The central theme of the diploma thesis is incorporation of media education at the first stage of primary school. The theoretical part of the thesis briefly defines the basic concepts related to media education, offers an insight into historcal background and gradual integration of media education into the Czech educational system and, last but not least, introduces current state of this cross-curricular topic at Czech schools. The practical part is devoted to a research survey aimed at finding out which didactic topics of media education are mostly reflected in educational materials intended for the first stage of primary school and at the same time at ascertaining how the pupils are mostly involved in media education in terms of task assignments contained in teaching materials. The results of the research show that the most frequently reflected topics of media education that appear in educational materials are advertising, its regulation and influence and characteristics and function of traditional media. In case of the method of pupils involvement in media education, the research findings show that pupils are mostly called upon to receptive activities. To obtain the results of the research survey, qualitative content analysis of selected teaching materials was used.

В сложившейся экономической ситуации организации строительной отрасли резко нуждаются в проведении работы по разработке методических рекомендаций по организации управленческого учета. Системообразующим и неотъемлемым элементом управленческого учёта является управленческая отчётность. Однако в настоящее время не существует каких-либо специальных отраслевых методических рекомендаций по организации управленческого учета в фирмах строительной отрасли, а также какой- либо универсальной модели управленческой отчётности. Необходимо сформировать новый подход к механизму формирования управленческого учёта исходя из цели организации эффективно¬го функционирования деятельности строительной фирмы. Данная проблема для строительства довольно значима, и в настоящее время необходимо постоянно совершенствовать отдельные элементы учетно-аналитической системы, основу которой составляет управленческий учёт. / Drastically need to work on the development of methodological recommendations on the organization of management accounting. The backbone and an integral element of management accounting is management accounting. However, at present there are no industry-specific methodical recommendations on the organization of management accounting in companies of the construction industry, as well as any universal model of management reporting. It is necessary to create a new approach to the mechanism of formation of management accounting based on the goals of the organization and effective functioning of the activities of the construction company. The problem for construction is quite important and currently it is necessary to continuously improve the individual elements of accounting and analytical system, which is based on management accounting.