Les secouristes, par la nature et le cadre de leurs missions, interviennent en environnement à risque et mettent parfois leur santé en danger. Afin de minimiser ce risque, de nouveaux Equipements de Protection Individuelle (veste, tee-shirt et bottes) ont été conçus par un consortium européen de 23 partenaires réunis autour du programme de recherche ProeTEX. Ces travaux de thèse s’inscrivent dans le cadre de ce projet et ont pour objectif de développer un système de monitoring ambulatoire des paramètres thermiques du pompier qui sera intégré aux vêtements intelligents destinés aux secouristes. L’intérêt de cette intégration est le prépositionnement des capteurs afin de réduire le temps de préparation du secouriste. La surveillance s’opère à deux niveaux : l’interface Homme-environnement et le corps. Afin d’évaluer le risque thermique encouru, les paramètres faisant l’objet d’un suivi sont : la température interne, mesurée depuis le tee-shirt, et la température externe et le flux thermique, mesurés dans la veste. Ces paramètres permettent d’apprécier la contrainte thermique imposée par l’environnement et l’état de santé du pompier. Deux méthodes de mesure des paramètres thermiques dans la veste ont été développées. Le projet a abouti au développement de prototypes fonctionnels dont les performances ont été attestées en centre de validation. Des tests ont été conduits en laboratoire et en conditions extrêmes sur le terrain à la Brigade de Sapeurs-Pompier de Paris et au « International Firefighting, Survival and Rescue at Sea Training Center » de Pavie, Italie, pour démontrer la fonctionnalité des EPI en conditions réelles. / Rescuers, within the framework of their missions, operate in hazardous condition and sometimes put their health at risk. To minimize this risk, new personal protective equipment (jacket, t-shirt and boots) were designed by a 23 European partners’ consortium within the research program ProeTEX. This thesis is part of this project and aims to develop an ambulatory monitoring system for firefighters’ thermal parameters; It will be integrated into smart clothes for rescuers. Monitoring is taking place at two levels: Human-environment interface and body. To evaluate the thermal hazard involved, the parameters being monitored are: internal temperature, measured from the tee-shirt and external temperature and heat flux, in the jacket. These parameters are used to assess heat stress imposed by the environment and the health status of the fire-fighter. Two methods of measurement of thermal parameters in the jacket were developed. The project resulted in the development of functional prototypes whose performances have been vouched in validation center. Tests took place in the laboratory and during field trails in extreme conditions.

In order to reach the Swedish environmental quality objectives, the Environmental ProtectionAgency has expressed a desire that consumption must be highlighted. The difficulty of assessingthe environmental impact of consumption lays in various calculation approaches, but one way toillustrate consumption is life cycle assessment (LCA). IVL, Swedish Environmental ResearchInstitute (IVL) has an ongoing project together with Chalmers about Urban Metabolism, wheredifferent branches of consumption are highlighted. In the current situation, the textile industryaccounts for approximately 2-10% of Europe's environmental impacts and until now, no complete LCA model over the Swedish textile consumption has been developed. The main goal of this thesis was to develop a LCA model for the Swedish textile consumption and to study the environmental impact that the consumption entails. Using data from StatisticsSweden, net consumption between 2000 and 2013 was analysed. The results showed thatclothing and household textiles account for the largest proportion of consumed textiles (68%) and cotton, wool, viscose, polyester and nylon are the most common fibres. With the GaBi software a general life cycle model for the years 2000, 2007 and 2013 wasdeveloped. The model included 25 different clothing and household articles. For each article, themodel covers raw material extraction, product manufacturing, use phase and waste management.The environmental impact categories; Acidification Potential (AP), Eutrophication Potential(EP), Global Warming Potential (GWP), Human Toxicity Potential (HTP), TerrestrialEcotoxicity Potential (TETP) as well as energy and water use were analysed. The model showedthat the production phase (including raw material production) has a great influence on theenvironmental impacts, but the use phase was equally important in certain impact categories.The major processes affecting the life cycle were energy use in manufacturing of the fabric,production of natural fibres, detergent as well as energy consumption in tumble dryers. Withconscious decisions the consumer has great opportunities to influence the overall environmentalimpacts. In addition, increased recycling and reuse can potentially decrease the environmentalimpacts from the production stage. The model is considered good enough for the results to be reliable and useful in order to predictthe environmental impacts of the Swedish textile consumption. The results are also validatedwith results from other studies which increases credibility. / Det står idag klart att endast två av Sveriges 16 miljömål kommer att nås till 2020. För attSverige ska uppnå sina miljömål har Naturvårdsverket uttryckt en önskan om att konsumtionmåste belysas. Svårigheten med konsumtionens miljöpåverkan är att den inte kan mätas direktmen ett sätt att angripa problemet är att studera konsumtion genom livscykelanalys.IVL, Svenska Miljöinstitutet (IVL), har tillsammans med Chalmers ett pågående projekt omUrban Metabolism där olika typer av konsumtion nu belyses. Textilier är en typ av konsumtionoch i Europa står den marknaden för 2-10 % av den totala miljöpåverkan. Då textilkonsumtionenär relativt stor i Europa är det därför intressant att studera hur den svenska textilkonsumtionenser ut. Denna studie ämnade att skapa en modell för svensk textilkonsumtion och studera dessmiljöeffekter. Med data från Statistiska centralbyrån kunde nettokonsumtionen mellan 2000-2013 beskrivas. Statistiken visade att kläder och hushållstextilier står för den största delenkonsumerade textilier (68 %) och att bomull, ull, viskos, polyester och nylon är de fibrer somanvänds mest. Med programvaran GaBi gjordes en generell livscykelanalysmodell för åren 2000, 2007 och2013. 25 olika kläder och hushållsartiklar ingick och processerna råvaruframställning,tillverkning av produkt, användning och avfallshantering studerades.Miljöpåverkanskategorierna försurning, övergödning, global uppvärmning, humantoxicitet,ekotoxicitet samt energi-och vattenanvändning analyserades och resultatet visade attproduktionsfasen (inklusive råvaruframställning) har stor påverkan på resultatet. I vissakategorier var även användningsfasen en betydande faktor. De processer som påverkadelivscykelanalysen mest var energianvändningen i tygtillverkningen och naturfibrerna samttvättmedlet och energianvändningen hos torktumlaren i användningsfasen. Med medvetna valhar konsumenten stor möjlighet att påverka de övergripande miljöeffekterna och med en ökadåtervinning och återanvändning kan miljöeffekterna i produktionsfasen minska. Modellen som togs fram är inte fulländad och vissa processer kan förbättras för att utvecklamodellen vidare. Däremot antas modellen vara tillräckligt bra för att resultatet ska vara trovärdigtoch användbart i syfte att studera den svenska textilkonsumtionens miljöeffekter. Resultaten kandessutom styrkas med resultat från andra studier vilket ökar trovärdigheten.

Submitted by Simone Souza (simonecgsouza@hotmail.com) on 2017-10-13T13:40:21Z No. of bitstreams: 1 DISS_2014_Gonçalo Santana Baicere.pdf: 2164770 bytes, checksum: 9a81e1203a8cdf334dbdf933b718d003 (MD5) / Approved for entry into archive by Jordan (jordanbiblio@gmail.com) on 2017-11-06T14:05:15Z (GMT) No. of bitstreams: 1 DISS_2014_Gonçalo Santana Baicere.pdf: 2164770 bytes, checksum: 9a81e1203a8cdf334dbdf933b718d003 (MD5) / Made available in DSpace on 2017-11-06T14:05:15Z (GMT). No. of bitstreams: 1 DISS_2014_Gonçalo Santana Baicere.pdf: 2164770 bytes, checksum: 9a81e1203a8cdf334dbdf933b718d003 (MD5) Previous issue date: 2014-08-29 / O aumento do consumo de água potável tem refletido de forma direta no crescimento da poluição e degradação quantitativa e qualitativa dos corpos d’água, receptores que são de lançamentos de águas residuárias sem tratamento. Dessa forma, o desenvolvimento de medidas e ações que possibilitem a conservação e a redução do consumo de água potável, vem se tornando prioridades para algumas instituições. Este estudo visa o desenvolvimento e avaliação de uma tecnologia simplificada de tratamento e operação, para o aproveitamento da água de lavagem de roupa como fonte alternativa de abastecimento, para as descargas de vasos sanitários nas residências. Assim foi necessário caracterizar as águas cinzas provenientes da máquina de lavar roupas, nos seus aspectos físicos, químicos e microbiológicos. O sistema de tratamento experimental foi operado e monitorado pelo período de 12 meses, em uma residência com cinco moradores. O sistema de tratamento da Estação Experimental era composto por um decantador, seguido de um filtro de areia aeróbio de fluxo descendente e desinfecção com hipoclorito de sódio a 2% (água sanitária). Além de avaliar a eficiência da estação experimental de acordo com os parâmetros físicos, químicos e microbiológicos das normas e recomendações vigentes, foram monitorados os consumos de água potável das residências, com objetivo de verificar se havia redução no consumo aferido pela concessionária de saneamento, após a implantação do sistema de tratamento. O sistema de tratamento adotado apresentou uma elevada eficiência na remoção média de turbidez, cor, nitrato, coliformes totais, Escherichia coli, na ordem de 93,52, 94,18, 86,27, 100 e 100%, respectivamente. Em relação a DBO5, DQO e SST, o sistema apresentou uma eficiência média na ordem de 58,04, 55,72 e 60,29% de remoção. O efluente do sistema de tratamento possui características compatíveis com diversos parâmetros estabelecidos para o reúso não potável. / The growth in the consumption of potable water has reflected directly in the increase of pollution and quantitative and qualitative degradation of the water bodies, receptors of releases of untreated wastewater. Thus, the development of measures and programs that will enable conservation and reduction of potable water consumption is becoming a priority for some institutions. This study aims to develop and evaluate a simplified treatment and operation technology to take advantage of laundry water as an alternative source of supply for toilet flushing in homes. Thus it was necessary to characterize the physical, chemical and microbiological aspects of the gray water coming from the washing machines. The experimental treatment system was operated and monitored for a period of 12 months, in a house with five people. The Experimental Station was composed of a decanter, followed by an aerobic sand filter and disinfection with a filter with sodium hypochlorite at 2% (bleach). Besides evaluating the efficiency of the experimental station in accordance with the physical, chemical and microbiological standards of the existing guidelines and recommendations, the consumption of potable water of the households were monitored, in order to verify if there was a reduction in the consumption measured by the sanitation utilities, after the implementation of the treatment system. The treatment system adopted showed a high efficiency in the average removal of turbidity, color, nitrate, total coliforms and Escherichia coli, of 93.52, 94.18, 86.27, 100 and 100%, respectively. In relation to BOD5, (Biochemical Oxygen Demand) COD (Chemical Oxygen Demand) and TSS (Total Suspended Solids), the system presented an average removal efficiency of 58.04, 55.72 and 60.29%. The effluent of the treatment system has characteristics which are compatible with several parameters established for the non potable reuse.

This dissertation deals with not fully explored area of daily life, a personal hygiene. The main period which this work dwells on is the turn of the 19th and 20th century but sometimes I need to go further to the past when the fundamentals of the personal hygiene were laid. The work tries to devone the conditions of the hygiene which were influenced by sociocultural as well as scientific and technical factors. It also studies the personal hygiene including care of body, hair, teeth, cosmetics and body scent alike. Among these topics belong linen and clothes. One of the highlighted aims is revealing the function of spas (especially modern balneology) and up-and-coming physical education and sport in the increasing standarts of the personal hygiene. The heuristic base is composed of contemporary specialized literature and press as well as memoirs and encyclopeadias.

Orientador: Ernesto Giovanni Boccara / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Artes / Made available in DSpace on 2018-08-11T21:58:00Z (GMT). No. of bitstreams: 1 Ancelmo_Ozenir_M.pdf: 40560467 bytes, checksum: bf9b374f872eaaba1030c5d326468781 (MD5) Previous issue date: 2007 / Resumo: A criação do figurino/vestimenta para a performance, forma de expressão escolhida para esta proposição de trabalho, foi o subsídio para esta dissertação de mestrado, tendo todo seu processo documentado. O foco está no processo de criação, o qual poderá contribuir para futuros trabalhos que envolvam a criação de figurinos, seja para o teatro, a dança, performance ou qualquer forma de expressão que pressuponha uma ação cênica. Partindo da relação existente entre vestimenta-figurino e corpoator/performer, tendo como fundamentação a investigação da artista plástica Lygia Clark, onde o espectador interage com os objetos e esta intervenção se torna a obra e, a filosofia mestiça de Michel Serres, que enuncia que o corpo é um campo de forças onde fica impresso a aprendizagem, este trabalho pretende enquanto processo, imprimir uma concepção holística de criação em que não exista separação entre a parte e o todo, ou entre figurino-ator-personagem. O que se configura no terceiro corpo. Esta pesquisa visa a convergência entre as Artes Cênicas e as Artes Plásticas através da vestimenta-figurino, território expressivo a ser estudado. A vestimenta-figurino vai sendo esculpida através das ações do corpo: sujeito na criação e objeto do criador. As vestimentas serão expostas em uma instalação onde a perfomer interferirá com as mesmas. Trata-se aqui de reconstituir e totalizar o corpo através da ação artística, de contaminar de arte o espaço social. Um exercício para desenvolver um sentido expressivo, um despertar da percepção da vitalidade criadora / Abstract: Creating patterns/garment for performance, way of expression chosen for the proposition of this work, was the subsidy for this master's thesis, which reports all the process of creation. The focus is on the creation process, which will make contribution to future researches that involve creation of patterns, either for the theater, the dance, performance or any other way of expression that presuppose some scene action. Starting from the relationship between garment-patterns and bodyactor/ performer, and being based firstly upon the researches of the plastic artist Lygia Clark, in which the spectator interacts with the objects and this intervention turns into the work of art, and secondly upon Michel Serres's "blended" philosophy, which suggests that the body is a field of strengths where learning is inculcated, this work, as a process, intends to establish a holistic conception of creation in which there is no separation between the part and the whole, or between patterns-actor-character, which is configured in the "third instructed". This research aims to the convergence between Scene Arts and Plastic Arts through the garment-patterns, which is the expressive field to be studied. The garmentpatterns is sculpted through body actions: subject in the creation and object in the creator. The garments will be exhibited in an art installation where the performer will interfere with them. It is a matter of recomposing and expressing the body as a whole through artistic action, or of infecting the social space with art. An exercise to develop expressive sense, an awakening of the creative vitality / Mestrado / Mestre em Artes

Physical stores are facing challenges in the retail market when more customers choose to shop online. As to the competition, it has become more important to stand out, especially through visual merchandising which implicate the stores visual communication towards the customers. Visual merchandising is described as something relating to promotional actions such as display windows, sounds, lights, product exposures and color schemes that stores take to communicate their products. Store communication has been shown to have a major impact on people's perceptions of a store. It may also be questioned whether the impact of visual merchandising on people differs depending on whether the exposure applies to clothes for adults or children. With the growth of feminism, borders to gender standards tend to blur butdespite this, the clothing companies still seems to divide the clothes between the genders. The purpose of this paper has been to explore how a concept of a children's clothing store can expand the concept's added value through gender neutral retail exposure . This was achieved through a qualitative method conducted through interviews and observations with parents to children between the ages 0-7. Two theoretical models were used; the SOR- model that was used to grasp customers actions in stores and the Communication model that was used to explain how stores communicate their message to their target group. The study showed that the biggest difficulty in the gender-neutral issue lies in improving society's acceptance of it. It is the outside world's counter-reactions to the children's clothes when they deviate from the stereotypical that causes parents' distance from a complete adoption of gender-neutral thinking. This study is written in Swedish. / Marknaden för fysiska butiker står inför utmaningar då många istället väljer att handla online. I och med denna konkurrens har det blivit viktigare för fysiska butiker att sticka ut, särskilt genom butikskommunikation som innebär butikernas visuella kommunikation mot kunderna. Butikskommunikation beskrivs som något som rör reklamåtgärder som skyltfönster, ljud, ljus, produktexponeringar och färgscheman som butiker anammar för att kommunicera sina produkter. Butikskommunikation har visat sig ha stor inverkan på människors uppfattning om en butik. Det kan ifrågasättas om effekterna av butikskommunikationen på människor skiljer sig beroende på om exponeringen gäller kläder för vuxna eller barn. I och med att Hbtq1 personer får ta mer plats i samhället tenderar gränserna för könsnormer att bli suddiga, men trots detta verkar klädföretag fortfarande dela upp kläderna mellan könen. Syftet med uppsatsen har därför varit att undersöka hur ett butikskoncept för barnkläder kan utöka konceptets mervärde med hjälp av könsneutral butiksexponering. Detta uppnåddes genom en exprementiel kvalitativ metod som genomfördes genom intervjuer och observationer med föräldrar till barn mellan åldrarna 0-7. Två teoretiska modeller användes; SOR-modellen som användes för att förstå kundernas handlingar i butikerna och kommunikationsmodellen som användes för att förklara hur butiker kommunicerar sitt budskap till sin målgrupp. Studien visade att den största svårigheten i den könsneutrala frågan ligger i att förbättra samhällets acceptans av det. Det är omvärldens motreaktioner till barnens kläder när de avviker från det stereotypa som orsakar föräldrars avstånd från en fullständig acceptans av ett könsneutralt tänkande.

Pendant plus de deux mille ans, les historiens ont colporté une légende : les Juifs ont été expulsés d'Egypte car ils étaient porteurs de la lèpre. L'étude de la maladie de Hansen (nom actuel de la lèpre) et les différentes recherches, historiques (sur les textes des historiens de l'Antiquité) et archéologiques permettent de contester certains écrits et de prouver que cette légende, qui s'est perpétuée jusqu'au milieu du XXème siècle, était fausse.Cependant, la Bible hébraïque consacre deux chapitres du Lévitique à une affection qui peut toucher les hommes, les vêtements et les maisons, et le terme employé en hébreu est toujours traduit (malgré de nombreuses contestations) par "lèpre". Une lecture de ce texte, enrichie des explications des principaux commentateurs et complétée par l'étude des textes fondamentaux législatifs que sont la Mishnah, le Midrash halakhique et le Talmud (de Jérusalem et de Babylone), permet de mieux mesurer l'importance accordée à cette affection sur le plan rituel.L'étude des personnages que la Bible présente comme frappés par la lèpre et de ceux désignés par la littérature talmudique et midrashique permet de mieux comprendre les différentes explications que donnent les Rabbins de l'Antiquité sur les causes de la lèpre, considérée souvent comme la punition divine de la médisance et jamais comme une maladie.L'impureté causée à la lèpre nécessitera, en cas de "guérison", une purification dont le processus rituel est bien précisé, qu'il s'agisse de l'homme, d'un vêtement ou d'une maison.Une interrogation demeure : pourquoi avoir accordé autant d'importance à une affection aussi bénigne et passagère et infligé à son porteur la sanction terrible qu'est l'exclusion de la communauté. / During almost two thousand years, the historians hawked about a tale : the Jews were evicted from Egypt because they were affected by leprosy. The study of the Hansen's disease (present name of the leprosy) and the different researches, historical (on the texts of Antiquity's historians) and archaeological allow to object to some of written works and to proof that tale, who was carried on until half of 20th century, was wrong.However, the Hebraic Bible dedicate two chapters of the Leviticus to a disorder who can affect the human beings, the clothes and the houses, and the word used in Hebrew is always translated (against many contesting) by "leprosy". A reading of this text, improved by the explanations of the main commentators and completed by the study of the essential legislative texts as Mishnah, halakhic Midrash and (Jérusalem and Babylonian) Talmud, allow to know better the significance given to that disorder on the ritual subject.The study of characters that the Bible describe as affected by leprosy and of those elected by the talmudic and midrashic literature allow to understand the different explanations given by the Antiquity's Rabbis on the leprosy's origin, often deemed as the divine punishment of gossip and never as a disease.The impurity caused by leprosy will require, in case of "recovery", a purification witch process is quite clear, for human beings, clothes or houses.A question persist : why to give so much importance to a disorder so mild and temporary and impose to the carrier the terrible punishment, the expulsion of the community.

This diploma thesis deals with techniques and history of traditional women's court clothes' decorating during the Choseon dynasty, and at the same time it deals with symbolism of motifs portrayed on these clothes with the use of these techniques. Simultaneously, it's aim is to analyze selected preserved garments of that time and illustrate the mentioned techniques and motifs on them.

El presente plan de negocio para exportación se plantea a partir de la idea y deseo de querer fabricar ropa con insumos orgánicos que permitan el cuidado de la piel y la protección del medio ambiente para bebés de 0 a 2 años. Se establecen tres importantes mercados objetivos que son Bogotá, Cali y Medellín situados en Colombia. Dichos mercados cuentan con una alta demanda por productos de calidad y de diseños exclusivos que al mismo tiempo sean socialmente responsables con el medio ambiente. Nuestro mercado meta en estas tres ciudades son los niños entre 0 y 2 años que tengan padres de familia con un nivel socio-económico por encima del medio-alto de ingresos y con alta preocupación por el cuidado de la salud del bebé. Además, se evaluarán los diversos canales de distribución donde se desenvolverá la empresa, así como las amenazas y las oportunidades que este mercado colombiano nos ofrece. También se analizarán las ventajas competitivas que se tienen que desarrollar, el manejo con los proveedores y la competencia en el mercado destino para conseguir concretar la situación real del mercado. La finalidad de la empresa es posicionarse en el mercado internacional con innovadoras prendas que logren satisfacer los gustos y necesidades del consumidor. Finalmente, para analizar la viabilidad del proyecto se efectuará una proyección a 5 años que establecerán fases de crecimiento determinadas que presentará la empresa El Arrullo. Para esto se efectúa una proyección de ventas y costos para desarrollar un flujo de caja de estos períodos y obtener el VAN del proyecto y determinar si es o no rentable y definir los riesgos que pudiesen existir. / Trabajo de investigación

Den rådande pandemin, Covid-19, förändrade samhällets syn och behov av konsumtion. I och med att fler började arbeta hemifrån och skolan utfördes på distans, blev efterfrågan på bekväma kläder allt högre. Eftersom att det inte längre gick att sysselsätta sig socialt och träffa andra människor fick människor lära sig att sysselsätta sig på andra sätt. Statistiken visar att produktgruppen träningskläder ökat kraftigt under 2020 och har fortsatt in i 2021. Fler människor valde att prioritera sin fysiska hälsa och fick upp ögonen för träning. Förutom att pandemin påverkade samhället och konsumtionen i stort påverkade det även människan på individnivå, vilket resulterade i förändrade sätt att yttra sin identitet på. Just konsumtionen blir av stor vikt när människan ska kunna bearbeta sin identitet, men när begränsningar i samhället uppkommer tvingas människan att tänka om kring dess konsumtionsval. Syftet med denna studie var att undersöka hur konsumenters identitetsprojekt påverkas till bakgrund av pandemin. Mer specifikt har vi valt att fokusera på att förstå hur träningskläder har haft betydelse för konsumenters identitetsprojekt under pandemin. Det är av intresse att undersöka förändringar inom konsumentbeteende- och identitet för att kunna kartlägga hur konsumenter blir påverkade när de tvingas anpassa sig till samhällsförändringar och krissituationer. Studiens forskningsfrågor: • Hur har pandemin covid-19 påverkat konsumentens identitetsprojekt? • Vilken betydelse har träningskläder haft på konsumenters identitetsprojekt? Metoden som användes i studien är en kvalitativ där semistrukturerade intervjuer genomfördes mot bakgrund av en intervjuguide med strukturerade frågor. Tio stycken deltagande kvinnor och män intervjuades, samtliga med ett intresse eller behov av träning och träningskläder i sin vardag. Utöver detta gjordes även en litteraturstudie för att få en övergripande insikt i vad som studerats tidigare samt få tillgång till fler perspektiv och aspekter. Det förekom även att statistik användes för att fastställa siffror inom förändrad försäljningsstatistik. Resultatet bekräftade att konsumenters identitetsprojekt har påverkats och förändrats under loppet av pandemin, fler har fått upp ögonen för träning, nya träningsformer och träningskläder. För att anpassa sig till den nya situationen har många anammat träningen och träningskläder som en ny identitet, vilket var ett resultat av en begränsad vardag och förändrat socialt liv. Samtliga respondenter var eniga om att träningskläder har ökat i popularitet under det senaste året, samt att det anses mer socialt accepterat. / The prevailing pandemic, Covid-19, changed society's views and needs for consumption. As more people started working from home and school took place digitally, the demand for more comfortable clothes increased. Since it was no longer possible to socially interact and meet other people, we had to learn how to occupy ourselves in other ways. Statistics show that the product group ‘training clothing’ increased sharply in 2020 and continued into 2021. More people chose to prioritize their physical health during a period of uncertainty and opened their eyes to training. But in addition to the fact that the pandemic affected society and consumption in general, it also affected humans on an individual level, which resulted in changed ways of expressing one's identity. Consumption in particular becomes of great importance when a person wants to process its identity, but when limitations arise in society, we are forced to rethink his consumption and choice. The purpose of this study was to examine how consumers' identity projects are affected by the pandemic. More specifically, we have chosen to focus on understanding how training clothing has been important for consumers' identity projects during the pandemic. It is of interest to examine changes in consumer behavior and identity in order to be able to map how consumers are affected when they are forced to adapt to societal changes and crisis situations. Study research questions: • How has the pandemic covid-19 affected the consumer's identity project? • What significance have training clothes had on consumers' identity projects? The method used was qualitative where semi-structured interviews were conducted on the basis of a structured interview guide. Ten participating women and men were interviewed, all with an interest or need for training and training clothes in their everyday lives. In addition to this, a literature study was also conducted to gain an overall insight into what has been studied previously and to gain access to more perspectives and aspects. It also happened that statistics were used to determine figures in changed sales statistics. The results confirmed that consumers' identity projects have been affected and changed during the course of the pandemic. More people have opened their eyes to training, new forms of training and training clothes. To adapt to the new situation, many had adopted training and training clothes as a new identity, which was a result of a limited everyday life and changed social life. All respondents agreed that training clothes have increased in popularity over the past year, and that it is considered more socially accepted.