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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
171

Does Foreign Direct Investment Affect Labour Productivity in the Automotive Industry? The Czech Republic Case Study / Does Foreign Direct Investment Affect Labour Productivity in the Automotive Industry? The Czech Republic Case Study

Moravcová, Martina January 2010 (has links)
The aim of this thesis is to show effects of foreign direct investment on labour productivity in Czech automotive sector in the period 2004-2009. The effects are measured through horizontal spillovers (technology transfer) representing the influence of foreign firm on Czech automotive sector and through Herfindahl index representing market concentration in the automotive sector. Based on models used in this thesis I have found out that between labour productivity and technology transfer of foreign firms in the automotive sector is not significant relationship, but labour productivity is positively and significantly influenced by market concentration in the sector. These findings do not correspond fully to widespread opinion that foreign direct investments enhance labour productivity of domestic firms by bringing new knowledge or technology. These findings correspond only to the hypothesis that higher concentration of the sector caused by foreign presence positively influence labour productivity.
172

Strategie dodavatelských firem automobilového průmyslu ve střední a východní Evropě / Strategy of automotive suppliers in Central and Eastern Europe

Mohelský, Lukáš January 2008 (has links)
The main goal of the thesis is to analyze the development of the automotive industry on both the global and the European level from the strategic perspective and to assess the impact of the identified trends on the position of the automotive suppliers within one of the emerging centers of the industry on the European continent. The auxiliary aims of the thesis include the identification of the main reasons, which have led to the current position of the automotive industry within the Central and Eastern European region, and the forecast of the expected future development. The thesis attempts to fill the gap in the existing literature both in the Czech Republic and abroad by presenting new findings in all of the above mentioned fields.
173

Vývoz osobních automobilů z Německa do Ruska / Light vehicle exports from Germany to Russia

Šepanovský, Fedor January 2011 (has links)
Growing demand for cars in Russia helps keep the car production of European car makers high. Exports from the European Union to Russian federation have grown significantly. Was found that in the position of a leading car exporter is held by German producers. Particular focus is put on rapidly shifting Russian consumer's priorities leading to changing structure of exports. The demand for diesel cars has shown a significant rise. It is estimated that this group of exports will show further stable growth exceeding the average of the whole industry. However, in the mid--term horizon the rapidly developing investments into localization of a German cars production inside Russia puts a significant drawback on exports.
174

Strategie francouzských výrobců automobilů na mezinárodních trzích / Strategies of French Car Manufacturers on International Markets

Snížek, Martin January 2012 (has links)
This diploma thesis aims at comparing strategies of French car manufacturers Renault and PSA Peugeot Citroën on international markets. The first chapter is focused on unveiling the particularities of different markets with paying special attention to distinguishing traditional automotive centres from emerging economies. The second part of the thesis presents Renault and its activities on international markets. Renault's activities are more profoundly studied through analysis of production (geographic distribution and its evolution, methods of entering new markets) and sales. The same structure is applied to the third chapter concerning PSA Peugeot Citroën. The author comes to a conclusion that even though France and Europe remain the main markets for both car makers their importance declines to the benefit of developing countries. Moreover, it was found out that both car manufacturers are entering new markets via cooperation with other car makers.
175

Strategie společnosti Hyundai Motor Company na mezinárodních trzích / Strategy of Hyundai Motor Company in the international markets

Řehoř, David January 2011 (has links)
The thesis deals with the current form and determinants of further development of the automotive industry and strategy of Hyundai Motor Company, the fastest growing automaker in the international markets of these days. The thesis is divided into four chapters. The first one is devoted to recent development of the automotive industry with a closer focus on the main characteristics of the Czech market and mentions the major trends affecting the industry. Next part introduces HMC and analyzes the development of its position in the global automotive market. Subject of the third chapter is an analysis of the company's business strategy, which has become the key factor of its growing importance. It mentions the main company objectives, the process of creating a strategic plan, different strategic approaches in the international market, phases of strategic brand management and discribes history of the company strategy. The final part focuses on the reasons of the construction of Hyundai factory in the country, evaluates it's position in the Czech market and the analysed strategy.
176

Marketingová strategie firmy Hyundai / Marketing Strategy of Hyundai

Jíchová, Kristýna January 2012 (has links)
The final thesis whose topic is Marketing Strategy of Hyundai deals with marketing strategies and competitive advantages of the company. It is divided into two parts. The first part is dedicated to marketing in theory and describes the international strategies, marketing mix and its adaptation possibilities, media and how to use them in the most effective way given a purpose and a message of a company. It also addresses forms of market research and Public Relations. Second part is practical. Strategy of Hyundai is analyzed as a whole not leaving out its competitive advantages, media that is used by the company, PR and a usage of sport's events and sponsoring. The analysis of competition is also included as is the position of Hyundai within it. At the end there are two market surveys. One made by a research agency that deals with the brands and their positions on the market. The second was conducted by the author and is dedicated to the company itself and its customers and is researching their motivation and satisfaction.
177

Analýza vybraných průmyslových sektorů v ČR a v SRN a komparace jejich konkurenceschopnosti jako podklad pro strategická rozhodování / The analysis of selected industrial sectors in the Czech republic and Germany and the comparison of their competitiveness as a base for strategic decision making

Rybička, Miloš January 2012 (has links)
The goal of this Masters Thesis is to analyze three selected industry sectors in the Czech Republic and in Germany. Concretely the industries in focus are engineering, motor vehicle manufacturing and finally pharmacy along with bio- and nanotechnology. Furthermore, factors limiting but also supporting the industry development are identified and described in the Thesis. In the Thesis, analytical instruments will be used, especially the SWOT analysis and benchmarking. The Thesis is mainly intended for managers, employees, consultants and all other direct or indirect interest groups of both Czech and German industry companies and their suppliers but also for potential investors who are deciding whether to enter a market in the CEE region.
178

Analýza reklamního trhu automobilových značek / Analysis of the Advertising Market Automotive Brands

Rešlová, Pavlína January 2012 (has links)
The thesis deals with advertising expenditure major automotive brands, which are compared with their marketability. The thesis reflects the strategic marketing process and outlines the components of advertising. The aim of the work is to verify whether the investment in television advertising significantly and directly affects the marketability of vehicles, or there are some other factors.
179

Přiměřená ochrana informací / Adequate information security

Drtil, Jan January 2009 (has links)
Abstract 1) Goal of the thesis There is an assumption that companies are nowadays spending money on IT Security not according to the importance of the information for the company. In order to prove it or not, this thesis is about to check it. In case that this is true, the aim of this thesis will be to find out the methodology that can be used to verify, whether money are spent effective and efficiently or not. 2) Aiming of the thesis From the content point of view the focus of this work is information security methodics. From the research point of view the research was conducted on medium and small organisations in automotive, mainly due to the fact that automotive industry is an important part of our national economy (approx. 8% of GDP). 3) Outcomes of the thesis From the theory point of view the definition of "adequacy" of the information security was set. Adequacy consists of two parts -- the value of information, and the importance of information. The way how to determine both value and importance was found as well. From the reality point of view there was a finding that researched organisations do not undergo any systematic approach in the information security, what can negatively impact the frequency and importance of security incidents in the organisations. One of the main results of the research is the fact that in case there is a need to make effective and efficient information security based on the support of the management of the company. Finally, the next result is creating and verification of the "Adequate information security methodology", which can be used by managers in order to increase effectiveness and efficiency of the sources spent on information security. There is an extension of this Methodology covering the individuality of the decision maker and circumstances that influence him.
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180

Optimalizace portfolia rodinných vozů ŠKODA AUTO a.s. / Portfolio optimalization of ŠKODA AUTO family cars

Koláčná, Kateřina January 2012 (has links)
The first chapter presents SKODA AUTO a.s. The second chapter deals with the theorethical background of automotive industry. Then the thesis deals with intersection with customer needs and car market in CR. The fourth chapter deals with introduction of czech car market. Fifth chapter: there is provided analysis of performance of czech family car market. Final part of thesis deals with recomendation how to rearrange the product portfolio.

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