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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

A tale of two companies: Cheung Kong (Holdings) Ltd. and Jardine, Matheson & Co. Ltd. : a critical comparison of their performance during the past decade : research report.

January 1981 (has links)
by Ip Fung-sang, Simon. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1981. / Bibliography: leaves 103-104.
2

Cheung Kong (Holdings) Limited: competitive strategy in the 90s.

January 1991 (has links)
by Mok Wai Chung, David and Dai Yat Hang, Alice. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaf 66. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.iv / ACKNOWLEDGEMENT --- p.v / Chapter / Chapter I. --- "THE COMPANY, ITS PRODUCTS AND ITS COMPETITORS" --- p.1 / Company Profile --- p.1 / Corporate Culture and Company Philosophy --- p.2 / Organization Structure --- p.3 / Property Development vs Property Investment --- p.4 / Process of Property Development --- p.5 / Classification of Competitors --- p.8 / Strengths and Weaknesses of Cheung Kong --- p.10 / Chapter II. --- MARKET PROFILE --- p.12 / The Building Industry Development --- p.12 / Building Types --- p.13 / Profit Contribution --- p.15 / Market Structure Characteristics --- p.17 / Competitive Strategy of Rival Firms --- p.19 / Chapter III. --- IDENTIFICATION OF THE UNSERVED MARKET NICHE --- p.20 / Public Housing Scenerio --- p.20 / Rental --- p.21 / HOS/PSPS --- p.22 / Supply and Demand of Public Housing --- p.23 / The Cost-Focus Approach --- p.24 / Consumer Profile --- p.25 / Objective --- p.25 / Sampling Method --- p.25 / Observation --- p.26 / Chapter IV. --- COST-FOCUS STRATEGY --- p.27 / Cost and Price Analysis --- p.27 / Acquisition of Land --- p.29 / Chapter V. --- MARKETING STRATEGY --- p.30 / Product Strategy --- p.30 / Product Differentiation --- p.30 / Quality --- p.31 / Management --- p.32 / Maintenance --- p.32 / Pricing Strategy --- p.33 / Markup Pricing --- p.33 / Reduction in Construction Cost --- p.33 / Incremental Pricing Strategy --- p.35 / Distribution Strategy --- p.35 / Improvement in Existing Distribution Channels --- p.36 / Creation of District Sales Office --- p.36 / Promotion Strategy --- p.37 / Chapter VI. --- CONCLUSION --- p.39 / APPENDIX --- p.41 / BIBLIOGRAPHY --- p.66

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