Thesis--University of Wisconsin--Madison. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 148-151).

Thesis (Ph. D.)--University of Wisconsin--Madison, 1973. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliography.

Online group-buying is more and more popular, and under the trend, more and more group-buying websites are established. We all know the every website has different strategy--some offer special service, some offer special discount, and some offer special goods. And which one is much better? On the other hand, what kind of customer will shop via the group-buying websites? If the online-buying experience affect the behavior? The purpose of the research is to analysis the different strategies among the online group-buying platform. Besides, the research also tries to find if the different using experiences from these platforms will differ the group-buying behavior. The research result indicates that the group-buying websites which offer price discounts and purchasing-related service are easy to get better performance. And the friendly operating instructions could lower the resistance for customers to join into the websites.

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<p>The paper focuses on attitudes and behavior on the concept of the youth’s buying behavior towards branded sports shoes, different consumers have got different decision making process. The buyer’s ultimate goal is to buy the product of qualitative, quantitative with low/best affordable price. In order to identify different kinds of consumer’s behavior towards buying of different branded shoes and Nike sports shoe. I have carried out buying behavior of youth and different kind of consumer behavior models, literature and theory of consumer behavior; finally, I analyzed and concluded with research based on questionnaire of Nike shoes and case studies of Nike sports shoes at Halmstad University.</p>

The paper focuses on attitudes and behavior on the concept of the youth’s buying behavior towards branded sports shoes, different consumers have got different decision making process. The buyer’s ultimate goal is to buy the product of qualitative, quantitative with low/best affordable price. In order to identify different kinds of consumer’s behavior towards buying of different branded shoes and Nike sports shoe. I have carried out buying behavior of youth and different kind of consumer behavior models, literature and theory of consumer behavior; finally, I analyzed and concluded with research based on questionnaire of Nike shoes and case studies of Nike sports shoes at Halmstad University.

No description available.

Thesis (M.A.)--York University, 2004. Graduate Programme in Geography. / Typescript. Includes bibliographical references (leaves 220-234). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url%5Fver=Z39.88-2004&res%5Fdat=xri:pqdiss &rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:MR11873