According to a survey conducted by Novus Group International 2020, 37% of youngpeople stated that appealing tastes were a reason to try nicotine pouches. In the samesurvey, a third also stated that a contributing factor to them choosing to test the productsis because they appear in film, television and social media. In a survey conducted byExpressen, a journalist interviewed three popular influencers regarding their associationwith the companies, but the journalist received no answers.We essay writers find the nicotine pouches misleading in their advertising, or at leastnot explicitly clear about the consequences. Nicotine pouches is sold as a complementto an active lifestyle. Although, warning messages about how nicotine is addictive areclarified, none of the other ten common health risks are mentioned, which include:increased heart rate, higher blood pressure, decreased appetite… etc. Of course, totaltransparency can not be expected, but information on health risks should be clarified.The most common is to just mention the addictive effect and neglect the others. Weessay writers therefore became concerned about whether minors aged 16–17 areexposed and interact with these advertisements on social media. As nicotine is anaddictive substance, we authors want to gain an insight into how well-informed youngpeople are about its consequences and how large the exposure to these advertisementslooks among the age group. The thesis intends to create a basis for future studies with alarger proportion of respondents in a wider age range.The exposure rate regarding nicotine pouch advertising via social media among the agegroup 16-17 years in Gävle was higher than we essay writers had previouslyanticipated. However, it should be added that this thesis intends to provide a basis for alarger survey with more respondents in the future and that the results may varydepending on which class in the age group the survey was conducted on. Suchconclusions based on whether one can see a connection in all 16-17 year olds in thetown of Gävle can not be established. What can be seen, however, is that there is amarketing strategy, at least among this study's target group, to expose minors toadvertising nicotine pouches via social media. 78.57% of all female respondents said tohave been exposed by one or several different advertisements, while among the malerespondents, 93.33% were exposed to one or severel different advertisements.

Remote work is a phenomenon that was accelerated by the Covid-19 pandemic, but nevertheless it has changed the landscape os communications whether we embrace it or not. This study is about remote work and the impact that it has had on communications, social engagement, and productivity. This thesis focuses on the benefits and challenges of nonprofits using digital technology to work remotely, whether it increases or decreases productivity and social engagement, and if there are inequities between the Global North and the South when it comes to telework. This study aims to find the main variables for remote work to be sustainable in order to connect and engage with others digitally for many years to come without barriers. Through this thesis, I will also make recommendations to strengthen our capacity to do our jobs well while working remotely. This paper explores two key research questions: RQ1: What are the main challenges the Gloval North and the Global South face when it comes to remote work? and RQ2: How are digital tools being used by nonprofits in terms of outreach? Methodology: The research methods used for this study are survey research and interviews. Using survey data from 212 nonprofit remote workers and interview feedback from two nonprofit organizations, I was able to gather information about the different aspects of nonprofit remote work globally and locally. The data collection from the survey componenet allowed me to see measurable differences in responses from different demographical and geographical populations while the semi-structured interviews from organizations provided meaningful feedback about the overall shift to working remotely which gave me a deeper understanding about their working conditions and outreach efforts. Findings: Results indicate that the challenges nonprofit teleworkers from around the world vary by locality. Remote workers from the Global North confront social isolation while remote workers from the Global South face challenges that have to do with the lack of ICT access. Outreach has been impacted by advances in technology but also by the Covid-19 pandemic in which many nonprofits had to use many of these digital tols for outreach. Originality / Value: Currently, there are not many studies that focus on remote work and nonprofit operations. It is my hope to bring new perspectives about remote work and to crystallize the ways we can optimize digital tools to enable nonprofit work to be more equitable, productive, and healthier so that nonprofits can serve and engage with our communities as we all go through a phase of innovation.

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The Ukraine-Russia conflict in 2022 is rooted in historical, geographical and identity reasons. The world media has paid attention to this issue emphasizing its importance from the first moment. TikTok is a new medium that over the years transformed as a major source for spreading information to a large sum of people. Legacy media has utilised this transformation in order to connect with their viewers, changing the nature of the synergies between consumers and media while the conflict is ongoing. This project examines the importance of how legacy media, like the Washington Post, portrayed the war in Ukraine while providing insight into media dynamics during this crisis. It focuses on analyzing the content of videos and emphasises the utilisation of a framework to harmonize data from different cases. Of course, there are limitations to this project, including linguistic bias and reliance on content posted on a specific platform. The structure of this thesis highlights the importance of platforms like TikTokin journalism and provides a theoretical overview of framing theory. Social media has had a great role in many conflicts over the past few years and has had a great impact on the situation regarding Russia’s invasion of Ukraine. The project tries to shed light on how the invasion underlined how modern combat is being altered by digital media technology, especially disinformation spread. Such engagement on TikTok and other platforms helps shape historical narratives. The historical background of this and the media interest it aroused are presented in the literature review section. To showcase how frameworks can be related, this study uses content analysis in the context of framework theory as a methodological tool. In media research, content analysis is an important technique, especially in war zones like Ukraine. With this approach, media content is carefully examined to uncover patterns and meanings. Altogether, this study adds to the understanding of how legacy media institutions negotiate the hurdles of sharing news on social media platforms during times of crisis. It highlights the significance of adopting multidimensional framing tactics to deliver a thorough and precise picture of complex global concerns, hence cultivating an informed discriminating readership.

Climate change is a “future-sensitive issue” (Kumpu, 2013, p. 53). Research has shown that expectations about the future influence current behaviour. Furthermore, research has shown that media still play an essential role in informing the public about the topic climate change (Neverla & Schäfer, 2010). However, until now there is only limited research that connects the construction or depiction of future, climate change and media. However, there has been research (Levy & Spicer, 2013) on collectively held climate imaginaries which indicates that there are four distinct versions. Imaginaries are collectively hold semiotic concepts and therefore connect the construction of future, climate change and media. This thesis aims at analysing the construction of the climate apocalypse imaginary in two German newspapers to understand the argumentation schemes used to sustain it. The climate apocalypse imaginary was selected as it is the only negative future scenario. The results indicate that a variety of closely connected argumentation schemes are used by the newspapers. Furthermore, both newspapers use similar argumentation schemes.

Denna studie syftar att belysa hur ett svenskt skidanläggningsföretag multimodalt kommunicerar hållbarhet mot konsumenter respektive intressenter samt att klargöra vilken avsändarroll som företaget försätter sig i vid denna kommunikation.  Studien undersöker det svenska företaget Skistar. Materialet består av Skistars hållbarhetssida och dess undersidor på deras hemsida samt av hållbarhetskapitlet i Skistars årsredovisning från 16 november 2022 som täcker perioden 1 september 2021 – 31 augusti 2022. Materialet delas upp i två kategorier, text och bild. Den textuella delen av materialet analyseras med den interpersonella metafunktionen i systemisk-funktionell grammatik (SFG). Den bildliga delen av materialet analyseras med hjälp av en kvalitativ multimodal analys.  Resultaten visar att Skistar främst kommunicerar hållbarhet genom påståenden ur en givande talarroll. Det förekommer andra språkhandlingar i deras hållbarhetskommunikation, som uppmaningar och erbjudanden, men påståenden är i majoritet. Det är i stort sett enbart när Skistar uppmanar turisten som besöker deras destinationer att agera hållbart som de intar en krävande talarroll. Vidare går det att konstatera att Skistar, som ledande aktör på den nordiska skidanläggningsmarknaden, tydligt kommunicerar sitt hållbarhetsarbete och sina hållbarhetsmål.

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Syftet med denna analys är att visa hur reklammaterial formar och reflekterar könsspecifika budskap. Detta visas genom en sociosemiotisk analys av både reklambilder och produktbeskrivningar inom parfymbranschen för att visa hur män respektive kvinnor kan gestaltas och återspeglas på olika sätt. Följande frågeställningar preciserar mitt syfte: Vilka ideal kommuniceras i reklambilder riktade till män jämfört med reklambilder riktade till kvinnor inom parfymbranschen? Hur skiljer sig produktbeskrivningar i reklam riktad till män från produktbeskrivningar i reklam riktad till kvinnor inom parfymbranschen?  I reklam för män framställs ofta ideal kopplade till fysisk styrka och attraktivitet, medan reklam för kvinnor betonar glamour, elegans och feminin styrka. Visuell analys av reklambilderna visar användning av retuschering och symbolik för att skapa idealiserade bilder av parfymanvändare och koppla doften till önskade känslor. Produktbeskrivningar för män fokuserar på attraktiv och rebellisk maskulin identitet, medan produktbeskrivningar för kvinnor strävar efter att förmedla feminin styrka och självständighet. Resultaten visar att parfymreklam och produktbeskrivningar inte bara handlar om doft utan också säljer en önskad livsstil kopplad till traditionella könsroller. Genom att förstå dessa strategier får man en inblick i hur parfymbranschen påverkar och formas av samhällets normer och förväntningar på kön och skönhet.

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