O atual cenário econômico mundial é marcado pelo acirramento da concorrência entre as empresas, devido, em parte, à globalização dos mercados. Nesse ambiente competitivo, as ferramentas gerenciais figuram como essenciais para auxiliar o processo de tomada de decisão das organizações. A indústria automobilística tem sofrido profundas mudanças, especialmente ao longo dos últimos dez anos, como consequência da globalização e das turbulências na economia mundial. A cadeia da indústria automobilística integra pequenas e médias empresas, na condição de fornecedoras de peças e de serviços para as grandes montadoras. Essa característica do setor implica pequenas e médias empresas figurando como dependentes de grandes organizações, as quais dispõem de sofisticadas ferramentas de gerenciamento, seja da produção, seja da gestão do negócio. Nesta dissertação é abordado o uso do planejamento financeiro no processo de gestão das pequenas e médias empresas da cadeia automobilística do vale do Paraíba Paulista que operam na cidade de Taubaté. A partir do estudo bibliográfico sobre o uso do planejamento financeiro considerado como ferramenta de auxílio à tomada de decisão gerencial , foi elaborado um questionário, contendo somente questões do tipo fechadas. As questões foram respondidas por uma amostra de gerentes das organizações estudadas, obtida a partir do cadastro da CIESP; a significância da amostra é de dez por cento. A partir das respostas obtidas, foi possível verificar que o planejamento financeiro é usado na gestão das empresas como ferramenta de auxílio no processo de tomada de decisão. Os resultados indicam, ainda, que as empresas estudadas adotam ferramentas gerenciais para se manterem em um setor onde são dependentes de empresas de grande porte, as quais adotam sofisticadas técnicas de planejamento. / The current world scenario is market by increased competition between firms, due, in part, to globalization of markets. In this competitive environment, th management tools included as essential to assist the process of decision-making organizations. The automotive industry has undergone profound changes, especially over the last ten year, as a result of globalization and turbulence in the global economy. The chain of automotive includes small and medium companies, provided that supply parts and services for large automarkers. This characteristic of sectors involves small and medium companies ranks as dependent on large organizations, which have sopisticated management tools, whether in production, whether business management. This dissertation has addressed the use of financial planning in the process of management of small and medium companies of automotive chain of Paraíba Paulista Valley that operating in the Taubaté city. From bibliographic studying on the use of financial planning - considered as a tool to aid management decision making - was drawn up a questionnaire with only closed-type questions. The questions were answered by a sample of managers of the organizations studied, obtained from the records of CIESP; the significance of the sample is ten percent. From the answers obtained, we observed that financial planning is used in business management as a tool to aid in the process of decision making. The results also show that the studied companies adopt management tools to stay in an industry where they are dependent on big companies, which adopt sophisticated planning techniques.

South Africans borrow more and save less than other nations (Discovery Bank, 2018). One reason is a lack of financial knowledge. If a mobile application could guide individuals to modify their financial habits slightly by spending less and saving more, they could dramatically improve their financial future. When designing visualisation systems such as a mobile application interface, users' qualitative design feedback and quantitative usability evaluation are both important and complementary. The benefit of usability feedback in software development is undisputed. The importance of qualitative design feedback from users however, seems to be controversial in Science. Gathering users' qualitative design feedback, ahead of usability evaluation, can have a substantial impact on downstream development costs. The researcher used design as a tool for thinking (imagining new possibilities) and communicating (sharing ideas). The purpose was to clarify ways in which a mobile application interface could support users in making better financial decisions and creating better financial futures for themselves and consequently for society. A user centred design (UCD) approach was followed, emphasising design before development, with a strong focus on user involvement in all three phases, namely requirements gathering, design and evaluation. A primary client archetype for mid-career professionals was developed, split into two personas, Alan and Zoe, based on personality and self-rated motivational attributes which were used in an unconventional way to inspire two parallel, diverse designs. In early design stages, before an idea is well formed, producing multiple contrasting designs in parallel and qualitative design feedback from users is beneficial to establishing utility (solving the right problem), tapping into users' domain knowledge, improving the quality of the design and reducing fixation on one idea. Once the concept has been socialised and evolved sufficiently with users' input, converging on one final design and testing usability (solving the problem in the right way) become more important. This research offers two refinements of the UCD process guidelines for the benefit of researchers and practitioners.

The main topic of this master´s thesis is the proposal of Financial Plan in the selected company for years 2016 – 2018. This proposal is based on analysis of company´s data from years 2011 – 2015. Financial planning is a comprehensive set of analyses and calculations that precede the financial plan itself. The thesis also deals with corporate strategy, the company´s goals and objectives that help to reach its goals. Besides the above-mentioned, this work implements the theory in current dynamic period and gives the feedback on the strategic financial plan.

The aim of Diploma theses is a draft of a corporate financial plan to the selected com-pany. The first part of the theses is focused on the theoretical basis of financial planing and preparation of the financial plan. In the next section is presented the company with the analysis of the current situation. Finally, a financial plan for the years 2017 - 2020 is being developed and evaluated.

The aim of this diploma thesis is to prepare the financial plan of the selected company for the planned period 2018 – 2020. The financial plan is based on analysis of company´s data of past periods for the 5 periods in retrospect. The preparation of the financial plan is preceded not only by the financial analysis of past years' data and the strategic analysis of the environment but also by the determination of the company's strategies and objectives. The financial plan for the period 2018 - 2020 will be completed in two variants. In the last part an assessment of the financial plan variant with objectives will be made.

This diploma thesis focuses on the proposal of a financial plan for a company. The first part of the thesis focuses on theoretical knowledge in financial planning. The second part introduces the company Travel Wine and an analysis of the current state is carried out. The last part is concerned with the financial plan for 2017-2019 in two variations.

This master´s thesis focuses on completing drat of financial plan of the company for years 2017-2020. The first chapter contains theoretical knowledge of financial planning. After there is an introduction of company, complete strategic and financial analysis for years 2012-2016. The crucial part of this thesis creates the draft of financial planning in two two versions. In the end there is an evaluation of them.

The master's thesis deals about the draft of a corporate financial plan. First part of the thesis focuses on the theoretical basis of financial planning. Second part focuses on introduction of selected company and business analysis at present. After the company's financial plan for the years 2017 - 2020 is proposed in optimistic and pessimistic version. The last part of the thesis is an evaluation of the company's financial plan.

The objective of this diploma thesis is to create a financial plan for a selected company. The first part deals with theoretical knowledge which is necessary for the formation of the financial plan. The second part focuses on the presentation of the selected company, and creating a strategical and financial analysis. Based on all the gathered information, two options of a financial plan will be created. The last part presents an overall evaluation of the plan.

This master’s thesis is focused on a Draft of a Corporate Financial Plan for industrial company P-D Refractories CZ a.s. for years 2019 to 2022. First chapter of this master’s thesis is oriented in goals, methods and approaches of this thesis. Next part is aiming at theoretical solution for financial planning. Third chapter contains information about analyzed company, application of selected methods of strategic analysis and financial analysis including evaluation of the state of company and detection of potential deficiencies. Last chapter of this thesis is focused on suggestion, formation and evaluation of the financial plan for P-D Refractories CZ a.s. for next four years.