Thesis (M.B.A.)--University of Hong Kong, 1994. / Includes bibliographical references ([leaf 132-133]).

Thesis (M.B.A.)--University of Hong Kong, 1997. / Cover title. Includes bibliographical references (leaf 99-103).

Thesis (Ph. D.)--Hong Kong Polytechnic University, 2002. / Includes bibliographical references (leaves 288-305).

Thesis (M.B.A.)--University of Hong Kong, 1992. / Also available in print.

Tesis para optar al grado de Magíster en Administración (MBA) / Autor no autoriza el acceso a texto completo de su documento / A fines del año 2012 la empresa Chilena Retail Business Support S.A., había logrado convertirse en uno de los principales actores en la prestación de servicios de toma de inventarios para el Retail en Chile, logrando una participación en su industria del 40%. Destacaba gracias a la exactitud de sus mediciones, la fácil lectura de sus reportes y la permanente flexibilidad que mantenía con sus clientes ante la solicitud de desarrollos tecnológicos. El nivel de aceptación de sus inventarios alcanzaba el 98%, realizando exitosamente 2,759 procesos durante el año 2012, consiguiendo mediante mediciones internas, un error de captura1 inferior al 1% del total contado. La compañía estaba próxima a cumplir 10 años desde la puesta en marcha de su negocio y registraba un crecimiento del 18,6% en ventas con respecto al año anterior. Sin embargo, durante la primera reunión gerencial del año 2013, efectuada en el mes de Enero y presidida por su fundador y Gerente General Norberto Valin, éste manifestaba: “Entre los años 2011 y 2012 aumentamos las ventas en dos dígitos, lo que se ajusta a nuestra estrategia, pero nos hemos preocupado de vender por sobre los resultados finales del negocio”. Las alarmas se gatillaban a raíz de pérdidas en el Estado de Resultados por USD $258.7562 dólares (Ver Anexo 1), los que a su vez se contrastaban con el crecimiento alcanzado. La Gerencia General sostenía que era imposible continuar con una operación bajo las mismas condiciones comerciales dada la estructura de costos con que se trabajaba, por lo que se analizaban distintas alternativas que permitiesen enfrentar los malos resultados, evitando poner en riesgo tanto la calidad del servicio, la relación con los clientes como la participación en la industria. 1Captura correspondía a la cuenta de las existencias a través de un equipo lector de barras. 2 Calculado a 478,60 pesos Chilenos por dólar según Banco Central de Chile al 28 de Diciembre 2012 La situación no era menor puesto que sí subían los precios, el cliente podía irse a la competencia, mientras que si los mantenía, era causal de pérdida de rentabilidad.

Samples of stores were drawn from two chains, Pizza Hut and Zale Corporation. Two different samples were taken from Pizza Hut. Site specific material and sales data were furnished by the companies and demographic material relative to each site was gathered. Analysis of variance tests for linearity were run on the three regression equations developed from the data and each of the three regressions equations were found to have a statistically significant linear relationship. Statistically significant differences were found among similar variables used in the prediction of sales by using Fisher's Z' Transformations on the correlation coefficients. Eight of the eighteen variables used in the Pizza Hut study were found to be statistically different between the two regions used in the study. Additionally, analysis of variance tests were used to show that traffic pattern variables were not better predictors than demographic variables.

The topic of this work is the software NetLogo used with the model Retail Opportunity Sim. This computer model is applied to the region Třešťsko. The goal of this work is to calibrate the Retail Opportunity Sim model and to find out, which problems and complication are connected with using of this software on so small region as Třešťsko.

Consumers perceptions of retail stores, the assortment of products and the locations in which they are situated, all influence consumers decisions about where, when and how to shop. In the highly competitive arena of retailing, this knowledge greatly affects retailer performance and marketing strategy. Despite this strategic importance, the literature lacks empirical research into the assortment of categories offered in retail stores and their influence on store image. Moreover, image conceptualisation for different retail contexts is fragmented and the consumer image perceptions of categories are unexplored. Recent attention has shifted to customer experience research, yet this literature refers to the consumers interaction with one retailer, when consumer shopping journeys may include many retail interactions. The research presented in this thesis addresses the above gaps, contributing to theory and knowledge in the area of retail marketing. The thesis comprises eight papers published over a 17-year period. It examines the perceptions and roles of retail assortments; category perceptions and management in retail stores; customer perceptions of image and experiences of town centres. The thesis draws from a range of empirical studies documented within the eight papers. These include: a comparative study of ten major retailers assortment strategies; a survey of 504 consumers perceptions of supermarket assortments; a qualitative study involving six national focus groups of apparel consumers; and a survey of 536 consumers across five regional city centres. The studies are informed by two literature reviews documenting retail assortment research and town centre research. Collectively, the thesis delivers a significant research contribution to knowledge and theory. The first four thesis papers clarify the strategic relationships between retail assortment and image. The following two papers identify new perspectives of image congruence and relationships between category and store image. The final two papers consolidate all previous contexts in a multi-faceted retail image construct, emphasising the previously neglected psychological image elements. Fundamentally, consumers experiences in town centre retail environments contribute to the ongoing process of holistic image creation. The findings demonstrate that as retail environments change, consumers perceptions are also evolving from a functional, static image perspective to a dynamic, experience driven concept. The research commentary concludes by outlining future research agenda.

Made available in DSpace on 2015-04-16T14:48:49Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 1245588 bytes, checksum: 953bcb1cefb99933ba92acea8160642f (MD5) Previous issue date: 2007-03-19 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Recent transformation in the business world has caused significant changes in products merchandising. In the retail division, there has been no difference. Due to stabilization of economy and by opening the market to international companies, important retailers were threatened by a new store configuration and by increasing the small retail division. This change demanded a new competitive approach from stores. In order to achieve this goal, companies developed a marketing plan to satisfy the customers' desires, expectative and needs. Therefore, the research aimed to analyze the retail marketing process used by small bakeries in the city of Natal RN. The point was to identify whether or not the adopted strategies were noticed by managers and customers in the same manner. The research also looked for general information about consumer satisfaction related to the marketing plan and about administrative issues, by associating the variables. As far as methodology is concerned, the study used a quantitative approach, with an exploratory, descriptive focus. The results were possible through a bibliographic and field research. Data were collected by means of a field research with managers and customers chosen for the study. The sample consisted of bakeries with a profile in SINDIPAN-RN (Union of Industry of Bakeries and Candy Stores in Natal RN). The type of sample used was the non-probabilistic for the managers as much as for the researcher. The data collection was done through interviews that used a questionnaire with structured and non structured questions. Later, computer programs took care of computing data analysis. Through the research, it was possible to point out different opinions, having both audiences investigated, regarding products, services, cost, location, clearance and layout. The research also categorized different responses in management aspects such as: action plan, use of research tools to control products sales, partnership with vendors to establish product cost, marketing action plan, awareness of ranking in the market, and use of consulting services and management consultantship. The research also showed that customers are less satisfied with services, such as products cost and sales and that the company's action plan is directed related to the education background of the managers. / As transformações ocorridas nos últimos anos no ambiente empresarial provocaram significativas mudanças na maneira de se comercializarem produtos e/ou serviços. No segmento de varejo não foi diferente. Com a abertura do mercado para empresas internacionais e com a estabilidade da economia, grandes varejistas se viram ameaçados por novos formatos de loja que surgiram no mercado e pelo crescimento do pequeno varejo, o que exigiu, por parte da empresas, a adoção de um diferencial competitivo. Para alcançar este objetivo, as organizações desenvolveram ações mercadológicas com a finalidade de satisfazer os desejos, expectativas e necessidades do mercado-alvo. Dentro desse contexto, a pesquisa realizada teve como objetivo analisar o composto varejista de marketing utilizado pelo segmento de padarias da cidade de Natal RN sob a perspectiva dos gerentes e clientes com o intuito de identificar se as estratégias adotadas no composto são percebidas da mesma maneira pelos gerentes e clientes. A pesquisa também buscou informações sobre questões gerenciais, correlacionando e associando as variáveis. Em termos metodológicos, o estudo se caracterizou por uma abordagem quantitativa, assumindo um enfoque exploratóriodescritivo. Para realização dos estudos, foram utilizadas a pesquisa bibliográfica e a pesquisa de campo. Para a coleta de dados, foi feita uma pesquisa de campo com os gerentes e clientes escolhidos para o estudo. A amostra constituiu-se de padarias cadastradas no SINDIPAN - RN (Sindicato da Indústria da Panificação e Confeitaria de Natal RN). O tipo de amostra utilizada foi a não-probabilística, tanto para os gerentes como para os clientes com base em critérios estabelecidos pelo pesquisador. A coleta de dados foi realizada por meio de um questionário com questões estruturadas e não-estruturadas pelo método da entrevista. Posteriormente, a análise e o tratamento de dados foram feitos mediante a aplicação de programas computacionais. Pela pesquisa, foi possível identificar diferentes opiniões, quando os dois públicos foram pesquisados, no composto de produtos, serviços, preços, localização, promoção e Layout. A pesquisa também identificou diferentes respostas nas questões gerenciais relativas à existência de planejamento dentro da empresa, utilização de técnicas para se conhecerem as ações dos concorrentes, utilização de ferramentas de pesquisa para monitorar os produtos vendidos na loja, existência de parcerias com os fornecedores para a fixação dos preços na loja, papel desempenhado pelo marketing dentro da empresa, conhecimento da empresa de sua posição no mercado e utilização de serviços de consultoria e assessoria empresarial. Verificou-se também o grau de satisfação dos consumidores com relação aos componentes do composto, mostrando que os clientes estão menos satisfeitos com o preço e as promoções, bem como que a escolaridade dos gerentes tem relação com questões gerenciais adotadas na empresa. Finalizada a pesquisa, concluiu-se que a percepção dos gerentes e clientes, com relação ao composto de marketing, foi diferente na maioria das questões. Sendo assim, pode-se inferir que o esforço de marketing da empresa não está adicionando valor ao cliente, já que este não está percebendo as ações de marketing da mesma forma que a gerência.

Thesis (DTech (Marketing))--Cape Peninsula University of Technology, 2012. / Secondary data sourced from the Kronos Time Keeping system and Human Resources department indicate that absenteeism amongst Pick n Pay employees are constantly increasing and it seems that management has adopted a laissez-faire attitude in response to rectifying absenteeism. This study has endeavoured to establish if staff absenteeism is rife in supermarkets, which employment status has higher absenteeism figures and does it affect customer services. The objectives of this study were to answer and find solutions to the research question and the multiple questions arising from the research problem: do the supermarket employees understand the impact of absenteeism to the organisation? Is management aware of the causes of high employee absenteeism? Do management have solutions to reduce the absenteeism rate? Do management know which employee status has higher absenteeism figures? What procedures can be adopted to reduce absenteeism? The overall effect of any solution should focus on creating a more absent free and customer orientated organisation. The empirical investigation was carried out through quantitative as well as qualitative research methodology. Absenteeism statistics were collected from the five participating supermarkets in the Western Cape human resources departments and were made available to the researcher as secondary data. Four different data collection methodology were used to conduct the enquiries in the five participating supermarkets.