SW 汽車公司Omio新車上市計畫 / From a corporate point of the view, in order to make a business decision, there are several areas of analysis and understanding that needs to be made. These areas include external environment analysis, internal environment analysis, and overall business structure analysis. This report provides analysis of the overall external status that influences the Taiwan automotive industry market, new car registration report and market trend, New Car Buyer’s Study Report to understand what the market needs, and what the customers want. From internal perspective, the corporate needs to understand what the customer wants, and what the company can provide. Therefore the report will look at the product strategy, pricing strategy and the financial health of the product based on the overall recommendation.