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ABSTRACT LANDSCAPES OF COMPASSION: A GUATEMALAN EXPERIENCE MAY 2011 TRAVIS WILLIAM SHULTZ A.S., UNIVERSITY OF MASSACHUSETTS AMHERST B.A., UNIVERSITY OF MASSACHUSETTS AMHERST M.A., UNIVERSITY OF MASSACHUSETTS AMHERST Directed by: Professor Peter Kumble, PhD If landscape architecture can intertwine with the practice of social justice, how should academic training provide an atmosphere where this correlation is developed? In a professional degree program, such as landscape architecture, there are a plethora of skills among students that can be utilized no only in their future careers, but during their academic experience. By learning the tools while implementing them, there is a profound educational opportunity to be taken advantage of. An even greater opportunity can be capitalized if the tools are implemented in a context where the deliverables make positive impacts on impoverished communities. The goal of this thesis is to demonstrate how a landscape architect can contribute to humanitarian efforts; and the opportunity for this contribution should begin within the walls of academia. To support this argument, the author reviews literature and clarifies the vision and targets of this style of learning. The most convincing part of this thesis was the implementation of a graduate level class, LA 591g: Applied Field Studies in Guatemala, where eight students, a professional, and a professor combined their scholastic, professional, and life experiences in a community service learning atmosphere. Their work lead to the start-up of AbonOrgánico, a non-for-profit company located in Guatemala City whose mission is: To supply necessary jobs to at-risk youth from impoverished communities within Guatemala City by taking organic waste from the Central Market in Guatemala City and producing high-quality compost. Students participated in a 9-day spring break trip to Guatemala City, 11 journal entries, 2 questionnaires, 5 group reflection meetings, a 145-slide department-wide presentation, and a 12-chapter manual including a site design, construction details, operational guidelines, and a business plan. In the pages of the thesis, the reader will see how this class set out to make a difference with the tools they had, and they did, but the most profound difference was made by this community on them.

Stockton is a city suffering from the sudden realization that it is no longer a small farm town, end that in the process of becoming a moderate-sized city, a community faces inevitable growing pains. The municipal recreation phase of city government well illustrates this fact. Because of the great need for expansion in this field, and because the city is now just beginning to rise to meet the occasion, a study of the Recreational Department and the program of the Metropolitan Recreation Commission in Stockton City Government and San Joaquin County, is a particularly interesting activity. In contrast to many theses which are based upon research in books and periodicals, this thesis has been the outgrowth of investigation based largely upon interviews with persons concerned with this phase of city government and upon personal observation, as well as reports and newspaper accounts of activities. As a resident of Stockton during much of the time covered in this report, as an attendant at periodic meetings of both the Junior Youth Council and the Stockton Youth Council, as a participant in some of the Recreation Department's activities, and as a former employee of a Stockton group work agency, the author has had to guard against subjective reporting in writing this paper. She has. attempted to record evaluations which she considered valid and to include facts and sources on which her opinions were based.

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The use of online brand communities and its effect on brand loyalty has been heavily researched in previous studies. However, online brand communities in the context of motorsport, which is inherently different from other sports, has not been thoroughly researched previously and currently remains unknown. The study aims to understand how motorsport followers become brand loyal within their brand communities and if their identification with the brand has an influence on the process. The following research questions were developed to find these answers: RQ1: "How does involvement in online brand communities affect brand loyalty among motorsport fans?" RQ2: "How do online brand communities influence brand identification for motorsport enthusiasts?" RQ3: "How does member participation in online brand communities contribute to the connection between online brand communities and brand loyalty in motorsport?" A quantitative research design was followed, using a survey with questions developed based on previous research. The final sample size was 403 after the data was cleaned. The findings from the survey suggest that concepts such as brand community engagement had a direct effect on the development of brand loyalty. Other findings also showed that brand identification had a mediating role between certain brand community belonging characteristics and brand loyalty. Additionally, the study found that brand community participation had no moderating effect between brand community belonging characteristics and brand loyalty, however did have a direct link between brand identification and brand loyalty. Further research includes testing the study’s model in other brand communities within the motorsport context to provide more information into this unknown field of sport and its members. / Användningen av online varumärkesgemenskaper och dess effekt på varumärkeslojalitet har undersökts noggrant i tidigare studier. Online varumärkesgemenskaper inom motorsport, som är fundamentalt annorlunda från andra sporter, har dock inte tidigare undersökts ingående och är för närvarande okända. Studien syftar till att förstå hur motorsportföljare blir varumärkeslojala inom sina varumärkesgemenskaper och om deras identifiering med varumärket har inflytande i processen. Följande forskningsfrågor utvecklades för att hitta dessa svar: FF1: "Hur påverkar deltagande i online varumärkesgemenskaper varumärkeslojalitet bland motorsportfans?" FF2: "Hur påverkar online varumärkesgemenskaper varumärkesidentifiering för motorsportentusiaster?" FF3: "Hur bidrar medlemsdeltagande i online varumärkesgemenskaper till kopplingen mellan online varumärkesgemenskaper och varumärkeslojalitet inom motorsport?" En kvantitativ forskningsdesign följdes med hjälp av en enkät med frågor utvecklade utifrån tidigare forskning. Den slutliga provstorleken efter att data rengjorts var 403. Resultaten från undersökningen tyder på att begrepp som engagemang i varumärkesgemenskap hade en direkt effekt på utvecklingen av varumärkeslojalitet. Andra resultat visade också att varumärkesidentifiering hade en medierande roll mellan vissa egenskaper för varumärkesgemenskap och varumärkeslojalitet. Dessutom visade studien att deltagande i varumärkesgemenskap inte hade en modererande effekt mellan egenskaper för varumärkesgemenskap och varumärkeslojalitet, men hade en direkt länk mellan varumärkesidentifiering och varumärkeslojalitet. Vidare forskning inkluderar att testa studiemodellen i andra varumärkesgemenskaper inom motorsportkontexten för att tillhandahålla mer information om denna okända sport och dess medlemmar.

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