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Background: The objective of this study is to determine the difference in customer attitudes towards CGI advertisements pictured in real-life scenes and traditional digital advertising. Furthermore, this study aims to discover how customer attitudes towards CGI advertisements pictured in real-life scenes influence brand experience. Method: The study developed 6 hypotheses examining customer attitudes towards advertisements. These hypotheses focused on 5 factors: credibility, irritation, entertainment, creativity, and informativeness. How customers perceive these factors and their attitudes towards CGI advertisements pictured in real-life scenes compared to traditional digital advertisements were examined. One of the hypotheses further addressed the question of whether attitudes towards CGI advertisements pictured in real-life scenes influence customers' brand experience. A questionnaire was used to test the hypotheses and answered by 139 respondents. Findings: The result of the study showed that customers perceive the factors of credibility andinformativeness more positively in traditional digital advertisements. In contrast, factors such as creativity, entertainment, and lack of irritation were evaluated more favorably for CGI advertisements pictured in real-life scenes. The study also discovered that positive attitudes toward CGI advertisements pictured in real-life scenes lead to more positive brand experiences. Conclusion: Age groups between 18 and 55 prefer advertising that is entertaining, creative, and innovative. CGI advertising in real scenes should not stand on its own but rather serve to capture the attention of the customer. This can help companies to become more visible and engage the target audience, which can then lead to a positive brand experience. This is due to its attractiveness and perception as an engaging, attention-grabbing, and more brand-recalling advertisement compared to traditional digital advertising. However, it is important to note that CGI advertising should not serve as themainsource of information about a product or service, but rather as a tool to grab attention.

Yes / Given the potential benefits such as time and location-based advertisements, the scope of interactivity and customisation through one-to-one target marketing, SMS-based (Short Messaging Service) advertisement, is now being considered as an important alternative marketing channel. This has raised a real challenge for marketers to harness the potential of this alternative channel by overcoming several limiting issues such as security, privacy, authenticity, and irritation of unknown senders. The main objective of this study is to identify and review relevant research issues faced by wireless marketing (particularly via SMS-based advertisement) as an aide to identify potential research gaps and for developing future guiding principles. The review and analysis of literature suggest that there is scope of undertaking further research on issues related to different cultures reflecting ubiquitous traits of mobile phone, SMS advertisement, market segmentation, location and time sensitive delivery, content and context of advertisement, language and appropriate delivery.

Marrige has historically been seen as the norm of coexistance between men and women. In all times, regardless of this norm, unmarried women have gotten pregnant. Societies have delt with the situation of unmarried, pregnant women in different ways in different time periods. In Sweden in the beginning of the 1900 hundreds unmarried, pregnant women often advertised in the papers for a place to stay during their pregnancy. Advertised in the papers, at the same time, did also people who provided places were the women could stay. The pupose of this essay is to investigate the advertisements to and from unmarred, pregnant women and to analyse what they can tell us about their situation in Sweden between 1910-1938. I have also, partly, looked upon advertisements were fostercare is needed for the children of the unmarried women. Through my invetsigation I also came across paragraphs in the papers concerning unmarried women, which also have been anlysed and is discussed in the essay. The result shows that unmarried women were referred to as unknown and unnoticed in the advertisements. Special names were also used when reffering to the illegitimate children of the women. Using special namnes to distinguish women and children are discussed in the analysis by the help of Foucaults theory about discourses. Previous research about advertisements to and from unmarried women have been carried through by a student called Lena Wängelin. She investiagated advertisements to and from unmarried, pregnant women during the 20th century in womens magazines and nationwide papers. Lena Wängelins results has in many ways been compared to my own results, together with what other scientists have written about unmarried women and illigetimate children in the past.

本研究旨在探討高職廣告設計科應屆畢業學生升學就業意願的影響因素，並了解高職廣告設計科應屆畢業生升學就業的現況，包括個人因素、家庭因素、實施教學與輔導計畫，以及不同縣市、性別、主要撫養者學歷、技術士證照與學業成績等對於影響高職廣告設計科應屆畢業生升學就業因素的看法，進而歸納目前高職廣告設計科的缺失及改善之道。 本研究以北、中、南三區公私立高職廣告設計科應屆畢業生為研究對象。配合研究編製影響高職廣告設計科學生升學就業因素之探討問卷調查表，問卷分為「基本資料」及「問卷內容」兩部分，共寄發1,803份，回收1,361份，有效問卷共1,344份，回收率為75%。 研究方法則採取文獻分析、問卷調查，透過文獻分析以作為調查研究分析的基礎。在統計方面的使用上，依背景變項的特性而有差異，在「性別」變項上採用t-test的方法進行顯著性考驗。變項則採用單因子變異數分析（one-way ANOVA）來進行顯著性考驗。一旦達統計上顯著差異者，則進一步採用薛費法（Scheffé method test）來進行事後比較。 本研究歸納出主要結論如下： 一、就父母期望方面，不同性別、不同學校所屬區域、有無廣告設計工作經驗等有其差異性。在希望待遇擁有不同種類證照及張數、學業及實習成績方面則未有顯著性影響。 二、就父母期望方面，主要撫養者年齡、職業、教育程度及每月平均收入不同，則其看法亦有所不同。 三、就對廣告設計的願景上，背景變項不同，如不同性別、不同學校所屬區域、有無廣告設計經驗在希望待遇之影響不顯著。在證照、學業與實習成績上則有顯著的差異。 四、就對廣告設計的願景上，不同的家庭變項，並未呈現顯著的正相關。 五、就對廣告設計的興趣方面，其背景變項不同，亦呈現不同的差異性。如性別、區域、經驗、待遇上無差異性。而證照種類愈多、張數愈多則興趣愈高；學業與實習成績愈高，則興趣愈高。 六、就廣告設計的興趣上，其在家庭變項方面，不同年齡、不同職業之主要撫養者及家庭收入等未有顯著差異；而主要撫養者的教育程度會與其對廣告設計的興趣有顯著的相關性。 七、在個人升學、就業的意願方面，性別、學校所屬區域、有無廣告設計經驗、待遇、證照張數，未有明顯差異；而證照種類愈多，學業與實習成績愈高，則其升學與就業意願愈高。 八、在個人升學就業的意願上，家庭變項不同，亦未有顯著影響。 最後依據研究結果提出以下建議： 一、對教育行政機關建議 （一）重視高職招生不足現象 （二）正視高職升學途徑的困境 二、對學校建議 （一）加強學生專業技能的培養 （二）加強輔導學生取得各類技術士證照 （三）加強產學合作，增加校外實習機會 （四）加強教學體系現代化 三、對學生建議 （一）加強培養帶著走的能力 （二）加強實作能力 / The main purposes of this study are to explore the factors influencing Advertisement and Design (AD) department graduates’ aspiration of further study and employment in vocational high school, to understand the current situation of the students’ further study and employment, and then to suggest the strategy of improvement for AD department. The study adopted literature analysis and questionnaires survey. The total copies of questionnaires were 1803, and the effective responses were 1344, with a return rate of 75 percent. After statistics analysis of the collected data, the main findings are as follow: 1. As for parents’ expectation, the significant differences existed in students’ genders, schools’ areas, AD-related job experience and parents’ ages, education levels, occupation types and monthly income; otherwise no significant differences existed in students’ expecting income, hoping to have more different kinds of licenses and academic achievement. 2. As for the vision of AD, the significant differences existed in students’ hoping to have more different kinds of licenses and academic achievement; otherwise no significant differences existed in other variables. 3. As for the interest in AD, the significant differences existed in students’ hoping to have more different kinds of licenses, academic achievement; and parents’ education levels. 4. As for the aspiration of further study and employment, the significant differences existed in students’ hoping to have more different kinds of licenses and academic achievement. According to the findings, the suggestions are as follows: 1. For the government, put emphasis on the insufficiency of students in vocational high schools and the difficulty in the ways of students’ further study. 2. For the schools, put emphasis on students’ practical skills, encourage students to get more licenses, cooperate with the industry, and modernize the facilities. 3. For the students, put emphasis on the with-going ability and practical skills.

探討Instagram對品牌體驗及廣告效果之影響：以高中生為例 / Having a presence on social mobile applications has become a popular marketing strategy for brands. Instagram, a photo-sharing and video-sharing social mobile application became the second largest social network site in the US in 2014 (eMarketer, 2015). Its image-intensive and social interactive nature provides brands a perfect environment for marketing. However, does it help brands to improve the brand experience? Is it a good platform for enhancing advertisement effectiveness? This study aims at exploring Instagram’s influence on brand experience and advertisement effectiveness. Four brands were chosen in this study, they are Nike, Starbucks, Hollister, and BMW. Senior high school students in Taiwan were chosen as the participants of this study. Quasi-experiment and Latin square design were used in this research to explore the influence of Instagram on these senior high school students. The four brands’ Instagram contents were taken as experimental treatment. Students completed measurements in both controlled condition and experimental condition. The result of these two conditions was compared to see Instagram’s influence on brand experience and advertisement effectiveness. The results showed that Instagram significantly improved students’ overall brand experience towards Nike and Starbucks. Instagram also improved the overall advertisement effectiveness of Starbucks and Hollister. However, the Instagram contents of BMW did not have any influence on improving students’ brand experience or advertisement effectiveness. Moreover, participants’ purchase intention toward the four brands was also not affected by Instagram. Based on the insight of this study, Instagram did help improve the brand experience and advertisement effectiveness for some brands. These brands were mostly the apparel and food & beverage brands which was welcomed among younger audiences. Brands that participants were most familiar with were also successful in improving its brand experience on Instagram. Instagram contents that participants can relate to were most influential in improving the advertisement effectiveness. Brands that were less familiar with participants could also gain success on Instagram by providing the right contents. Therefore, when marketing brands among senior high school students in Taiwan, brand types, strengths of brand, and the force of pull from familiarity are crucial on improving their brand experience and advertisement effectiveness on Instagram.

Darbo tikslas. Įvertinti vyresnio amžiaus pacientų vaistų vartojimo valdymą. Uždaviniai: išanalizuoti vaistų vartojimo ypatumus vyresniame amžiuje; nustatyti gaunamos informacijos, susijusios su saugiu vaistų vartojimu, įtaką pagyvenusiems pacientams; įvertinti pagalbinių technologijų reikšmę vyresnių pacientų vaistų vartojimo valdymui. Tyrimo metodika. Tiriamųjų apklausa, dokumentacijos analizė, statistinė analizė. Anketavimo bei struktūrizuoto interviu metu buvo naudojamas klausimynai, skirti pacientams bei slaugytojoms, sudaryti pačios tyrėjos, remiantis literatūra. Tiriamųjų grupę sudarė 178 respondentai, besigydantys VšĮ II Kauno klinikinės ligoninės vidaus ligų skyriuje nuo 2009 metų rugsėjo mėn. iki 2010 vasario mėn. bei 14 bendrosios praktikos slaugytojų, dirbančių tame pačiame skyriuje. Statistinė duomenų analizė atlikta naudojant statistinės analizės programą "SPSS for Windows 15.0". Rezultatai statistiškai reikšmingi, jei paklaidos tikimybės reikšmė p<0,05. Kokybinių požymių pasiskirstymas buvo skaičiuojamas absoliučiu skaičiumi bei procentais, kiekybiniams požymiams skaičiuotas vidurkis ir standartinis nuokrypis, standartinė vidurkio paklaida. Ryšiai tarp požymių buvo vertinami chi kvadrato (χ²) kriterijumi bei laisvės laipsnių skaičiumi (lls). Rezultatai. Lietuvoje kaip ir visame pasaulyje vis didėja vyresnio amžiaus žmonių skaičius. Tai sąlygoja didesnį sergamumą ir su juo susijusį saugų vaistų vartojimą. Dažniausios problemos yra: širdies ir kraujagyslių ligos... [toliau žr. visą tekstą] / Aim of the study. To evaluate the managament of older patients medicines consumption. Objectives. To assess the pecularities of drug use by older patients; to identify the influence of available information of safe medicines consumption on senior patients behaviour; to evaluate the importance of supporting technologies to the management of senior patients medicines consumption. Research methods. Questionnaires for patients and nurses were created by researcher using literature. The study groups consisted of 178 respondents, which were hospitalized in 2nd Kaunas Clinical Hospital Internal Medicine Department since September, 2009, till February , 2010, and 14 general practice nurses, which are working in this department. Statistical data analyse was performed by using statistical analyse programme “SPSS for Windows 15.0“. The distribution of qualitative indicators was calculated in absolute number and percentage. For quantitative indicators an average and standard deviation were calculated. Relations between features were valued by chi square criterion ((χ²). Results. The most frequent conditions of older patients were cardiovascular diseases and respiratory diseases. Patients for a variety of problems could not use medicines on their own. Side effects of medications were frequent. From side effects more common were: dizziness (33,7 %), palpitations (30,3 %), general weakness (29,2 %), constipation (26,4 %). Aged patients used frequently over-the-counter medications, they... [to full text]

This diploma thesis observes representation and evolution of medical advertisement, products and services in print. This evolution is shown on comparing the two eras, the "first republic" and modern Czech Republic. The studied years of 1928 and 2008 demarcate the period of 80 years of transformation of advertisement market, but some of the rules are the same. The goal of this diploma thesis is to describe contemporary advertisement in chosen printed media, the magazines for public without specialization or further attributes "Světozor" and "Týden" serve for the research. The thesis observes which services and products were offered, in context of what and which methods were used. The text goes on from introduction to the topic and issues and analysis of particular samples from magazines to their comparation. The results of diploma thesis is the evaluation of used rules, according to the media themselves and the timeline. Thesis deals with the regulation of medical advertisement aswell. To compare them and increase the number of samples, the advertising of cosmetics sold in pharmacies is added. .