Providing high quality customer service that actually satisfies the needs of the customer and results in customer satisfaction is one of the biggest concerns of businesses today. Customer satisfaction determines the behavioural intentions of the customer hence the reason why companies are continuously reaching out to the customer with the aim of building strong relationships that will result in customer loyalty. Managers of companies therefore should be conscious of the role played by quality customer service in building these strong relationships. By gaining such insights into customer perceptions and expectations managers will be in a position to offer products and services that meet customer demands. This study was been based on the customer’s perspectives and their experiences with telecom providers in Kampala, Uganda. A quantitative approach and a questionnaire as data collection tool were used in the conduction of this study. The findings suggest that service quality plays a key role in customer satisfaction. In addition to this the findings also suggest that customer satisfaction plays a key role in determining customer loyalty and customer switching depending on the situation. The findings in this study are similar to those findings of studies done in other countries.

This study is about helping managers identify and enhance the idiosyncratic firm resources required for delivering superior perceived use value to customers. Specifically, the research has focused on the organisational knowledge required for routinised service delivery, and has operationalised this organisational knowledge as activities. Project 1 was a comparative study involving observation and interviews in two similar but differentially performing financial services organisations in order to identify the activities involved in service delivery and the differences between the two operations. Project 2 identified customers’ perceptions of value through customer interviews, and then mapped the links between these and the service delivery activities identified in Project 1. Project 3 involved a clinical inquiry intervention aiming to encourage and leverage the firm specific resource of inter-team coordination to enhance the delivery of customer value. The research has confirmed the role of firm specific resources as a source of competitive advantage, and has demonstrated a link with customers’ dimensions of perceived use value. In this study, effective inter-team coordination is identified as the firm specific strategic resource that appears to enable effective service delivery as perceived by customers, through the sharing of knowledge and interpretations, and the development of service process innovation. Many of these coordination activities are discretionary rather than prescribed, with implications for management practice. From this research, a framework has been developed for considering and managing firm specific sources of advantage at the detailed operational level. This is a micro level approach that makes specific links between the customer experience and internal activities, through identifying internal and external competitiveness factors, mapping the ‘inside-outside’ connections, and achieving alignment between internal activities and customer perceptions of value.

In recent years, Geographic information system (GIS) is becoming a useful tool for location related analysis and decision making. Linking huge data using space, as in a GIS, is a new way to help any bank understands better its data and its customers. China's banking industry opens to full foreign competition in 2006; banks in China have to focus on developing their strengths in the competition. Chinese local banks need to improve their abilities by providing high quality services and using information technology more intelligently. GIS technology can help this. The thesis from two aspects investigates how GIS can help bank for customer services, one is site selection of bank branches or ATMs and another is providing bank loan to customers. We choose case study as a research strategy for this thesis. The research is based on the theoretical frameworks starting with GIS analysis methods, GIS processes, customer service management and GIS applications in banks. We learn from previous author's experiences and use Norrkoping spatial data for analyzing as methodology demo to acquire an understanding of how to utilize GIS to support customer services for banks. As a result, GIS can help banks to improve customer services management. The general processes are data collection, data analysis, and data display. Building a GIS support system based on "customer focus" in a bank is a good choice under the pressure of commercial competitions. Nevertheless, for offering better service to customers, bank can combine web in GIS support system. How to optimize Web GIS for customer query from World Wide Web could be one opportunity for the future research.

On-going research in recent years has shown quality of product and service, as perceived by customer, relative to competition, to be the single most important factor contributing to organizational well-being. Quality of product and service also presents one of the most significant opportunities for corporate differentiation. A major requirement for the successful management of quality is therefore effective measurement. In the case of physical goods, progress has been made over a long period. However, in the case of services, real advances have only occurred within the past decade. The importance of service quality is also highlighted by the fact that most businesses today are losing customers due to its inadequacy, rather than poor products. Indeed, from the customer's point of view, services and products probably do not exist in a dichotomy, but, rather, along a spectrum. Therefore, the measurement of service quality is critical, not only in traditional service organizations, but in manufacturing situations as well. The development of the SERVQUAL questionnaire in 1988, offered researchers, perhaps for the first time, an apparently reliable and valid instrument for the measurement of service quality. However, to date the instrument has not been subjected to rigorous testing for reliability and validity in South Africa, across a range of service organizations, within a typology. In this study, the SERVQUAL instrument was used to measure service quality across a range of firms within the Larsson-Bowen contingency framework, under South African conditions. Its main objectives were to assess its reliability and validity in these circumstances. It was found that SERVQUAL performed well across all organizations within the Larsson-Bowen framework, under South African conditions, with regard to reliability, convergent and nomological validity. Its construct validity proved to be less sound, and it was not found to possess discriminant validity. It is suggested that this is less attributable to South African circumstances than to the nature of the organizations. In cases of low diversity of demand, the instrument appears to capture the essence of service quality less effectively. Means of overcoming this in future studies are suggested, as well as other directions for research in the area of service quality measurement

Please read the abstract in the dissertation. / Dissertation (MConsumer Science)--University of Pretoria, 2010. / Consumer Science / unrestricted

Over the last few years, there has been tremendous growth in the diversity of products and services offered to customers across all industries. With this increased choice of products and services, the bargaining power of buyers is rising. The products and services offered by the different companies do not vary much, regardless of which companies are selling them. Customers are in the position where they can choose from an array of products and services from more than one company. This shift of power from company to customer forces companies to focus on customer retention and loyalty through improved customer experience. The dissertation introduces a framework for enhancing customer experience through improved business processes. The Enhanced Customer Experience Framework (ECEF) is developed by integrating various well known techniques into one comprehensive framework. As long as fifty years ago, researchers found it neccesary to design techniques that can assist companies in taking care of frustrated and unsatisfied customers. Many of these techniques had merit, and partly succeeded in increasing customer satisfaction. One of these techniques was developed in 1966 by Dr Yoji Akao, with the goal of integrating the voice of the customer into the technical design of products and services. Today this tool is known as Quality Function Deployment (QFD). QFD is used extensively in the ECEF to determine the relationship beween business processes and customer requirements, and to prioritise business processes from a customer perspective. Another technique or methodology is Business Process Reengineering (BPR), developed in 1990. The methodology of BPR – together with the steps associated with benchmarking –provides a useful process that may be followed when reengineering business processes to fit customer needs. The last technique that is integrated into the ECEF is simulation modelling, which can be used to test the impact of process improvements on customer experience. The ECEF consists of seven stages, with sequential activities taking place in every stage. The Framework developed in this dissertation is partially validated against empirical data obtained from the telecommunications industry. In South Africa the telecommunications industry is faced with the threat of new entrants as one of the largest competitive forces. In 2001 a third Telecommunications Company was introduced in South Africa and the market share that always belonged to only two companies was redistributed between three companies. For all three companies to be competitive, they had to invest in delivering quality service to customers. The ECEF may assist managers in enhancing the quality of their service delivery. By designing business processes to deliver products and services according to the needs of the customer, companies will be able to enjoy the strategic competitive advantage of customer loyalty. / Dissertation (MEng)--University of Pretoria, 2010. / Industrial and Systems Engineering / unrestricted

M.Phil. / Competition in the bus industry is very fierce. To gain competitive advantage bus manufacturing companies have resorted to various strategies such as intensive marketing, advertising, product innovation, and creation of a wider range of products. These are not sufficient to remain competitive. Another strategy is improving service quality to their customers. A study by Oskrowski et al (1993) showed that the airline companies were able to acquire and retain customers‟ loyalty by continuing to provide perceived high quality services. Bus building companies operating in the transportation industry (which is the same as airline companies); see improvement of the service quality being a major pillar in acquiring new customers and also in retaining existing customers. Thus, providing superior service quality by implementing stringent “Service Performance Logistics Metrics” should be the main agenda for all bus building companies in order to remain competitive. Many empirical studies had tried to measure different dimensions of service quality of the bus building companies. Gourdin (1999) categorized the bus building industry‟s quality into three aspects: (a) price; (b) safety; and (c) timeless. Gilbert and Wong (2003) have revised and adapted the three-aspects of service quality to include: (a) reliability; (b) tangibility; (c) responsiveness; and (d) assurance. This research thesis have re-looked at the service quality metrics, and categorized them in eight (8) broad measures; namely: (a) reliability and availability; (b) parts and parts delivery; (c) repairs selection factors; (d) products design aspects & environmental; (e) product support and warranty; (f) cost and cost service; (g) technical resolution, information, & technical data/software; and (h) facilities characteristics and manpower. Gilbert and Wong (2003), empirical study focused on the airline industry service quality metrics. These are not quite adaptable to the bus building companies; hence this research was focused on the eight (8) broader aspects. The research was conducted by three sets of questionnaires: (a) one for customers for the bus building industry; (b) the second one for employees of the bus building companies; and (c) questionnaire for the customers for bus dealerships networks. These questionnaires are attached as annexure 3 to 5 of this thesis. Focus Groups Interviews (as per Annexure 2 of this thesis) were also held to guide the process of compiling the questionnaires, and also deciding which questions/aspects needed to be included on the final questionnaires. The sorting, analyses, and interpretation of data were primarily done by: - (a) Excel; (b) SPSS – Statistical Analysis Software; and (c) PowerPoint. Data was organized in the form of: Metrics; Graphs (e.g. bar, pie charts); and spreadsheets (with comments and explanatory notes). In general, the study was motivated by the following reasons: - (a) seasonality nature of the manufacturing volumes of buses in South Africa; (b) fragmentation nature of the bus building industry; (c) lack of available uniform performance measures of services provided by bus building companies; (d) lack of government manufacturing support program (i.e. almost the same as those that exist for car manufacturing in South Africa – MIDP). The re-focus of government transportation activities, moving peoples away from personal cars to buses; rail; and taxis - made the study even more important. The study will also serve as a benchmark measure of their services as they are at the moment. It will also help those bus manufacturing companies that are not well geared towards competiveness. It further contribute to the body of knowledge as there are limited studies (of this nature) being done in South Africa. Thus, for investors who wish to enter the bus building industry in South Africa; the study will prove to be very helpful in terms of the service status quo provided by bus building companies.

This thesis deals with marketing strategy of Motortec, Ltd. The company is an authorized dealer of vehicle brands Fiat, Alfa Romeo, Lancia and Jeep and provides authorized servise for vehicles of all brands. In the company there is no person responsible for marketing. The purpose of the thesis is to design a marketing strategy of the company.

Using the resource-based view (RBV) of the firm, this research examines how organizations integrate organizational resources with Web technology to implement Web functionalities to support the four stages of the Customer Service Life Cycle (CSLC). This research examines how combinations of Web functionalities impact the relative importance of the stages of the CSLC in determining customer satisfaction. The relative important of the stages of the CSLC varied depending on the product being considered for purchase (textbook, personal computer, and pair of jeans) and the gender of the online customer. Results of six regressions using policy capturing indicate that, overall, customers consider Web functionality support for the pre-purchase stages of the CSLC to be most important, with the requirements stage or acquisition stage consistently being first in importance. Post-purchase support showed increased importance with the purchase of a personal computer and textbook, and with male shoppers. Significant differences were limited with the retirement stage being significantly different from all the other stages in five post hoc tests, and from just the acquisition stage in the jeans test. By considering the products sold online and gender of the targeted online customer, organizations can invest their resources to build Web functionalities that incorporate values, culture, and processes to increase customer satisfaction with the Web site and influence firm performance.

Artificiell intelligens och maskininlärning är två ämnen som varit mycket aktuella på sistone. Vad som startade som ett banbrytande fenomen är nu inkorporerat i människors vardagliga liv. Trots alla fördelar som kommer med personifiering och ”smarta” egenskaper, finns det också en oro för att världen skall bli för opersonlig och beroende av maskiner. Detta är en utredning som berör dessa ämnen, tillämpad på Parks & Resorts – ett starkt värderingsoch kulturdrivet företag. Syftet är att analysera föroch nackdelar av att automatisera kundtjänsten, och om det är möjligt att göra detta utan att tumma på koncernens värderingar. Resultatet visar att det finns fördelar med att implementera en chatbot, speciellt vad gäller effektivitet, men också att det skulle krävas mycket resurser för att utveckla en som lär bra nog att bibehålla kundtjänstens nuvarande standard.‌ / Artificial intelligence and machine learning has‌been on the radar for a while now. What started as a groundbreaking phenomenon is now incorporated in people's everyday life. With all its benefits regarding personalization and “smart” features, there is also a concern for the world becoming too inhumane, impersonal and dependent of machines. This is an investigation touching upon these issues, applied on Parks & Resorts a highly valueand culture driven company. The purpose was to analyze the pros and cons of automating the customer support, and if it’s possible to do so without cutting corners, taking the company’s values into account. The results show that there are benefits of implementing a chat bot, especially when it comes to being effective, but also that implementing one that is good enough to attain current standards wouldrequire numerous resources.