Title: Food companies' work with CSR and its impact on consumer purchases of organic products Level: Final assignment for Bachelor Degree in Business Administration Author: Maria Nilsson and Mikaela Jaredal Supervisor: Agneta Sundström Date: June 2015 Aim: The study aims to understand and describe how food chains affect consumer choice to buy organic food and how it affects their buying behaviour. Method: Firstly a qualitative study was conducted. It consisted of six semi-structured interviews with store managers and employees on Willys and Coop in Sala and in Nyköping. Secondly a quantitative study was performed in the form of a questionnaire with 80 consumers in Willys and Coop stores located in Sala and Nyköping. Result & Conclusions: We have seen that price is important when consumers decide whether to buy organic food or not. This has been noticed by the food chains who work actively with being able to offer organic food at lower prices. Other factors that affect the consumers choice to buy organic products are offers, displaying and advertising. We have seen that consumers of the food chain that has worked a long time with sustainability are more willing to pay a higher price of organic food than consumers of the food chain with shorter tradition of working with these issues. Suggestions for future research: Future research could focus on the attitude towards and awareness of organic food of different age groups. It would also be interesting to continue our research but in a larger geographical area and/or include more food chains. Contribution of the thesis: The contribution of the study is that we show which CSR activities that actually influence consumers of buying organic products.

The diploma work is devoted to the issue of social corporate responsibility in retailing in the Czech Republic. A purpose of the diploma work was to analyse a philosophy of CSR in the chosen company. For analysing of activities in the company were used in-formations in foreign and czech literature and a method KORP. The other step was to assess a level of CSR from a stakeholders viewpoint. As the most important focus groups employees and customers were chosen. Recommendations for company mana-gament were suggested on grounds of questionnaires.

Aujourd’hui en raison de l'augmentation rapide de la demande de transparence dans les rapports d'entreprise, les rapports de développement durable (reporting RSE) deviennent de plus en plus fréquents, et constituent un domaine important de la théorie moderne de la recherche sur les entreprises. Par conséquent, la loi française vient obliger les entreprises à inclure dans leur rapport annuel des informations sur les préoccupations environnementales et sociales. L'objectif de cette thèse est d'étudier, l'impact de la divulgation de la RSE des sociétés cotées au CAC 40 à la Bourse de Paris (Euronext), sur la performance financière de ces entreprises. Pour cela, un état de la responsabilité sociale des entreprises et du reporting social est tout d'abord présenté, grâce à la méthode d'analyse de contenu, sur la base des lignes directrices du GRI en matière de rapports de durabilité (GRI-G3.1). Puis, la performance financière est mesurée par des mesures comptables (ROA) et des mesures du marché (TBQ), qui proviennent de la base de données Datastream. Ces données quantitatives sont utilisées dans le modèle de régression des données de panel pour tester l'impact du reporting social sur le rendement des actifs (ROA) et la valeur du marché, comme le Q de Tobin (TBQ), sur une période de 4 ans de 2011 à 2014. Les résultats de l'étude montrent que la tendance en matière de responsabilité sociale des entreprises a augmenté tout au long de la période, notamment dans la divulgation sur les pratiques en matière d'emploi et d'environnement, qui sont les deux éléments les plus largement divulgués. Alors que les résultats de l'analyse empirique indiquent que cette relation entre divulgation RSE et performance financière est mixte pour toutes les entreprises y compris les secteurs industriels et non industriels. La contribution de ce travail à la littérature RSE est l'élucidation de l'impact temporel de la divulgation des informations environnementales et sociales sur la valeur de l'entreprise. / At present, due to the rapid growth in the demand for transparency in corporate reporting, sustainability reporting (CSR reports) is becoming increasingly frequent and an important topic of modern corporate research theory. French law currently obliges companies to include information on environmental and social concerns in their annual activity reports.The objective of this thesis is to study the impact of the disclosure of CSR of CAC 40 listed companies on the Paris Stock Exchange (Euronext), on the corporate financial performance. In order to this, a statement on corporate social responsibility and social reporting is first presented using the content analysis method based on the Sustainability Reporting Guidelines (GRI-G3.1). Then, financial performance is measured by accounting measures (ROA) and market measures (TBQ) obtained from the Datastream database. These quantitative data were used in a panel data regression model to test the impact of social reporting on the return on assets (ROA) and market value such as Tobin's Q (TBQ) over a period of 4 years, from 2011 to 2014.The results of the study show that the trend in corporate social responsibility increased throughout the period, particularly regarding the disclosure of employment practices and the environment, which are the two most widely disclosed elements. The results of the empirical analysis indicate that this mixed relationship between CSR disclosure and financial performance exists for all companies whether industrial or non-industrial. This work contributes to the literature on CSR by elucidating the temporal impact of the disclosure of environmental and social information on corporate value.

Brands implement some strategies in choosing the right marketing activitiesand engaging in CSR activities in order to build up a positive brand image inthe consumer's mind and to influence their perceptions. “CSR-brand fit” isthe level of matching between a company's objective and the implementedCSR activities. The purpose of this study is to explore how CSRimplemented activities by a brand could positively influence brand imagewhen those activities are in line with the business objectives of a brand. Thestudy is done by the qualitative strategy with the abductive approachreasoning. Nine unstructured interviews were conducted in order to collectthe data needed. Three cases were used presenting a “CSR-brand high fit” sothe authors could explore how the “CSR-brand high fit” influences the brandimage. The authors found that customers consider the high fit as somethingreasonable and makes common and logical sense.

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1. Inledning: Hållbarhet blir alltmer aktuellt i dagens samhälle, och företag spelar en stor roll för den globala hållbarheten. Sättet som företag kan uppnå hållbarhet är genom att jobba med Corporate Social Responsibility (CSR). Genom att införa ett CSR-perspektiv i företagets strategiska planer uppstår strategisk CSR, och för att ha en fungerande implementering och arbete med strategisk CSR kom vi fram till att tre nyckelfaktorerna vad, vem och hur behöver beaktas.  Forskningsfrågor:  -       Vad behöver göras för att implementera och arbeta med strategisk CSR? -       Vem ansvarar för implementeringen och arbetet med strategisk CSR?  -       Hur behöver implementeringen och arbetet med strategisk CSR göras?  Syftet är att förklara de tre nyckelfaktorerna vad, vem och hur, för att ett företag ska kunna implementera och arbeta med strategisk CSR, och även utveckla en modell för implementeringen och arbetet med strategisk CSR.    2. Teoretisk referensram: Den teoretiska referensramen inleds med en övergripande modell som sammanställer en helhetsbild över strategisk CSR i relation tre nyckelfaktorer vad, vem och hur för implementering och arbete med strategisk CSR. Vidare resulterade insamlingen av teorin till att vad- och hur-avsnittet utgörs av samma fyra huvuddelar, vilka är, Strategisk planering, etik och policy, intressentrelationer samt rapportering, och att vem-avsnittet utgörs av i två huvuddelar, roller och ansvar. I slutet av kapitlet presenteras en kodning av teorin.    3. Metod: Denna studie är en kvalitativ studie som använder sig av en abduktiv forskningsansats, och för att besvara studiens syfte används små-N-studie som forskningsstrategi.    4. Resultat: I resultatet presenteras information om vad Amazon, Tesla, Nike, PwC och Spotify gör i sitt arbete med CSR, som är hämtad från företagsrapporter och andra källor som beskriver företagens CSR-arbete. Resultatet är indelat i fem avsnittet och varje avsnitt innehåller data om ett företag samt en inomfallsanalys som inledas med en modell, där kodningen av empirin har analyserats med kodning av teorin.   5. Diskussion: I diskussionen presenteras en mellanfallsanalys som är en sammankoppling av inomfallsanalyserna, där likheter och skillnader mellan företagen och teorin diskuteras. Nya delar identifierades som inte kunde tolkas med hjälp av teorin. Vidare presenteras ytterligare litteraturgenomgång för att kunna tolka de nya delarna som uppkom vid datainsamlingen. Kapitlet avslutas med en avslutande modell för strategisk CSR.   6. Slutsats: Studien resulterade i en tydlig förklaring av de tre nyckelfaktorerna och en modell för implementering och arbetet med strategisk CSR. Modellen beskriver följande fem huvudområden: strategisk planering, etik och policy, intressentrelationer, rapportering och samarbetet med andra organisationer inom nyckelfaktorerna vad och hur. Nyckelfaktorn vem beskrivs genom att beskriva vilka i organisationen som har ansvaret för strategisk CSR. / 1. Introduction: Sustainability is becoming increasingly relevant in today’s society, and companies play a major role in global sustainability. The way companies can achieve sustainability is through Corporate Social Responsibility (CSR). By introducing a CSR perspective in the company's strategic plans, strategic CSR arises, and in order to have a functioning implementation and work with strategic CSR, we came to the conclusion that the three key factors what, who and how, need to be taken into account. Research questions: -       What needs to be done to implement and work with strategic CSR? -       Who is responsible for the implementation and work with strategic CSR? -       How should the implementation and work with strategic CSR be done? The purpose of this study is to explain the three key factors, what, who and how, for a company to be able to successfully implement and work with strategic CSR, and develop a model for the implementation and work with strategic CSR.   2. Theoretical framework: The theoretical framework begins with an overall model that compiles an overall picture of Strategic CSR in relation to the three key factors: what, who and how, for a successful implementation and work with strategic CSR. Furthermore, the theoretical framework resulted in what and how sections consist of the same four main parts: Strategic planning, ethics and policy, stakeholder relations and reporting, and the who section consist of two main parts: roles and responsibilities. At the end of the chapter, a coding of the theoretical framework is presented.   3. Method: This study is a qualitative study that uses an abductive research approach, and to answer the purpose of the study, small-N study is used as a research strategy.   4. Results: The result presents information about what Amazon, Tesla, Nike, PwC and Spotify do in their work with CSR, which is taken from company reports and other sources that describe the companies' CSR work. The result is divided into five sections and each section contains data about a company as well as a within-case analysis that begins with a model, where the coding of the empirical work has been analyzed with the coding of the theoretical framework.   5. Discussion: In the discussion, a cross-case analysis is presented, which is a connection of the within-case analyses, where similarities and differences between the companies and the theoretical framework. are discussed. New parts were identified that could not be interpreted using the theoretical framework. Furthermore, an additional literature review is presented in order to be able to interpret the new parts that emerged during the data collection. The chapter ends with a concluding model for strategic CSR.   6. Conclusion: The study resulted in a clear explanation of the three key factors and a model for implementation and work with strategic CSR. The model describes the following five main areas: strategic planning, ethics and policy, stakeholder relations, reporting and the collaboration with other organizations within the key factors: what and how. The key factor who is described by describing who in the organization is responsible for strategic CSR.

This diploma thesis focuses on the application of the concept of social responsibility in business practise of the companies Sanofi-aventis, s.r.o., MSD IT Global Innovation Center s.r.o. Heineken Česká republika, a.s. This application is based on mentioned theoretical foundations and qualiative research. The thesis also analyzes and evaluates the implementation of CSR strategy of internal marketing in chosen companies. The aim is to suggest activities to effective application of internal marketing strategy for these companies.

Researchers and companies are paying increasing attention to corporate social responsibility (CSR) programs and the reaction to them by consumers. Despite such corporate efforts and an expanding literature exploring consumers' response to CSR, it remains unclear how consumers perceive CSR and which "Gestalt" consumers have in mind when considering CSR. Academics and managers lack a tool for measuring consumers' perceptions of CSR (CPCSR). This research explores CPCSR and develops a measurement model. Based on qualitative data from interviews with managers and consumers, the authors develop a conceptualization of CPCSR. Subsequently, model testing and validating occurs on three large quantitative data sets. The conceptualization and the measurement scale can assist companies to assess CPCSR relative to their performance. They also enable managers in identifying shortcomings in CSR engagement and/or communication. Finally, the paper discusses implications for marketing practice and future research.

This Master´s Thesis is focused on reporting of Corporate Social Responsibility (CSR reporting). The purpose of this thesis is to create CSR report for company Siemens Czech Republic for the year 2014. Theoretical part is dedicated to introduce the concept of Corporate Social Responsibility and Stakeholder concept. The next part is focused on relation between CSR concept and CSR reporting, its benefits and trends. The last theoretical part introduces applicable standards regarding CSR reporting, the attention is put on company GRI and its reporting framework. Practical part deals with Siemens Czech Republic, there is described process of reporting with disclosed CSR report for this chosen company. The version G3.0 of GRI standard was used for create this report.

This diploma thesis gives a comprehensive survey of the CSR concept in corporate strategy in the limited partnership company THIMM Obaly. Theoretical bases are included. The existing communication level of CSR activities is analyzed and evaluated for the purposes of this thesis. The end result represents proposal of communication strategy that make CSR more efficient to the company benefit.