The objective of the graduate thesis is to create a proposal of a destination management organization concept in the Region of České Budějovice. Based on an analysis of the external and internal environment of a destination, the aim was to evaluate possible risks and obstacles during organization establishment and operation; to assort competences to an organization; to define its commission and activities; and to propose its method of financing based on the structure of its membership. The thesis is divided into two extensive parts. The first part is theoretical, called: A list of analyzed issues. Mainly, it deals with explanation of terminology in the sphere of tourism, determination of particular regions, explanation of terms of destination management and marketing, characteristics of destination management organization, and general description of stakeholder analysis assembly. The second part of the thesis, called: Analysis and results, consists of an analytical part, a synthesis of results and observations which provide ground for a proposal of a destination management organization concept.

The tourist industry plays an immense role in the socio-economic development of different regions. Destination Management Systems (DMS) are significant in developing e-tourism. DMS integrate data from Small and Medium-Sized Tourism Enterprises (SMTEs) in order for tourists to find information about e.g. accommodation, restaurants and attractions of a certain location. Although being represented in a DMS has proven to be advantageous, not all SMTEs are participating in such systems. This thesis aims to explore the possible factors that influence, motivate and inhabited regional SMTEs to participate in DMS and to create a framework from these factors. Data was collected by semi-structured interviews performed with respondents from SMTEs in Jönköping County, Sweden and Liverpool City, United Kingdom. The transcriptions from the interviews were analyzed by content analysis in order to create categories of factors. The motivating factors were categorized in technological, organizational and external factors. Technological factors were user friendliness, system quality, effectiveness, information quality, system performance, system updates and information up-dates. The organizational factors were management support, available resources and the size of the organization. The external factors competitive pressure, cost effectiveness, distribution channel, user satisfaction and to provide quality services to customers. The inhibiting factors were categorized into administration factors and communication factors, where the predominant factor was lack of know-how. The communication factors were lack of available information and lack of communication between organizations. To increase SMTEs’ participations in DMS, Destination Management Organizations need to enhance communication, develop marketing strategies and clearly explain the benefits of participation the SMTEs.

This Master's Thesis focuses on destination management in Vysočina Region with the accent on cultural tourism aspect. It evaluates the potential of the region and its development by marketing tools and actions of the destination management company. The main method of this evaluation is a market research of the product portfolio in the tourism segment in Vysočina and my own experience from visits to the region. Based on these findings it is then summarized which products are the key ones, which of them are marginal, how it is worked with them, and which products are seen as important and preferential for the future of the destination. The thesis also looks at new forms of cultural tourism, such as diaspora tourism, religious tourism or culinary tourism in the region. Providing the readers with three case studies with SWOT analysis on Bystřicko region, event tourism (Vysočina Arena) and Hospodářský dvůr Bohuslavice it is then evaluated how beneficial their existence is.

This Master theses deals with the most sophisticated form of tourism management -- Destination Management -- specificly in the area of microregion Telčsko. The aim is to analyze a potential of the selected destination, determine its current tourism management and propose possible development on the basis of findings and carried out research. The first chapter introduces basic concepts related to the main issue and concretizes the evolution of Destination Management in the Czech Republic. In the next chapter there is an inroduction of the microregion Telčsko. The heart of the work is an analysis of tourism potential of the selected area, survey, SWOT analysis and suggestions of development opportunities.

The main goal of this dissertation thesis has been defined as the development and presentation of a model designed to show transparency of different effects of tourism in urban destinations and its practical application by destination management organizations. The resident sub-model was compiled, based on research in the selected destination as well as its statistical evaluation. This sub-model clearly demonstrates relationships that affect tourism. This decision model was focused on the socio-economic effects, primarily generated by residents, which influence tourists and basically tourism in urban destinations. The resident sub-model was subsequently incorporated into another decision model of the sustainable destination to show the resident influence on objective economic factors generated by tourism in urban destinations. These two models clearly illustrate how complicated system is the behaviour of residents and which significant negative / positive effects on tourism can generate. For the development of this solution system thinking was used as the main methodological approach. System thinking has been actually rarely used, but it is very effective method, because it can reveal complexity of diverse relationships and find possibilities how to influence and control these relationships; in this case by destination management organizations. This solution is intended primarily for these tourism institutions. This method was intentionally simplified to be applicable by the local organizations. However, it retains high level of efficiency, which can bring required objectivity in very subjective relationships between residents, tourist and basically tourism at urban destinations.

This diploma thesis deals with the function of regional destination management organizations in Czechia. Destination management organizations are founded to implement destination management at various spatial levels (national, regional, local). In Czechia, the issue of destination management is a relatively new area of research. The aim of this work is to clarify the role of destination companies as one of the regional development actors with an emphasis on the development of tourism. The theoretical base is network theory and the concept of destination governance along with other base of the cooperation of actors in tourism development. For purpose to get a general insight into the situation of destination management in Czechia, the analysis of the regional destination companies is a part of the work. In addition, thesis includes the case study of the tourist area of Orlicke hory and Podorlicko, in which the destination company of the same name operates. The case study includes analysis of strategic documents and annual reports of selected actors, semi- structured interviews with representatives of selected organizations from the region and a questionnaire survey among the members of the destination management organization. All of mentioned methods helped to evaluate the functioning and the...

This thesis is focused on comparison of tourism management in destinations Český Krumlov and Jindřichův Hradec, on revealing weaknesses, finding examples of good practice and designing the Destination Management Company at the local level. The analytical part deals with analyzing internal and external factors of destinations Český Krumlov and Jindřichův Hradec and identifying appropriate strategies. In the synthetic part was carried out design of the Destination Management Company for the destination Jindřichův Hradec. Part of the project is financing plan.

This thesis indicates the destination branding in the South Bohemian Region. It focuses on three existing destination management organizations in this area. These destinations include the Down of Český Krumlov, the Písek Region and the Lipno Region.

The diploma work deals with the destination management of Pilsen region. First part of my work describes the theoretical solutions. The diploma work continues with collection and analysis of primary and secondary date. In this part is possible to find the informations about conditions for development of tourism, about the methods of marketing diversification of pilsen tourist region, there are the organization of destination management of Pilsen region and the individual activities executing with this organization. The following part is considering with evaluation of gathered informations, recapitulates activities executing within destination management of Pilsen region and inquire current controling of destination.The diploma work also offers a group of steps for improvement of destination controling of Pilsen region as an important destination of tourism.

The Brdy-Vltava destination lies in Central Bohemia region between the Brdy highlands and the river Vltava and has potential for tourism. But nowadays there is no organization of destination management and promotion. Promotion is not unified and coordinated. The purpose of this thesis is to propose which organisation should deal with management and promotion of the destination. The other aim is to propose activites of promotion and management and a way how to increase awareness of the destination. The author use the information not only from related literature but also from work experience for the town of Dobříš and Local action group Brdy-Vltava o.p.s.