In recent years, there are more and more private label products in Taiwan¡¦s retailing channel. It is easy for consumer to purchase those products though supermarkets, hypermarkets, or convenience stores. Retailers have developed and sold private label products widely in the United State and Europe for past three decades, and high proportions of the consumers had such good impression for those products. Private label can create big profit for retailing channel especially in hypermarket in Taiwan, but the actual profit remains small for years. That¡¦s why we want to know what causes the result. In this article we hope to find some important facts and to provide suggestions for the future strategies. Private label products can have different performance through different categories, and many articles find that private label in some specific categories bring more profits than others. In this article, we choose ten different products to understand how product characteristics affect consumer behavior. We use convenience sampling in Taipei and Kaohsiung. By means of the questionnaire survey, we try to learn more about the effect of consumer behavior and product characteristics on hypermarket's private label¡¦s attitude and purchasing behavior. Both quality and price are key factors which can affect purchasing. The quality difference between national brands and private labels cause the lower purchasing intentions in private label. We also find that private label performs better in daily use products and stationery. It is shown that through different categories, the acceptance and attitude toward private label will be different. We suggest adding more factors of consumer behavior and product characteristics to understand the purchasing behavior and the attitude toward private label products in the future study.

This research study is focusing on the mid-high priced bikers to understand the process of bicyclers¡¦ purchasing behaviors and decision making. By studying bicyclers¡¦ purchasing behaviors, this research study will provide bikers¡¦ upgrading behavior patterns to bicycle manufacturers. This research study is using half structural formula to interview bikers who have mid-high priced bicycles. Based on process of data analysis in the grounded theory, this research study is using open coding, axial coding, and selecting coding methods to organize the response from participants. After using these three procedures, this research study receives five factors which can be used to form their interconnections. Lastly, this research study builds the upgrade model.

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Dissertation (MBus) -- AUT University, 2008. / Includes bibliographical references. Also held in print ([ix], 74 leaves : ill. ; 30 cm.) in City Campus Theses Collection (T 658.872 DHA)

Dissertation Ludwig Maximilians Universität München, 2009.

Thesis (Ph. D.)--University of Texas at Austin, 2001. / Vita. Includes bibliographical references (leaves 160-169). Available also in a digital version from Dissertation Abstracts.

Diss.-- Ludwig Maximilians Universität München, 2009. / Includes bibliographical references.

Thesis (M.S.)--University of Delaware, 2009. / Principal faculty advisor: Srikanth Beldona, Dept. of Hotel, Restaurant, & Institutional Management . Includes bibliographical references.

Research Project (M.B.A.) - Simon Fraser University, 2006 / Theses (Faculty of Business Administration) / Simon Fraser University MBA-SPEC-MIS Program. Senior supervisor : Dr. Jennifer C. Chang.

Thesis (Ph.D.)--Hong Kong University of Science and Technology, 2003. / Includes bibliographical references (leaves 96-103). Also available in electronic version. Access restricted to campus users.