This thesis is focused on the objective: How can the city's transport system and land use be coordinated and stakeholder collaboration be developed, to make the proportion of environmentally sustainable shopping trips increase? Trading and transportation in the town has been developed so that consumer’s traffic dependence has increased and the elderly, children and people without cars have got poorer accessibility to basic services. The consequences in terms of increased car use is negative for environmentally sustainable development. The premise of this thesis is three questions; What knowledge is there in Sweden and internationally on travel and shopping habits? What is the individual's behavior and what determines the choice of travel mode when doing purchasing trips? How does corporations and national, regional and local public agencies coordinate their decision-making? The aim of the thesis is to analyze and discuss how trade and the transportation system can be coordinated and developed to contribute to attractive and environmentally sustainable trade structures. Given this aim it was an important focus of the thesis to study and analyze how the forms of collaboration between stakeholders can be developed A review and analysis is made of the theoretical and practical aspects of individuals' behavior and how collaboration in decision-making can be developed and enhanced. The driving forces behind the emergence of today's trading structures are analyzed as well as their ability to influence society's conditions for increased durability. The state of knowledge is reported when it comes to travel- and purchasing-habits in Sweden and internationally, as well as the observed and projected impacts on traffic and the development of sustainability. Case studies from semi-central business establishments in Nacka, Falun and Umeå with 578 interviews of consumers and nine interviews with stakeholders handling trade in the case study locations, is reported. Results from a Web Panel with 1 839 web interviews with the same issues as in the case studies, but across the country, is described. The final chapters discusses the three questions and the objective and in the final discussion is the most important points highlighted regarding the development of trade in a sustainable and attractive city. A methodology for creating a sustainable trade policy in a municipality as well as a detailed account of the current state description, case studies and web-based survey is reported in the appendices. / <p>QC 20151002</p>