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Following Celebrities on Social Networking Sites| The Role of Parasocial Interaction, Self-Disclosure, Trustworthiness, and Time Spent on SNSMulayousef, Ahmad S. 21 August 2018 (has links)
<p> This study examines the relationships between celebrities and their followers through social networking sites (SNS). A total of 239 participants completed the survey through MTurk. The results show that celebrities’ self-disclosure on SNS increases their Parasocial Interaction (PI) with fans. In addition, when a celebrity is perceived as trustworthy, s/he would have a higher PI with fans. Meanwhile, celebrities’ self-disclosure was not associated with trustworthiness. Furthermore, time spent on SNS was also not associated with PI. </p><p> This study also found that type of celebrity does not determine the degree of influence they have on the followers. People have almost same parasocial interaction with their favorite celebrity whether the celebrity is a singer, athlete, actor, or any other. Additionally, there is no specific social networking site on which people have a stronger PI with celebrities. PI with celebrities on Facebook, YouTube, Twitter, Instagram, and the other platforms is almost the same.</p><p>
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The effectiveness of social media in advancing transformational changeDey, Ken 21 June 2013 (has links)
<p> The goal of this study is to determine the effectiveness of social media in advancing transformational change. Successfully implementing transformational change in an organization is heavily dependent on the support of key stakeholders. But engaging those stakeholders requires effective communication. Transformational efforts often fail because of the lack of credible communication or a failure to define a vision that can be easily communicated (Kotter, 2007). </p><p> Researchers say that the key to successful transformational change is embracing a communication based in the realm of conversation where there is genuine two-way dialogue that is focused on listening and probing for more information (Dobbs, 2010). Creating conversations is a key component of social media: a platform of online tools designed to connect people and easily share information (Jue, Marr & Kassotakis, 2010). Social media has the potential to achieve employee engagement, enhance productivity and increase collaboration (Ou, C. J., Davison, R. M., Zhong, X., & Liang, Y.,2010). </p><p> To determine the effectiveness of social media at driving transformational change a study of existing literature related to transformational change and social media was coupled with a qualitative and quantitative study of organizational users of social media and stakeholders of those organizations. The study employed both a questionnaire and interviews. Results showed a clear preference for the use of social media as an effective form of relationship development and effective communication, but a challenge remains on how organizations can best use social media to create and sustain the relationships required to accomplish transformational change.</p>
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A Qualitative Case Study of Social Technology's Influence on Student WritingWolven, Winifred Ann Reed 01 April 2015 (has links)
<p> The purpose of this qualitative case study research was to explore in-depth the research question, "How do texting and Textese influence students' learning of writing in Standard English in composition classes?" Yin's Five-Phase Cycle guided the research and aided in the determination of a qualitative case study research. The literature review identified that no single theory covered the phenomenon, so research was guided by five key theories: Technology Acceptance Model, Transactional Distance Theory, Media Richness Theory, Uses and Gratification Approach, and Threaded Cognition Theory. Participants included college English faculty from Illinois, 25 students enrolled in Composition I classes, and three consecutive semesters of former composition students' e-mails. Semi-structured, one-on-one interviews were held with faculty and member checked. A pilot study was conducted prior to inclusion of the 25 student volunteers completing the student questionnaires, and three consecutive semesters' e-mails from former students were analyzed for frequency data. All qualitative data were coded using MAXQDA+ software and analyzed. Results from data analysis revealed an evolving perception and usage of texting and mobile communication devices among faculty and students, a disconnect between faculty and students concerning use of texting and Textese, and frequency data revealing the influence did not permeate writing as much as previous studies implied. Results indicated most faculty and students had mixed attitudes, leading to implications that faculty needed to incorporate lessons involving texting, code switching, and detail richness into the course pedagogy. </p><p> <i>Keywords</i>: Texting, Textese, composition, social media, short message systems, formal/informal writing, Technology Acceptance Model, Media Richness Theory</p>
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Muted Groups and Public Discourse| The Web of Sexual Violence and Social MediaPaul Baer, April 05 January 2018 (has links)
<p> Formative research cite nearly 20% of women and 6% of men will experience attempted or completed sexual assault while enrolled in college (Ali, 2011; Koss, 1988/1989; Krebs, Lindquist, Warner, Fisher, & Martin, 2007). Largely, narratives of college sexual violence are hidden, as reports to college administrators and law enforcement agencies are low and stigma surrounding such crimes often place fault upon survivors (Carrington Wooten & Mitchell, 2016; Fisher, Diagle, & Cullen, 2010). However, stories of college sexual violence have become trending topics via social media outlets (Gringberg, 2014; Kingkade, 2013; Rennison & Addington, 2014). This research study investigates the use of social media by sexual violence survivors. Through rhetorical analysis, public tweets associated with #CarryThatWeight, #IStandWithJackie, and #SurvivingCostMe are analyzed. Data reveal that Millennial college students, referred to as digital natives, use social media to raise awareness and promote hashtivism, shorthand for “online activism” (Blay, 2016; Burkhalter, n.d.; Dookhoo, 2015). However, while seeking to challenge rape culture, these narratives are also open to public speculation and criticism, by lay persons, media outlets, and internet trolls (Phillips, 2015). Hashtivism through computer-mediated communication (CMC) allows survivors to forge communities, provide support, and share strategies as to how to file federal formal complaints while also navigating public shaming, online harassment, and doxxing (Blay, 2016; Boux & Daum, 2015; Boyd, 2008; Dookhoo, 2015; Java, Song, Finin, Tseng, 2009; Parkin, 2016; Ziering & Dick, 2015; Walther, 2011).</p><p>
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