The aim of this research is to examine the effect of customer satisfaction and switching costs of customer loyalty through an empirical study of the health care and service industry in Taiwan. The significance of the research will affect hospital management throughout Taiwan and academics majoring in the field of customer loyalty and satisfaction. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2005

The thesis extends previous loyalty research by comparing the performance of brands in subscription markets, specifically financial services and insurance, on a cross-category basis. Large investments are made in these industries on cross-selling initiatives with the hope of bringing about brand growth through increased loyalty. This research found very little variation between the loyalty scores for major brands in each market, suggesting that cross selling attempts are likely to play only a minor role in brand performance. / thesis (MBusiness-Research)--University of South Australia, 2005.

Store image and customer satisfaction become increasingly important factors in modern retailing - a market characterized by fast growth and intense competition. 7-11, Taiwan; Family-Mart and Hi-Life are already present as the top three in Taiwan retail market. This development will demand even more focus on the relationship between store image and customer satisfaction in order to stay in business and even more to create some new coalitions for future market. Therefore, chain convenience stores have to find a new way how to stand firm under this intense competition. The only way is to strengthen customers' perception through store image and provide the various services and products to satisfy customers' demands than increase customer satisfaction / Thesis (DBusinessAdministration)--University of South Australia, 2005

The aim of this research is to examine the effect of customer satisfaction and switching costs of customer loyalty through an empirical study of the health care and service industry in Taiwan. The significance of the research will affect hospital management throughout Taiwan and academics majoring in the field of customer loyalty and satisfaction. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2005

Thesis (Ph. D.)--Victoria University (Melbourne, Vic.), 2007. / Includes bibliographical references.

Thesis (Ph. D.)--Auburn University, 2008. / Abstract. Vita. Includes bibliographical references.

Thesis (M.S.)--Rochester Institute of Technology, 2008. / Typescript. Includes bibliographical references (leaves 72-81).

Thesis (Ph. D.)--Florida State University, 2005. / Advisor: J. Joseph Cronin, Jr., Florida State University, College of Business, Dept. of Marketing. Title and description from dissertation home page (viewed Jan. 12, 2006). Document formatted into pages; contains xii, 240 pages. Includes bibliographical references.

Thesis (Ph. D.)--University of Washington, 2005. / Vita. Includes bibliographical references (leaves 113-121).

Thesis (Ph. D.)--Ohio State University, 2005. / Title from first page of PDF file. Document formatted into pages; contains xii, 178 p.; also includes graphics (some col.). Includes bibliographical references (p. 115-128). Available online via OhioLINK's ETD Center