Spelling suggestions: "subject:"advertising marketing"" "subject:"dvertising marketing""
1 |
Industrial advertising and sales promotion (Advertising and selling industrial goods)Reed, Vergil Daniel, January 1900 (has links)
Thesis (Ph. D.)--Columbia University, 1936. / Vita. Published also without thesis note under title: Advertising and selling industrial goods. Bibliography: p. 271-281.
|
2 |
Industrial advertising and sales promotion (Advertising and selling industrial goods)Reed, Vergil Daniel, January 1900 (has links)
Thesis (Ph. D.)--Columbia University, 1936. / Vita. Published also without thesis note under title: Advertising and selling industrial goods. Bibliography: p. 271-281.
|
3 |
Advertising as a determinant of research and developmentHula, David Gerard. January 1900 (has links)
Thesis (Ph. D.)--University of Wisconsin--Madison, 1982. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 183-197).
|
4 |
The effects and the information-processing model of the TV-web synergyChang, Yuhmiin, January 2001 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2001. / Typescript. Vita. Includes bibliographical references (leaves 101-108). Also available on the Internet.
|
5 |
The effects and the information-processing model of the TV-web synergy /Chang, Yuhmiin, January 2001 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2001. / Typescript. Vita. Includes bibliographical references (leaves 101-108). Also available on the Internet.
|
6 |
Constructing a practioner-based model of selecting celebrity endorsersErdogan, Bayram Zafer January 2000 (has links)
This thesis investigates how British advertising agencies select celebrity endorsers and the criteria considered important in deciding which celebrity to employ. Specifically the primary focus of the study is to identify and analyse the process by which celebrity endorsers are selected by advertising agency practitioners; to explore factors affecting the selection of celebrity endorsers; and, to generate a model of selecting celebrity endorsers for marketing communication messages. The research had a two-phase design, which progressed from exploratory interviews to a mail survey. For the first phase, a sample of advertising agencies was taken from a recognised listing of the 300 largest agencies in the UK by Campaign in 1997. The top thirty, as ranked by annual sales in 1996, were chosen. Ten managers from nine advertising agencies and a celebrity director from a special research company called the Celebrity Group Ltd, were interviewed. Two fax responses were also received. Having identified a process by which practitioners select celebrity endorsers and the criteria considered, ten hypotheses were developed and the second phase, a mail survey, was launched. The population included advertising agency directors/managers working in Institute of Practitioners in Advertising (IPA) member agencies. Purposive sampling was used with the objective of selecting agency managers who have been involved in celebrity campaigns. After two waves, 131 out of 414 (31.6%) questionnaires from 80 out of 148 (54%) agencies were received. The research findings indicate that there is an informal and unwritten process of selecting celebrity endorsers in which a number of agency teams play a part and there is a range of criteria considered in the process. During the research process a preunderstanding model of how agencies select celebrity endorsers was developed that is grounded in the exploratory interview findings from which the research hypotheses are mainly de rived. After havin During the research process a preunderstanding model of how agencies select celebrity endorsers was developed that is grounded in the exploratory interview findings from which the research hypotheses are mainly derived. After having tested the hypotheses, a final version the process is proposed, which reflects a normative theory and represents a major contribution of the thesis.
|
7 |
Marketing communication of Pepsi and Coca Cola in Pakistan : advertising in communication /Omer, Muhammad Kashif. January 2008 (has links)
Master's thesis. / Format: PDF. Bibl.
|
8 |
Development of a marketing plan to interest advertisers in purchasing advertising time on an rthnic [sic] radio programSrivatsa, Anil. January 1998 (has links)
Thesis (M.S.)--Kutztown University of Pennsylvania, 1998. / Source: Masters Abstracts International, Volume: 45-06, page: 2892. Typescript. Includes bibliographical references (leaves 59-60).
|
9 |
Some Things Are Better Left UnsaidMoore, Sarah G., January 2009 (has links)
Thesis (Ph. D.)--Duke University, 2009.
|
10 |
Specifika komerčních komunikací v Rusku / Business Communication in RussiaKalinkina, Maria January 2009 (has links)
This diploma thesis is dedicated to research and understanding of business communication strategies and tools used in Russia. It studies strengths and weaknesses of the local business communication tools with respect to the specifics of the Russian market, while providing detailed analysis of business communication strategy of a large Russian company.
|
Page generated in 0.0802 seconds