Global ETD Search

1	Влияние международных спортивных событий на развитие брендов городов России: коммуникационный аспект : магистерская диссертация / Influence of international sports events for development of Russian city brands: communication aspect Никулина, А. И., Nikulina, A. I. January 2017 (has links) Диссертация посвящена исследованию роли международных спортивных событий в брендировании территории. Автор анализирует различные подходы к продвижению территории в связи с проведением международных спортивных событий, оценивает зарубежный и российский опыт построения коммуникационных стратегий крупных спортивных соревнований для развития брендов городов. Автор разрабатывает собственную программу использования динамических СМИ для формировании бренда Екатеринбурга в связи с Чемпионатом мира по футболу 2018. / The dissertation is devoted to the study of the role of international sporting events in the branding of the territory. The author analyzes various approaches to the promotion of the territory in connection with international sports events, assesses the foreign and Russian experience of building communication strategies for major sports competitions for the development of city brands. The author is developing his own program for using dynamic media to form the brand of Ekaterinburg in connection with the World Cup 2018. ГЕОБРЕНДИНГ ПРОДВИЖЕНИЕ ДИНАМИЧЕСКИЕ СМИ MASTER'S THESIS PLACE BRENDING PROMOTION COMMUNICATION STRATEGY INTERNATIONAL SPORTING EVENT DYNAMIC MEDIA
2	Scalable Multimedia Learning: From local eLectures to global Opencast Ketterl, Markus 27 March 2014 (has links) Universities want to go where the learners are to share their rich scientific and intellectual knowledge beyond the walls of the academy and to expand the boundaries of the classroom. This desire has become a critical need, as the worldwide economy adjusts to globalization and the need for advanced education and training becomes ever more critical. Unfortunately, the work of creating, processing, distributing and using quality multimedia learning content is expensive and technically challenging. The work combines research results, lessons learned and usage findings in the presentation of a fully open source based scalable lecture capture solution, that is useful in the heterogenous computing landscape of today’s universities and learning institutes. Especially implemented user facing applications and components are being addressed, which enable lecturers, faculty and students to record, analyze and subsequently re-use the recorded multimedia learning material in multiple and attractive ways across devices and distribution platforms. adaptive multimedia data mining dynamic media objects eLectures e-learning feeds lecture recording learning portals multimedia micro learning m-learning human computer interaction rich internet applications user interfaces mobile development streams web 2.0 web technologies web lectures video based learning visual analytics open source opencast podcasting recommender systems social software social navigation ddc:000 ddc:500 ddc:600 ddc:620

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Scalable Multimedia Learning: From local eLectures to global Opencast