This diploma thesis deals with marketing strategic development in problem areas of the municipal district Brno-Židenice. These key areas were determined based on analytical processing of outputs obtained from the questionnaire survey and SWOT analysis. The main aim of the diploma thesis is to propose concrete measures that will contribute to the future development of the municipal district Brno-Židenice. Planned development assets are proposed with regard to the competences conferred upon the Municipal city of Brno. These activities are complemented by the recommended funding options.

The territory in question for the design of architectural study is located in the city of Brno-Zidenice, cadastral area of Zidenice, on the left (east) bank of the river Svitava, 2 km east of the historic core. An area of about 4.1 ha is bounded on the south Bubenickova street, on the east side is street Kopernikova, Lazaretni is on the north and on the west side is nameless street, which currently serves as a handler - connecting. The subject of this diploma thesis is the architectural study of the design of the urban spatial structure with intensive use of city urban area, designed in pre-diploma project, which preceded diploma thesis. The meaning this proposal is to achieve higher densities while maintaining quality of life and living environment. The shape of the object´s ground plan based on the area. The shape defined Bubenickova street from the south side and street Kopernikova defined the shape from the east side, which are themselves almost perpendicular. Also the shape is parallel with a very important point territory - the urban spa (architect B. Fuchs, 1931), which is adjacent to the proposed facility and the stresses their importance in terms of architecture. The spatial resolution respects the surrounding buildings. The aim is to release the most western part, which is defined for parking, urban public transportation, entrances to underground garages and green areas. Green area is also located in the northern part of the territory where it is created park with a water feature and tangled hiking trails. From the western and eastern parts of the object is tree-lined because the object is very the close to the surrounding streets. The object is for vehicular traffic completely closed and is only for pedestrians. But it also has a public plaza with green areas and water features for relaxation and wellbeing.

The subject of the diploma thesis is the architectural study of the mix-used urban housing situated closed to the Brno city centre. The design will allow mixing of greater amount of different functions on a relatively small built-up area, which will reduce the requirements on transport and provide the inhabitant with various forms of housing, services and employment. The mass and spatial solution respects the surrounding city blocks on south and the mass increase to the north industrial zone. The mass defines the area and respect noise protection zone on housing development. The shape of object's ground plan is based on the area, which is divided by four axes of pedestrian paths. The basic matter of object is divided into four blocks linked by common internal square. The mass solution provides private, semi-private and public courtyards.

The specified area is located in the city district Brno - Židenice, near the railway station. The theme of the thesis is the architectural study of selected part of the multifunctional intense urban structure, which was solved in the pre-diploma project. Draft uses the building site intensively, provides high plot ratio and density of population, a wide range of functions in a relatively small area is related to the elimination of transportation. By using topography the proposal creates a permeable areas, buildings with relations to the surroundings and with quality public spaces and attractive housing. Pick-up railway cancels barrier and makes a space with landscaping. Readability is achieved by linking the territory from east to west by straight streets and from north to south by passages. The development creates three centers, the commercial center of the north, center of culture in the heart of the area and the center of relaxation and sport in the south. Basic grid of development has a checkerboard plan, which reflects the grid of surrounding structure. The new development varies in its scale, from large scale buildings in the parterre decays into smaller scale. Function division is horrizontal. There are underground parking, a parterre with shops and services, a floor with offices and work study open to the courtyard and housing on the upper floors. Thus formed structure provides enough light in the courtyards and flats. The segmentation is supported by materials, bricks in the parterre contrast with the monotone plaster on the upper floors.