Master of Arts / Department of Communication Studies, Theatre, and Dance / William Schenck-Hamlin / According to the Centers for Disease Control and Prevention, overweight and obesity rates in the United States continue to increase. And yet, despite their resources to encourage healthy lifestyles, college campuses reflect the national trend. Colleges and universities often utilize health campaign strategies such as social norms marketing and peer health education to encourage campus-wide health initiatives. However, based on an application of effective health communication attributes, both strategies demonstrate limitations that must be addressed in future collegiate health campaign approaches. I analyzed the effectiveness of adopting an induced hypocrisy health campaign to encourage nutrition. The induced hypocrisy paradigm has resulted in successful behavioral change by having participants create a pro-attitudinal message. Then, participants are reminded of their past failure to engage in the behaviors they advocated. It was hypothesized that hypocritical subjects would purchase more nutrition bars than subjects in any of the other conditions. The results indicate that, although more hypocritical subjects purchased more nutrition bars than subjects in the other conditions, the findings were not found to be statistically significant. Interpretations of the study findings as well as implications for future nutrition campaign initiatives are discussed.

The care and welfare of laboratory animals born, nurtured and experimented upon within a research facility is the primary function for animal technologists. While discharging these responsibilities the emotional needs of the carers require consideration, balancing their perceptions of animal care against the purpose for which the animals exist. As little published information is available on the emotional challenges faced by UK animal technologists, this thesis redresses the balance, exploring the subject in detail through qualitative and quantitative methods. Emotional dissonance, often expressed as felt emotion versus enacted emotion, is a negative output from Emotional Labour. Animal technologists operate in a service environment and the results demonstrate that they ‘act’ under duress and self-regulate which emotions to display. Using exploratory factor analysis the results illustrate two key drivers on felt and enacted emotions. These include internal elements associated with daily tasks elements such as euthanasia and external factors such as budgets over which they have little or no control. Emotional dissonance is shown to occur within various employment grades. Resultant emotions include, guilt, shame and sadness. These can lead to affects upon job satisfaction propagating feelings of workplace alienation, isolation and fear, particularly from antivivisectionist organisations. When organisational support was not forthcoming or lacked empathy, individuals deployed various coping methods. This demonstrates both management and organisational implications including gender, educational attainment and whether a person has staff supervision responsibilities. Observations drawn through both qualitative and quantitative research clearly signpost a spectrum of indicators of emotional dissonance leading to individual, managerial and organisational theoretical implications. In doing so, emotion knowledge has been increased on a previously under researched occupational sector existing within a largely secretive environment. The research on a hitherto largely unknown employment grouping provides insights that had previously existed only mainly in anecdotal ways. The results provide strong evidence to further support existing research demonstrating how roles with significant emotional components directly impact upon individuals and the organisations that employ them.

Background: The professional development of midwifery in China has been challenged by its marginalised professional status and the medical dominance within midwifery practice in the contemporary maternity care system. There has been growing confusion about, ‘Who the midwife is and what does the midwife do?’ within and outside the profession. The sense of identity crisis for the profession has become particularly salient when Chinese midwifery becomes a sub-branch of the nursing profession during the contemporary period. If, however, we consider the International Confederation of Midwives (ICM) Mission Statement (2008: 32) that midwives are the ‘most appropriate professionals for childbearing women in keeping childbirth normal’, then the focus on a greater understanding of midwives is needed. It is the aim of this research to facilitate this understanding by exploring how hospital-based Chinese midwives construct their professional identity in the contemporary maternity care system and the factors that significantly influence the process. Design and Method: A Constructivist Grounded Theory (CGT) study was conducted to achieve the research aim. A sample of 15 midwives and 5 women participants was recruited between October 2010 and May 2011 from a capital city in one province of China. The accounts from the participants in the form of in-depth individual interviews were digitally recorded and three work journals from midwife participants were also included to facilitate the exploration of the study subject. NVivo 8 was used to assist with data management for the analysis. Findings: Six principle categories were identified: ‘institutional position’; ‘organisational management’; ‘professional discourse’; ‘compromising strategies’; ‘engaging strategies’; and ‘hybrid identity’. The integration of the principle categories has developed the theoretical model ‘navigating the self in maternity care’, which suggests that professional identity construction in midwives is a dynamic process, involving a constant structural and attitudinal interplay between the external (‘obstetric nurse’) and internal (‘professional midwife’) definitions of the midwife. The model indicates that the midwives’ professional identity construction was contextualised in their ‘institutional position’ in the contemporary maternity care system. In everyday practice, midwives experienced identity dissonance in relation to two competing identities: the ‘obstetric nurse’, bound up to the ‘organisational management’ in hospital settings; and the ‘professional midwife’, associated with the ‘professional discourse’ in the midwifery profession. Two types of strategies were identified to reduce the identity dissonance – ‘compromising strategies’ and ‘engaging strategies’ – which resulted in a ‘hybrid identity’, as the construction of professional identity in individual midwives is navigating along an identity continuum with ‘obstetric nurse’ and ‘professional midwife’ at opposing ends. This thesis has expanded on the current theoretical knowledge of identity work by elaborating on the discursive practices professionals employ to legitimate their professional identity and the various strategies individuals use to negotiate their identities at work. It has also extended attention to the influence of institutional forces on professional identity construction. With specific regard to Chinese midwifery, this emerging theoretical model provides a number of possible implications for midwifery practice, education and policy which would facilitate the exploration of effective operational processes for midwives in China to develop professionally.

In this thesis I describe Khmers negotiations of circumstances surrounding the disassembly, reconstruction, and redefinition of Khmer identity from their homeland in Cambodia to a traditional Khmer village recreated in the United States. Using a framework derived from a constructivist perspective, I have placed processes of negotiation and identity transformation within the lived context of Khmers lives. Thus, a holistic understanding of the interrelatedness of multiple changes in Khmerness is made possible. Ethnographic data collected between 1997 and 1999, through participant-observation and interviews, inform this study. Findings from this study reveal three levels of identity transformation as told by members of a small Khmer village established along the U. S. Gulf of Mexico. However, these three levels of transformation are not mutually exclusive nor are they necessarily sequential. Each transformation of Khmers identities constitutes permeable aggregates of other past and continuing disassemblies, reconstructions and redefinitions of Khmerness. Findings from this study demonstrate that Khmer identity shifts and is transformed by past and present experiences and with their changing circumstances, from endangered Cambodian, to refugees, to re-established Khmers in America.

Thèse numérisée par la Direction des bibliothèques de l'Université de Montréal.

Dissonant Voices has a twofold aspiration. First, it is a philosophical treatment of everyday pedagogical interactions between children and their elders, between teachers and pupils. More specifically it is an exploration of the possibilities to go on with dissonant voices that interrupt established practices – our attunement – in behaviour, practice and thinking. Voices that are incomprehensible or expressions that are unacceptable, morally or otherwise. The text works on a tension between two inclinations: an inclination to wave off, discourage, or change an expression that is unacceptable or unintelligible; and an inclination to be tolerant and accept the dissonant expression as doing something worthwhile, but different. The second aspiration is a philosophical engagement with children’s literature. Reading children’s literature becomes a form of philosophising, a way to explore the complexity of a range of philosophical issues. This turn to literature marks a dissatisfaction with what philosophy can accomplish through argumentation and what philosophy can do with a particular and limited set of concepts for a subject, such as ethics. It is a way to go beyond philosophising as the founding of theories that justify particular responses. The philosophy of dissonance and children’s literature becomes a way to destabilise justifications of our established practices and ways of interacting. The philosophical investigations of dissonance are meant to make manifest the possibilities and risks of engaging in interactions beyond established agreement or attunements. Thinking of the dissonant voice as an expression beyond established practices calls for improvisation. Such improvisations become a perfectionist education where both the child and the elder, the teacher and the student, search for as yet unattained forms of interaction and take responsibility for every word and action of the interaction. The investigation goes through a number of picture books and novels for children such as Harry Potter, Garmann’s Summer, and books by Shaun Tan, Astrid Lindgren and Dr. Seuss as well narratives by J.R.R. Tolkien, Henrik Ibsen, Jane Austen and Henry David Thoreau. These works of fiction are read in conversation with philosophical works of, and inspired by, Ludwig Wittgenstein and Stanley Cavell, their moral perfectionism and ordinary language philosophy.

In the western society over consumption is common, as the market is saturated. Consumers have to adjust to the consumption society and follow new trends. The consequence of consumption is a topic that has been discussed more lately. Organisations, companies as wellas consumers are starting to understand the importance of this issue and more eco-friendly materials and products are becoming available. Over consumption is however still a big problem that many people are not aware of. Consumers in the western society tends to buy and own a lot more than is needed, and are offered clothes to very low prices. Workers in the developing countries and the environment have to pay a high price to satisfy the needs of people in the west. When consumers come to buying decisions they many times act against their own cognizance. This happens when consumers become aware of something. The question is how consumers act in this situation and deal with the dissonance. The purpose of the report was to get a deeper understanding about how consumers behave and what causes their decisions. Two focus group interviews where made, which has given deeper understandings about what attitude, behaviour and knowledge western consumers have and the relation between these factors. The question is, if consumers are willing to sacrifice theirown personal needs in order to protect the environment and improve the conditions of workers.The results showed that when the respondents become aware of the consequences of consumption, they often do not reflect over their purchases. They ignore it or find ways to make their purchase acceptable. Furthermore, the respondents have a good attitude towards choosing better alternatives and reflecting more over the purchases they make. However, the respondents believed that the personal needs such as looking good, following trends, getting admiration from others, are many times prioritised over being considerate about theenvironment and other people. A person’s living situation also affects how he/she consumes and therefore this is important to consider. The conclusion is that, more knowledge is necessary to influence consumers and it will also make them aware that their actions have consequences. Through discussions more knowledge can be gained concerning the subject. Consumers need to know why they should choose an ecologic product over a regular one and how they can contribute. More information is also needed and companies have to inform about the alternatives and make such products more available. / Program: Magisterutbildning i Fashion Management

Recent research has suggested that music may enhance or reduce cognitive interference, depending on whether it is tonally consonant or dissonant. Tonal consonance is often described as being pleasant and agreeable, while tonal dissonance is often described as being unpleasant and harsh. However, the exact cognitive mechanisms underlying these effects remain unclear. We hypothesize that tonal dissonance may increase cognitive interference through its effects on attentional cueing. We predict that (a) consonant musical chords are attentionally demanding, but (b) dissonant musical chords are more attentionally demanding than consonant musical chords. Using a Posner cueing task, a standard measure of attention capture, we measured the differential effects of consonant chords, dissonant chords, and no music on attentional cueing. Musical chords were presented binaurally at the same time as a visual cue which correctly predicted the spatial location of a subsequent target in 80% of trials. As in previous studies, valid cues led to faster response times (RTs) compared to invalid cues; however, contrary to our predictions, both consonant and dissonant music chords produced faster RTs compared to the no music condition. Although inconsistent with our hypotheses, these results support previous research on cross-modal cueing, which suggests that non-predictive auditory cues enhance the effectiveness of visual cues. Our study further demonstrates that this effect is not influenced by auditory qualities such as tonal consonance and dissonance, suggesting that previously reported cognitive interference effects for tonal dissonance may depend on high-level changes in mood and arousal.

The scholarly field of traditionally religious women has during the last decade gone from a so called “paradox-approach” which identifies women’s agency with the capacity of acting autonomously – something most clearly demonstrated through acts of resistance – to a nonparadox approach defining agency as a continuum encompassing both resistance to and compliance with traditionally religious structures. While the latter approach assumes that women’s participation in traditional religions is not necessarily a paradox – mainly because some women value religious submission – this thesis argues that the paradox of women and religion becomes essential when speaking about religious feminism. This has proven particularly evident in this study’s Grounded theory approach to blog posts written by Mormon feminists. By combining theories on cognitive dissonance with religious ambivalence this thesis finds that Mormon feminist bloggers express an agency of virtuous ambivalence where they perceive the relationship between their faith and their feminism as dissonant but simultaneously describe this as an ambivalence of religious virtue which bestow upon them a sense of freedom, authenticity and creative potential.

Degree awarded (2003): MA, Department of Tourism and Hospitality Management, George Washington University / This thesis focuses on the issue of dissonance in the interpretation of atrocity at museums and other cultural heritage sites. The existing debates in the field are outlined in an extensive literature review encompassing general and specific references. The basic conceptual framework of the dark tourism phenomenon is elaborated through case studies in Washington D.C., illustrating the variety of interpretative dilemmas faced by museum directors and curators. The cases include the permanent exhibition at the U.S. Holocaust Memorial Museum, the Enola Gay exhibition at the National Air and Space Museum, and the National Museum of the American Indian on the Mall. The identified controversies are analyzed, and recommendations for mitigating existing conflicts and suggestions for future research are offered. / Advisory Committee: Prof. Donald E. Hawkins (Chair)