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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
251

Marketing Strategy Formulation in the Commercialization of New Technologies

Vincent, Leslie Harris 20 July 2005 (has links)
The key objective of Part I is to synthesize 23 years of innovation research findings from economic, strategy, and marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general, empirical evidence of the nature of the relationship between innovation and its antecedents and consequences is provided, while at the same time providing answers to conflicting conclusions within this field. The conclusions reached provide a more comprehensive understanding of the drivers of innovation as well as the implications associated with the phenomena. In addition, this study seeks to aid in building a strong theoretical foundation relating to the nature of the relationship of innovation with key antecedents and outcomes. It is demonstrated that innovation serves as a partial mediator of the relationships between organizational and environmental antecedents and firm performance. Part II builds upon the innovation foundations set forth in Part I and extends the focus to consider how innovations are commercialized outside traditional organizational boundaries. Drawing upon the Resource-based view of the firm, the impact of two dynamic capabilities (network ties and absorptive capacity) on marketing strategy formulation effectiveness is explored. Utilizing a unique sample of university pre-startup teams, this research is able to track these teams over time (longitudinal research design) and provide an empirical examination of the role of dynamic capabilities in the effective formulation of marketing strategies. There has been very little empirical research on the formation of strategies at the team level and furthermore, even less research examining marketing strategy making for technologies that were developed outside traditional organizational boundaries and without a predefined market application. Overall, this research will not only contribute significantly to the current innovation and marketing strategy literature, but will also open up new avenues of research in marketing entrepreneurship.
252

從動態能耐分析汽車產業生存法則~以A公司個案為例 / Analyzing Automotive Industry Rule of Survival from The Angle of Dynamic Capabilities

周麗娟, Chou, Jessica Unknown Date (has links)
在有限的資源、人力與時間之內,企業必須立即回應市場。回應的時機、選擇的策略符合,才能進入進階賽繼續在不斷變化的環境下迎戰並回擊。每個企業比喻為一個點,每個企業點的「立基」有大有小,但都有限度。立基面積大可能是贏得上一階賽事的優勢,但下一輪考驗的可能是夠小才能勝出,這時,優勢頓時變弱勢。 進入進階賽中的企業,這一階比的可能是人脈與連結。能在這一輪競賽脫穎而出的靠的可能是將點延伸更遠、可能是將一點變多點、也可能是就近不動卻連結出更大的面。在變動的環境中,選擇最遠、最多或不動的思考與決策天天在上演。在新的戰場上,合作以達到目標,用更快更好的方式進行,用開放與互信的模式取得更多盟友認同,目標不應只是立即獲利的數字,必須著眼長遠的未來。合作其實是另一種模式的競爭,因此,選擇競爭策略的變更時間與力道也讓關係更複雜。 個案A公司從創立至今20餘年,在點的立基上不斷隨著市場的推進或要求而轉變。它經歷了幾次的全球性經濟衰退中洗牌而能站立,或許正因為它的動。它在幾次產業需求變動後仍然站立,也許是因為它的不動。面對下一個賽事,個案A公司能否迅速備戰並且創出下一階更寬廣的優勢? 本研究透過產業的回顧、企業里程碑的反思、自我競爭能耐的分析,企圖驗證動態能耐理論是否能運用於中小企業。藉由理論與實務的對照,個案公司是否能取得更多具參考價值的建議。 / With limited resources, manpower and timing, corporate needs to respond to market rapidly. Only when the respond timing and selected strategy fit to the situation, corporate then is qualified to enter next race. Compare an enterprise to a dot, it can be big or small but founded with limitation. Big size may be the merit to win this battle, but can turn to a weakness in next race. The next race might be about connections. Strategy to win this race may be connecting farther; one dot to multiple dots, or stands still to wave a bigger sphere. Choosing a decision to either move or still is an everyday task. In the new battlefield, cooperation to achieve goal in a faster, better way to proceed. Win more alliances with open and mutual-trust attitude, we need to focus on long-term future than an instant profit figure. Yet, cooperation is just another form of competition. Decision of when to change the competitive strategy and level of the responding force gets complicated. Case A founded 28 years ago. The position it stands on is moving along with the market force. Maybe because of it’s decision to move that made it survived from several global economic crisis. Maybe due to the decision to hold still that allowed it stays. Question is that if case A is capable to react in the next race and even finds more strength? This dissertation attempts to verify if the theory of dynamic capabilities is applicable to general enterprises from retrospect of the automotive industry, introspect of case A milestones, to self-analysis of its competitive capabilities. By Comparing theory to empirical performance, shall case A achieve more valuable suggestions?
253

ON ENHANCING IT BUSINESS VALUE: SUSTAINING ORGANISATIONAL CAPABILITIES WITH CO-CREATED DYNAMIC RESOURCES

Acklesh Prasad Unknown Date (has links)
The rapid advancement and penetration of information technology (IT), amid continued questions over its benefits, has resulted in research efforts to understand the extent to which IT resources contribute to organisational performance. There is little question that the presence of IT contributes to organisational performance. Our understanding of how and where IT contributes to value in organisations, however, is limited. Current IT business value research advances the notion that firm’s IT-related capabilities ability to leverage their IT resources explains the IT-related performance differences across firms. Understanding the nature of the IT-related capabilities, and their relationship with IT resources can provide a better understanding of how organisations can make better use of their IT resources. IT resources are dynamic and change at a rapid pace. Current IT business value research suggests the firm’s IT-related capabilities at a point in time can source value from the IT resources. However, firms IT-related capabilities must demonstrate parallel dynamics to maximise their influence on their IT resources. In this dynamic resource relationship environment, firm’s ability to sustain a level of influence on their IT resources will determine the extent of IT resources’ value-creating ability. Using the resource-based view of the firm that suggest an organisation is a bundle of resources, and using a complementary theoretical lens, this study introduces a higher-level resource, co-created by combining two or more complementary resources. This higher-level resource is capable of contributing to business value on its own, and importantly, can help organisations sustain their existing IT-related capabilities. The sustainable IT-related capabilities will have a better influence on the IT resources and will source better IT-related business value. This higher-level resource can also help with the timing of IT investments, and can provide an environment where a firm’s technical IT skills can better integrate the IT resources into the business processes. On measurement of organisational performance, this study suggests that a unique combination of organisational resources creates an efficient and effective internal environment that then becomes a powerful tool to enhance the key external process of customer service. Such enhancements in process-level efficiency and effectiveness will carry forward to be recognised in overall firm-level performance. This study develops and tests a model that assesses the association between the two generic IT resources (IT investment and technical IT skills), three IT-related capabilities (top management commitment, shared organisational knowledge, and flexible IT infrastructure), and internal process-level performance. It also assesses whether the IT-Usage Platform, a higher-level co-created resource, on its own associates with, and enhances the generic IT resources’ and IT-related capabilities’ association with internal process-level performance. The study also proposes that improvement in internal process-level performance will be positively associated with external process-level performance of customer service. Firms that improve their internal and external process performance should also improve their firm-level performance. The results, as hypothesised, failed to reject the non-association between the generic IT resources and the internal process-level performance. The study, as predicted, found a positive association between the three IT-related capabilities, IT-Usage Platform, and the internal process-level performance. The IT-Usage Platform indeed enhances the association between the IT-related capabilities and internal process-level performance. The results also suggest that the association between the technical IT skills and internal process-level performance improves in the presence of the IT-Usage Platform. Firms’ improved internal process-level performance also relates to improvement in external process-level performance. Improvement in the internal-external process performance also contributes to performance at the firm level. For research, this study demonstrates that the complementarity and the resource-based view theories allow inclusion of a greater variety of resources in a bundle of capable resources that could be a source of IT-related business value. The complementary theoretical lens also enables one to consider firms’ higher-level resources, co-created from complementary resources. The result is a robust model with the flexibility to consider other forms of resource interactions that sustain firms existing IT-related capabilities. The model also enables comparison of IT and other organisational resources on a level-platform and allows for a deeper understanding of how organisations can better leverage their IT resources. The study also presents the internal-external coordination path of IT-related value creation. For decision makers this study reinforces the importance of the concept of a coordinated IT-related change to secure value from their IT investments. It also presents decision makers with a visual IT business value path from internal process benefits to external process benefits, and finally to firm-level benefits. This study suggests all organisational resources, through various combinations, could be a source of IT-related business value. Future research can consider resources that are at the boundary of capable/non-capable resources to evaluate whether firms various resource arrangements can make these resources more valuable in sourcing IT-related business value. This research also provides strong theoretical arguments to consider other higher-level factors that may have the potential to sustain firms existing IT-related capabilities.
254

Adaptive IT Capability and its Impact on the Competitiveness of Firms: A Dynamic Capability Perspective

Paschke, Jörg-René, Joerg.Paschke@rmit.edu.au January 2009 (has links)
The link between information technology (IT) and competitive advantage has been the preoccupation of many IT researchers. IT plays a key role as a necessary, but not sufficient, source of value. Prior research has in most cases investigated the direct link between IT and competitive advantage. Other researchers have examined the effect of IT on mediating factors (such as firm strategy) or applied higher order IT support for core competences in their research constructs. Only a few have recognised the potential of IT in enabling dynamic capabilities. This thesis argues that the dynamic capability perspective of strategic management provides a better insight into how IT, beyond its traditional role, needs to be converted into a higher order resource to deliver competitive advantage. The objectives of the study are therefore: (1) to apply the concept of the dynamic capability perspective to the IT-competitive advantage research in order to explicate the strategic role of IT in attaining competitive advantage; and (2) to examine the antecedent capabilities and competences that may lead towards developing adaptive IT capability. This study proposes and empirically tests a dynamic capability-based model of IT and competitive advantage. The proposed model posits adaptive IT capability as a mediating higher order resource that relies on IT capabilities (infrastructure, personnel and management) and IT support for core competences (operational and market) to influence a firm's competitive position (competitive edge in market and financial performance). The model also hypothesises that IT support for core competences can lead to competitive advantages. To test the model, data were collected from a cross- sectional sample of 203 medium- and large-sized Australian organisations. Descriptive and analytical (structural equation modelling) tools were employed to test both the measurement and structural models. The findings reveal that the developed model explained 28% of the variance in competitive advantage, 72% for adaptive IT capability, 51% for IT support for operational and market competence, demonstrating the strategic role of adaptive IT capabilities as sources of competitive advantage. This indicates that those firms that deploy IT for creating operational and market competences require a further capacity to rebuild and reconfigure their resources to improve market and financial performance. Thus, it appears that the impact of IT support for core competences on competitive advantage is not direct, but indirect through adaptive IT capability. Several IT capabilities and competences were identified as antecedents for building adaptive IT capabilities. This PhD study's main contribution lies in bridging a research gap by developing and empirically testing a model of adaptive IT capability that measures how IT can enable firms' dynamic capabilities. The model includes both the antecedent factors that build the higher order resource of adaptive IT capability (upstream factors) as well as the effect on competitive advantage (downstream factors). Practitioners can benefit from the results of this study in terms of the ramifications for investment decisions as well as to benchmark where they stand with their IT in terms of potential for value creation and business support.
255

Les capacités dynamiques pour l'innovation et les modèles d'internationalisation des entreprises basées sur les nouvelles technologies : une étude de cas multiple avec les PME Brésiliennes / The dynamic capabilities for innovation and the internationalization patterns of technology-based firms : a multiple case study with Brazilian SMEs

Semensato, Bárbara Ilze 30 May 2016 (has links)
La mondialisation des marchés et de la compétitivité internationale de plus en plus dans les deux dernières décennies ont fourni à l’entrée des entreprises concurrentes sur le marché, parmi lesquels les petites entreprises. Notamment reconnus pour leur importance sociale et économique, les petites entreprises des secteurs de l’activité de l’industrie, du commerce et des services sont, en termes numériques, la grande majorité des entreprises au Brésil. Compte tenu de l’importance de cet objet de la recherche, cette recherche a comme objectif général d'explorer la relation entre l’orientation à l'innovation et les modèles d'internationalisation des petites et moyennes entreprises (PME). Pour atteindre cet objectif principal, trois objectifs spécifiques sont établis, qui sont l’étude du processus et du modèle d’internationalisation de petites et moyennes entreprises basées sur les nouvelles technologies et l’étude des capacités dynamiques pour l’innovation inhérente au processus et au modèle d’internationalisation des PMEs. Les capacités dynamiques d’innovation dirigent le développement de l’innovation technologique, à savoir, l’innovation des produits, procédés et services, favorisant également le développement d’innovation non technologique, en d’autres termes, de Marketing et de l’organisation. En outre, les capacités dynamiques renforcent positivement sur la compétitivité des petites entreprises dans les marchés intérieurs et internationaux. Le fondement théorique de cette recherche réside dans les théories de l’Internationalisation, de l’École Comportementale et de l’École Économique, de l’Internationalisation des Entreprises, et les théories de l’Innovation, se référant aux Capacités Dynamiques pour l’Innovation. Afin de mieux comprendre l’objet de la recherche, pour chaque sujet il y a une section concernant les PME. La diversité sectorielle des participants les entreprises a contribué à l’ampleur des résultats sur les capacités dynamiques de l’innovation des PME brésiliennes, ainsi que d’identifier leurs modèles d’internationalisation. D’après une étude qualitative, l’analyse montre que les PME brésiliennes cherchent à se différencier par l’innovation dans leurs marchés internationaux d’exploitation. En ce qui concerne les modèles d’internationalisation des PME brésiliennes, ils diffèrent à certains critères que celles figurant dans la littérature. Par conséquent, l’analyse des capacités dynamiques de l’innovation montre que les petites entreprises brésiliennes ont un fort potentiel pour le développement de l’innovation, même avec l’existence de barrières externes. Sur l’internationalisation, les PME de l’étude ont des modèles internationaux spécifiques, exigeant, par conséquent, critères approches par rapport à la littérature. Des contributions académiques, la recherche présente l’analyse des capacités dynamiques d’innovation liées à la configuration d’internationalisation des PME brésiliennes, présentant les variables émergents aux thèmes de recherche. Enfin, comme les contributions managériales, l’analyse des cas permettent de vérifier comment les entreprises cherchent à se positionner de manière concurrentielle sur les marchés internationaux. / The globalization of markets and the growing international competitiveness in the last two decades have provided the entry of competing firms in the market, among which are small firms. Notably recognized for their social and economic importance, small enterprises of the industry, trade and services sectors of activity are, in numerical terms, the vast majority of businesses in Brazil. Given the importance of this object of research, this research has as general objective to explore the relationship between the innovation orientation and the internationalization patterns of small and medium enterprises (SMEs). To achieve this general objective, three specific objectives are drawn, which are the study of the internationalization process and patterns of small-and-medium-sized technology based firms and the study of dynamic capabilities for innovation inherent to the distinct internationalization process and patterns of the SMEs. The dynamic capabilities for innovation drive the technological innovation development, namely, innovation in products, processes and services, also fostering the non-technological innovation development, in other words, the Marketing and the organizational. In addition, the dynamic capabilities impact positively on the competitiveness of small businesses in domestic and international markets. The theoretical basis of this research lies in the Internationalization Theories, from the Behavioral School and the Economic School, for Business Internationalization, and the Innovation Theories, referring to the Dynamic Capabilities for Innovation. In order to better understand the object of research, for each topic there is a section concerning to the SMEs. The sectoral diversity of the participants firms contributed to the magnitude of results on the dynamic capabilities for innovation of Brazilian SMEs, as well as to identify their internationalization patterns. From a qualitative study, the analysis show that Brazilian SMEs seek to differentiate through innovation in their international operating markets. Regarding the internationalization patterns of Brazilian SMEs, they differ in some criteria than shown in the literature. Therefore, the analysis of dynamic capabilities for innovation shows that small Brazilian companies have high potential for the innovation development, even with the existence of external barriers. Concerning the internationalization, the SMEs of the study have specific international patterns, requiring, therefore, criteria approaches in relation to literature. As academic contributions, the research presents the analysis of dynamic capabilities for innovation related to the pattern of internationalization of Brazilian SMEs, presenting emerging variables from the research themes. Finally, as managerial contributions, the analysis of the cases enables verifying how firms seek to position themselves competitively in international markets.
256

The strategic processes of small businesses operating in a turbulent environment: a retail community pharmacy perspective

Naidoo, Kamsaladevi Kumudini 03 1900 (has links)
In South Africa, the small business sector has been identified as a sector that is not performing optimally. In a turbulent environment, this type of small business profile is magnified. Therefore, it is important to examine mechanisms through which the performance of this sector can be enhanced. Dynamic capabilities have emerged as a strategic tool of the highest order in terms of firm management and strengthening these capabilities is a key concern for firms that operate in a turbulent environment. Dynamic capabilities are described as the processes required to reconfigure existing resources into new functional competencies. Therefore, this study investigated the strategic processes of small businesses and developed a new strategic model and theory to illustrate and elucidate intervention mechanisms and strategies to strengthen the dynamic capabilities of these small businesses. Methodology: The retail community pharmacy sector was chosen as a model sector for this study since it is a sector that comprises mainly of small businesses and it is currently experiencing environmental turbulence. The methodology followed an initial exploratory, qualitative approach followed by a formal, empirical, quantitative approach. The research questionnaire was derived after ensuring that content validity, criterion related validity, construct validity and reliability criteria were met. This questionnaire was administered to a sample of 477 out of a population of 2549 small businesses in the retail community pharmacy sector, using an unrestricted, simple, random, probability sampling approach. As a consequence of having received 130 completed questionnaires, the results obtained in this study were expressed at the 95% confidence level with a confidence interval of 0.08. Results and Discussion: From a gap analysis of the level of importance of dynamic capabilities and their extent of implementation, seven dynamic capabilities whose implementation can be enhanced by an alteration of the management importance perception of them, were extracted. These capabilities revolve around staff reward, well-being, empowerment and education and training, as well as the abilities of the small business leadership to sense the environment and opportunities while being sensitive to stakeholder needs. Through a consolidation of the results of the gap analysis, a model for the initiation and the sustaining of innovative resource reconfigurations was developed. Conclusion: For the management practice setting, this study�s findings suggest that the dynamic capabilities of small firms operating in a turbulent environment can be enhanced and strengthened by the employment of the model developed by this study. From a management education perspective, this study�s findings also suggest that the employment of specific and focussed management education that revolves around the seven identified processes will enable not only the initiating phase of the proposed model but will also provide a multiplier effect in the model since management capability is also part of the general resource base of the firm. This study thus proposes the use of these management practice and educational approaches to strengthen and enhance the dynamic capabilities of small businesses operating in a turbulent environment. / Graduate School of Business Leadership / D. BL.
257

The importance of firms' strategic resources and capabilities in crisis situations

Krzeminska, Anna M. 10 November 2015 (has links)
Submitted by Anna Krzeminska (anna.m.krzeminska@gmail.com) on 2015-12-03T22:31:54Z No. of bitstreams: 1 Anna Krzeminska - FGV EBAPE Thesis.pdf: 782414 bytes, checksum: d1eaade223b9b8d735b684cca595090e (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2015-12-17T11:19:14Z (GMT) No. of bitstreams: 1 Anna Krzeminska - FGV EBAPE Thesis.pdf: 782414 bytes, checksum: d1eaade223b9b8d735b684cca595090e (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2015-12-21T18:36:37Z (GMT) No. of bitstreams: 1 Anna Krzeminska - FGV EBAPE Thesis.pdf: 782414 bytes, checksum: d1eaade223b9b8d735b684cca595090e (MD5) / Made available in DSpace on 2015-12-21T18:36:53Z (GMT). No. of bitstreams: 1 Anna Krzeminska - FGV EBAPE Thesis.pdf: 782414 bytes, checksum: d1eaade223b9b8d735b684cca595090e (MD5) Previous issue date: 2015-11-10 / The general idea of this research is to analyze overall firm performance before and after the global financial crisis of 2008. The main question is: What kind of strategies did companies adopt that led to positive business performance after the crisis? Are there any particular competitive advantages that bring better performance in the case of an economic downturn? This research focuses on competitive advantage gained by resource-based view attributes of a product (quality, durability and prestige) and dynamic capabilities (strategic flexibility in product development and technological innovation ability). The economic crisis setting provides a proper background to analyze the competitive advantage strategies in a dynamic, low-probability environment to determine which are most worth adopting in the business world. I employ an OLS regression analysis in order to measure the business performance of 136 Brazilian firms across four years – 2002, 2005, 2008 and 2012. The findings indicate that even though all of the strategic resources and capabilities positively influence firm performance in expansionary periods, only the superior product characteristics are pertinent in surviving an economic downturn.
258

A diversidade de mecanismos de governança na multiplicação de sementes de milho híbrido e soja no Brasil.

Feltre, Cristiane 22 February 2005 (has links)
Made available in DSpace on 2016-06-02T19:52:05Z (GMT). No. of bitstreams: 1 DissCF.pdf: 986822 bytes, checksum: 7e1891ff1faa87863fec5d7e227d8f6f (MD5) Previous issue date: 2005-02-22 / The coexistence of different mechanisms of governance for similar transactions is a major feature of the seed sector, particularly in the branches of soybeans and hybrid corn. Also, the procurement of different inputs is governed by similar governance structures. Both seed sectors are characterized by high investments in research and development and are subjected to several hazards and uncertainty. One of the main determinants of competitiveness in this industry is the quality of the inputs that will be launched in the market. As a consequence, the activities of research, development and reproduction of seeds are crucial in the competition, requiring need high level of control. In spite of this, the firms that develop high technology seeds present different arrangements in the organization of the production of inputs. The reproduction of seeds requires some mechanisms in order to fully appropriate of the benefits of innovation. This fact constitutes an important determinant of choice for these different arrangements. This dissertation aims to analyze the determinants of the boundaries of the firms, and how the selected governance structures interact with the firm s strategies. This dissertation also aims to explore the different appropriability mechanisms that are available to this sector, in each of its main segments hybrid and varieties. The dissertation uses Transaction Cost Economics, and Dynamic Capabilities as its main theoretical background. Also, the governance inseparability concept gave support to the questions associated to contractual relations. The empirical research, focused on large firms that undertake R&D activities, concludes the factors that influence in the decisions about the reproduction of seeds are related to transaction cost reasoning, but to dynamic capabilities and governance inseparability arguments as well. / Há no setor sementeiro, nos segmentos de milho híbrido e soja, a coexistência de diferentes mecanismos de transação para um mesmo tipo de insumo e a existência de mecanismos semelhantes para insumos diferentes. Os setores que se caracterizam por altos investimentos em pesquisa e desenvolvimento, notavelmente, o objeto deste estudo, o de sementes, estão cercados de riscos e incertezas. Para esta indústria, a qualidade dos insumos que serão lançados no mercado é um dos principais fatores de determinação da competitividade da empresa. Assim, as atividades de pesquisa, desenvolvimento, e reprodução das sementes são vitais no processo de seleção do mercado. São atividades que, conseqüentemente, exigem elevado nível de controle por parte dos agentes que venham a desenvolver e comercializar estes insumos. Apesar destas particularidades, as empresas que desenvolvem sementes de alta tecnologia apresentam arranjos diferentes na organização da produção de insumos. As sementes carregam alto conteúdo tecnológico e necessitam de vários artifícios que visem minimizar as perdas derivadas da reprodução do esforço inovativo, empregado no desenvolvimento de novos produtos, o que constitui um importante determinante da escolha por esses diferentes arranjos. A partir destas constatações, este trabalho objetiva analisar os determinantes das fronteiras das firmas e, a forma com que as estruturas de governança escolhidas interagem com suas estratégias, pretende também explorar os diferentes mecanismos de apropriabilidade disponíveis para o setor e a eficácia destes para os dois segmentos dentro desta indústria híbridos e variedades. A literatura contemporânea oferece arcabouço amplo para compreender a escolha das relações de transação, porém pouca atenção é dada à explicação da existência de mecanismos de troca diferentes para um mesmo tipo de transação. Com o intuito de analisar as relações de troca entre os agentes da cadeia de sementes serão utilizadas duas abordagens teóricas, a Economia dos Custos de Transação, e a linha de Competências Dinâmicas. Além destas duas linhas, a noção de inseparabilidade de governança deu suporte a questões associadas às relações contratuais. A pesquisa de campo, que privilegiou empresas de significativa participação na agricultura brasileira e que desenvolvem atividades de pesquisa e desenvolvimento, permitiu concluir que os fatores que influenciam as decisões sobre a gestão da atividade de multiplicação de sementes são diversos e apresentam elementos das duas abordagens estudadas.
259

Capacidades dinâmicas e ambidestria organizacional como variáveis mediadoras da relação entre orientação empreendedora e performance organizacional

Guerra, Rodrigo Marques de Almeida 25 May 2017 (has links)
A literatura acadêmica é omissa quanto a mensuração simultânea da relação indireta dos construtos Capacidades Dinâmicas (CDs) e Ambidestria Organizacional (AMB) sobre a ligação entre Orientação Empreendedora (OE) e Performance Organizacional (PO). Estudos anteriores enfatizam a necessidade de maior aprofundamento teórico-empírico dos construtos CDs e AMB, no entanto de forma isolada. Nenhuma pesquisa anterior buscou analisar, de forma coexistente, as duas relações indiretas. O objetivo geral desta tese é mensurar o impacto das CDs e da AMB como variáveis mediadoras da relação entre OE e PO. Para tanto, realizou-se uma pesquisa de natureza quantitativa e descritiva, de corte transversal, por meio da estratégia de pesquisa survey aplicada com 385 gerentes de empresas de médio e grande porte exportadoras e importadoras do setor de transformação localizadas nos três estados da região sul do país. A escolha deste segmento deu-se em função da representatividade do setor investigado e pela vocação industrial da região sul do Brasil. O questionário de pesquisa utilizado foi validado a partir de trabalhos anteriores, tendo sido composto por 69 questões (para mensuração das questões específicas utilizou-se a escala de 7 pontos de Likert). A análise dos resultados foi baseada na estatística descritiva, Análise Fatorial Exploratória (AFE), regressão linear múltipla, correlação, Análise Fatorial Confirmatória (AFC) e Modelagem de Equações Estruturais (MEE) por meio do software estatístico IBM® SPSS® AMOS. Ao término do estudo, foi possível confirmar todas as hipóteses investigadas. Para efeito desse estudo, foi possível identificar os seguintes achados: forte poder de mediação dos construtos CDs e AMB; relação positiva entre as variáveis latentes OE e PO; o construto OE, por meio das variáveis proatividade e inovatividade, demonstrou-se forte antecedente de CDs; as dimensões exploration e exploitation são importantes antecedentes da variável AMB; o construto CDs contribui para obtenção de um melhor desempenho da firma; as variáveis capacidade absortiva e capacidade de inovação foram identificadas como elementos subjacentes da CDs; o relacionamento com os stakeholders, crescimento nas vendas e lucratividade são elementos-chave para mensuração da PO; e, a strategizing pode ser um elemento de ligação entre CDs e AMB. O estudo ainda apresenta um framework teórico resumido composto pelos quatro construtos investigados, associados às dimensões exploration e exploitation em relação a gestão de recursos, habilidades, competências e core competence. Por fim, a pesquisa revela importantes contribuições para estudos futuros, identifica as principais limitações do trabalho e sugere implicações gerenciais para gerentes de empresas exportadoras e importadoras do setor de transformação dos estados do Rio Grande do Sul/RS, Santa Catarina/SC e Paraná/PR. / Submitted by Ana Guimarães Pereira (agpereir@ucs.br) on 2017-08-03T14:27:47Z No. of bitstreams: 1 Tese Rodrigo Marques de Almeida Guerra.pdf: 2517210 bytes, checksum: ad0c522c3a5471c07589ece74bd79119 (MD5) / Made available in DSpace on 2017-08-03T14:27:47Z (GMT). No. of bitstreams: 1 Tese Rodrigo Marques de Almeida Guerra.pdf: 2517210 bytes, checksum: ad0c522c3a5471c07589ece74bd79119 (MD5) Previous issue date: 2017-08-03 / The academic literature is omit on the simultaneous measurement of the indirect relationship between the Dynamics Capabilities (CDs) and Organizational Ambidexterity (AMB) constructs on the link between Entrepreneurial Orientation (OE) and Organizational Performance (PO). Previous studies emphasize the need for greater theoretical-empirical deepening of the CD and AMB constructs, however in an isolated way. No previous research sought to analyze, in a coexisting way, the two indirect relations. The general objective of this thesis is to measure the impact of CDs and AMB as mediating variables of the relation between OE and PO. For this, a cross-sectional quantitative and descriptive research was carried out through the survey research strategy applied with 385 managers of medium and large companies exporting and importing the transformation sector located in the three southern states from the country. The choice of this segment was due to the representativeness of the researched sector and the industrial vocation of the southern region of Brazil. The research questionnaire used was validated from previous studies, and it was composed of 69 questions (for the measurement of the specific questions the 7-point Likert scale was used). The analysis of the results was based on descriptive statistics, Exploratory Factor Analysis (AFE), multiple linear regression, correlation, Confirmatory Factor Analysis (AFC) and Structural Equation Modeling (MEE) using the statistical software IBM® SPSS® AMOS. For the purpose of this study, it was possible to identify the following findings: strong mediation power of the constructs CDs and AMB; positive relationship between the latent variables OE and PO; the OE construct, through the variables proactivity and innovation, demonstrated a strong antecedent of CDs; the exploration and exploitation dimensions are important antecedents of the AMB variable; the CD construct contributes to a better performance of the firm; the variables absorptive capacity and innovation capacity were identified as subjacent elements of the CDs; the relationship with the stakeholders, growth in sales and profitability are key elements for the measurement of the PO; and, strategizing can be a connecting element between CDs and AMB. The study also presents a summarized theoretical framework composed of the four investigated constructs, associated to the exploration and exploitation dimensions in relation to resource management, skills, competences and core competence. Finally, the research reveals important contributions to future studies, identifies the main limitations of the work and suggests managerial implications for managers of export and import companies in the transformation sector of the states of Rio Grande do Sul/RS, Santa Catarina/SC and Paraná/PR.
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Recursos intang?veis de um destino tur?stico: um estudo de desempenho da cidade de Natal tendo como base a teoria das capacidades din?micas

Campos J?nior, Geraldo Bezerra 09 June 2014 (has links)
Made available in DSpace on 2014-12-17T13:51:37Z (GMT). No. of bitstreams: 0 Previous issue date: 2014-06-09 / O objetivo desta tese foi analisar os recursos intang?veis de um destino tur?stico. Foi feito um estudo de desempenho da cidade de Natal tendo como base a teoria das capacidades din?micas. Inicialmente, foi desenvolvido um instrumento de pesquisa para oportunizar a constru??o de um modelo de medida com vistas ? capta??o de vari?veis latentes para os recursos intang?veis existentes no setor do turismo em Natal-RN. Em seguida, foi realizada uma an?lise dos recursos intang?veis que s?o evidenciados pelos turistas acerca da cidade. Finalmente, foi feita a investiga??o de um modelo de estrutura que estabeleceu as rela??es entre as vari?veis latentes dos recursos intang?veis e a percep??o de desempenho do turismo na cidade de Natal. Procedeu-se uma revis?o de literatura para constru??o de um modelo inicial acerca dos ativos intang?veis dentro da teoria das capacidades e foram relacionados dez recursos, quais sejam: recursos humanos prestadores de servi?os; recursos humanos como gestores; cultura local; conserva??o do meio ambiente; know-how empresarial; inova??o empresarial; tecnologia; marca; pre?o; e promo??o. Estes dez recursos, em conjunto, seriam respons?veis pelo desempenho do destino tur?stico. Ap?s ser realizada uma an?lise de equa??es estruturais, apenas quatro recursos manifestaram rela??es com o desempenho: marca; cultura; conserva??o do meio ambiente; e pre?o. An?lisando dos dados, verificou-se que a vari?vel desempenho positivo da cidade na ?tica do turista se manifestou fortemente e foi influenciada de forma forte pela cultura local, marca e conserva??o do meio ambiente em conjunto. O pre?o foi influenciado pelo desempenho positivo mostrando que o turista sente que o pre?o pago foi satisfat?rio diante dos atributos do destino Provavelmente, isso seja um ponto positivo muito forte para o destino tur?stico de Natal, pois, em termos de recursos intang?veis e de juntos formarem capacidades, eles s?o inimit?veis, raros e s?o capazes de se ajustarem ?s mudan?as organizacionais e ambientais, para reconfigurar os ativos e as estruturas de um destino, corroborando, assim, com a teoria das capacidades din?micas. Esses recursos da cidade de Natal, como destino tur?stico, s?o ?nicos e provavelmente t?m um peso muito maior para o desempenho da cidade do que problemas existentes na localidade. Logo, esses atributos devem ser estimulados a continuar crescendo e se modificando de acordo com as exig?ncias atuais e futuras de consumo

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