This study provided needed information on consulting as a profession for health promotion and wellness practitioners. Of the 211 participants from consultancy listings for the Association for Worksite Health Promotion and the National Wellness Association, 65 completed the questionnaire designed for this study. Participants completed a 23 item questionnaire inquiring about their current consulting services, marketing strategies, roles performed, job-setting, annual revenue, as well as possible services and marketing strategies for the next five years. The majority of services offered by consultants included health education seminars, health risk appraisals, educational resources, and health screenings. The marketing strategies used most included personal contact/sales, word of mouth, and letters. Health promotion and wellness consultants identified their primary role as information specialists. Chi-square analysis identified three statistically significant findings: health education seminars are a strong revenue source for independent consultants, the annual income range is larger for consultants in a firm, and the annual marketing budget is higher for consultants in a firm. From this study, additional information is known about consultants, including their services, roles, marketing expenses and strategies, revenue, and the development, delivery, and marketing processes of being a health promotion and wellness consultant. / Fisher Institute for Wellness

This dissertation combines three essays on the industrial organization of education markets. While these markets share many features with other sectors of the economy, industry-specific frictions may modify the way in which the market equilibrium is determined in education. These three essays study how particular frictions interact with consumers' decisions and the strategic behavior of firms. The first chapter develops a framework to study school competition under a distinct feature of education, which I call social interactions. The second and third chapters consider the role of information frictions in school choice. Chapter 2 focuses on the equilibrium effects of information interventions. Chapter 3 micro-funds the information frictions and provides a framework for identification. Chapter 1, Competition Under Social Interactions and the Design of Education Policies, studies families' preferences for peers in the school and the implications of those preferences for the distribution of academic outcomes. I develop an equilibrium model of school competition and student sorting under social interactions. In the model, families differ by human capital and income. Academic achievement depends on own characteristics, school productivity, and the characteristics of the peers. Geographic differentiation gives schools local market power to increase prices and decrease quality in the absence of close substitutes. On top of that, social interactions generate interdependencies in demand that add a new dimension for school differentiation. This modifies school incentives through two channels: increased differentiation strengthens market power for some schools (direct channel) and incentivizes a screening strategy that exploits heterogeneous responses to prices and quality to intensify that differentiation (strategic channel). To study the empirical importance of these mechanisms, I estimate the model using administrative microdata from Peru. I address endogeneity of prices, quality, and peers by combining a regression discontinuity in the assignment of a scholarship with instruments that exploit the timing and local variation of a generous teacher payment reform and shocks to student sorting generated by a teachers' strike. I find that social interactions have sizable effects, increasing the income gap in academic achievement by 30 percentage points. I use the predictions of the model to analyze the effects of counterfactual education policies in equilibrium. I then decompose the mechanisms to provide guidance on how to design education policies that improve the distribution of outcomes. Chapter 2, Approximating the Equilibrium Effects of Informed School Choice, joint with Francisco Gallego and Christopher Neilson, studies the potential small and large scale effects of a policy designed to produce more informed consumers in the market for primary education. We develop and test a personalized information provision intervention that targets families of public Pre-K students entering elementary schools in Chile. Using a randomized control trial, we find that the intervention shifts parents' choices toward schools with higher average test scores, higher value added, higher prices, and schools that tend to be further from their homes. Tracking students with administrative data, we find that student academic achievement on test scores was approximately 0.2 standard deviations higher among treated families five years after the intervention. To quantitatively gauge how average treatment effects might vary in a scaled up version of this policy, we embed the randomized control trial within a structural model of school choice and competition where price and quality are chosen endogenously and schools face capacity constraints. We use the estimated model of demand and supply to simulate policy effects under different assumptions about equilibrium constraints. In counterfactual simulations, we find that capacity constraints play an important role mitigating the policy effect but in several scenarios, the supply-side response increases quality, which contributes to an overall positive average treatment effect. Finally, we show how the estimated model can inform the design of a large scale experiment such that reduced form estimates can capture equilibrium effects and spillovers. Chapter 3, Information Frictions and School Choice: Evidence from a Quality Disclosure Policy studies the role that information frictions can play in school choice. We exploit the design of an information policy implemented in Chile, under which each household received a map with the location of every school in its municipality and a coded signal for their relative quality measured by their performance in the national standardized test. We exploit the discontinuities in the assignment of the schools and find that parents significantly respond to the information disclosed, providing evidence of information frictions. We then propose a structural model that allows us to distinguish between two types of frictions: inaccurate beliefs about school quality and restricted consideration sets. Our structural model of school choice explicitly considers these frictions and exploits the variation generated by the policy. We distinguish between two types of them. The first one is related to the idea that parents have inaccurate believes on school quality. The second one is related to heterogeneity in search costs that may lead parents to rationally restrict the sets of schools they put attention to, and ignore alternatives which could have been better than their first choice among the alternatives they considered. We provide a detailed description of the model and a sketch on how to estimate it. Finally, we discuss the dynamic implications of information disclosure policies under market incentives. We propose a reputation model in which school owners have reputation concerns. The model suggests that low-powered incentives may be more desirable when gaming -the second type of effort- exists: high-powered incentives have the benefit of inducing more productive effort, but also more gaming. This implies that the regulator should take into account the fact that providing schools with high-powered incentives for increasing good effort also has the shadow cost of increasing gaming.

The diploma thesis deals with international education of tertiary students. It aims to measure satisfaction of tertiary students with current offer and service provided in area of mobility programmes by Faculty of Business and Management of Brno University of Technology. It contains suggestions for the improvement and enhancement of services and programme offer of international activities for students with the aim to increase satisfaction and the number of people interested in activities in a foreign environment.

The purpose of this study is focused on the relationship among the education marketing; the Principals¡¦ leadership styles and the Teachers¡¦ job involvement in the elementary Schools. The questionnaire survey and semi-structured interviews were adopted in the study. The samples were come from 88 public elementary schools in Kaohsiung of the questionnaire survey. First of all, the 88 schools were categorized based on the level of their education marketing. Then, the top10 and the bottom 10 schools were selected for analysis in this study. 589 questionnaire surveys were sent to the above top 10 and the bottom 10 schools, and the 520 questionnaire surveys were received from them. The 489 of 520 surveys were valid data. The retrieve rate was 88.29% and the survey¡¦s valid rate was 83.02%. The investigated tools of this study are ¡§Questionnaire regarding the study of relationships amongst Education marketing, The Principals¡¦ Leadership Styles and The Teachers¡¦ Job Involvement in the Elementary Schools¡¨, which consisted four parts: ¡§basic information¡§, ¡§the attitude on education marketing ¡§, ¡§the teachers¡¦ job involvement¡§, and ¡§the principal¡¦s leadership ¡§, This study attempted to file the data yielded from the questionnaire with SPSS 10.0/PC, with mean, standard deviation, Person¡¦s Production-Moment Correlation ,t-testing, 1-Way ANOVA, analysis of variance, and stepwise multiple regressions are used as well. This study was used Semi-structured interviews for further investigation from the above top and bottom 10 schools. In addition, there were four types based on ¡§ schools¡¦ focusing level on eduaction marketing¡¨ and ¡§ principals¡¦ leadership style ¡§ in the above top and bottom 10 schools. Therefore, 8 teachers were selected from different types were interviewed for this study. The following results were derived: 1. Generally speaking, the attitude on education marketing, the principal¡¦s Leadership Styles and teachers¡¦ job involvement of elementary school teachers are good. 2. Based on the investigation of the attitude on education marketing , the principal¡¦s Leadership Styles and teachers¡¦ job involvement of elementary school teachers, the teachers of the bottom 10 schools were calculated higher score than that of the top 10 schools. 3. The teachers with senior age, personnel with master degrees or above, the teacher of seniority, department heads, or senior administrators showed better performance in the attitude of education marketing. 4. The teachers of seniority, department heads, senior administrators, and the bottom 10 schools showed better performance in the teachers¡¦ job involvement. 5. The teachers¡¦ job involvement could become higher if there were the lower education marketing, the better teachers¡¦ attitude on education marketing and the higher principal¡¦s transformational leadership. 6. The prediction of the principal¡¦s Leadership is the majority part of the prediction of the elementary school teachers¡¦ whole job involvement, Eventually, this study was concluded the valuable analyzed results and also provide the references for the elementary school principals, administrators in education, teachers of elementary school and the future investigation.

This master's thesis is focused on connecting marketing and primary schools. Using the primary school in Česká Ves, I demonstrate it is important for school to take marketing activities in mind even on the most basic level of education. Thesis is divided into three parts. In theoretical one I describe marketing mix, basic principles of marketing research and analysis of the environment. Practical part is focused on the Česká Ves primary school and using both primary and secondary marketing research I analyse current marketing activities and marketing mix. In the last part I suggest improvements that school can make to improve components of marketing mix.

The aim is to analyze the potential application of digital cultural materials in teaching marketing management of cultural heritage applications in the educational environment and the importance of using new technologies in the context of e-learning site studies as a competitive element of specialized academic disciplines Arts management. Through searches of the available materials, information, studies, projects, theses, foreign web databases on the use of digitization of cultural heritage for e-learning and presentation purposes are identified current capabilities and use of these resources in the educational sphere. Analysis of the current possibilities of our universities and performing competitive analysis of academic disciplines dealing with arts management in the Czech Republic outlined the possibility of implementing new technologies in education in the field of Arts Management, University of Economics, Prague. The benefits of work are suggestions for the implementation of digital technologies in higher education teaching marketing management of cultural heritage and simultaneously use their outputs in practice

Title of project: Awareness of parents of preschool children about the existence of the Outdoor pre-schools in Hradec Králové area. Aim of project: To describe the level of awareness of parents about the existence and form of outdoor preschools. This is put into context with communication channels that outdoor preschools use. We create recommendations for increasing public awareness of this type of pre-school facilities. Methodology: We used both qualitative and quantitative methods fo our work. It has been survey from quantitative methods. This questionnaire was created specifically for the purpose of our research and it has been spread among parents of preschool children in Hradec Králové. We also used a literature search and structured interview fromor qualitative methods. We conducted the interview with representatives of outdoor preschool in Hradec Králové. Results: We found, that only 43% of parents in Hradec Králové and surroundings knows about existence outdoor pre-school. Only 19% of respondents has more informations about outdoor pre-schools has. Furthermore, we found that the most common way to spread awareness of that institution is personal contact (friends), television and websites. Keywords: outdoor preschools, preschool age, forest education, marketing, marketing mix

Der Hochschulsport ist an vielen Hochschulen, an einigen wie der Universität Göttingen sogar bereits seit ihrer Gründung, ein wichtiger Bestandteil universitärer Kultur, studentischen Lebens und akademischer Ausbildung. Trotz seiner gesetzlichen Verankerung, der beträchtlichen Reichweite dieser sekundären Hochschuldienstleistung, seines Potenzials als Instrument zur Schaffung von Identifikation und Bindung mit der Hochschule sowie seiner Funktion als vielfach größter inneruniversitärer Begegnungsraum und zentrale Sozialisationsplattform ist der Hochschulsport nur an sehr wenigen Standorten in Deutschland als Profilelement und Imagefaktor der Hochschule entwickelt. Die vorliegende Arbeit geht daher der zentralen Frage nach, ob der Hochschulsport unter den gegenwärtigen hochschulischen Rahmenbedingungen die Voraussetzungen und Kriterien erfüllt, um als Marke der Hochschule entwickelt und positioniert zu werden. Damit einher geht die Frage nach seiner sinnvollen Rolle und Funktion für die Gesamtorganisation. Zur Klärung dieser Fragen werden wesentliche strukturelle und organisatorische Voraussetzungen für den Hochschulsport in Deutschland dargestellt, die theoretischen Grundlagen und besonderen Voraussetzungen des Hochschulmarketings herausgearbeitet, die hochschulsportspezifischen Marktbedingungen beleuchtet und seine institutionellen und zielgruppenspezifischen Mehrwertaspekte systematisch analysiert. Der empirische Teil der Arbeit ist als internationaler Vergleich konzipiert, der die Wahrnehmung des Hochschulsports der Universität Göttingen unter Markengesichtspunkten im Verhältnis zum Universitätssport der University of Western Ontario, der Vergleichshochschule im kanadischen London (Ontario), untersucht. Neben den umfangreichen Literaturbetrachtungen zu den unterschiedlichen zuvor dargestellten Themenbereichen fließen auch die Erfahrungen des Autors aus mehr als einem Jahrzehnt nationaler und internationaler Tätigkeit als ehrenamtliche bzw. hauptberufliche Führungskraft im Allgemeinen Deutschen Hochschulsportverband (adh) sowie im Europäischen Hochschulsportverband (EUSA) in die Arbeit ein. Der internationale Vergleich der universitären Sporteinrichtungen in Göttingen und London basiert auf einer umfangreichen Befragung von Nutzern und Nichtnutzern der jeweiligen Sport- und Bewegungsangebote aus den Jahren 2001/02. Als zentrales Ergebnis dieser Arbeit kann konstatiert werden, dass ein entwickelter Hochschul-sport erhebliche Mehrwertoptionen bietet. Je nach Ausgestaltung der im Rahmen der jeweiligen Hochschulpositionierung sinnvollen Schwerpunkte kann die Institution Hochschulsport inhaltliche Beiträge zur Umsetzung des hochschulischen Bildungsauftrages und zur Gewährleistung einer stärkeren Internationalisierung, aufgrund seines identitätsstiftenden und Bindung schaffenden Potenzials, als Qualifizierungs- und Erprobungsfeld, als Instrument aktiver Gesundheitsförderung und als außercurriculares Hochschulangebot zur sozialen Integration und Freizeitgestaltung liefern. Für die Gesamtorganisation kann er als Standortfaktor und Profilelement beträchtliche Öffentlichkeits- und Imagewirkung erzielen, ein ergänzendes sportliches Exzellenzfeld darstellen und zur hochschulischen Qualitätsorientierung beitragen. Für die Studierenden bietet der Hochschulsport zahlreiche Betätigungsfelder zum Erwerb und zur Erprobung von Kompetenzen, zur ergänzenden Ausbildung von fächer- und jahrgangsübergreifenden Netzwerken sowie für ein aktives Gesundheits- und Stressmanagement. Er hat damit das Potenzial, wesentlich zu wichtigen Studienzielen wie der ganzheitlichen Persönlichkeitsentwicklung, der praktischen Anwendung von theoretisch erlernten Kompetenzen und Fähigkeiten sowie mithin zur Ausprägung einer von den Arbeitgebern geforderten Employability der Studienabsolventen beizutragen. Hinsichtlich der zentralen Frage nach der Markenfähigkeit des Hochschulsports wird gezeigt, dass die Dienstleistung alle Anforderungen zur Positionierung als Marke grundsätzlich erfüllt und damit als Marke der Hochschule vorzugsweise im Rahmen einer Dachmarkenstrategie entwickelbar ist. Unter der Voraussetzung einer am Gesamtkonzept des jeweiligen Hochschulmarketings ausgerichteten Rollenzuweisung mit einer für die Hochschulpositionierung dienlichen Schwerpunktsetzung in dessen Programmangebot und Infrastrukturentwicklung (z.B. Leistungssportorientierung, Gesundheitsorientierung, Fun- und Erlebnisorientierung etc.) kann der Hochschulsport wichtige Beiträge zur hochschulischen Marketingstrategie leisten. Weil er allerdings einen Entwicklungsstand aufweisen muss, der ihn zumindest im nationalen Vergleich als Alleinstellungsmerkmal nutzbar werden lässt, wird gleichzeitig deutlich, dass er eine solche Rolle nur an einer überschaubaren Anzahl von Hochschulen einnehmen kann. Auf einem noch immer unzureichend differenzierten Hochschulmarkt wie derzeit in Deutschland eröffnet sich den Hochschulen damit auch über den akademischen Sport eine Differenzierungsoption, die erhebliches Potenzial birgt.

The aim of this diploma thesis is to analyse and propose changes to the marketing strategy of private secondary school. The thesis is divided into two chapters. First part deals with educational system in the Czech Republic, theoretical aspects of marketing of services and specifics of marketing of educational institutions. The practical part is focused on analysis of marketing strategy of particular school. SWOT analysis and marketing research are performed as well. On the basis of this research changes of the marketing strategy of the school are proposed.

本研究旨在瞭解當前高中生對於選擇大學的考慮因素以及選校偏好，首先，要瞭解高中生選擇大學考量因素之現況；其次，探討不同變項對選校因素的差異情形；最後，分析高中生對不同大學分類之偏好。本研究以98年度高三應屆畢業班之學生為研究對象，並以自行編製的「大學相似度問卷」，以及修改自國內外重要問卷編製而成之「高中生選擇大學之考量因素調查問卷」為研究工具，有效樣本為782份。根據受試者之填答結果再分別以平均數、標準差、單因子變異數分析、集群分析、因素分析與區別分析等統計方法，進行資料處理。 本研究獲致之結論如下： 一、學生選擇大學較重視個人因素與他人影響。 二、不同背景的學生在大學選擇看法上有差異。 三、選校因素中的細項具有不同的相對重要性。 四、以學術表現及學校特色做為大學分類之依據。 最後，根據研究結果分別提出以下建議： 壹、對大學校院主管之建議 一、校務發展應重視學術表現或創造獨特優勢。 二、掌握學生資訊來源管道，提升招生活動之效率。 三、辦理招生宣傳時，可強化「他人影響」方面的行銷。 貳、對教師及家長之建議 一、依據學生的特性，提供所需的升學資訊。 二、鼓勵學生利用多元管道，以獲得完整的訊息。 三、提供生涯輔導，協助學生瞭解自己的性向與規劃。 參、對後續研究者之建議 一、進行長期研究。 二、運用其他統計方法以獲得更深入的觀點。 三、可進行技職體系及專校方面的研究以進一步探討本研究結果之適用性。 / The main purpose of this research is to explore high school students’ consideration and preference. First of all, is to understand the common situation of college choice of high school students. And then, is to explore the differences between students’ background toward college choices. Finally, is to analyze the high school students’ preference among various universities. There were 782 valid cases, and the returned data were analyzed by statistical methods such as “Mean”, “Standard Deviation”, “One-Way ANOVA”, “Multiple Regression”, “Cluster Analysis”, and “Discriminant Analysis”. The main conclusions are as follows: 1. Individual factors and significant others are the major consideration of college choice. 2. There are obvious differences between students’ backgrounds toward college choices. 3. Each item in distinct factors has different relative importance. 4. High school students’ classifications are primarily based on the academic reputation and the characteristics of colleges. At last, to bring out some concrete suggestions according to the study outcomes as references for presidents of university or deans of college, high school teachers and parents, and correlated study in the future.