Interactions are formed and shaped differently from culture to culture. This thesis focuses on this phenomenon and in the first part deals with (from a theoretical view) the question, how the interplay between language-use and culture can be described. A cross-disciplinary approach within the scope of cross-cultural communication research is developed as is a semiotic concept, based on mainly linguistic, interactional and anthropological theories and methods. In order to describe different culture-specific interactional styles the semiotic field called embedding culture is outlined as an important resource for participants organizing talk-in-interactions. In the second part of this book the relevance of this approach is applied and tested. With the aid of various video recordings of ‘lunch-talks’ among colleagues at a restaurant in Sweden and Germany, this specific type of action and their cultural patterns are analyzed in order to describe cultural-specific styles in face-to-face-interaction. The methodological problem of recorded interaction is pointed out and the role of the camera highlighted. As the analyzed data is mainly based on interactions between men also gender-aspects are discussed. Furthermore, the scenario, time aspects and the customs and rituals of interactions at table are taken into account as relevant features of the embedding culture, all going into a culture-specific style of interaction. The results of the empirical study are, finally, correlated with other, not interaction-based analyses in the field of cross-cultural communication, and the specific national-cultural dimensions are critically discussed. / Interaktioner utformas och gestaltas olika från kultur till kultur. Avhandlingen fokuserar på denna aspekt och behandlar först ur ett teoretiskt perspektiv hur detta fenomen kan beskrivas. Med en tvärvetenskaplig ansats inom ramen av den s.k. interkulturella kommunikationsforskningen (cross-cultural communication) kombineras kulturanalytiska med lingvistiska och samtalsanalytiska teorier och metoder. Ett semiotiskt koncept utarbetas med hjälp av vilka olika kulturspecifika interaktionsstilar kan beskrivas. Det semiotiska fältet som koncipierats kallas för Einbettungskultur (’inbäddningskulturen’). I den andra delen används och prövas detta koncept. Med hjälp av ett flertal videoinspelade lunchsamtal i Sverige och Tyskland analyseras konkreta exempel på kommunikativ praxis och deras kulturella mönster i jämförbara interaktionssituationer. Det beskrivs hur den kulturspecifika interaktionsstilen vid lunchen bland svenska arbetskollegor kan skilja sig från det tyskspråkiga sättet att gestalta samma interaktionstyp. Inspelningssituationen problematiseras och kamerans roll i interaktionen diskuteras. Eftersom analyserna huvudsakligen baseras på samtal mellan män tas genusperspektivet upp. Vid sidan av själva samtalen analyseras även scenariot, tidsaspekten och ritualiseringen av interaktionen vid bordet som tre aspekter av inbäddningskulturen som tillsammans bidrar till en kulturspecifik interaktionsstil. Resultaten av den kulturella analysen som tar sin utgångspunkt i en konkret och jämförbar interaktionssituation i olika kulturer relateras avslutningsvis till andra, icke-interaktionsbaserade analyser inom den interkulturella kommunikationsforskningen och nationalkulturella beskrivningar problematiseras.

This work highlights specific lexical items that have become racialized in specific contextual applications and tests how these words are cognitively processed. This work presents the results of a visual world (Huettig et al 2011) eye-tracking study designed to determine the perception and application of racialized (Coates 2011) adjectives. To objectively select the racialized adjectives used, I developed a corpus comprised of popular media sources, designed specifically to suit my research question. I collected publications from digital media sources such as Sports Illustrated, USA Today, and Fortune by scraping articles featuring specific search terms from their websites. This experiment seeks to aid in the demarcation of socially salient groups whose application of racialized adjectives to racialized images is near instantaneous, or at least less questioned. As we view growing social movements which revolve around the significant marks unconscious assumptions leave on American society, revealing how and where these lexical assignments arise and thrive allows us to interrogate the forces which build and reify such biases. Future research should attempt to address the harmful semiotics these lexical choices sustain.