My thesis is dedicated to the business plan of the gastronomic facility. The thesis describes foundation of the company, analyses demand for the gastronomic services. The financial plan is being presented as well. The thesis includes the analysis of the company's environment, suppliers and customers. SWOT analysis, net present value analysis, index of the net present value and other ratio indexes are the parts of this thesis.

The main goal of this thesis is to design marketing strategy for a Tennis hall ROCI. Theoretical part focuses on the issues of marketing, marketing strategy and marketing mix. There is also included a creation of the analysis evaluating external and internal company environment. The current situation is described in the analytical part. The appropriate recommendations, and suitable marketing strategies, are defined and based on a marketing research done trough questionnaires.

This master’s thesis focuses on practical use of project management methods for a project proposal of new website for a selected town section. Initially, the thesis specifies theoretical knowledge needed to understand the problematics, after which continues by analysing the corporate environment. Based on the outcomes, the project proposal solution is created for the main purpose of improving the offered services to citizens and elevating the municipal reputation.

Diplomová práce se zabývá marketingovými komunikačními kanály vybrané společnosti, s digitálním zaměřením. Práce je zkomponována na principu datové analýzy a návrhu zlepšení pro firmu, se záměrem implementace. Rozsah práce zahrnuje teoretická východiska, výzkum prostředí společnosti a anlýzu e-marketingových dat, sbíraných firmou. Na základě těchto částí je založen návrh vylepšení, včetně odhadu nákladů a návrhu monitorování. Výstup práce je ve formě zlepšení efektivity marketingové komunikace firmy.

This thesis focuses on proposal of the potential future development direction of a company operating in the dance art or dance sport area. The theoretical part handles problematics of development and growth of the company and strategic management process including selected analytic methods within development planning. Analytic part contains identification of key (critical) factors within evaluation of existing situation of the company in the context of inside and outside environment. Suitable strategy for future company development aiming for fixing its position on the market including implementation activities and benefits from the proposals will be chosen based on evaluation of the results of performed analyzes.

This diploma thesis deals with proposals in the area of inner development of a company that is very dynamically growing and operating in the digital marketing industry situated in Brno. Theoretical part defines basic concepts of development management and growing pains including description of selected analytical or evaluation methods. Analyses regarding context, environment and functioning of the company are presented in the analytical part of this thesis. Based on these analyses are presented key factors. New designs come out of the conclusions and results of the evaluation part. It contains the description of changes and precautions including their implementation. This, as a goal, will improve current processes leading to increasing quality service and customer satisfaction.

his work „Proposal of strategy of penetration new products of ABB on the Czech market“ considers with appropriate strategy of penetration and sales terminal blocks on the Czech market with goal to achieve 10 % market share in the short time period, the order of several years. The analytical part of work contains an analysis of current status company, market and competition. On the basis of this analysis and theoretical groundwork, recommends appropriate strategy and precautions to improve competitiveness and obtain new customers. The work also includes income trading for the year 2009 and part of 2010.

This diploma thesis deals with marketing research for Lamantine software, a.s. software company. This company operates in the area of software development. Specifically this thesis aims on marketing research for the Sticky Password product, password manager and form filler. The stress is put on identification of competitive products, target groups and segments, their needs and expectations. With the help of marketing tools and web analytic tools the marketing environment analysis and survey are accomplished.

In the master’s thesis is presented a draft marketing strategy of entering to new geographic market for the company Kili, s.r.o., which sells materials for the manufacture of furniture, equip interior and construction. The objective of the thesis is to develop a proposal to open a new branch in selected location including a description of the marketing mix. The proposed section will be preceded by a summary of theoretical knowledge and analysis of the contemporary conditions of the company, focusing on internal and external business environment.

The master thesis deals with the proposal of marketing strategy for Dixons Carphone group plc. company, which her primary business is selling consumer electronics and mobile devices. Further in this thesis are described the essential marketing tools, which are applied on analyzed company. Based on gained results from particular analysis the proposals and suggestions are made.