This research is focused on a group of vegan and vegan-curious individuals who are creating, building and maintaining a vegan community of practice in Houston, Texas. Through ethnographic methods, including participant observation, in-depth semi-structured interviews, surveys, quantitative analysis, and use of geographic information systems (GIS), this thesis considers motivations, group hierarchies, core and peripheral membership, practices, beliefs and construction of identity within the vegan community of practice. Further, concepts from the anthropology of religion are utilized in discourse analysis around conversion to ethical veganism, preaching, and religious-ethical beliefs around enlightenment and the principle of ahimsa. Utilizing subcultural studies and social movement theory, this thesis also shows how the vegan community of practice fits into vegan subcultures and the greater vegan lifestyle movement. Finally, as an applied project, deliverables to the client Vegan Society of PEACE includes both personal and structural barriers to veganism which are understood with respect to a race-conscious approach to veganism, and with special consideration given to the capitalist commodification of animals. Suggestions are given and strategies for growth of the community are highlighted at the end of this paper.