Denna C-uppsats undersöker om tittarens attityder till marknadsföring på webb-TV kan förändras av en interaktiv tjänst som ger möjligheten att välja de reklamfilmer som ska presenteras. För att skaffa information använde vi oss av en empirisk studie som involverade fokusgruppsintervjuer med erfarna deltagare. Studien är därför baserad på respondenternas tidigare kunskap av webb-TV för att kunna jämföra dessa mot den nya experimentella implementerade tjänsten. Efter studien har vi funnit att attitydförändringar verkar har inträffat: Majoriteten av tittarna tycker att en valbar reklamtjänst skulle öka tittarupplevelsen till det bättre. Dock tycker en minoritet att valet leder till ett ytterligare moment som bedöms vara för tidskrävande. / This c-level paper examines if viewers' attitudes towards advertisement may be influenced with an optional service that makes it possible to choose on which commercials will get presented while watching Web TV. To gather information, we used an empirical study that involved focus group interviews with experienced participants. The study is therefore based on respondents' previous knowledge of online video in order to compare these against the new experimentally implemented service. After the study we have found that attitude change seems to have occurred: The majority of viewers believe that a selectable advertising service would increase the viewing experience for the better. However, a minority thinks that it could lead to an additional step for user’s choice, which can be judged to be too time-consuming.

The purpose of this bachelor thesis is to examine if one can find a change within the genre job advertisements for communicators, and in extension, the profession as a whole, during the time period 1997-2017. By studying the schematic structures of job advertisements as a genre text at large, and specifically the rhetoric strategies used when presenting requirements, I will be attempting to answer these questions through a genre analysis. The material consists of 24 job advertisements in total, 8 from each year of 1997, 2007 and 2017. The texts from 1997 have been acquired by searching through the job section of the Swedish daily newspaper Dagens Nyheter, from issues published from October to December 1997. However, the material from 2007 and 2017 both come from the Swedish Public Employment Service, Arbetsförmedlingen. To find texts from 2007 the archive at the Swedish Public Employment Service had to be advised, seeing as they are no longer posted on their website. All the job advertisements from 2017 however have been found and downloaded from the website.                       Theoretically this study mainly lies on Vijay K Bhatias genre analysis, and his methodology when analyzing genres and their communicative purpose as well as their schematic structure. The analysis goes on to analyze the rhetoric strategies used within the job advertisements requirements-section, then using systemic-functional grammar (SFG) to make clear the linguistic configuration. The results of the analysis show that both change and stability within the genre can be found. Regarding the changes, the schematic structures, in regards to content, becomes larger. Both regarding the number of moves in total and the number of different moves used. In addition, the analysis tells us that the ideal applicant in 2017 is an independent communicator who has a talent for networking and connecting with new people, in contrast to the communicator in 1997, who primarily is a good writer with an ability to work together.

The diploma thesis The development of advertising in the daily newspaper Mladá fronta DNES between the years 2012-2016 analyzes the development and possible changes of advertising in the Czech daily broadsheet Mladá fronta DNES of the publishing house Mafra, a.s. between the years 2012-2016. In particular, this thesis aims to describe the trends in the concentration of advertisements, the ratio of original content and advertising, the interconnection of advertising with the graphic or thematic side of the editorial content of the journal, or the development of advertising formats and topics. These findings are attained by quantitative content analysis, namely so-called emergent coding. In the addressed theoretical Framework, the aspects of the economic functioning of the media are addressed as well as the theory of advertising, the phenomenon of advertising in the press or its legislative anchoring. The author also devotes several pages to the phenomenon of media commercialization, as well as its appearance in the Czech media environment. Part of the work is also devoted to the presentation of the daily broadsheet Mladá fronta DNES, its history and its current position on the Czech media market. In the second half of the thesis the methodology of research is presented, as well as both its design...

Philosophiae Doctor - PhD / Moss frogs are restricted to permanently moist terrestrial habitats in the south-western Cape Fold Mountains. There is a very close association between Arthroleptella distribution and Table Mountain Sandstone. Suitable habitats are generally occupied by allopatric populations of moss frogs. Comprehensive spatial sampling of moss frogs (genus Arthroleptella) in the Cape Floristic Region biodiversity hotspot yielded 192 new distribution records; 5 842 advertisement calls from 240 individual male frogs; 31 Rag-1,76 16S, 54 12S sequences and morphological measurements of 90 specimens. There are many differences in male advertisement call and genetic sequences between populations on different mountain ranges, even over small distances. A mitochondrial and nuclear gene phylogeny of the southern African Pyxicephalidae places Natalobatrachus as the sister genus to Arthroleptella. Application of a Bayesian relaxed molecular clock model indicates that Arthroleptella arose between 20 and 39 Ma. Phylogenetic trees return two main clades within Arthroleptella: one consists of species which exhibit chirp-like calls and the second contains species with longer calls composed of a series of clicks. These two clades diverged between 19 and 22 Ma. There is a general pattern of strong phylogeographic structure with many small, isolated populations. Three species are identified within the Chirping clade and seven in the Clicking clade, including three undescribed species. This population structure is a result of the patchy distribution of suitable habitat and low vagility of the moss frogs.The distribution and speciation of moss frogs has been affected by drying and cooling climate change, changing geomorphology over the last 20 Ma and the increasing prevalence of fire over the last 5 Ma. An assessment of the threat status of each species according to IUCN criteria categorised one species as Least Concern, seven as Near Threatened, one as Vulnerable and one as Critically Endangered. The primary threats to Arthroleptella are invasive alien plants and increased fire frequencies and intensities.

Författare: Hanna Eriksson, Zara Lood Lindqvist, Alexandra Uhrberg Handledare: Åsa Lindström Examinator: Bertil Hultén Kurs: Examensarbete 30 hp, Civilekonomprogrammet inriktning marknadsföring, Linnéuniversitetet Kalmar, VT 2017, 4FE63E Forskningsfråga: Hur påverkas konsumenter av influencer marketing i jämförelse med annonsering på sociala medier där influencers inte förekommer, vid köpbeslut för low involvement-produkter? Syfte: Denna studies syfte är att analysera och diskutera influencers inverkan på konsumenters köpbeslut för low involvement-produkter. Genom att ta hänsyn till kostnadsbilden för influencer marketing och övrig annonsering på sociala medier samt studera och analysera hur konsumenter uppfattar annonsering i sociala medier för low involvement-produkter med, respektive utan, influencers ämnar studiens författare att generera indikationer kring värdet av en influencer i den unika kontexten. Utöver att generera kunskap på ett nytt och snabbföränderligt teoretiskt område syftar studien till att bidra med praktiska implikationer gällande hur företag som säljer low involvement-produkter samt byråer, vilka har dessa företag som uppdragsgivare, kan förhålla sig till influencers på sociala medier i sin marknadsföringsstrategi. Metod: Detta examensarbete har en induktiv ansats, ett explorativt syfte och en kvalitativ forskningsmetod har använts. Datainsamlingen har skett genom fokusgrupper och ett kvasiexperiment med konsumenter samt semistrukturerade intervjuer med branschrepresentanter. Resultat och slutsatser: Influencer marketing väcker uppmärksamhet i större utsträckning än annan annonsering på sociala medier. Det är dock möjligt att väcka uppmärksamhet genom social medie-annonsering utan influencers för low involvement-produkter. Det är mer troligt att konsumenter påverkas av social medie-annonsering utan influencers då det rör sig om starka varumärken. Vid influencer marketing spelar varumärket inte lika stor roll. Influencer marketing och övrig annonsering i sociala medier kan upplevas som trovärdigt, av olika anledningar.  Teoretiskt bidrag och praktiska implikationer: Konsumenter bortser i vissa fall från influencer marketing för low involvement-produkter då de inte är i behov av expert-utlåtanden för den här typen av produkter. De kan dock agera på influencers rekommendationer av low involvement-produkter för att minska den kognitiva ansträngningen. Konsumenter tenderar att uppfatta annonsering i sociala medier utan influencers som positiv då low involvement-produkten framställs tydligt och på ett tilltalande sätt. Både för- och nackdelar med influencer marketing respektive annonsering i sociala medier för low involvement-produkter har identifierats. Influencer marketing kan vara fördelaktigt för mindre etablerade varumärken medan annonsering i sociala medier kan fungera bra för starka varumärken. Strategier för implementering av influencer marketing respektive annonsering i sociala medier för low involvement-produkter återfinns under avsnitt 7.3.1 samt 7.3.2. / Authors: Hanna Eriksson, Zara Lood Lindqvist, Alexandra Uhrberg Mentor: Åsa Lindström Examiner: Bertil Hultén Course: Master Thesis 30 credits, Master of Business and Economics, Marketing, Linnaeus University, Kalmar, Spring 2017, 4FE63E Research question: How are consumers affected by influencer marketing compared to advertisement in social media where influencers are not present, when buying low involvement products? Purpose: The purpose of this study is to analyze and discuss influencers impact on consumers buying decisions for low involvement products. By taking the cost of influencer marketing and residual advertisement in social media into consideration and analyze how consumers perceive advertisement in social media for low involvement products, with and without influencers, the authors of this study aim to generate indicators of the value of an influencer in the unique context. In addition to generate knowledge in a new and fast changing theoretical area this study aims to contribute with practical implications for companies that sell low involvement products and marketing agencies, that advertise this type of products, to determine if they prefer to integrate influencers in social media in their marketing strategies or not. Method: This thesis has an inductive approach, an explorative purpose and a qualitative research have been conducted. Data has been collected through focus groups and a quasi experiment with consumers as well as semi-structured interviews with representatives of the sector. Results and conclusions: Influencer marketing attracts attention to a higher extent than advertisement in social media. It is possible though, to attract attention through social media advertisement for low involvement products. It is more likely that consumers are affected by social media advertisement for strong brands. When implementing influencer marketing, the brand is not that vital. Advertisement in social media and influencer marketing can attain credibility for different reasons. Theoretical contributions and practical implications: Consumers disregard influencer marketing for low involvement products to some extent, since they are not in need of expert opinions when buying low involvement products. They can though act on influencers recommendations for this type of products to minimize the cognitive effort. Consumers perceive advertisement in social media for low involvement products in a positive way when products appears clear and in an appealing way. Advantages as well as disadvantages in using influencer marketing and advertisement in social media for low involvement products have been identified. Influencer marketing can be useful for less established brands while advertisement in social media can work well for strong brands. Strategies regarding influencer marketing and advertisement in social media for low involement products are to be find under chapter 7.3.1 and 7.3.2.

Diploma thesis 'On-line marketing - Principle of an auction changes the world of advertising' is about internet as a medium, on-line commercial communications, search engines and performance marketing. This thesis is divided into three parts. First part is about internet as a medium and actual situation on the Czech internet market. Second part describes a marketing communication mix on the internet, forms of online advertisement and pros and cons of online advertising. Third part deals with an advertisement within the frame of search engines. This part is also about PPC systems and SEM (Search Engine Marketing). Contribution of this thesis lies in info how to use the internet for propagation.

This thesis analyses the possible utilizations of social networks by companies in order to obtain benefits in their field of business. This study is focused on the most popular social network on a global scope, i.e. Facebook, Twitter, LinkedIn, Google+ and YouTube. The theoretical section summarizes and provides an analysis of its suitability and possibility for applications in commercial companies. The possibilities discussed are in particular marketing, client communication, brand development and public relations. Moreover, the practical part of this thesis lists the main case studies that depict the utilization of social networks in practice and highlight the benefits the individual companies gain and their costs. Case studies further discuss the use of social networks by traditional and less traditional means for small and larger-sized companies. The thesis is complemented by applied research of social network activities of companies and the analysis of the perception of their users, which is realized by questionnaire survey.

The Master's thesis deals with the commercial communications and their contemporary trends with emphasis on the sport branch. Theoretical part focuses on particular forms of commercial communications and then the running phenomena in Czech Republic is described. Practical part characterizes the marketing communications of the running circuit RunCzech, the analysis of supplied services, competition and target groups. The main benefit of the Master's thesis for the practical use is the evaluation of the communication activities and the recommendations and the ideas for the prospective marketing plans.

The political marketing established in the Slovak Republic over the time and became a relevant part of the Slovak elections. Presidential elections in 2014 showed, that there is sufficiently large space for the application of political marketing. The aim of this thesis is to evaluate the election campaign of Andrej Kiska in presidential elections in 2014 in terms of usage of political marketing tools. The ambition of this work, is to show the extent and the exact form of the tools which were used in this campaign, based on the theoretical framework. Another object of this work is to describe, how was the results of presidential elections in 2014 perceived by Slovak public, how happy were the Slovak voters with the results of the elections and which arguments dominated in favor of Andrej Kiskas election.

The aim of the diploma thesis is to evaluate the motivation and satisfaction of employees in a selected company. The thesis is divided into two parts -- theoretical and practical. First, the thesis defines the theoretical concept of motivation and satisfaction and defines a projective method called Colour Association Technique (CAT) from the concept of Balance Management. The practical part of the thesis presents the company where the research was done. Further methodology of research is presented in this part. In the methodology of research a questionnaire survey was chosen. A questionnaire survey focused on 7 areas of motivation and satisfaction covering 25 study-factors. Further, individual interviews were held with a selected sample of employees, and the projective method mentioned was used. The main body of the practical part consists of an evaluation of the results using all research methods. Individual results are compared and in conclusion recommendations for improving the current situation in the company are suggested. These final recommendations may become a basis for the future development of an optimal motivation program, which the company has not yet implemented.