published_or_final_version / Business Administration / Master / Master of Business Administration

Summary in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 115-116.

by Tam Yuen-chiu, Stephen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 50-52). / ACKNOWLEDGEMENTS --- p.i / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.2 / Chapter II. --- METHODOLOGY --- p.3 / Secondary Research --- p.3 / Primary Research --- p.4 / Definition --- p.6 / Limitations --- p.8 / Chapter III. --- THE FAST FOOD INDUSTRY IN HONG KONG --- p.9 / Fast Food Industry Background --- p.9 / Hong Kong Fast Food Chains With China Operations --- p.13 / Hong Kong Fast Food Chains Without China Operations --- p.17 / Chapter IV. --- FOREIGN FAST FOOD CHAINS IN CHINA --- p.18 / An Overview of the Retail Market Environment in China --- p.18 / Historical Development and Present Situation of Foreign Fast Food Chains --- p.20 / Chapter V. --- SUMMARY OF IN-DEPTH INTERVIEWS --- p.26 / Importance of China Business --- p.26 / Entry Motives --- p.29 / Forms of Entry --- p.30 / Problems Encountered --- p.32 / Attitude Toward Political Risks of the Tiananmen Incident --- p.36 / Competitive Advantage of Foreign Fast Food Chains in China --- p.38 / Business Results to Date Measured Against Expectations --- p.39 / Major Improvements Expected by Foreign Fast Food Chains --- p.40 / Chapter VI. --- CONCLUSIONS --- p.42 / APPENDICES --- p.43 / BIBLIOGRAPHY --- p.50

by Ho Lik-Shing, Adolphus and Wong Hon-Shing, Cary. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 85-86). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.vii / LIST OF TABLES …… --- p.viii / ACKNOWLEDGMENT --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Project Objective --- p.2 / Methodology --- p.3 / Chapter II. --- LITERATURE REVIEW --- p.3 / Positioning --- p.3 / Importance of Positioning --- p.3 / Positioning Task --- p.5 / Identifying Possible Competitive Advantages --- p.5 / Selecting the Right Advantages --- p.6 / Effectively signalling to the market the firm's position --- p.6 / Formulation of Positioning Strategy for Wend's Food --- p.6 / Chapter III. --- INDUSTRIAL ANALYSIS OF FAST FOOD INDUSTRY IN HONG KONG --- p.8 / Restaurant Industry --- p.8 / Fast Food Industry --- p.11 / Demographic Trends --- p.14 / Geographic Trend --- p.14 / Income Trend --- p.15 / Household Size --- p.16 / Age Trend --- p.17 / Household Expenditure Pattern --- p.18 / Implications --- p.18 / Chapter IV. --- COMPETITOR ANALYSIS --- p.20 / Overview --- p.20 / Cafe-De-Coral --- p.23 / History --- p.23 / Business Strategy --- p.23 / Marketing Strategy --- p.24 / Operations Strategy --- p.25 / McDonald --- p.27 / History --- p.27 / Business Strategy --- p.27 / Marketing Strategy --- p.28 / Operations Strategy --- p.28 / Fairwood --- p.29 / History --- p.29 / Business Strategy --- p.29 / Marketing Strategy --- p.30 / Operations Strategy --- p.31 / Maxim's --- p.32 / History --- p.32 / Business Strategy --- p.32 / Marketing Strategy --- p.33 / Operations Strategy --- p.33 / Kentucky Fried Chicken --- p.34 / History --- p.34 / Business Strategy --- p.34 / Marketing Strategy --- p.34 / Operations Strategy --- p.35 / Wendy's --- p.36 / History --- p.36 / Business Strategy --- p.36 / Marketing Strategy --- p.36 / Operations Strategy --- p.38 / Comparison of Various Competitors --- p.39 / Cafe de Coral --- p.39 / McDonald --- p.39 / Fairwood --- p.40 / Maxim's --- p.40 / Kentucky Fried Chicken --- p.41 / Wendy's --- p.41 / Implications --- p.41 / Chapter V. --- RESEARCH DESIGN --- p.42 / Objectives --- p.42 / Research Methodology --- p.42 / Focus Group Study --- p.43 / Descriptions --- p.43 / Findings --- p.44 / """Questionnaire on fast food shops"" Survey" --- p.45 / Descriptions --- p.45 / """Questionnaire on Wendy's"" Survey" --- p.46 / Descriptions --- p.46 / Chapter VI. --- FINDINGS AND ANALYSIS --- p.48 / """Questionnaire on fast food shops"" Survey" --- p.48 / Findings --- p.48 / Analysis --- p.51 / """Questionnaire on Wendy's"" Survey" --- p.53 / Findings --- p.53 / Analysis --- p.55 / Discussions with Crew Members and Customers --- p.56 / About the Shop --- p.56 / About the Menu --- p.56 / About the Food --- p.57 / Implications --- p.57 / Chapter VII. --- RECOMMENDATIONS FOR WENDY'S --- p.58 / Position --- p.58 / Target Customer --- p.59 / Pricing --- p.60 / Distribution --- p.60 / Advertising --- p.61 / Areas for Improvement --- p.61 / Chapter VIII. --- LIMITATIONS AND SUGGESTIONS --- p.62 / Limitations for the Study --- p.62 / Suggestions for Further Research --- p.63 / APPENDIX --- p.64 / Chapter 1 --- Questionnaire on fast food shops --- p.64 / Chapter 2 --- "Data of ""Questionnaire on fast food shops""" --- p.70 / Chapter 3 --- Questionnaire on Wendy's --- p.75 / Chapter 4 --- "Data of ""Questionnaire on Wendy's""" --- p.79 / Chapter 5 --- Test on Different Samples --- p.83 / BIBLIOGRAPHY --- p.85

published_or_final_version / Business Administration / Master / Master of Business Administration

Over the last decade there has been a rapid development of United States quick service restaurant companies such as KFC and McDonalds in China. Increasingly urban Chinese consumers patronize these restaurants as a way to experience American culture. For some it is becoming a part of their eating pattern. Recent health studies have demonstrated that nutritional diseases are increasing in China. This study accessed urban Chinese consumers' perceptions about U.S. quick service restaurants and their knowledge about the nutritional value that U.S. quick service food can provide. This study revealed that Chinese consumers' perceptions and knowledge about U.S. quick service impacts their patronage. Additionally, the study determined correlation between consumer patronage and reported health status as well as consumers' length of patronage negative influence on their health status. The results of this study will help U.S. quick service restaurants in educating consumers on nutrition and improving the menus.

by Tang Mui-Yin Helen, Wong Man-Lai Bridget. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaves 185-188.

Chow Man-wai. / Thesis submitted in: August 2002. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 104-107). / Abstracts in English and Chinese. / Abstract --- p.i / Acknowledgement --- p.iii / Table of Content --- p.iv / Chapter Chapter 1 --- Introduction --- p.1 / Chapter 1.1 --- Scope of Study --- p.1 / Chapter 1.2 --- Literature Review --- p.5 / Chapter 1.2.1 --- Capitalist Labor Process --- p.5 / Chapter 1.2.2 --- Fast Food Jobs --- p.7 / Chapter 1.2.3 --- Youth and Part-Time Work --- p.9 / Chapter 1.2.4 --- No Shame in my Game --- p.11 / Chapter 1.2.5 --- Social Class --- p.11 / Chapter 1.3 --- Methodology --- p.12 / Chapter 1.3.1 --- Participant Observation --- p.13 / Chapter 1.3.2 --- Interviews --- p.14 / Chapter 1.3.3 --- Written Materials and the Internet --- p.15 / Chapter 1.4 --- Theoretical Framework --- p.16 / Chapter Chapter 2 --- Portraits of the Fast Food Workers --- p.17 / Chapter 2.1 --- General Understandings of the Hamburger Flippers --- p.17 / Chapter 2.1.1 --- Age --- p.17 / Chapter 2.1.2 --- Gender --- p.18 / Chapter 2.1.3 --- Education --- p.20 / Chapter 2.1.4 --- Family --- p.23 / Chapter 2.2 --- The Young Burger Master Workers --- p.24 / Chapter 2.2.1 --- Ah How's World --- p.25 / Chapter 2.2.2 --- Ah Tung's World --- p.28 / Chapter 2.2.3 --- Kat's World --- p.32 / Chapter 2.2.4 --- Ada's World --- p.34 / Chapter 2.2.5 --- Ah Yan's World --- p.38 / Chapter Chapter 3 --- Working at Burger Master --- p.41 / Chapter 3.1 --- QSC --- p.41 / Chapter 3.2 --- Inside the Restaurant --- p.42 / Chapter 3.3 --- Learning the Job --- p.44 / Chapter 3.4 --- Teamwork Spirit --- p.49 / Chapter 3.5 --- The Management Ladder --- p.52 / Chapter 3.6 --- Hidden Skills --- p.53 / Chapter Chapter 4 --- Cultural Challenges --- p.55 / Chapter 4.1 --- Public Perceptions --- p.55 / Chapter 4.1.1 --- Having No Future --- p.55 / Chapter 4.1.2 --- Any Idiot Can Do It --- p.56 / Chapter 4.1.3 --- Toilet-Washing Job --- p.58 / Chapter 4.2 --- Organizational Culture --- p.59 / Chapter 4.2.1 --- The Burger Master Family --- p.60 / Chapter 4.2.2 --- Handling Insults --- p.66 / Chapter 4.2.3 --- "Providing ""Opportunities""" --- p.68 / Chapter Chapter 5 --- Dead End Work? --- p.70 / Chapter 5.1 --- Part-Time Workers --- p.70 / Chapter 5.2 --- Full-Time Workers --- p.72 / Chapter 5.2.1 --- An Honored Identity --- p.73 / Chapter 5.2.2 --- Temporary Shelter --- p.75 / Chapter 5.2.3 --- No Alternatives? --- p.77 / Chapter 5.2.4 --- Importance of Family --- p.78 / Chapter 5.3 --- Quitting --- p.81 / Chapter 5.3.1 --- Part-Time Workers --- p.82 / Chapter 5.3.2 --- Full-Time Workers --- p.83 / Chapter 5.4 --- Entering the Real World --- p.84 / Chapter 5.4.1 --- The Outside Track --- p.85 / Chapter 5.4.2 --- The Inside Track --- p.88 / Chapter 5.5 --- Acquiring Human Capital --- p.89 / Chapter 5.5.1 --- Rediscovering the Value of Education --- p.90 / Chapter 5.5.2 --- Discipline --- p.91 / Chapter 5.6 --- Dead End Work? --- p.92 / Chapter Chapter 6 --- Conclusion --- p.93 / Appendix --- p.102 / Bibliography --- p.104

published_or_final_version / abstract / toc / China Area Studies / Master / Master of Arts

Tjia Sau-wah, Susana. / Includes Chinese questionaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 81-83). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / LIST OF EXHIBITS --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter I. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Organization of the Study --- p.1 / Chapter 1.2 --- China's Economic Development --- p.2 / Chapter 1.2.1 --- China's Industries --- p.2 / Chapter 1.2.2 --- Effect of the Economic Development --- p.3 / Chapter l .3 --- Fast Food Industry In China --- p.5 / Chapter 1.4 --- Environmental Factors Contributing to the Growth of Fast Food Chains in China --- p.6 / Chapter 1.4.1 --- High Consumption Power --- p.6 / Chapter 1.4.2 --- High Population Growth Rate --- p.6 / Chapter 1.4.3 --- Changing Consumer Taste --- p.8 / Chapter 1.4.4. --- Social Changes --- p.8 / Chapter 1.4.5 --- Keen Competition within the Hong Kong Fast Food Market --- p.9 / Chapter 1.5 --- Investment in China --- p.10 / Chapter 1.5.1 --- Overview of China Foreign Investment --- p.10 / Chapter 1.5.2 --- Doing Business in China --- p.11 / Chapter 1.5.3 --- The Regional Policy of China --- p.13 / Chapter 1.5.4 --- China's Tertiary Industry --- p.15 / Chapter 1.5.5 --- China's Investment Prospects --- p.17 / Chapter II. --- RESEARCH FRAMEWORK AND OBJECTIVES --- p.18 / Chapter 2.1 --- Research Interest --- p.18 / Chapter 2.1.1 --- Why Study Fast Food in China --- p.18 / Chapter 2.1.2 --- Why Shenzhen? --- p.19 / Chapter 2.2 --- Purpose of the Study --- p.21 / Chapter III. --- LITERATURE REVIEW --- p.23 / Chapter 3.1 --- Highlights of Consumer Behavioral Studies --- p.23 / Chapter 3.2 --- Consumer Behavior --- p.24 / Chapter 3.2.1 --- Individual Differences --- p.24 / Chapter 3.2.2 --- Environmental Forces --- p.24 / Chapter 3.2.3 --- Psychological Processes --- p.25 / Chapter 3.3 --- Consumer Decision Making Process --- p.25 / Chapter 3.3.1 --- Problem Recognition --- p.25 / Chapter 3.3.2 --- Information Search --- p.27 / Chapter 3.3.3 --- Alternative Evaluation and Decision --- p.28 / Chapter 3.3.4 --- Post-Purchase Assessment --- p.28 / Chapter 3.4 --- Consumer Behavior's Role in the Design of the Marketing Strategy --- p.29 / Chapter 3.4.1 --- Market Segmentation --- p.30 / Chapter 3.4.2 --- Product --- p.30 / Chapter 3.4.3 --- Pricing --- p.31 / Chapter 3.4.4 --- Promotion --- p.31 / Chapter 3.4.5 --- Distribution --- p.31 / Chapter 3.4.6 --- Conclusion --- p.32 / Chapter 3.5 --- Personal Influences --- p.32 / Chapter 3.5.1 --- The Concept of Group --- p.32 / Chapter 3.5.2 --- Primary and Secondary Reference Groups --- p.33 / Chapter 3.5.3 --- Group Influences --- p.34 / Chapter 3.5.4 --- Word-of-Mouth Influence --- p.35 / Chapter 3.5.5 --- Implications of Personal Influence --- p.35 / Chapter 3.6 --- Fast Food Operations --- p.36 / Chapter 3.6.1 --- Origin of Fast Food --- p.36 / Chapter 3.6.2 --- Considerations in Doing Fast Food Business --- p.36 / Chapter 3.6.3 --- The Definition of Fast Food --- p.37 / Chapter IV. --- METHODOLOGY --- p.38 / Chapter 4.1 --- Before Starting the Secondary Data Search --- p.38 / Chapter 4.1.1 --- Secondary Data Search --- p.38 / Chapter 4.2 --- Primary Data Collection --- p.40 / Chapter 4.2.1 --- Field Observation --- p.40 / Chapter 4.2.2. --- Personal Interviews --- p.41 / Chapter 4.2.3 --- Questionnaire --- p.42 / Chapter 4.2.4 --- Sampling --- p.43 / Chapter 4.2.5 --- Method of Administration --- p.45 / Chapter 4.2.6 --- Data Analysis --- p.45 / Chapter 4.2.7 --- Data Presentation --- p.46 / Chapter V. --- FINDINGS AND ANALYSIS --- p.47 / Chapter 5.1 --- General Purchase and Consumption Patterns --- p.47 / Chapter 5.1.1 --- Definition of Fast Food --- p.47 / Chapter 5.1.2 --- Brand awareness --- p.48 / Chapter 5.1.3 --- Type of Fast Food Available --- p.48 / Chapter 5.1.4 --- Frequency of Visits --- p.49 / Chapter 5.1.5 --- Time of Consumption and Purchase --- p.49 / Chapter 5.1.6 --- Consumer Expenditure on Fast Food --- p.50 / Chapter 5.1.7 --- The Advertising Strategy --- p.51 / Chapter 5.1.8 --- Channels of Communication --- p.51 / Chapter 5.1.9 --- Ideal Location for Fast Food Shops --- p.52 / Chapter 5.1.10 --- Companions in Visiting Fast Food Shops --- p.53 / Chapter 5.2 --- Cross-Tabulation Analysis --- p.54 / Chapter 5.2.1 --- Style of Food Choice --- p.54 / Chapter 5.2.2 --- Frequency of Visits --- p.57 / Chapter 5.2.3 --- Expenditures on Fast Food --- p.60 / Chapter 5.2.4 --- Influence on Visits --- p.61 / Chapter 5.3 --- Marketing Mix Influencing Buying Decisions --- p.62 / Chapter 5.3.1 --- Motivating Factors Influencing Buying Decisions --- p.62 / Chapter 5.3.2 --- Impact of Promotional Activities --- p.63 / Chapter 5.3.3 --- Impact of Location Aspects --- p.64 / Chapter 5.3.4 --- Impact of Product Attributes --- p.65 / Chapter 5.3.5 --- Impact of Service Quality --- p.66 / Chapter VI. --- RECOMMENDATIONS --- p.67 / Chapter 6.1 --- Target Markets for Fast Food --- p.67 / Chapter 6.2 --- Marketing Mix for Fast Food Operators --- p.68 / Chapter 6.3 --- The Recommended Marketing Mix --- p.69 / Chapter 6.3.1 --- Product Strategy --- p.69 / Chapter 6.3.2 --- Pricing Strategy --- p.71 / Chapter 6.3.3 --- Place (Location) Strategy --- p.72 / Chapter 6.3.4 --- Promotional Strategy --- p.74 / Chapter 6.4 --- Concluding Comments --- p.76 / Chapter VII. --- LIMITATIONS OF THE STUDY AND SUGGESTIONS FOR FURTHER STUDY --- p.78 / Chapter 7.1 --- Heterogeneous Population in China --- p.78 / Chapter 7.2 --- Time and Resource Constraints --- p.78 / Chapter 7.3 --- Sampling Method --- p.79 / Chapter 7.4 --- Small Sample Size --- p.79 / Chapter 7.5 --- Seasonal Factor --- p.79 / Chapter 7.6 --- Response and Non-response Bias --- p.80 / Chapter 7.7 --- Reliability and Validity --- p.80 / BIBLIOGRAPHY --- p.81 / APPENDICES --- p.84