L'arrivée d'Internet dans le quotidien de la population des pays industrialisés comme le Canada et la France a eu des effets sur les stratégies de communication externe adoptées par les gestionnaires d'organisations. Plus récemment, grâce au Web 2.0, c'est le Web social qui fait son apparition et qui transforme les façons de communiquer. Les destinations touristiques et plus précisément les organisations de gestion de la destination qui les gèrent et qui en font la promotion sont touchées par ces changements. Cette thèse a comme objectif de répondre à la question de la problématique de départ : comment les organisations de gestion de la destination s'adaptent-elles à ce nouvel environnement communicationnel?Dans cette thèse, la communication externe des organisations de gestion de la destination est explorée à travers le prisme de théories et de modèles de la communication. Le sujet a été étudié dans son contexte, où les médias traditionnels sont bouleversés autant par Internet que par de nouveaux outils disponibles grâce aux nouvelles technologies de l'information et de la communication. C'est à l'aide d'observations provenant de l'étude d'un cas, celui de Tourisme Montréal, une organisation privée à but non lucratif qui regroupe quelques 750 membres (hôtels, restaurants, attraits touristiques, etc.) que des hypothèses posées en lien avec la problématique de départ ont été vérifiées.Le travail de recherche est divisé en deux grandes parties. La première partie établit les bases de référence pour la construction de la thèse. La seconde partie est dédiée à l'étude d'un cas qui permet de comparer les connaissances théoriques à celles provenant de la réalité d'une organisation de gestion de la destination. La méthodologie de recherche pour l'étude de cas inclut une collecte de données issues de différentes sources, dont l'entretien compréhensif, l'observation et l'analyse de documents. / The arrival of Internet in the daily life of people in industrialised countries like Canada and France has affected organizations' external communication strategies. More recently, the emergence of social media brought forward by Web 2.0 is transforming how people and organizations are communicating. Tourism destinations and more specifically destination management organizations that manage and promote them are affected by these changes. The objective of this thesis is to answer the initial research question: How are destination management organizations adapting to this new communication environment?In this thesis, the external and promotional communication of destination management organizations is studied through the prism of communication models and theories. The subject has been observed in its context where traditional media is challenged by new tools available with new communication and information technology. The case of Tourisme Montréal, a non-profit private organization counting some 750 members (hotels, restaurants, attractions, etc. ) was analysed and the observations participate in the verification of the initial questioning.The work is divided into two major parts. The first part establishes the reference basis for the construction of the thesis. The second part is dedicated to the study of our chosen case, Tourisme Montréal. It compares theory knowledge to the reality of destination management organizations. The methodology used in our research includes data collection from different sources including interviews, observation and the analysis of various types of documents.

The aim of this diploma project is to define cultural tourism in Czech republic and to analyse cultural tourism in Jihlava. This diploma project inludes precautions for improvement of tourism, especially cultural tourism in the city Jihlava.

The aim of this diploma project is to sum up the significance of the castle Rostejn for tourism in the micro-region Telcsko, in which the castle is situated, and point out the problems relevant to the development of this monument at the level of the micro-region.

The object of this diploma thesis was to analyze the tourism potential in the Macha{\crq}s region and analyze the partnership between subjects of tourism in this area. Tourist attractions and tourist services were analyzed too. There were given tips to improve the development of tourism.

The main aim of this diploma thesis was to assess an influence of position of the castle Křivoklát for tourism in a region. At first the work assessed the castle in the system of the other sights in the region. Then there were discovered the movements of visitors with their main destinations in the region. Last the work analyzed the cooperation of the castle with the institutions in tourism.

The aim of this thesis was to analyze unused tourism potential in the microregion of Veselsko. In terms of solution diploma work was elaborate analysis of choice territory, chart and interpret height subjects of rural tourism and was executed questionary enquiry too. Finally there was created own suggestions chances of development which was solve unused potential of this region.The microregion has relatively good potential for development of rural tourism and therefore was created design for innovation of current situation in this work. In future microregion should have target to quality of tourist trade infrastructure and for creation varied offer culturally-communal actions in smaller municipality.

The aim of the thesis named Decision criteria for the allocation of conferences and congresses in Prague is to analyse all the factors, which influence the choice of a particular congress or conference destination. The priority is to evaluate the congress tourism potential of the city of Prague and to suggest options for the innovation in order to increase the popularity of the destination. The thesis analyses the characteristics of the whole decision process of allocation a congress or a conference. Moreover, the activity of congress or conference organizers and destination organizations is described as well. The thesis is divided into four chapters. In the first and the second one, the substantial concepts of congress tourism, its organization and subjects are defined and characterized. The second target of this thesis is focused on the analysis of the decision criteria for the choice of the congress destination, the potential of Prague including SWOT analysis and the consequent summarization of impacts and possible innovations for Prague. The given interviews and materials from professionals in this field are the main sources for this thesis. In the end of the thesis, the overall situation in the congress tourism in Prague is evaluated and some suggestions for innovations for congresses or conference organization are proposed.

The diploma thesis deals with the possibilities of utilization of cultural heritage in tourism of the Czech Republic and in Italy. The thesis describes heritage care system and culture funding in both countries, but it deals also with tourism management and promotion in both countries. The case of Italy is used as an example for comparison with the Czech system. The thesis is divided into four parts. First of them deals with theoretical definition and closer description of culture and tourism, as well as cultural tourism. Second part describes the situation in the Czech Republic. Third chapter is crucial because it describes Italian practice in heritage care, arts funding, tourism and its promotion and organization. This chapter includes also practical analysis of several Italian monuments and ways they are managed, ranking from the most important monuments to local ones, from technical heritage to church monuments. Fourth chapter compares the situation in both countries according to findings of previous chapters. At the end of the comparison there are several examples, positive but also negative, where Czech Republic can learn from Italian experience.

This thesis examines the topic of the management of tourism destinations and the function of destination management companies. This topic is examined on the example of East-Moravian Tourist Authority. The first part is devoted to theory of destination management and marketing and describes the region of Eastern Moravia including characteristic of East-Moravian Tourist Authority. The second part analyzes activities of the company and evaluates the influence on tourism development in the region.

The aim of this diploma thesis is to design a destination card for Toulava region. This region is located on the border of Central and South Bohemia. Theoretical part of the thesis is focused on theory of destination management and marketing. Destination cards are broadly speaking packages of tourism services, so the first part deals with this term a lot. Next chapter is focused on destination card principles and best practices in this field. The second part of the thesis occupies with an analysis of internal as well as external environment of the Toulava region. The last chapter deals with a design of the destination card itself and it is based on findings from previous chapters.