Corporate Social Responsibility (CSR) represents a recent manifestation of the shifting of Role of Business in Society (RBiS). This thesis aims to study the development of and negotiation of various RBiS among various governance actors as manifested in CSR practices. In so doing, it reveals the heterogeneity of CSR practices over time as a contrast to the rigid and simplistic delineation of CSR practices; the institutionalisation of CSR into business strategy that so far has been perceived as a black box in the CSR literatures; and the co-constructed dynamic exchanges between perspectives of RBiS and their respective supporters, which I have called a relational perspective on governance and RBiS.This research employs a single case study research strategy with a qualitative multi-methods design as the synthesis of multiple instruments each pertain to particular level of analysis i.e. institutional, organisational, and individual. The research methodology is intentionally designed to operationalise a multilevel analysis of CSR and longitudinal insights on CSR. As such, the research methodology is offered as one of contributions in this research.The thesis finds that longitudinal insights matter, in order to understand various CSR practices as responses to external crises and situations, which at the same time, serve as an arena for negotiating interests between related parties in particular political-economic-social-environmental contexts. The thesis reveals processes of incorporating CSR into business strategy. Particularly, it demonstrates how businesses mobilise external resources and internal resources to meet shifting domains of responsibility through various investment inputs, to achieve a range of CSR outcomes. CSR practices, as situated within changing understandings of RBiS, reflect the negotiation between various interests, in relational perspective, linked to the perceived effectiveness of government as the guardian of wider public interests. The thesis argues that a simplistic view of CSR and RBiS as suggested by much of the available literature is partial and provides inadequate accounts and explanations of the burgeoning of CSR practices; in particular in appreciating the various competing interests and perspectives which are brought to bear during processes which continually shape and (re-) shape CSR practices; as well as the variety of mechanisms and practices through which CSR is incorporated into business strategy.I conclude the research by offering a proposition to examine and understand CSR. I propose to see CSR as a dynamic heterogeneous temporal and contextual tool incorporated by businesses through multi-avenues into corporate strategy as a result of negotiation of interests of various alliances of governance actors.

Zara is one of the most successful and fastest growing retail apparel company in the world. This retail chain is regarded as a pioneer of fast fashion companies whose main feature is quick response to new fashion trends, launching several collections a year and continuous assortment refreshing. Zara has entered the Czech Republic in 2001. On the local market the company presents itself as a premium brand whereas in Western Europe Zara is seen as a middle class brand. The company Zara Česká republika operates only six stores and its sales, compared with the largest clothing chains operating on the Czech market, are rather low. The diploma thesis has two main objectives. One goal is to describe and analyse the business model of the retail chain Zara as many experts believe that the company's business model is the reason of its tremendous success. The second major goal of this thesis is to determine how Czech women perceive the retail chain Zara in comparison with other apparel chains operating on the Czech market and to verify the hypothesis that the Czech female consumers are not satisfied with quality-price ratio of goods offered by chain Zara. The secondary objective of the thesis is to characterize the apparel business and to explain the concept of fast fashion.

Lo más importante de nuestro proyecto es la propuesta de valor que ofrece Qatiy; así como la cobertura que brinda a cierto sector del mercado que no se encontraba satisfecho o no contaba con alternativas que cumplieran con sus necesidades. Por ello, es importante resaltar la validación del modelo de negocio; pues, si bien la idea puede ser buena, no necesariamente cumple con las expectativas del consumidor. Por esta razón nuestro producto tuvo que ser evaluado minuciosamente para determinar la viabilidad del consumo para su posterior venta. Otro aspecto determinante se basa en el beneficio que nos brinda en términos financieros; es decir, la alta rentabilidad que podemos obtener tras la puesta en marcha de nuestra empresa. El mercado aún se encuentra en desarrollo y los consumidores cada vez tienen nuevos hábitos y concientización de consumo de productos saludables, lo que significan grandes oportunidades para su explotación. Finalmente, hay que destacar que Qatiy incentiva el consumo de productos hecho a base de alimentos saludables que favorece al bienestar del consumidor, ya que se producen con insumos naturales y sin ningún tipo de preservantes, lo cual es un aporte importante de responsabilidad social por parte de nuestra empresa. / The main thing about our project is the value proposition offered by Qatiy; as well as the coverage it provides to a certain sector of the market that was not satisfied or did not have alternatives meeting their needs. Therefore, it is important to highlight; since, while the idea may be good, it does not necessarily meet consumer expectations. For this reason our product had to be thoroughly evaluated to determine the viability of consumption for subsequent sale. Another determining aspect is based on the benefit it gives us in financial terms; that is the high profitability that we can obtain after the start-up of our company. The market is still in development and consumers are acquiring increasingly new habits and are becoming aware of the benefits of healthy products consumption which means big opportunities for exploitation. Finally, it should be noted that Qatiy encourages the consumption of products made from healthy food that favor the well-being of the consumer, since they are produced with natural supplies and without any preservatives; which is an important contribution of social responsibility by our company. / Trabajo de investigación

Biocandle es un modelo de negocio que busca alcanzar la demanda del mercado de repelentes de insectos. Está diseñado en la presentación de una vela aromática que ahuyenta a los insectos y al mismo tiempo proporciona propiedades de aromaterapia que agregan valor a través de las diferentes esencias utilizadas para su elaboración, y a diferencia de otros productos, está hecho con componentes naturales que no son dañinos. a la salud de las personas. El problema que encontramos y, por lo tanto, nos motivó a llevar a cabo este proyecto es que muchas personas tienen problemas con los insectos, sin embargo, no encuentran la manera perfecta de lidiar con ellos, ya que las alternativas que existen actualmente en el mercado no son agradables. para ellos debido al olor y la toxicidad en el caso de tabletas repelentes o repelentes en aerosol y la textura cuando se aplica a la piel en el caso de repelentes en crema. Para comprender el problema, hicimos un análisis del mercado a través de entrevistas y, en consecuencia, pudimos validar el interés en el producto descrito anteriormente. Además, aplicamos diferentes herramientas durante el proyecto, tales como DAFO, marketing y recursos humanos, finanzas y análisis de costos con datos reales de los suministros necesarios para la elaboración y el costo de entrega, entre otros. / Biocandle is a business model that seeks to reach the market demand of insect repellents. It is designed in the presentation of an aromatic candle that drives away insects and at the same time it provides aromatherapy properties which add value through the different essences used for its elaboration, and unlike other products, it is made with natural components that are not harmful to people's health. The problem we have found and therefore, motivated us to carry out this project is that many people have problems with insects, however, they do not find the perfect way to deal with them, since the alternatives that currently exist in the market are not pleasant for them due to the smell and toxicity in the case of repellent tablets or spray repellents and the texture when applied to the skin in the case of cream repellents. To understand the problem, we did an analysis to the market through interviews and in consequence, we were able to validate the interest in the product described above. Moreover, we applied different tools during the project such as SWOT, marketing and human resources, Finance and cost analysis with real data of the supplies needed for the elaboration and delivery cost, among others. / Trabajo de investigación

The master s thesis is focused on the development of business activities of company Penerini s.r.o., whose main activity is the production and sale of fresh roasted coffee. Main goals of comapny are increasing coffee production, developing the market, building a strong brand, and finding new customers. The master s thesis contains an analysis of the current situation and market environment. The financial analysis will assess the benefits of the investment. At the end , a new business model will be created.

En la actualidad, existe un alto índice de robos de maletas al momento de realizar un viaje, puesto que según la SITA (Societé Internacionale de Telécommunications Aéronautiques) se pierden cerca de 25 millones de maletas por año a nivel mundial. La situación no es muy diferente en el Perú, ya que constantemente se ven casos de robo o pérdida de equipaje en el territorio nacional. Para estos casos, ante la ineficiencia de las autoridades y la falta de medidas de control, se han propuesto diversas alternativas de solución para proteger las maletas como candados especiales, sistema TSA, entre otros. Sin embargo, estos no son efectivos al ser fácilmente manipulados o forcejeados. En base a lo mencionado anteriormente, nació la idea de Travel Safe. Este modelo de negocios ofrece maletas inteligentes con un sistema compacto que utiliza tecnología NFC y permite conectarse a través de una aplicación móvil y rastrear en tiempo real la ubicación de la maleta. Asimismo, posee un sistema integrado que ayuda a la protección contra el robo e intento de manipulación. Por ello, para probar tal aceptación de nuestra propuesta que corresponde a una solución óptima de una problemática existente en el Perú, se han desarrollado diversos experimentos e investigaciones que se abordará en el presente trabajo de investigación. Una vez hecha la validación de nuestro proyecto, se presentan los compromisos de ventas efectuados y los diversos planes de acción en las diferentes áreas. Finalmente, se concluye que el negocio propuesto es un éxito y genera una atractiva rentabilidad. / Nowadays, there is a high rate of theft of suitcases when making a trip, since according to the SITA (Société Internationale de Telécommunications Aéronautiques) are lost about 25 million suitcases per year worldwide. The situation is not very different in Peru, since cases of theft or loss of luggage are constantly seen in the national territory. For these cases, due to the inefficiency of the authorities and the lack of control measures, several alternative solutions have been proposed to protect the suitcases such as special locks, TSA system, among others. However, these are not effective because they are easily manipulated or wrestled. Based on the above, the idea of Travel Safe was born. This business model offers intelligent suitcases with a compact system that uses NFC technology and makes it possible to connect through a mobile application and track the location of the suitcase in real time. It also has an integrated system that helps protect against theft and attempted tampering. Therefore, to prove such acceptance of our proposal that corresponds to an optimal solution of an existing problem in Peru, have developed various experiments and research that will be addressed in this research work. Once our project has been validated, the sales commitments made and the various action plans in the different areas are presented. Finally, it is concluded that the proposed business is a success and generates an attractive profitability. / Trabajo de investigación

The participation of businesses and major corporate companies in poverty stricken lower income markets has been met with opposing, and at times controversial views. The Bottom of the Pyramid proposition is one such idea that encourages business people to get involved in the market. However, the commercial viability of the BOP proposition has yet to be proven. The literature review from this study focuses on the ideas surrounding the appropriate business models that have been put forward through academic literature in order for companies to operate successfully in the lower income market segment. Consequently, the literature also focuses on the developments of the BOP proposition as it relates to the business proposed models. Specific attention is paid to the areas of innovation and replication as strategic focus areas within the BOP business models. The research seeks to highlight the fact that the BOP market segment is a commercially viable market for companies to pursue, and that the business model focus for companies should be centred around the dual application of innovation and replication principles as part of the company’s business model. The research study made use of interviews with expert executives and supporting documentary evidence from two case study organisations from within the FMCG industry in South Africa. The results of the research were documented and used to address the primary and secondary research objectives. The research findings ultimately enabled the author to construct a model, which companies interested in pursuing the BOP market could implement in order to operate profitably within the BOP market segment. Copyright / Dissertation (MBA)--University of Pretoria, 2010. / Gordon Institute of Business Science (GIBS) / unrestricted

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En el presente trabajo de investigación desarrollado en la Universidad Peruana de Ciencias Aplicadas a los estudiantes de modalidad PREGRADO, consiste en la aplicación de un plan para la puesta en marcha de un modelo de negocio de cortes de carne especiales para parrillas y complementos empaquetados al vacío. Dentro de los complementos tenemos una selección de salsas gourmet y embutidos artesanales preparado en base a una selección de finas hierbas, de esta manera Paleo Meat brindará una experiencia gastronómica de cortes en carnes y charcutería. Paleo Meat posee como público objetivo a personas comprendidos de 25 a 55 años pertenecientes a un NSE A y B que residan en los distritos de la zona 7 y aledaños en lima metropolitana. En su mayoría pertenecen a la Población económicamente activa. El producto será promocionado a través de plataformas virtuales, es decir, redes sociales como Facebook e Instagram. Así mismo, será comercializado a través de servicio de Courier tales como Rappi, Glovo, Uber Eats u otros. Finalmente, el análisis financiero realizado como estudio de la empresa tenemos un costo de oportunidad del capital (COK) de 11.68%. De esta manera podemos concluir que, el desarrollo de la empresa CARNES Y CHARCUTERÍA SAC es viable económicamente. / In the present research work developed at the Peruvian University of Applied Sciences for undergraduate students, it consists in the application of a plan for the implementation of a business model of special cuts of meat for grills and vacuum-packed accessories. Within the complements we have a selection of gourmet sauces and artisanal sausages prepared based on a selection of fine herbs, in this way Paleo Meat will provide a gastronomic experience of cuts in meats and charcuterie. Paleo Meat has as its target audience people between 25 and 55 years old belonging to an NSE A and B that reside in the districts of zone 7 and nearby in metropolitan Lima. They mostly belong to the economically active population. The product will be promoted through virtual platforms, that is, social networks such as Facebook and Instagram. Likewise, it will be marketed through Courier service such as Rappi, Glovo, Uber Eats or others. Finally, the financial analysis performed as a study of the company has an opportunity cost of capital (COK) of 11.68%. In this way we can conclude that, the development of the company CARNES Y CHARCUTERÍA SAC is economically viable. / Trabajo de investigación

The primary water sources of twenty million people in Bangladesh are contaminated with arsenic; almost sixty percent of population does not have access to electricity, and close to ninety percent of the population cooks with solid fuels. These statistics have severe health and development implications for Bangladesh. Polygeneration technology is being developed that can address all of these issues with a single system, by utilizing the exhaust heat from a biogas electricity generator to remove arsenic from water via membrane distillation and using excess biogas as a cooking fuel. History is full of stories of investment in developing countries gone horribly wrong. Thorough market research and analysis can help prevent that in the future. This thesis demonstrates the process of determining beneficial components of business models for the deployment of polygeneration technology in Bangladesh. This involves understanding the existing business models used for providing rural services in Bangladesh and assessing which of these models would be more sustainable for biogas based polygeneration systems within the socio-economic and institutional context of rural Bangladesh. This is achieved through the development of a set of sustainability indicators and an interview questionnaire for providers of rural services in Bangladesh, which was applied during a field study in early 2013. The sustainability indicator scores were calculated and analyzed in the context of strategic management tools, such as the Business Model Canvas. The combination of the quantitative and qualitative aspects of these case studies highlights crucial business model elements. Based on the results of the sustainability indicators for the field sites included in the study, community and cooperative business models provide a sustainable structure for the multiple products and inputs inherent in a polygeneration system. They have the ability to reach a wider customer base and are not focused on maximizing their profit, but still make reasonable economic choices.