Orientador: Ronaldo Rômulo Machado de Almeida / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciências Humanas / Made available in DSpace on 2018-08-27T06:17:54Z (GMT). No. of bitstreams: 1 Godoy_AdrianoSantos_M.pdf: 7504733 bytes, checksum: 8034ad5359fce1c3259df6646549a9fc (MD5) Previous issue date: 2015 / Resumo: Aparecida/SP é uma cidade-santuário conhecida por sediar a Basílica de Nossa Senhora Aparecida, e por ser um centro comercial. A Imagem Aparecida, em todos os casos, é o seu grande referencial. Etnograficamente ela não pode ser definida apenas pela religião, pela economia ou pela política porque as três categorias lhes são insuficientes. Aparecida é um nome polivalente e essa dissertação tem por objetivo explorar as potências antropológicas de seus espaços, suas imagens e seus sentidos / Abstract: Located in the state of São Paulo ¿ Brazil, the city of Aparecida is famous not only for its catholic Basilic of Our Lady Aparecida, but also for its great commercial importance. In any case, the main reference to the city remains the "Aparecida Image" ¿ a famous clay sculpture found in a river. On an ethnographic point of view, it is insufficient to define it based only on Religion, Economics or Politics. Aparecida has a multivalent name, and therefore this dissertation has the objective to explore all the anthropological potencies of this spaces, images and meanings / Mestrado / Antropologia Social / Mestre em Antropologia Social

published_or_final_version / Business Administration / Master / Master of Business Administration

University of Macau / Faculty of Social Sciences. / Department of Communication

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-05-07T12:55:57Z No. of bitstreams: 1 Renato de Lima da Costa.pdf: 2402166 bytes, checksum: 9ab9deff98cf4f86dd51c6e93e3a7099 (MD5) / Made available in DSpace on 2018-05-07T12:55:57Z (GMT). No. of bitstreams: 1 Renato de Lima da Costa.pdf: 2402166 bytes, checksum: 9ab9deff98cf4f86dd51c6e93e3a7099 (MD5) Previous issue date: 2018-03-12 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Fundação São Paulo - FUNDASP / The spirituality of consumption and consumption of spirituality, by Renato de Lima da Costa, is a study of contemporary consumer culture based on the thinking of Gilles Lipovetsky, a French philosopher who proposes to study more specific contemporary issues such as fashion, luxury, consumption habits, morality, among other subjects. The analysis of the author provides elements that allow us to verify the presence of a spirituality of consumption by surrounding the most varied relationships that occur in the universe of multiple offers for purchases conveyed always with promises of comfort, well-being and perpetuation of happiness, as well as motivations and purposes for the consumption in the constant engagements for the purchases of the individuals. This latter aspect is an element of fundamental importance for the understanding of the movements that take place within contemporary consumer markets, as well as the peculiarities of this consumer culture, thus a historical rescue in search of the roots of consumer spirituality is also presented in scope of this text in order to demonstrate in what context a first intuition was given in relation to an element beyond the own functionalities present in the most varied commodities. Finally, after this course, the research also deals with an analysis of a process of consumption of spirituality as a reflection of consumer culture in contemporary times. Thus, it will be possible to realize that individualized religious conduct, post-moralistic ethical values, motivations for religious transit through the dissatisfaction of subjective longings, as well as the emergence of new possibilities of religious experiences, all of them centered on the individual as client to be served, are current trends that reflect the imposition of the new imperatives of consumption life as also present in this sphere of life of individuals / A espiritualidade do consumo e o consumo da espiritualidade, de autoria de Renato de Lima da Costa, é um estudo da cultura de consumo na contemporaneidade a partir do pensamento de Gilles Lipovetsky, filósofo francês que se propõe a estudar questões contemporâneas mais específicas, como a moda, o luxo, os hábitos de consumo, a moral, entre outros temas. As análises do autor fornecem elementos que permitem constatar a presença de uma espiritualidade do consumo circundando as mais variadas relações que se dão no universo das múltiplas ofertas para as compras veiculadas sempre com promessas de conforto, bem-estar e perpetuação da felicidade, bem como das motivações e finalidades para o consumo nos constantes engajamentos para as compras dos indivíduos. Sendo este último aspecto um elemento de fundamental importância para a compreensão dos movimentos que se dão no âmbito dos mercados de consumo na contemporaneidade, bem como das particularidades desta cultura de consumo, um recuo histórico em busca das raízes da espiritualidade do consumo é também apresentado no escopo deste texto a fim de demonstrar em que contexto se deu uma primeira intuição em relação a um elemento para além das próprias funcionalidades presente nas mais variadas mercadorias. Por fim, após este percurso, a pesquisa trata também de uma análise de um processo de consumo da própria espiritualidade como mais um reflexo da cultura de consumo na contemporaneidade. Assim, será possível perceber que condutas religiosas individualizadas, valores éticos pós-moralistas, motivações para o trânsito religioso pela insatisfação de anseios subjetivos, bem como o aparecimento de novas possibilidades de experiências religiosas, todas elas centradas no indivíduo como cliente a ser servido, são tendências atuais que refletem a imposição dos novos imperativos de vida do consumo se fazendo presentes também nesta esfera de vida dos indivíduos

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-09-05T12:10:14Z No. of bitstreams: 1 Nathália Cristina Brunini.pdf: 2472684 bytes, checksum: e6e9b52adf05886e07d6ad834f99c3ea (MD5) / Made available in DSpace on 2018-09-05T12:10:14Z (GMT). No. of bitstreams: 1 Nathália Cristina Brunini.pdf: 2472684 bytes, checksum: e6e9b52adf05886e07d6ad834f99c3ea (MD5) Previous issue date: 2018-08-13 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The theme of this research is the fashion market model known as fast fashion, characterized by its rapid production and marketing speed. The study seeks to understand this model as an ambivalent system, in other words, on the one hand, the "democratization" of fashion. On the other hand, a predatory and exploitative circuit, since it increases the access of the general public to the latest trends due to the affordable price, but at the same time expands the political, economic and social cracks, explained by the precarious conditions of work in which it is manufactured part of the fast fashion products. The central hypothesis is that the partnerships made between renowned designers and sizeable fast fashion retailers are a symptom of the new modes of communication, in an era marked by the generalization of aesthetic strategies, with a commercial purpose, under the discourse of accessibility to the general public. As a corpus of the research, we opted for the case study of the Riachuelo retail chain, especially the partnerships signed between the Brazilian company and four renowned designers: Oskar Metsavaht (2010), Osklen, Donatella Versace (2014), Versace, Karl Lagerfeld (2016), Chanel and Fendi, and one of the most recent, Paula Raia (2017), self-styled slow fashion. As methodological strategies, we follow the proposal to broadly contextualize the incidence of fast fashion in the major European fashion centres and at Brazil; to analyse the growth and repositioning of Riachuelo, which, from a small fabric store in Pernambuco (the 1940s), became a Brazilian fashion retail giant; and to discuss, conceptually, the fragility of this democratization within the framework of fast fashion, based on the explication of Riachuelo's communicational strategies, present in materials for the partnerships as mentioned above / O tema desta pesquisa é o modelo mercadológico de moda conhecido como fast fashion, caracterizado pela sua rápida velocidade de produção e comercialização. O estudo busca entender este modelo como um sistema ambivalente, ou seja, por um lado “democratizador” de moda, mas, por outro, um circuito predador e exploratório, uma vez que aumenta o acesso do grande público às últimas tendências, devido ao preço acessível, mas, ao mesmo tempo, amplia as fissuras políticas, econômicas e sociais, explicitadas pelas condições precárias de trabalho em que é fabricada grande parte dos produtos de moda rápida. A principal hipótese é que as parcerias feitas entre renomados estilistas e grandes redes de lojas populares adeptas ao fast fashion são um sintoma dos novos modos de comunicação, em uma era marcada pela generalização das estratégias estéticas, com finalidade mercantil, sob o discurso de acessibilidade ao grande público. Como corpus da pesquisa, optamos pelo estudo de caso da rede de varejo Riachuelo, especialmente as parcerias firmadas entre a empresa brasileira e quatro estilistas renomados: Oskar Metsavaht (2010), da marca carioca Osklen, Donatella Versace (2014), da Versace, Karl Lagerfeld (2016), da Chanel e da Fendi, e, uma das mais recentes, Paula Raia (2017), autointitulada slow fashion. Como estratégias metodológicas, propõe-se contextualizar, de forma ampla, a incidência do fast fashion nos grandes centros europeus de moda e no Brasil; analisar o crescimento e reposicionamento da Riachuelo que, de pequena loja de tecidos pernambucana (década de 1940), tornou-se a gigante do varejo de moda brasileira; e discutir, conceitualmente, a fragilidade dessa democratização dentro dos moldes do fast fashion, a partir da explicitação de estratégias comunicacionais da Riachuelo, presentes em materiais de divulgação das parcerias citadas

謝佼杏. / "2003年12月". / 論文(哲學碩士)--香港中文大學, 2003. / 參考文獻 (leaves 96-100). / 附中英文摘要. / "2003 nian 12 yue". / Xie Jiaoxing. / Lun wen (zhe xue shuo shi)--Xianggang Zhong wen da xue, 2003. / Can kao wen xian (leaves 96-100). / Fu Zhong Ying wen zhai yao. / Chapter ´ؤ. --- 導論 --- p.5頁 / Chapter 二. --- 消費社會的身份建構 --- p.11頁 / Chapter 三. --- 中國的現代生活方式與白領人士 --- p.33頁 / Chapter 四. --- 硏究背景與硏究問題 --- p.38頁 / Chapter 五. --- 分析部分 --- p.45頁 / Chapter 六. --- 結論 --- p.88頁 / 附錄1被訪者的基本資料 --- p.92頁 / 附錄2 ELLE的讀者基本情況 --- p.95頁 / 參考書目 --- p.96頁

本研究旨在探討準新人通過婚禮消費來實踐家庭和婚姻關係。通過研究準新人如何商議和安排婚禮樣式、相關的消費項目和財務安排，從而剖析新婚夫婦在婚禮籌備期間如何維持父母與子女的關係和建構未來的姻親和婚姻關係。本研究研究方法是民族誌，資料是從與三十三位新娘和二十一位新郎進行深入訪談並參與了他們的婚禮所獲得。 / 選購浪漫的、具風格的和舖張的婚禮的讓準新人展示品位，也表示準新人的結合是以自由戀愛為基礎的；但同時，婚禮也是結二姓之好的儀式，在中國傳統上公告新娘納入新郎的家族，這賦予準新人的父母參與婚禮形式和相關消費決策的過程。在此情況下，現代婚姻追求高獨立性與父母的期望為兩代關係帶來緊張和矛盾。另一方面，現代親子關係強調和諧融洽，對兩代透過商議婚禮消費來實踐帶來另一種挑戰，這些包括了兩層面：(1)親子和姻親關係；(2)維持婚姻的獨立性。 / 從探討準新人和其父母商議婚禮消費、財務安排和有關的分工，本研究得出以下發現：從家庭層面，基於道德倫理責任，準新人購買舖張婚宴以維持和建構兩代關係。同時，為突顯新婚夫婦的自主性，他們購買了不同的新興婚禮服務。而且，這些家庭關係和社會角色的定位也反映在兩代商討聛禮和嫁妝之上。 / 另外，從夫婦層面上，準新人透過選購具風格的婚禮物品和服務來體現二人結合為一個共同決策的消費單位，這個決策過程受雙方的性別態度和角色所影響；這些影響也反映夫婦的財務負擔和婚禮分工上。整體而言，儘管新婚夫婦在建構維持、婚姻、姻親和親子關係在婚禮籌備上有不同的矛盾，但在表面上皆能保持和諧的關係。 / This research studies how marrying couples do marital and family relationships through wedding consumption. By analyzing data obtained from an ethnographic study based on in-depth interviews and participant observations from a sample of 33 brides and 21 grooms, I analyze how marrying couples do marital and family relations, i.e. how they create, maintain and transform both familial and marital memberships and boundaries through the narration and reasoning of their wedding choice and relevant monetary practices. Even though public perception dictates that a wedding is owned by the couple to publicly display their independent coupledom in a romantic, stylistic and lavish ways, it is also an important family occasion that incorporates the bride into the groom’s family. These two contradictory conceptions of independent marriage and harmonious family relations put the couple and their parents into a dilemma in whether to define the wedding as jointly or solely owned by the couple. / I probed into the negotiation of lavish and stylistic weddings and the relevant money management and division of wedding labor to examine relationship making processes. The data shows that, on the family level: 1) the couple incorporates itself into the larger family network based on perceived moral obligations, the desire to maintain parent-child relationship and also to establish in-laws relationships, (e.g. through buying a lavish wedding banquet); 2) the couple also purchase various wedding consumption goods and services to differentiate the coupledom from the family network, (e.g. through wedding photography); 3) negotiation of new and existing family roles are also reflected through the couple’s negotiation of bride price and dowry with their parents. On the couple’s level, they work towards the creation of an independent coupledom a joint decision-making and consumption unit - through variously embracing and resisting stylistic consumption goods and services in the wedding market. Last but not least, the couple also negotiates the pattern of financial responsibility and division of labor based on gender ideology and “marriage ideal“. In general, couples mostly manage to create and maintain harmonious marital and family relationships despite undercurrents of tension. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only. / Tso, Ho Yee Vienne. / Thesis (Ph.D.)--Chinese University of Hong Kong, 2012. / Includes bibliographical references (leaves 242-255). / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Abstract also in Chinese. / Chapter Chapter 1 --- Introduction --- p.1 / Chapter 1.1 --- Background of this Study --- p.1 / Chapter 1.2 --- The Significance of Wedding Consumption --- p.2 / Chapter 1.3 --- Doing Weddings --- p.4 / Chapter 1.4 --- Outline of the Thesis --- p.6 / Chapter Chapter 2 --- The Social Relational Approach to Understand Wedding Consumption --- p.8 / Chapter 2.1 --- Introduction --- p.8 / Chapter 2.2 --- Rational Choice Theory of Consumption --- p.9 / Chapter 2.3 --- The Structural Relational Embedded Consumer Market --- p.12 / Chapter 2.4 --- Wedding Consumption --- p.18 / Chapter 2.5 --- The “We“ and the “Bigger We“ --- p.29 / Chapter 2.6 --- Chapter Summary --- p.43 / Chapter Chapter 3 --- Research Methods --- p.45 / Chapter 3.1 --- Introduction --- p.45 / Chapter 3.2 --- Participation Observations --- p.46 / Chapter 3.3 --- Profile of Informants --- p.58 / Chapter 3.4 --- Types of In-depth Interviews --- p.63 / Chapter 3.5 --- Leaving the Field --- p.70 / Chapter Chapter 4 --- The Negotiation of Wedding Arrangement --- p.74 / Chapter 4.1 --- Introduction --- p.74 / Chapter 4.2 --- The Characteristics of the Respondents’ Weddings --- p.75 / Chapter 4.3 --- Between the “We“ and “Bigger We“: Demarcation of Wedding Ceremonies --- p.77 / Chapter 4.4 --- Organization of the Wedding Banquet --- p.89 / Chapter 4.5 --- Chapter Summary --- p.112 / Chapter Chapter 5 --- Bride Price and Dowry --- p.116 / Chapter 5.1 --- Introduction --- p.116 / Chapter 5.2 --- The Wedding Expenditures --- p.118 / Chapter 5.3 --- The Practice of Bride Price and Dowry. --- p.124 / Chapter 5.4 --- Practicing the Idea of Filial Daughters --- p.132 / Chapter 5.5 --- Negotiation of Bride Price: the Traditional Route --- p.141 / Chapter 5.6 --- Negotiation of Bride Price: the Transitional Route --- p.150 / Chapter 5.7 --- Chapter Summary --- p.162 / Chapter Chapter 6 --- The Making of the Coupledom --- p.167 / Chapter 6.1 --- Introduction --- p.167 / Chapter 6.2 --- Building up the “We“ in the Wedding Market --- p.168 / Chapter 6.3 --- The Public Display of the “We“ --- p.179 / Chapter 6.4 --- The Making of the Ideal Wedding. --- p.188 / Chapter 6.5 --- Chapter Summary --- p.225 / Chapter Chapter 7 --- Conclusion --- p.229 / Chapter 7.1 --- Introduction --- p.229 / Chapter 7.2 --- Wedding Consumption --- p.229 / Chapter 7.3 --- The Formation of the Coupledom and Wider Family Network --- p.230 / Chapter 7.4 --- Implications for Future Research and Limitations --- p.236

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-02-16T19:30:59Z No. of bitstreams: 1 Carla Cavalheiro Arantes.pdf: 7021027 bytes, checksum: af8afa8ff94692e9266b532db05a3e8a (MD5) / Made available in DSpace on 2018-02-16T19:30:59Z (GMT). No. of bitstreams: 1 Carla Cavalheiro Arantes.pdf: 7021027 bytes, checksum: af8afa8ff94692e9266b532db05a3e8a (MD5) Previous issue date: 2018-02-06 / This paper aims at exposing the concept and functioning of behavioral advertising on Internet, its main legal implications and the parameters that must be observed by suppliers to ensure the lawfulness of said practice. This paper will show that for the advertising to be directed to a certain consumption’s profile, consumer data must be collected and used by suppliers. As the behavioral advertising on Internet has to use personal data and deal with technological mechanisms, which, in many cases, are not properly informed to consumers, it may violate their rights to privacy and information. The purpose of this paper, however, is to rule out extreme opinions that consider behavioral advertising and the way data is collected for this intent unlawful, as well as to present a legal solution that respect consumers’ rights to privacy and information, and concurrently, allow the practice of behavioral advertising on Internet / Esta dissertação tem a finalidade de expor o conceito e o funcionamento da publicidade dirigida na Internet, suas principais implicações jurídicas e os parâmetros que devem ser observados pelos fornecedores para garantir a licitude da prática de direcionamento publicitário. Como será exposto no decorrer deste trabalho, a publicidade, para ser dirigida a determinado perfil de consumo, pressupõe a coleta e a utilização de dados dos consumidores pelos fornecedores. Justamente por estar inserida nesse contexto de utilização de dados pessoais e de uso de mecanismos tecnológicos que, em muitos casos, não são adequadamente informados, a publicidade dirigida na Internet pode, a depender do caso concreto, violar os direitos à privacidade e à informação do consumidor. A proposta desta dissertação, no entanto, é afastar o entendimento radical de que a publicidade dirigida e a forma de coleta de dados para esse fim seriam práticas ilícitas por si só, além de apresentar uma solução jurídica que visa respeitar os direitos à privacidade e à informação do consumidor e, ao mesmo tempo, permitir a prática de direcionamento publicitário na Internet

This thesis seeks to trace domination theory back to the influential work done by Marx on commodity fetishism. Marx's work proves to be an original account of domination that explains how the dominated many accept the rule of the privileged few. The theory of commodity fetishism develops the idea that individuals come to adopt beliefs that bolster and reproduce the status quo of capitalism. For Marx, the way that individuals experience capitalism is different from the way that it actually works because, in fact, lived experience is actually false. Oppression, inequality and exploitation are thus hidden and the main source of conflict between the oppressed many and the privileged few is obscured. I seek to develop this insight of Marx's into a more comprehensive account of how dominating capitalism self maintains. Lukács' theory of reification explains how capitalism has become all-embracing because capitalism has developed its own type of rationality. This specific rationality shapes thought, which in turn, generates false beliefs that favour the continuation of the status quo. Horkheimer and Adorno argue that capitalism extends its influence by means of its deep involvement in modern culture. Today, culture has become an massive industry which inculcates the logic and principles of capitalism into individuals. For these theorists, capitalism has penetrated all areas of life; experience, knowledge and thought have become extensions of capitalism itself. Marx, Lukács, Horkheimer and Adorno give accounts of how false beliefs are put into practice. Hence the importance of the work of Bourdieu. Bourdieu's theory of distinction describes how the status quo in capitalism is maintained by the behaviour of individuals through their daily acts of consumption. I argue that the consumption of commodities reproduces the status quo in two ways: firstly, establishing an upper-class which takes the lead in patterns of consumption, and, secondly, by creating a middle class that follows its example. Finally, I relate Bourdieu's insights to the theories of Marx, Lukács, Horkheimer and Adorno and Bourdieu in order to arrive at a more inclusive account of how.

University of Macau / Faculty of Social Sciences and Humanities / Department of Communication