Number of important conclusions result from the questionnaire reserch. Employees of the Pelhřimov plant are very well informed about applied quality assurance systems.

Purpose of the thesis was to find out and describe associations that are linked to the category of healthy food by consumers. Above all the aim was to identify, what represents healthy food for them and what other thoughts and themes are associated with healthy food by consumers. In-depth ZMET interviews were conducted to determine these associations. The findings and other issues related to the topic such as broader context and specifics of healthy food marketing are presented. The information mentioned can be used for marketing mix planning of companies in food industry. The research found out that healthy food is not perceived as special food category, but approach to the food consumption. Approach that takes into consideration what is good for the person in terms of health. For respondents healthy food represented mainly homemade dishes consisting quality, fresh, natural ingredients. According the respondents healthy eating is a way of eating respecting sum of principles. Main principles are variety and balance in the consumers diet.

There is a great deal of diet-specific processed foods on the market today. With so many options it can become difficult for consumers to decide what products to purchase. This situation is further intensified by the plethora of contradictory messages found in food advertising, especially in weight loss and dieting food advertising, but also seen in government nutrition campaigns and all over the internet on platforms like social media, blogs, and so forth. These messages can be confusing and frustrating for consumers as they try to decipher which foods they should eat to reach their health or weight loss goals. The purpose of this study was to determine if these contradictory messages extend to the advertising claims found on diet-specific food product packaging. A content analysis was performed on 400 keto and vegan products to uncover the most commonly used advertising claims and verify their accuracy based on the information provided on the nutrition label and ingredients list. An analysis of the health impacts of nutrient content and food additives based on FDA guidelines was also conducted. Results indicated that contradictory messages do extend to the advertising claims on keto and vegan food product packaging and the lack of healthy food options among these products should be a concern for consumers. This study highlights the importance of shoppers approaching food product advertising claims with skepticism until they can be verified.

Thesis (MComm (Business Management))--University of Stellenbosch, 2011. / ENGLISH ABSTRACT: Numerous individuals daily partake in injurious consumption, such as excessive or unhealthy food choices. Individuals’ incorrect food choices can have a negative effect on their weight, health and general quality of life. Marketers could and should play a pivotal role in influencing consumers’ food choices, which will ultimately contribute to healthier individuals and societies as a whole. The purpose of this study was to investigate the relationships between self-concept and food choice, self-efficacy and food choice, emotional states and food choice, and weight perception and food choice, and to highlight implications for marketers based on these findings. These relationships were investigated in a Generation Y sample. A sample of 383 college-aged1 students of Generation Y completed a self-administered questionnaire that was designed based on previous studies. Respondents’ weight perception was also investigated as many students from Generation Y try to change their weight perceptions through their food choices. Respondents’ food choice was compared to the recommended food choice of the South African Department of Health (Department of Health, 2009). Based on this comparison, it was proposed that marketers of food products should promote a decrease in respondents’ meat consumption and an increase in milk, fruit, vegetable and starch consumption. Small yet significant relationships between respondents’ specific food choices and self-concept, self-efficacy, emotional states and weight perception were found. Marketers can incorporate these relationships into their advertising campaigns and brand slogans in order to positively influence Generation Y to make healthier food choices. Another significant finding was that male respondents indicated a higher ideal weight than their actual weight, while female respondents indicated a lower ideal weight than their actual weight. A relationship was also found between self-concept and weight perception for both men and women from Generation Y. The significance of this study lies in the expansion of knowledge regarding the food choice behaviour of a Generation Y sample and the recommendations made to marketers based on relationships found between food choice and the constructs at hand. These recommendations can ultimately improve consumers’ food choice. / AFRIKAANSE OPSOMMING: Verskeie individue neem daagliks deel aan nadelige verbruik, met inbegrip van oormatige of ongesonde voedselkeuses. Individue se foutiewe voedselkeuse kan hul gewig, gesondheid en lewensgehalte negatief beïnvloed. Bemarkers kan en behoort 'n belangrike rol te speel om individue te oortuig om gesonde voedselkeuses te maak. Die doel van hierdie navorsing was om die verhouding tussen self-konsep en voedselkeuse, selfekwiteit (‘self-efficacy’) en voedselkeuse, emosionele toestande en voedselkeuse en gewigspersepsie en voedselkeuse te ondersoek en om die implikasies hiervan gebaseer op hierdie bevindings aan bemarkers voor te lê. ʼn Steekproef van 383 lede van Generasie Y het ’n vraelys ingevul wat ontwerp is op grond van vorige navorsing. Respondente se gewigspersepsie is ook bestudeer aangesien verskeie studente (universiteitsouderdom) van Generasie Y poog om hul gewigspersepsie te verander deur middel van hul voedselkeuses. Respondente se voedselkeuses is vergelyk met die voedselkeuses wat aanbeveel word deur die Suid-Afrikaanse Departement van Gesondheid (Department of Health 2009). Op grond van die vergelyking is bevind dat bemarkers ʼn afname in individue se vleisinname, en ʼn toename in individue se melk-, vrugte-, groente- en styselinname behoort te bevorder. Die ondersoek het getoon dat daar klein, maar beduidende verhoudings aangetref is tussen respondente se spesifieke voedselkeuses en self-konsep, self-effektiwiteit, emosionele toestande en gewigspersepsie. Bemarkers kan hierdie verhoudings in hul bemarkingsveldtogte en handelsmerk-slagspreuke inkorporeer. Nog ʼn beduidende resultaat was dat die manlike respondente ʼn hoër ideale gewig as hul huidige gewig aangedui het, terwyl vroulike respondente ʼn laer ideale gewig as hul huidige gewig aangedui het. Die resultate toon ook dat daar vir beide mans en vroue van Generasie Y ʼn verhouding tussen self-konsep en gewigspersepsie is. Deur middel van hierdie studie is kennis rakende die voedselkeuses van ʼn steekproef van Generasie Y uitgebrei. Aan die hand van die verhoudings tussen voedselkeuse en respondente se self-konsep, self-effektiwiteit, emosionele toestande en gewigspersepsie, is daar aanbevelings vir bemarkers gemaak. Hierdie aanbevelings sal uiteindelik bydra tot die verbetering van Generasie Y se voedselkeuses.

[Truncated abstract] The role of fish consumption and omega-3 polyunsaturated fatty acids (PUFAs) in the prevention of disease has been the subject of much investigation in recent years. A clue that these factors might be of importance was the observation that populations consuming high levels of marine omega-3 PUFAs had lower rates of morbidity and mortality from cardiovascular disease. From there, research in this area has expanded to include a range of chronic diseases and their prevention. An area of particular interest is the role of fish consumption in the prevention of various cancers. In Australia, one in three men and one in four women are expected to be diagnosed with cancer by the age of 75. Identifying preventive factors that can be translated into constructive health promotional messages is of great importance in addressing this group of diseases that has such a large impact on the health and wellbeing of the population. ... Results and conclusions Analysis of the data from the population-based case-control study suggests a protective effect of preserved fish consumption, possibly due to the high oil content of these fish. The developed questionnaire is a valid and reliable tool for measuring fish and seafood consumption as determined by regression analysis with an independent biomarker and reliability analysis using intra-class correlation. Importantly, reliability can be maintained despite asking a high level of detail from participants. For ranking according to overall fish consumption, detailed questioning is probably not necessary, however inclusion of variables representing multiple categories of fish and seafood consumption in a regression model enables us to better account for variation in blood omega-3 PUFA levels than a single variable representing overall consumption. For the purpose of questionnaire validation, plasma phospholipid and erythrocyte membrane levels of EPA and DHA are equivalent biomarkers of fish and seafood consumption. The choice between them by future investigators will be based on more practical aspects such as convenience and the fasting state of subjects. The tangible product of this thesis is additional evidence to support a protective association between fish consumption and prostate and breast cancers, and a valid and reliable questionnaire v for measuring habitual consumption of fish and seafood in a West Australian population, that could also be applied to other populations after minor adjustment for local fish and seafood consumption patterns.

In this project I will explore food waste and how we can study and partake in nature’s ecosystem, in our daily lives, using a playful approach. One-third of all food produced in the world is wasted. Our systems encourage consumeristic behaviours and wastefulness, they encourage exponential growth in preference to circularity. Human disconnection to nature’s ecosystems is resulting in depleting, eroding and polluted soils. Soil is the foundation of life, humans would not exist without it. Our food exists because of soil and we obtain energy from the food we eat - unfortunately, the nutrients in our food are declining due to intensive industrial farming. Compost enhances the soil, nourishes the life within it. We can think of nutrients as our source of energy. This flow of energy in nature goes from soils to plants, to animals, fungi, microorganisms, bacteria and back to its origin - the soil. Organic matter is fundamental to create viable habitat and preserve water in the soil. Why are not all of us composting? How can composting be involved in our everyday life? My ambition is to make a playful and low tech, human-powered composting machine. Where children can collaborate with older generations, together, learning how to turn their food waste to compost, while playing. With low tech machines run by human energy, I implement movements and play to evoke curiosity. While having fun I want to change our thoughts of waste to valuable resources.

Diabetes and related complications are one of the leading causes of death for Mexican American women. Although dietary behavior is a critical component of diabetes management, research is lacking in relation to the interplay of food habits, culture, and diabetes among this population. The specific aims of this ethnographic study were to: (1) explore the relationships between culture, food habits, and type 2 diabetes as experienced by low income Mexican American women; (2) examine the role of food in the cultural identity of low-income Mexican American women; (3) examine how trying to adhere to the ADA dietary guidelines for people with diabetes impacts the relationship between food and culture of low income Mexican American women with type 2 diabetes. This sample consisted of 16 Mexican American women between the ages of 39 to 60 years. Twelve of the sixteen had experienced diabetes for at least 10 years, and were considered experts in the management of their illness. The remaining four had experienced diabetes for a shorter period of time and were considered novices. Individual interviews were conducted with each informant. All interviews were audiotaped with the exception of one. The interviews, observations, and field notes were analyzed for data. The analysis of data rendered 6 themes: (1) “la dieta,” (2) the location and fluidity of food (3) confidence-defiance self-management connection, (4) negotiating sociocultural and biomedical expectations, (5) eating for diabetes is a family affair, and (6) strategies for self-care. In addition, preliminary comparisons were conducted between experienced and more novice individuals with diabetes. / text