also discusses the technical and mechanical side of the artistic process, especially the anachronistic attraction to the methods of letterpress and printmaking in a digital age. Finally, this thesis chronicles the artist’s sources of inspiration from cartoon monsters and brand mascots during childhood to letterpress printmaking.

The artist discusses the work presented in The Secret Life of Things, her Master of Fine Arts exhibition held at Slocumb Galleries, East Tennessee State University, from March 18th through 22nd, 2013. The exhibition consists of sixteen illustrations (four of these are digitally enhanced photographs) and one animation that show the artist’s interest in bringing household objects to life. Pieces in the exhibition can be characterized as humorous with a strong narrative and attention to details. Savić’s ideas are based on traditional education with contemporary influences. All printed work is twenty inches wide, sixteen inches tall, framed, and hung in one side of the gallery. The other side was reserved for an animated artist statement projected onto the gallery walls. This thesis discusses the most important influences and doctrines about art that support and further explain the presented work.

Within a practice founded on both typographic form and language, I have continued to push myself to make work that is more sensitive to place, more contextual, more (hopefully) generous toward a public audience. These pieces might serve as useful instruments of institutional critique, resources for comprehension, or moments in which to interrogate preconceived modes of seeing. I deploy original texts in public spaces in order that they might force viewers to decide how to personally resolve the content they encounter. Is it language or object? Literal or figurative? Graphic design or art? The further I develop this body of work, the less interested I am in providing answers to those questions. The questions themselves are enough.

We studied the initial process of reading, with a focus on typography, whether it is possible to increase childrens lust to read in the age six to seven years old, by adjusting the typography and graphic design.   We conduct this study through qualitative and quantitative studies, mainly interviews with a main focus on children in this particular age were used. In addition to the interviews a questioniare were sent out to a selection of students. The study also contained an interview with a pedagogue as well as studies of the current and existing textbooks and teaching aids that is used on the school we are looking into. During the study we consulted educated pedagogues to get an understanding of the children and their learning and to be able to approach them in a suitable way. The theories we have been using were mainly from a typographic point of view. Other areas we explored were theories about reading processes. This study showed that every child needs a method that is suitable for them and that the material provided today is typographically inconsistent. The childrens and teachers needs and wishes in typography did not correspond with the current teaching aids design.   From this study the followning points were made about how to design a textbook for children in the first grade: • The typeface should be a sans serif. • The point size should be bigger than 12 points. • Text should be aligned to the left. • Sentences should be short without becoming abstract. • To maintain focus on the text the layout should be simple and unbarked. • The format should be designed after the pourpose of the publication, for example when it is a complement to the textbook, the format should be of such character that it is easy for the children to bring home. • There should be a typographical consistency through all of the materials provided to the children.