近年來，瑞士洛桑管理學院（International InStitute forManagement Development簡稱IMD）所公布之全球國家競爭力評估報告，總會引起政府及民問相關單位的高度關切，並以此作為施政及營運的指標。我們知道，政風之良窳係政府人員精神、觀念、生活、操守和工作態度的整體表現，端正政風工作若能真正落實執行，不但對社會具有教化與引導作用，亦有助於提昇政府廉能形象。 前法務部長廖正豪曾說：「政風人員為公務員中的公務員。」因此，政風人員之形象與作為，必須為公務員之標竿。然而，近年來政風機構雖替國家風紀把關，為肅貪組織之一環，但政風組織功能與人員角色飽受爭議。因為繼中研院要求裁撤政風室後，各鄉鎮最近也要求撤除政風單位，據聞有些單位首長認為政風單位在機關內礙手礙腳，寧可刪減政風預算，或請政風單位負責駐警與驅趕野狗等工作，此作法是否意謂著政風機構功能與人員角色需調整或改變呢？ 本論文以角色理論來檢視政風人員在組織與機關間所扮演的角色如何，並以功能理論的觀點評析政風組織所具之功能為何，由於政風機構之組織係採所謂「一條鞭」的設計；而在指揮體系上係採「雙軌制」運作，因此，在現有政風機構組織、法令規範下，政風人員的角色是什麼？政風組織應該負擔的功能又是什麼？這些問題引起筆者之研究興趣，亦盼藉此研究龍提供有關單位在制訂或修正政風機構相關法令時之參考，以期對我國廉政制度有更明確的方向。 關鍵詞：政風機構、政風人員、角色、功能 / In recent years, the report of the Global Competitiveness Evaluation issued by International Institute for Management Development (for short iMD) , bad caused a high attention to government authorities andgrassroots units, as made an index of administration and management. It is known that the official's spirits, conceptions, livelihood, morals, and working attitudes decide the excellent quality or not. If we can execute distinctly the correction of ethics affairs, it will not only educate & guide the society conception, but also lift the image ofthe government's rectitude & competence. Mr. Liao cheng-how, the prior Minister of Justice said, " The Government Ethics officials are civil servants." Therefore, their image and behavior must be the ideal for all civil servants. However, there are much criticism exist on the issue of the Ethics Organization's Function and Ethics Official's character. At the first, asking removal the Ethics unit by Academia Sinica and then some townships have same request, too. It is said that the Department of Government Ethics became the preclusion in affairsadmimstration, the principals of affairs agencies would rather abate the budget of the Ethics' unit or assign the Ethics officials to do security and guard job. Whether it that means that we need to change or adjust the Ethics Organization's Function and Ethics Official's character or not? The thesis is based on the character theory to check the role of Government Ethics Official between organization and unit. Meanwhile, analysis how the function ofthe Ethics organization is, which is based on an aspect of the function theory. The organization ofthe Ethics was designed by single superintendence system, but the conduct regime was operated by Double sides direction. Therefore, what is the character ofthe Ethics official under current organization and prescripts ? What kind offunction must be in charge by the Ethics organization ? These questions rouse my research interests, we hope the conclusion through the research can provide reference for adjusting all related-prescripts constituted by the Government Ethics, in order to make a clear direction forincorruptionism.

依據國際透明組織、瑞士洛桑國際管理發展學院或其他世界知名之研究機構所作之調查及研究，我國在貪腐印象指數、國家廉潔程度或全球競爭力排名，名次均中等，屬中度廉潔國家，政府在推動防貪過程似乎有很大的改善空間，更加顯示政風機構在機關角色功能的發揮必須往前邁進，而推動政風業務行銷則是基礎的第一步。 本文重點，除透過非營利事業機構行銷理論之文獻探討，比較亞洲華人社會廉政機構成功之防、肅貪經驗及行銷策略，並藉由深度訪談，以瞭解當前我國政風機構之行銷策略取向，及獲悉具體可行之政風機構行銷策略。 本文提出行銷政風業務的策略包含：（一）機關內部行銷策略：提昇政風人員形象、積極建立信賴感、干預行政柔性化、與首長或同仁建立私誼、走動式管理與服務、參與機關活動、協助推動臨界業務、政風人員應具備良好的品操和道德。（二）機關外部行銷策略：建立政風機構識別系統、網路服務宣導、多角化蒐集資訊、媒體行銷、學校教育紮根、鼓勵民眾參與反貪行列、統籌宣導經費善為行銷、強化端正政風行動方案之執行、整合資源加強地區政風業務聯繫中心運作等。另建議應有之其他配套措施含：成立專責廉政機構、建構陽光法案體系及增訂財產來源不明罪。 關鍵字：政風機構、行銷、行銷策略、政風業務績效。 / According to a recent report by Transparency International, International Institute for Management Development and other world well-known institutes, Taiwan is rated as mediocre government in terms of “Corruption Perception Index” and “Global Competitiveness Index”. Therefore, there is still a lot of room for improvement in preventing corruption. Government Ethics Departments are regarded to play an important role to promote the government ethics in the organization. This study not only refers to non-profit marketing theories but also compares the successful experience of Asian society in preventing and sweeping corruption and marketing strategy. Also, indepth interviews are used to understand the positioning of marketing strategy in our Government Ethics Departments today and gain feasible marketing strategy. This study finds out two aspects in the marketing strategies of Government Ethics Departments. First of all, inner organization marketing strategies consist of: promoting the image of government ethics officials, building up the sense of reliability, developing good relationship with the principal and colleagues, managing and serving by going around, participating activities in the organization and government ethics morals. Secondly, outer organization marketing strategies include: identification system of Government Ethics Departments, on-line service, various information-collecting, media marketing, school education, increasing anti-corruption awareness, making an overall plan for publication money, and integrating resources to reinforce the operation of local Government Ethics Affairs Connecting Center, etc.. In addition, this study suggests measurement on establishing anti-corruption institution, setting up sun-law system, and setting up the law for convicting civil servants of unaccounted-for property.

隨著全球治理網絡之形成，政府肩負服務公眾以及國家治理的責任，廉政是良善治理的基石，透過廉能政府的領航以及全民反貪腐的力量，方能止於至善。「新加坡讓它的四鄰及國際社會敬畏的，不止是經濟表現或軍事實力，而是有效率的廉潔政府、有紀律的多元社會、有素質的公民文化」(戴至中譯，2004)。 面對國人對廉政工作的期許，現行唯一派駐在政府機關內之政風機構扮演著關鍵角色，因而強化政風機構組織及其運作成效則更為重要。為瞭解政風組織運作現況及其可能面臨的困境或相關問題，除檢閱組織設計理論以及相關研究文獻外，並以深度訪談法作為本文之研究途徑，以利進一步歸納及分析，進而研提相關政策建議。 經過文獻探討及訪談資料分析，本研究發現影響政風機構組織運作的構面，包括：「結構」、「效能」、「策略」及「心態」，而影響組織運作成效的因素，則涵蓋「組織層級」、「雙軌體制」、「專業專責」、「政風職權」、「法制規範」、「國際廉政趨勢」及「決心與共識」七個面向。 最後，本論文希望在兼顧國情及公部門體制影響層面最低，而又必須強化或改善之前提下，針對政風機構組織及其運作提出五項政策建議，分別為「提高政風組織位階」、「降低雙軌運作之強度」、「形塑防貪肅貪專業專責」、「研訂政風人員職權行使法」、「凝聚反貪決心與共識」，作為權責機關未來研擬相關政策之參考。 / With the establishment of global government network, the government gradually takes the responsibility to service the public and to govern the country. Incorrupt politic is the foundation of sound governance, with the guidance of rectitude government and the power of public anti-corruption, the goal of pursuing absolute perfection can be finally achieved. “What make Singapore be awed by its neighbor countries and the internationals are the efficient and incorruptible government, disciplinal diverse society, and the accomplished and educated citizens.” (Dai, 2004) Facing the high compatriots’ expectation of incorrupt governance, the sole Government Employee Ethics Unit accredited in the government plays a crucial role; and the strengthening of the organization and operation effectiveness becomes more important. The purpose of this thesis is to understand the current situation of the Government Employee Ethics Organization, and to find out the possible upcoming dilemma and relevant issues. The thesis not only reviews the organization design theory and the relevant researches, but also adopts interviews as the research method for further analysis, conclusion and policy suggestions. Through the literature review, interview discussion and analysis, it is found in this research that framework, efficiency, strategy and mindset are the ”dimensions” influencing the operation of Government Employee Ethics Unit. And the seven factors that affect the outcomes of operation are organization hierarchy, double-track system, dedicated specialization, authority and responsibility, legal regulation, international trend of rectitude, and determination and consensus. In conclusion, considering both the national situation and the impact on the public sectors, this research provides five policy recommendations for the authority organizations with the aim to strengthen and improve the Government Employee Ethics Unit and its operation, which are, Promoting the organization’s hierarchy, Moderating the intensity of double-track system,Forming dedicated specialized unit for preventing and fighting corruption,Drafting power exercise act for the Government Employee Ethics Officers,Uniting determination and consensus of anti-corruption.

在整體大環境求新求變的趨勢下，行政機關面臨許多外在環境衝擊，而開始思考突破傳統的管理方法加以因應，是故政風機構自民國81年9月16日改制成立，分階段設定不同工作目標，從「肅貪行動方案」、「預防重於查處、興利優於防弊、服務代替干預」、「反浪費、反腐敗、反貪污之「預防性政風」、至以民為本之廉政新構想的「行動政風」，都是為了因應社會變化與需求所作之創新改變。因此，本研究以臺北市政府公務人員為對象，將政風機構工作績效以訪談方式進行質化研究分析，以瞭解公務人員對於政風機構核心價值與工作績效之認識程度及功能效益之評析。 本研究經質化訪談研究發現如下： 一、 政風機構在主動度部分，受訪者對其主動協助機關辦理大型活動之安全維護工作及擔任溝通協調角色，均予正面肯定評價。 二、 政風機構在成效度部分，受訪者透過廉能宣導活動能加深反貪倡廉理念，並藉與機關業務或活動結合方式，更能有效達到反貪理念的深化與活化。 三、 政風機構在配合度部分，受訪者肯定政風同仁對交辦業務盡心盡力之工作表現。 四、 政風機構在精進度部分，近年導入風險管理推行政風業務，能機先掌握機關可能發生違常之人、事、時、地、物之風險，並於危機發生時能迅速妥處，降低傷害。 / With the development of social pluralism and external environmental impact, government agencies had to rethink about their traditional management ideas and how to improve them. Therefore, Since September 16, 1992, Government Ethics Office (GEO) has begun restructuring different stages of target , from the early stages of「Anti-Corruption Action Plan」 to 「Plans of Crime Prevention, Positive Measures, Daily Recommendations, and Anti-Waste & Anti-Corruption」to the current「Mobilization of Government Ethics Plan」which are all in response to public demand made by social changes. The study was based on the employees of Taipei City Government through qualitative interviews and research, as well as, analysis on public awareness and benefits towards job performance and core values. The essence of research findings are as follows： 1. GEO Initiatives: respondents provided positive evaluations towards GEO Communication, coordination, maintenance, and security during large scale events 2. GEO Effectiveness: Strengthening the concept of anti-corruption and reducing crime rate by promoting more effective anti-corruption action plan 3. GEO Cooperation: striking positive evaluation on job performances 4. GEO Refined Progresses: with the implementation of risk management in recent years, GEO were able to lower the risk occurring at organization and deal with them quickly as well.

摘要 在全球化激烈的競爭環境下，組織如何培養與提昇其「核心能力」，以取得競爭的優勢，成為企業、政府與公共管理學者的重要議題。 本研究首先從策略性人力資源管理理論為出發點，藉由研究探討國內外公私部門推動與建構核心能力的經驗，再進一步以核心能力的角度，歸納分析我國公務機關政風人員的角色、職能與核心價值；並透過深度訪談北台灣地區高階政風人員，來探討高階政風人員所應具備的核心能力，並檢視其實際上所具備的核心能力，以瞭解兩者之間的落差，找出高階政風人員所須具備與加強培育的關鍵核心能力，並提出建議供政風機構參考。 本論文除以文獻分析與實地觀察進行研究瞭解外，並以深度訪談法作為本文研究途徑；研究對象為北台灣地區現職及績效卓著的高階政風人員。希望藉由本研究，建立高階政風人員應具備的核心能力項目，並將研究成果提供政風機構作為未來推動高階政風人員核心能力培育、規劃、訓練等策略之參考。 / Abstract In the global environment of acute competition, how to acquire and upgrade their core competence to take the advantage of competence becomes an important issue for enterprises, governments and Public-Management scholars. This research begins with the strategic human resources management theory and then study the experience how the public and private establishments, in Taiwan or overseas, promote and construct their core competence. Furthermore, we analyze the roles, functions and core value of the ethics officers of the public establishments in Taiwan from the view of core competence. And by deeply interviewing the high-level ethics officers in North Taiwan, we study what kinds of core competence a high-level ethics officer should have and what they have already to give suggestions to the ethics establishments. This research exploits approaches such as survey and analysis on theoretical literatures, observation on reality and depth interview. The scope of the objects we study is confined to the high-level ethics officers, in North Taiwan, on-the-job and with excellent performance. We hope that this research can found what kinds of core competence the high-level ethics officers should have and give suggestions to the ethics establishments for their further reference regarding establishing policies of fostering, planning and training high-level ethics officers.