O setor varejista brasileiro tem apresentado crescimento significativo nos últimos anos, o qual pode ser justificado, em parte, por sua capacidade em incluir uma parcela da população que até meados da década de 90 estava fora do mercado consumidor. Essa inclusão foi decorrente da concessão de crédito e de condições de parcelamento que garantiram o aumento efetivo nas vendas desse setor. Nesse contexto, pode-se perceber o efeito do crédito como atributo de grande importância na decisão de compra dos consumidores e justifica o interesse e o aprofundamento em pesquisas que permitam o maior entendimento sobre o processo de tomada de decisão na aquisição de financiamentos e sua influência na decisão dos consumidores. A partir de uma pesquisa aplicada do tipo descritiva, de base quantitativa, com consumidores de bens duráveis e semiduráveis na cidade de São Paulo, este trabalho avaliou o efeito das variáveis demográficas e socioeconômicas na preferência pelos termos de crédito e contratos de financiamento apresentados pelo setor varejista brasileiro. Como objetivo específico, pretendeu-se avaliar a sensibilidade dos consumidores às alterações nas taxas de juros e a influência do \"efeito framing\" da apresentação das propostas de crédito na decisão de financiamento, confirmando a importância das considerações sobre a racionalidade limitada e as limitações encontradas no processo de tomada de decisão de financiamento no varejo. Os resultados encontrados e o mapeamento das preferências entre as alternativas de pagamento permitiram identificar a falta de sensibilidade às variações nas taxas de juros, identificando indícios de racionalidade limitada no processo de aquisição de crédito. Foi possível também demonstrar a preferência pela proposta de pagamento parcelado, que indica a influência das formas de apresentação das parcelas, confirmando a importância do \"efeito framing\" nas escolhas dos consumidores. / The Brazilian retail industry has been significantly growing in the past few years, which can be partially justified by increasing its capacity to include a segment of the population that was not part of the consumer market until the 1990´s. This inclusion is a consequence of the credit and installment conditions that have been responsible for the effective increase in sales. The effect of credit can be perceived as a relevant attribute in the consumers´ purchase decision and justifies the interest for extensive research that allows a better understanding of the decision-making process of financing and its influence on the consumers´ decision. Based on the descriptive and quantitative research on consumers of durable and semi-durable goods living in the city of São Paulo, this dissertation evaluated demographic and socio-economic variables affecting the preference for credit agreements and financing contracts offered by the Brazilian retail industry. The specific objective was to measure the consumers´ sensitivity to variations in credit rates and the influence of the \"framing effect\" caused by presenting installments options in financing decisions, confirming the importance of the considerations about \"bounded rationality\" and the limitations in the decision-making processes for financing in retail. The outcomes and the analysis of the preferences over payment alternatives allowed the identification the lack of consumers\' sensibility on the variations of the interest rates, thus identifying evidences of limited rationality in the credit acquisition process. It has also been possible to demonstrate the preference for installments option, which indicates the influence of the payment presentation format, confirming the \"framing effect\" over the consumers´ choices.

Orientador: Sérgio Robles Reis de Queiroz / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Geociências / Made available in DSpace on 2018-08-19T21:58:25Z (GMT). No. of bitstreams: 1 Barra_MarianaCorrea_M.pdf: 869078 bytes, checksum: acde6bfd93fcd0030bad446cf6788c82 (MD5) Previous issue date: 2011 / Resumo: Muitos são os trabalhos acadêmicos que se dedicam a abordar os determinantes do investimento direto estrangeiro (IDE). Entretanto, são poucos os pesquisadores que enfatizam o processo de tomada de decisão interno às corporações que tem como resultado a escolha de uma localidade no exterior para a realização do investimento, seja esse último em plantas produtivas ou centros de pesquisa e desenvolvimento (P&D). O presente trabalho tem por objetivo analisar como se dá o processo decisório locacional de empresas multinacionais (EMNs) no que diz respeito à instalação de centros de P&D no exterior. A ênfase será dada à compreensão do contexto no qual essas decisões são tomadas e que fatores interferem nesse processo. O trabalho questiona a suposta existência de racionalidade nas estratégias de inovação perseguidas pelas multinacionais quando optam por instalar centros de P&D fora de seu país de origem e conclui que o processo decisório da empresa multinacional é influenciado pelas relações que a mesma estabelece com distintas fontes de informação sobre a localidade em potencial. Nesse sentido, discute-se o papel das redes de relacionamento nesse processo decisório, levando em conta os critérios que as multinacionais utilizam para formar sua percepção a respeito de uma localidade. A metodologia escolhida consistiu na realização de uma investigação de caráter exploratório apoiada na revisão multidisciplinar da literatura, a qual contemplou contribuições das seguintes disciplinas: Ciência Econômica, Administração e Sociologia Econômica. Essa perspectiva traz importantes desdobramentos tanto para a formulação de políticas voltadas para a atração de IDE em P&D - tendo em vista que traça um perfil mais completo sobre como as empresas multinacionais de fato realizam decisões locacionais - como implicações de natureza teórica, destacando a importância de análises multidisciplinares bem como a limitação da abordagem econômica neoclássica no tratamento de processos decisórios / Abstract: There are many academic studies dedicated to addressing the determinants of foreign direct investment (FDI). However, few researchers emphasize the internal decision-making process inside corporations, that guiding the choice of a location abroad for the investment, whether in manufacturing plants or research and development centers (R & D). This paper aims to analyze how is the locational decision-making process of multinational companies (MNCs) with regard to the installation of R & D centers abroad. Emphasis will be given to understanding the context in which these decisions are made and what factors interfere in this process. This work questions the supposed existence of rationality in innovation strategies pursued by multinationals when they choose to set up a R & D center outside their home country and concludes that decision making process of MNCs are influenced by the relationships established with different sources of information about the potential location. In this sense, we discuss the role of social networks in decision-making process, taking into account the criteria that multinationals use to form perceptions about certain location. The methodology chosen was to perform an exploratory research supported by a multidisciplinary review of the literature, which included contributions from the following disciplines: Economics, Management and Economic Sociology. This perspective has important consequences both for the formulation of policies aimed at attracting FDI in R & D - since it gives a more complete picture of how multinational companies actually perform location decisions - such as implications of a theoretical nature, highlighting the importance of multidisciplinary analyzes well as the limitation of the neoclassical economic approach in the treatment of corporate decision-making process / Mestrado / Politica Cientifica e Tecnologica / Mestre em Política Científica e Tecnológica

Information Systems (IS) is the use of Information Technology (IT). Business Intelligence (BI) is a specific type of IS. A BI system is an information system that uses tools to produce and deliver information. BI has become very important in the recent era as the organizational environments are getting more complex and changing faster than ever before. Research on BI uses in academia has been somewhat limited so far. Most decisions in a university are made based on large amounts of data from internal and external sources. So, a BI tool is necessary there in operational and strategic decision making, and also to compete well in the global environment which is very important for an international university like Uppsala. We made a case study on the large BI tool at Uppsala University. The tool has been used for more than ten years with around five hundred regular users currently. The system is called GLIS (in Swedish: Generellt Lednings Informations System) for Generalized Management Information System. It would be very interesting to investigate how the adoption of this BI system may influence the decision making process in Uppsala University, and thus it becomes the main purpose of this thesis. An inductive approach using a qualitative method was used in this thesis. The data collection was carried out by interviewing seven experts at Uppsala University and from some documents provided by them. Techniques from the grounded theory approach were applied for analyzing data. Our analysis shows positive effects of GLIS in Uppsala University with big improvements in decision making. The thesis draws a conclusion that the BI tool does affect the decision making process in UU as decision making activities take less time, provide better quality decisions, and are much easier using the tool. The thesis also suggests some possible improvements of GLIS for a better functionality and more user involvement. For IS practitioners, the thesis shows the power of IS tool in decision making and university management. For the IS research community, the thesis contributes with the extension of existing theory on BI uses in academia.

Syfte och forskningsfråga: Syftet med studien är att undersöka varför kinesiska studenter väljer att studera på universitetsnivå i Sverige. Med detta syfte i åtanke formulerades följande forskningsfrågor: Vilka faktorer spelar in i kinesiska studenters beslut att studera utomlands? Vilka faktorer spelar in i kinesiska studenters jämförelse av olika studiedestinationer? Hur spelar dessa faktorer in vid beslutet att studera i Sverige? Metod: Metodvalet för denna uppsats är av kvalitativ karaktär och forskningsansatsen är deduktiv. Den empiriska datan bygger på åtta semistrukturerade intervjuer med kinesiska studenter som valt studera i Sverige under minst sex månader. Empiri till uppsatsens förstudie består av tre semistrukturerade samtal med personal från Linnéuniversitetet, som har en relevant koppling till det valda ämnet. Slutsats: Kinesiska studenter påverkas starkt av rekommendationer och råd från alumner med erfarenhet av att studera i Sverige. Studien ger indikationer på att råd och rekommendationer från sociala länkar med egna erfarenheter har en stark inverkan på beslutet vid köp av en högengagemangstjänst i en kultur med en hög grad av Hofstedes kulturella dimensioner: kollektivism och osäkerhetsundvikande. / Purpose and research question: The aim of the thesis is to examine why Chinese students choose Sweden as a destination for studies abroad. With the above stated purpose in mind, the research questions are as follow: What factors influence Chinese students’ decision- making of studying abroad? What factors influence Chinese students comparison between different study destinations? How do these factors affect the decision to study in Sweden? Method: The study is based in a qualitative research method. The empirical data is collected through a pilot study with three semi-structured interviews with staff from Linnaeus University and a study with eight semi- structured interviews with Chinese students that currently are studying in Sweden or have studied in Sweden. Conclusion: Chinese students are highly affected by recommendations from alumni with experience from studying in Sweden. The result of the study indicate the importance of advice and recommendations from social links with similar experiences in the decision making when buying a high-involvement service in a culuture with a high degree of Hofstedeés cultural dimensions: collectivism and uncertainty avoidance.

The thesis is concentrated on the analysis of the decision - making process. Concretely in the case of building-up of R35 highway. The analysis describes landscape planing process, strategic environmental assessment process, environmental impact assessment process, planing inquiry and buliding control. I'm trying to find optimum alternate of building-up of the highway as a combination of economic,environmental,technological and social point of view.

The aim of this thesis is to create an application in MS Excel, which would have been able to count on basic stock models, and Markov decision processes with alternatives. This issue is devoted to the first part of the work. This is the theory needed to understand the basic principles and method of calculation tasks. The second part describes the developed application that can be solved one-product and multiproduct deterministic stock models, stochastic stock models and Markov decision processes with alternatives, and changing valuation of the transition. The description is supplemented with graphic images directly from the application, which makes using applications easier to understand. The part of work is also CD with created application.

This diploma thesis deals with analysis of managerial accounting in particulary company in 2013. Description and analysis are basis for process and strategies proposals suitable for more efficient use of data of managerial accounting for decision-making process in particular company.

Sensory and emotional marketing is a new approach in marketing and represents a wide spectrum of a new reserch in marketing. In my diploma thesis I focus on the part called neuromarketing that in our countries is not very much studied yet. Neuromarketing is a science combining impact of emotions on our rational behaviour. Firstly I look on the topic theoretically followed by realistic attempt on the influence of neuromarketing on customer. Practival part nice reflects awareness about neuromarketing in economy students of selected Universities in ČR, SR and Denmark. It looks on possible influence in decision making process. Is divided into five parts in which I look also on the impact of advertisiment and its use in neuromarketing, as well as on ethics, which will take very important role in the future orientation of neuromarketing.

The aim of this master thesis is to find out whether celebrity endorsement is influencing factor on decision-making process when purchasing cosmetics (hair care and skin care) in Czech market. Master thesis is divided into two main parts. Theoretical part describes consumer decision-making process, role of celebrity endorsement and examples how celebrity endorsement is used nowadays by L'Oréal. Practical part then focuses on analysis of consumer behaviour through quantitative (online questionnaire) and qualitative research (focus groups) in order to analyse what consumer thinks about celebrity endorsement and to which extent is Czech beauty shopper influenced by it. Thanks to these analyses I was able to identify the most influencing factors, position celebrity endorsement within this group and create set of recommendations regarding most important tools when promoting skin care and hair care products on Czech market.

.Les think tanks sont des acteurs qui s’inscrivent dans une perspective d’information et d’influence. A travers des expertises et des recommandations politiques, ils cherchent à atteindre la sphère politique. Bien qu’ils soient majoritairement apparus en Europe dans les années 1970 et 1980 et que leur essor date des années 2000, les think tanks sont des acteurs émergents dans le processus décisionnel européen. Ils ont rapidement su se saisir des différents points d’accès proposés par les institutions européennes et sont progressivement devenus des acteurs incontournables et influents dans le processus décisionnel européen. Les cibles d’action sont plus précisément la Commission européenne, le Parlement européen, le Comité des Régions ainsi que le Comité Economique et Social Européen. Les modalités et les stratégies d’influence mises en place par les think tanks pour atteindre ces institutions et organes prennent des formes variées. / .Think tanks are actors that are part of a didactic and influence perspective. Through expertise and political recommendations, they seek to reach the political sphere. Although most of them emerged in Europe in the 1970s and 1980s and their growth began in the 2000s, think tanks are emerging players in the European decision-making process. They quickly managed to seize the various access points proposed by the European institutions and gradually became key and influential actors in the European decision-making process. The action targets are more specifically the European Commission, the European Parliament, the Committee of the Regions and the European Economic and Social Committee. The modalities and strategies of influence put in place by the think tanks to reach these institutions and organs take various forms.