The purpose of this research was to understand an indigenous perspective on the development and commercialization of non-timber forest products, such as medicines and foods, in Pikangikum First Nation, Northwestern Ontario, Canada. Framed by a research agreement between Pikangikum First Nation and the University of Manitoba, this collaborative research was based on participant observation, field trips, semi-structured interviews, and community workshops. The appropriate development and commercialization of Anishinaabe mushkeekeeh (medicine) and meecheem (food) requires the guidance of community Elders, Anishinaabe knowledge, and traditional teachings. The community is cautiously interested in developing collaborative, diligent, and culturally respectful partnerships that interface knowledge systems. Benefit sharing means the joint ownership of intellectual property and financial benefits, developing employment and capacity-building opportunities for community members, and planning products for community use. This thesis offers a community perspective on how NTFPs might be researched, developed and commercialized in joint and mutually beneficial partnerships with a First Nation.

This essay is about commercialization as a concept and expression in journalism, since there is a concern that what sells is what have been put on the agenda.  Journalisms main purpose is to provide citizens with an insight into the world beyond their own experiences and give people a social perspective. Commercial materials are often available in many different media, some people say that the commercialization threaten democracy and impair quality journalism.   As more people choose to consume and read the newspaper over the weekend the purpose of this essay is to examine if the commercialization increased in the newspaper Aftonbladet during weekends / holidays, and to investigate how much the commercialization takes place in the newspaper. We also wanted to see which news topic that permeated the newspaper. Through a quantitative content analysis we investigated the empirical material gathered during 14 days (230415-060515) of the daily press Aftonbladet, where the advertisements and articles were analyzed units. Altogether, it became 1115 units of analysis that showed that the commercialization increased by 6% during weekends / holidays. The survey also showed that the newspaper Aftonbladet consists of nearly half commercialization and the news topic entertainment and ads were the dominant subjects. With agenda setting theory and priming we were able to analyze and discuss what was found.

En studie om hur en ökad kommersialisering inom revisionsbranschen påverkar revisorers well-being. Begreppet kommersialisering representeras av de tre aspekterna marknadsorientering, kundorientering och affärsorientering medan well-being aspekten representeras av lycka, arbetstillfredsställelse och arbetsmiljö. Det empiriska resultatet av studien tyder på att kommersialiseringsaspekterna marknadsorientering och affärsorientering har en positiv påverkan på revisorers well-being.

The purpose of this research was to understand an indigenous perspective on the development and commercialization of non-timber forest products, such as medicines and foods, in Pikangikum First Nation, Northwestern Ontario, Canada. Framed by a research agreement between Pikangikum First Nation and the University of Manitoba, this collaborative research was based on participant observation, field trips, semi-structured interviews, and community workshops. The appropriate development and commercialization of Anishinaabe mushkeekeeh (medicine) and meecheem (food) requires the guidance of community Elders, Anishinaabe knowledge, and traditional teachings. The community is cautiously interested in developing collaborative, diligent, and culturally respectful partnerships that interface knowledge systems. Benefit sharing means the joint ownership of intellectual property and financial benefits, developing employment and capacity-building opportunities for community members, and planning products for community use. This thesis offers a community perspective on how NTFPs might be researched, developed and commercialized in joint and mutually beneficial partnerships with a First Nation.

The continual challenge– A case study of sports clubs marketing In recent decades the mass media have come to play an increasingly important role in society and culture. The purpose of this qualitative study is to research how four nonprofit sports clubs in Umeå handle social changes such as commercialization and mediatization. To answer the study’s purpose three questions were examined. The first one discusses how sports clubs handle the transformed market. The second one discusses nonprofit organizations' difficulties in marketing. The final question discusses how sports clubs worked with their marketing communications. The sports clubs which were studied were the following: CFA Cheerleading, Umeå AFC Huskies, Tegs SK football club and Tegs SK hockey club. To examine how these clubs handle social changes several theories, such as Jürgen Habermas public sphere theory and Pierre Bourdieus theory about social fields, have been applied to the material. The study was conducted through interviews with communicational representatives and active members within each of the four sports clubs. On the one hand the results of the study indicated that the sports clubs have a positive view of mediatization and technological advancements. On the other hand several of the sports clubs' representatives find that the commercialization forces them to adjust in order to compete in a competitive market.

My dissertation research focuses commercializing university related technology. My first essay investigates whether patents assigned to U.S. universities largely represent the totality of faculty inventions patented. In contrast to prior work that identified faculty patents by searching for patents assigned to the university, I find in a sample of patents with US faculty as inventors, 26% are assigned solely to firms rather than universities. This initially seems to conflict with US university employment policies and Bayh-Dole. I relate assignment to patent characteristics, university policy, inventor field and academic entrepreneurship. Patents assigned to firms (whether established or start-ups with inventor as principal) are less basic than those assigned to universities suggesting these patents result from faculty consulting. The second essay examines the growing phenomena of U.S. academic entrepreneurship. Building on prior work demonstrating the embryonic state of science and engineering research that is licensed through the university (Jensen & Thursby 2001), I extend this framework to university inventions commercialized by new technology-based firms (NTBFs). I posit that the presence of faculty inventor founders will be beneficial to the NTBF. This is tested with a uniquely constructed dataset representing a variety of university and industry settings. Results indicate firms with faculty founders have a higher likelihood to experience an IPO or become acquired than other similar new firms. Second, faculty members with highly cited publications have incrementally more impact on the likelihood of the firm having an IPO. Thus I discern that while faculty founders matter, 'star' scientists matter more. The third essay identifies significant variables in the observed career level patent assignment patterns of academic serial inventors. Existing life cycle models test the idea that consulting occurs later in the career span of academic scientists. I find that indeed the proxy for consulting (firm assignment of patents) is more likely the later the patent application is from the year of Phd for the faculty inventors. I found strong evidence that faculty performing industry consulting are more likely to continue consulting in subsequent work. However the use of rolling lag variables based on transition probability matrices increased the variance explained in the regression model by a factor of three indicating factors other than life cycle may be significant.

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Previous studies have shown that football is getting more commercial and together with increased digital possibilities football clubs can bypass traditional media and attract audience via their own media channels. With strategic communication and agenda setting as a theoretic background I wanted to investigate how Swedish top football clubs used their own media channels, what affected the media strategy of the big clubs in Sweden and how sports journalists perceived the football club’s communicative development. I choose AIK as a case and I observed them and sports journalists before, during and after the local derby against Djurgården. Furthermore, I analyzed AIK´s content in their own media channels and media’s coverage of AIK-Djurgården. Finally, I conducted qualitative interviews with representatives from AIK and three sport journalists at three Swedish newspapers. My study revealed that the AIK significantly planned and applied strategic content and messaging across their media channels, consistent with the techniques used by more mature and traditional media organizations. When it comes to access to the club and players there are tendencies and signs of less accessibility, but in general Swedish sport journalists see the Swedish Allsvenskan as open and not as commercial and controlled as the major European football leagues. In the end journalists believe that the material which is produced by AIK and the other big Stockholm clubs (Djurgården and Hammarby) can be seen as a compliment, but also a competitor to the material that media produce.

abstract: This thesis develops a low-investment marketing strategy that allows low-to-mid level farmers extend their commercialization reach by strategically sending containers of fresh produce items to secondary markets that present temporary arbitrage opportunities. The methodology aims at identifying time windows of opportunity in which the price differential between two markets create an arbitrage opportunity for a transaction; a transaction involves buying a fresh produce item at a base market, and then shipping and selling it at secondary market price. A decision-making tool is developed that gauges the individual arbitrage opportunities and determines the specific price differential (or threshold level) that is most beneficial to the farmer under particular market conditions. For this purpose, two approaches are developed; a pragmatic approach that uses historic price information of the products in order to find the optimal price differential that maximizes earnings, and a theoretical one, which optimizes an expected profit model of the shipments to identify this optimal threshold. This thesis also develops risk management strategies that further reduce profit variability during a particular two-market transaction. In this case, financial engineering concepts are used to determine a shipment configuration strategy that minimizes the overall variability of the profits. For this, a Markowitz model is developed to determine the weight assignation of each component for a particular shipment. Based on the results of the analysis, it is deemed possible to formulate a shipment policy that not only increases the farmer's commercialization reach, but also produces profitable operations. In general, the observed rates of return under a pragmatic and theoretical approach hovered between 0.072 and 0.616 within important two-market structures. Secondly, it is demonstrated that the level of return and risk can be manipulated by varying the strictness of the shipping policy to meet the overall objectives of the decision-maker. Finally, it was found that one can minimize the risk of a particular two-market transaction by strategically grouping the product shipments. / Dissertation/Thesis / M.S. Industrial Engineering 2011