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At the end of the nineteenth century, English-Canadians and Americans faced each other across the border with old animosities. Many Canadians adhered to familiar ideas of Loyalism, imperialism and anti-Americanism to differentiate the Dominion from the republic. In the United States, on the other hand, lingering notions of anglophobia and "Manifest Destiny" caused Americans to look upon the British colony to the north as a dangerous and unnatural entity. America's rise to world power status and the Anglo-American rapprochement, however, forced Americans and Canadians to adapt to the new international reality. Emphasizing their shared language, civilization, and forms of government, many English-speaking North Americans drew upon Anglo-Saxonism to find common ground. Indeed, Americans and Canadians often referred to each other as members of the same "family" sharing the same "blood," thus differentiating themselves from other races. As many of the events of the rapprochement had a North American context, Americans and English-Canadians often drew upon the common lexicon of Anglo-Saxon rhetoric to undermine the old rivalries and underscore their shared interests. Though the predominance of Anglo-Saxonism at the turn of the century proved short-lived, it left a legacy of Canadian-American goodwill, as both nations accepted their shared destiny on the continent and Canada as a key link in the North Atlantic Triangle.

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Thesis (MA (Political Science))--University of Stellenbosch, 2007. / This thesis aims to assess what perceptions a sample population of Dutch students in Amsterdam have of South Africa from a broad range of social, political and cultural indicators. Until now, research into the existent perceptions regarding South Africa in the international community has been limited, which has implications for the formulation of its branding strategies and the possibility of their successful implementation at a crucial stage in the development of the country’s international reputation. Based on a theoretical framework which assumes the potential of nation branding for developing states, this thesis aims to provide an assessment of several historical and contemporary challenges faced by Brand South Africa, the most salient of which are linked to the fundamental need for consistency in the promotion of the nation’s identity. This analysis introduces the empirical research upon which the study is based and thereby explains the ambiguous nature of South Africa’s post-Apartheid brand identity.