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<p><strong>Abstract </strong></p><p>The results of the supposed man-made climate change have lead to a concern for the environment that is affecting how businesses operate. Businesses are facing greater pressure from stakeholders and government regulations to take more responsibility and care for the environment. Thus companies are facing a wide spectrum of new problems, but also new opportunities. In facing these problems companies must react to how the world is changing and to integrate environmental concerns into the vision and company strategy to become a more environmentally friendly and thus greener company. An issue pressing is how to maintain sustainability for the environment as well as pursuing to be a sustainable company facing the threats of today and the future to come due to climate change. Important aspects a company must take into consideration in order to go green are: sustainability, company strategy, government regulations, internal processes and policies, corporate social responsibility and how to form a corporate culture as these are all parts of how a company changes into focusing on becoming greener and thus more environmentally friendly.</p><p> </p><p>This study brings forth the actions and reactions of three companies perceived as pioneers towards becoming greener in their respective industries. During the course of mapping out how a company goes green, an analytical model has been created with the help of already existing and accepted theoretical frameworks. The purpose of the model is to create structure and consistency to map out what important steps the company has taken to become greener. A qualitative method of research has been applied. Three respondents active in various fields, all with environmental connections, from Wilhelm Wilhelmsen (WW), Statkraft and Statoil has been interviewed with questions concerning their work towards sustainability and a green vision within the company. The analysis is based on relevant theories combined with the empirical data collected. What stands out in the conclusions is that the companies researched have taken different important steps when becoming greener and working to achieve sustainability. The differences can be illustrated in the own-developed model. The model is applied to crystallize what dimensions in the companies that are affected. Factors such as government regulations and how internal processes and policies are changed are standing out as examples of how a company’s dimensions are affected differently depending on the respective company’s strategy and business model. <strong> </strong></p><p> </p>

Abstract The results of the supposed man-made climate change have lead to a concern for the environment that is affecting how businesses operate. Businesses are facing greater pressure from stakeholders and government regulations to take more responsibility and care for the environment. Thus companies are facing a wide spectrum of new problems, but also new opportunities. In facing these problems companies must react to how the world is changing and to integrate environmental concerns into the vision and company strategy to become a more environmentally friendly and thus greener company. An issue pressing is how to maintain sustainability for the environment as well as pursuing to be a sustainable company facing the threats of today and the future to come due to climate change. Important aspects a company must take into consideration in order to go green are: sustainability, company strategy, government regulations, internal processes and policies, corporate social responsibility and how to form a corporate culture as these are all parts of how a company changes into focusing on becoming greener and thus more environmentally friendly.   This study brings forth the actions and reactions of three companies perceived as pioneers towards becoming greener in their respective industries. During the course of mapping out how a company goes green, an analytical model has been created with the help of already existing and accepted theoretical frameworks. The purpose of the model is to create structure and consistency to map out what important steps the company has taken to become greener. A qualitative method of research has been applied. Three respondents active in various fields, all with environmental connections, from Wilhelm Wilhelmsen (WW), Statkraft and Statoil has been interviewed with questions concerning their work towards sustainability and a green vision within the company. The analysis is based on relevant theories combined with the empirical data collected. What stands out in the conclusions is that the companies researched have taken different important steps when becoming greener and working to achieve sustainability. The differences can be illustrated in the own-developed model. The model is applied to crystallize what dimensions in the companies that are affected. Factors such as government regulations and how internal processes and policies are changed are standing out as examples of how a company’s dimensions are affected differently depending on the respective company’s strategy and business model.

This diploma thesis with the topic "Strategic analysis of a company" involves both the analysis of internal processes, sources, abilities and the impact of environment on the business. The construction company Skanska that is analyzed, operates in the area of the Czech and Slovak republic as a holding company with the central in Sweden. The target of this diploma thesis is to give a recommendation for good strategy of this company.

The main goal of this thesis is to propose partial strategy of company named Centrum financni gramotnosti. The strategy must respect keeping or generating of competitive advantage. It is formed on basis of internal and external analysis. External analysis is divided into analysing environment and competition. PEST analysis and Porter's 5F analysis were used. Internal analysis covers the company's resources and products offered. For those, BCG analysis was performed. To decide which factors are critical, SWOT analysis is used. TOWS analysis helped to set the final strategy. All those methods were applied on real data. Outcome of the research is a proposal for new pricing strategy of the organisation.

The topic of my dissertation work is The Competition Analysis of company Stroje a Mechanismy, a.s. As the main goal, that I staked, is to gather as many relevant information as possible about the issue, closely analyze the company and compare it with their main competitors. I´ll try to suggest several tips how to improve the situation and how to increase competitiveness based on my competition analysis. I choose this topic, because I think that the one of the most important thing for modern company is to actively checking competitors, assimilate them, and always be a one step ahead, and as a delivery company could be an attractive partner for its customers.

The topic of my dissertation work is business plan, which focuses mainly on strategy, which could increase the competitiveness of Stroje a Mechanismy, a.s. As the main goal, that I staked, is to gather as many relevant information as possible about the issue, closely analyze the company and compare it with their main competitors. I´ll try to suggest several tips how to improve the situation and how to increase competitiveness based on my competition analysis. I choose this topic, because I think that the one of the most important thing for modern company is to actively checking competitors, assimilate them, and always be a one step ahead, and as a delivery company could be an attractive partner for its customers.

The subject of this thesis is creation of a business plan leading to the development of the business activities. The first part of the thesis covers the theoretical introduction into the matters, basic terms and definition of the used methods. Based on the theoretical findings and on the evaluation of the current state of the company the author of the thesis creates a concept of changes that should increase the competitiveness and improve the economical condition of the business. The conclusion is an estimation of the future development of the company.

The main objective of this master‘s thesis is marketing strategy suggestion in a professional ice hockey club HC Oceláři Třinec. I have defined a few partial objectives before assessment of the main intention. The first part offers description of company makroenvironment analysis and sectoral analysis. There is marketing mix analysis to detect current marketing management situation of the company. Also, this master‘s thesis includes the marketing research. Based on all acquire data, there will be provided some suggestions and recommendations leading to marketing improvements and management optimization.