The aim of this study was to determine what differences exist between male and female customers in their displays of courtesy during purchasing interactions with cashiers. Based on previous research, it was hypothesized that female customers would display more sociability than male customers. Specifically, it was hypothesized that females would display more verbal behaviours, more eye contact and more smiling than male customers. These measures were combined into a composite measure of total sociability. Data were collected in three locations, the University of Victoria cafeteria, a coffee shop and a fast-food restaurant through unobtrusive direct field observation by two coders. Data analysis included inter-coder reliability, as well as independent means tests for each component measure, and the composite measure of total sociability. Consistent with the hypotheses, female customers displayed more verbal behaviours, smiling and eye contact, and correspondingly, more total sociability than male customers. While each of these differences was statistically significant, very little of the variance was explained by gender.

Thesis (Ph. D.)--University of Washington, 1997. / Vita. Includes bibliographical references (leaves [227]-240).

Thesis (Ph. D.)--University of Wisconsin--Madison, 1981. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 179-185).

Thesis (M.A.)--University of Central Florida, 2008. / Adviser: Scot Schraufnagel. Includes bibliographical references (p. 87-91).

Inaug.-Diss.--Bonn, 1960. / Added t.p., with thesis statement, inserted.

Thesis (Ph. D.)--University of Pennsylvania, 1927. / Bibliography: p. 103-109.

Thesis (M.A.)--West Virginia University, 2010. / Title from document title page. Document formatted into pages; contains iv, 50 p. Includes abstract. Includes bibliographical references (p. 34-40).

Thesis (Ph. D.)--University of Pennsylvania, 1927. / Bibliography: p. 103-109.

Thesis (Ph. D.)--University of Notre Dame, 2005. / Thesis directed by Maura B. Nolan and Graham L. Hammill for the Department of English. "April 2005." Includes bibliographical references (leaves 165-177).

Thesis (B.Sc)--University of Hong Kong, 1994. / "A dissertation submitted in partial fulfilment of the requirements for the Bachelor of Science (Speech and Hearing Sciences), The University of Hong Kong, April 29, 1994." Also available in print.