The concepts of editorial independence and public accountability are necessary in public broadcasting service as they help make a distinction between a public service broadcaster, a government and a commercial service broadcaster. This is because public service broadcasters are tasked with the responsibility of serving the interests of the general public. To do this, the above mentioned concepts have to be in place. This study examines these issues (editorial independence and public accountability) with reference to a case study of the editorial policies of the South African Broadcasting Corporation (SABC). Using public broadcasting theory, policy theory and qualitative research methods, the study examines the genesis of these editorial policies in 2003/2004 and how they provide the SABC with a means of balancing the tensions of editorial independence and public accountability. In analysing the SABC’s editorial policies, the study deals only with those policies whose principles are directly related to editorial independence and public accountability. Although some of these policies are found to be in line with public broadcasting service trends, others are found lacking. Various recommendations are made. The case study demonstrates the importance of an integrated and elaborated policy perspective in setting out how a public service broadcaster can manage editorial independence and public accountability. It also highlights the importance of using international ‘role models’ in ways that are appropriately adapted for the specific country concerned.

Thesis (MPhil) -- University of Stellenbosch, 2001. / ENGLISH ABSTRACT: Community radio stations in South Africa are faced with a huge challenge to become sustainable in the process of serving their communities. The issue of sustainability itself is complex and shaped by a range of conditionalities. These include community participation, funding, regulatory and licencing factors, staff and management expertise, and the strategic planning and management capacity of a station. Often the communities themselves are materially poor and unable to contribute in monetary terms to the radio station. However, these same communities are also a source of wealth when it comes to experience, ideas, human power and time. A major challenge is for station management to develop organisational strategies that facilitate full utilisation of this community resource in the process of sustaining their stations. The focus of this study is on two stations in the Western Cape - Bush Radio and Radio Zibonele - and how their management is responding to the challenge of sustainability. Bush Radio has evolved a diversification strategy based on providing formal training and development as an income-generator, and Radio Zibonele has responded through a strategy of selling airtime to advertisers. This work describes these sustainability strategies and explores whether they constitute 'building a brick column or a brick wall'. The conclusion suggests that while both radio stations demonstrate varying degrees of community participation, clear internal systems of monitoring and control of resources, they differ in some fundamental respects of strategy. Bush Radio, on the one hand, shows a clear commitment to consciously diversifying income sources in a way that does not leave the station highly dependent on any single source. This, the writer submits, constitutes an attempt at building a "brick wall". Radio Zibonele, on the other hand, shows a clear commitment to consolidation and reliance on advertising revenue as a single source of income for the station. To the extent that this station relies on a single source of income and does not demonstrate any strategic objective of diversifying sources, the writer submits, it is building a "brick column". The basic assumption of this study is that while the challenge of sustainability constitutes an objective reality facing community radio stations in South Africa today, the subjective responses developed by station management to deal with this challenge can and often do make a difference. / AFRIKAANSE OPSOMMING: Gemeenskapsradiostasies in Suid-Afrika staan voor 'n groot uitdaging om volhoubaar te ontwikkel. Volhoubaarheid as sulks is kompleks en word deur 'n verskeidenheid faktore beinvloed. Dit sluit in gemeenskapsdeelname, befondsing, regulerings- en lisensierinqsfaktore, personeel- en bestuursvernuf en die strategiese beplanning en bestuurskapasiteit van die stasie. Meestal is die gemeenskappe self arm en nie daartoe in staat om in rnonetere terme 'n bydrae tot die stasie te lewer nie. Dieselfde gemeenskappe is egter ook 'n bron van rykdom in terme van ondervinding, idees, mannekrag en tyd. Een van 'n stasiebestuur se grootste uitdagings is om organisatoriese strateqiee te ontwikkel wat die volle gebruik van die gemeenskapshulpbron sal fasiliteer in die proses om hul stasies volhoubaar te ontwikkel. Die fokus van die studie val op twee stasies in die Wes-Kaap - Bush Radio en Radio Zibonele - en hoe hul bestuur op die uitdaging van volhoubare ontwikkeling reageer. Bush Radio het 'n diversifiseringstrategie ontwikkel wat op formele onderig en ontwikkeling as 'n inkomstegenereerder gebaseer is. Radio Zibonele, daarenteen, konsentreer op adverteerders. Die werk beskryf die volhoubaarheidstrategiee elk van die radiostasies. Die gevolgtrekking word gemaak dat albei radiostasies wei verskillende grade van gemeenskapsbetrokkenheid, duidelike interne monitorsisteme en beheer van hulpbronne het. Tog verskil hulle ten opsigte van sekere fundamentele strategiee. Aan die een kant het Bush Radio 'n duidelike verbintenis tot 'n bewustelike diversifisering van inkomste op so 'n manier dat die stasie nie afhanklik is van een bron van inkomste nie. Die skrywer vergelyk dit met die bou van 'n "baksteenmuur". Radio Zibonele, aan die ander kant, is verbind tot advertensies as die enigste bron van inkomste. Aangesien die stasie op 'n enkele bron van inkomste vertrou en nie enige strategiese doelwitle vir die diversifisering van hulpbronne het nie, vergelyk die skrywer dit met die bou van 'n "baksteenpilaar" . Die basiese veronderstelling van die studie is dat die reaksie van die stasiebestuur In deurslaggerwende verskil kan maak om die uitdaging van volhoubare ontwikkeling Suid- Afrikaanse radiostasies die hoof te bied.

This is an exploratory study conducted to assess the way in which social media could enhance the experience for audiences of the South African Broadcasting Corporation (SABC) television drama. This study focused on Facebook and Twitter since they are two of the top five social media networks that are popular in the country and which have the potential to offer television more mileage in terms of communicating with its audience and extending its reach. The guiding theory for this study was uses and gratifications theory. This theory was employed to assist in assessing the opportunities that exist for SABC television drama, as well as to assess the ways in which the audience believe social media could be helpful in interacting with SABC television drama. The results for this study are interesting in that the majority of respondents believed that having a hashtag on screen during a drama broadcast would help to increase interactivity with the programme, as it could help direct audiences to the correct interactive space for that programme and they would be able to share their ideas and comments on the drama directly with the producers, making feedback immediate. It was interesting to note that the respondents believed that they could interact with SABC television drama for information relating to the story. The findings suggest that SABC television drama needs to actively adopt social media in its programmes for maximum interaction. There is also the need for an understanding of how they Facebook and Twitter could be embedded in SABC drama. / Communication Science / M.A. (Communication Science)

An exposition of South African English radio drama tracing the historical, cultural and political issues which led to the demise of the art form in 1999, and its resurrection at ICASA’s insistence in 2006. The research demonstrates the ideological influences of both British Imperialism and Afrikaner Nationalism on the development of South African radio drama, drawing parallels between the development of Afrikaans radio drama, Zulu radio drama and English radio drama. The study also deconstructs the role played by English language radio drama in underpinning the ideologies of whiteness, and illustrates attempts made towards transformation from 1985. The recent development of an essentially South African form of radio drama is described, and the effects of new ideological constraints imposed by the SABC are discussed. The study also provides a critical lens through which the SABC’s failure to observe its public service mandate is made evident. / Afrikaans & Literature / M. A. (Afrikaans & Theory of Literature)

An exposition of South African English radio drama tracing the historical, cultural and political issues which led to the demise of the art form in 1999, and its resurrection at ICASA’s insistence in 2006. The research demonstrates the ideological influences of both British Imperialism and Afrikaner Nationalism on the development of South African radio drama, drawing parallels between the development of Afrikaans radio drama, Zulu radio drama and English radio drama. The study also deconstructs the role played by English language radio drama in underpinning the ideologies of whiteness, and illustrates attempts made towards transformation from 1985. The recent development of an essentially South African form of radio drama is described, and the effects of new ideological constraints imposed by the SABC are discussed. The study also provides a critical lens through which the SABC’s failure to observe its public service mandate is made evident. / Afrikaans and Literature / M. A. (Afrikaans & Theory of Literature)

The privatisation and liberalisation of telecommunications throughout the world has resulted in the growing involvement of competition authorities in telecommunications regulation, alongside telecommunications sector-specific regulators. The existence of both sector specific rules and competition rules has brought about a critical institutional challenge. The increased role of competition authorities in the telecommunications sector raises the issue of inconsistent jurisdiction in the sector. Conflicts are therefore inevitable in the absence of clear delineation of jurisdiction. The South African model for regulation in the telecommunications sector entails a sharing of jurisdiction between the sector-specific regulator, the Independent Communications Authority of South Africa (ICASA), and the competition-wide regulator, the Competition Commission. The study thus determines the interplay between the Competition Commission and ICASA as well as the competitiveness of South African telecommunications. / Communication Science / M.A. (International Communication))

The privatisation and liberalisation of telecommunications throughout the world has resulted in the growing involvement of competition authorities in telecommunications regulation, alongside telecommunications sector-specific regulators. The existence of both sector specific rules and competition rules has brought about a critical institutional challenge. The increased role of competition authorities in the telecommunications sector raises the issue of inconsistent jurisdiction in the sector. Conflicts are therefore inevitable in the absence of clear delineation of jurisdiction. The South African model for regulation in the telecommunications sector entails a sharing of jurisdiction between the sector-specific regulator, the Independent Communications Authority of South Africa (ICASA), and the competition-wide regulator, the Competition Commission. The study thus determines the interplay between the Competition Commission and ICASA as well as the competitiveness of South African telecommunications. / Communication Science / M.A. (International Communication))