The purpose of this thesis was based on visual rhetoric theory to examine how design agencies experience the design of over-the-counter drug packaging, what challenges they face, and with which rhetorical appeals they convince consumers, while they relate to the non-art-related conditions, the Swedish Medical Products Agency’s regulations (SMPA). The objective was based on previous research that has begun a discourse on the phenomenon and that designers previously has expressed a lack of dialogue in the graphic expression of over-the-counter drug packaging with the SMPA. To investigate the phenomenon semi-structured interviews was conducted with six professions of five different design agencies whose area of expertise was health and pharmaceutical communication. The results showed that the designers' biggest challenges was to find the balance between the visually attractive as well as the patient safe and reliable graphic expression. The results also showed a challenge in the absence of direct communication with the SMPA in the design process. Such communications had facilitated the process as a dialogue for the graphic expression and its effect on a patient safe packaging, had been possible. The elements in the design process that the respondents considered most essential to persuade the consumers were colors and illustrations. These elements could be widely applied without violating the rules.

Det faktum att grafiska formgivare behöver använda sig av medieteknik i arbetet varje dag indikerar att technostress kan påverka deras yrkesutövning. Den här uppsatsen handlar därför om i vilken grad technostress upplevs hos grafiska formgivare i mediebranschen. Uppsatsens syfte är att öka helhetsförståelsen om hur technostressen kan yttra sig i förhållande till denna yrkesgrupps kommunikation samt produktion genom användande av medieteknik. För att klargöra vad det är som stressar grafiska formgivare kommer studien att diskutera vilka olika stressfaktorer som kan upplevas vid användning av deras medieteknik. De olika stressfaktorer som kan uppstå genom användning vid medieteknik kallas för techno creators. Studien avser därför att synliggöra vilka techno creators som kan förekomma/upplevas mest i deras produktionsprocess. Genom kvalitativa intervjuer tillsammans med fem grafiska formgivare i Malmö har studien genomförts med en induktiv ansats. Empirin samt teorin har analyserats med varandra varpå frågeställningarna besvaras i slutsatsen. Studien tyder på att två av fem techno creators upplevs hos fem formgivare i Malmö. / The fact that graphic designers need to use mediatechnology in their everyday work indicates that technostress can affect their professional practice. This study therefore aims how much technostress is experienced by graphic designers in the mediaindustry. The purpose of this thesis is to increase the overall understanding of how the technostress expresses itself through their communication and producing when they use their mediatechnology.To clarify what stresses graphic designers, the study will discuss which different stressfactor that can occur when they use their mediatechnology. The various stressors that can arise through mediatechnology is called techno creators. The study therefore intends to aim which techno creator that can occur or are the most experienced in their workprocess.Through qualitative interviews with five graphic designers in Malmö, the study has been conducted with an inductive approach. The empire and the theory have been analyzed with each other, and the research question has been answered in the result. The study points out that two out of five techno creators are experienced by five designers in Malmö.

Syftet med föreliggande studie har varit att kartlägga hur grafiska formgivare runt om i världen uppfattar skandinavisk grafisk design. 53 deltagare från industriländer deltog i studien som använde en kombination av mail-intervjuer och enkäter. Resultaten från denna studie indikerar att, oavsett kontinent, upplevs skandinavisk grafisk design som enkel och funktionell. Layouten uppfattades som rutnätsbaserad med mycket ljusrum och få grafiska element. Monokroma färger som svart, vit och grå utan gradienter och skuggor uppfattades som typiska för skandinavisk grafisk design; följt av jord- och pastellfärger. Sanserifer var mest förknippade med skandinavisk grafisk design. Motiv ansågs i denna studie att användas sparsamt, men när de används avbildar de naturen eller geometriska former. Foton och illustrationer ansågs användas ungefär lika mycket, illustrationer hade en smärre större preferens. Den upplevda påverkan av skandinavisk grafisk design varierade mellan deltagarna. Deltagarna som tyckte att påverkan var stor, ansåg att detta berodde på förespråkandet av enkelhet och funktion, sammanflätning av designområden och/eller frammaning av hållbar grafisk design. Deltagarna som ansåg att påverkan var låg, tyckte att för lite publicitet var en bidragande faktor.De flesta deltagarna i denna undersökning ansåg att skandinavisk grafisk design var enklare i jämförelse med vad de kunde se i sina hemländer. Vidare tyckte afrikanska, asiatiska och sydamerikanska deltagare  att färgerna hade lägre kroma. / The aim of the present study was to determine how graphic designers around the globe perceive Scandinavian graphic design. 53 participants from industrial countries around the world partook in the study, which used a combination method of mail interviews and questionnaires.The results of this study indicated that, regardless of continent, Scandinavian graphic design was perceived as simple and functional. The often grid-based layout favored the use of sans-serifs, white space and few graphic elements according to the participants in this study. Achromatic colors such as black, white, and grey without gradients and shadows were preferred. Followed by earthy and pastel hues. Motifs were used sparingly, but when they were, they depicted elements found in nature or geometric shapes. Photos and illustrations were perceived to be equally in use, with a slight inclination towards illustrations being used more. The perceived impact of Scandinavian graphic design was wide-ranging. The participants who found the impact to be high were due to advocating simplicity and functionality, intertwining design fields, and/or raising awareness of conscious graphic design. The participants, who found the impact to be low, believed that too little exposure was a contributing factor. Most participants in this study considered Scandinavian graphic design simpler in comparison to what they can see in their own countries. Furthermore, African, Asian and South American participants perceived the colors to be lower in chromatic value.

The overall objective of this thesis is to fill a gap in art historical research as well as in the history of women in a more general sense. The main focus is the life and work of artist Anna Berglund (1857-1946), who’s artistic practice spanned the fields of design, decorative art, calligraphy and watercolour painting. The thesis is the first attempt to conduct research into Berglund’s artistic practices. Primary sources from and about Berglund are scarce, as not much has survived the test of time in terms of personal documents such as letters, notes or diaries. Therefore, the political, social and cultural conditions of Berglund’s time and environment have complemented and contextualised the primary source material. Biographical method, archival research, and the application of sociologist Pierre Bourdieu’s field theory have formed the foundation of the thesis. In addition, the thesis is built around questions into 19th century women’s development of social networks and adaptation of strategies to navigate and establish themselves as professionals. The research show that Anna Berglund’s habitus and economic, cultural and social capital enabled her to enter and navigate the field. Furthermore, Berglund developed and adapted professional strategies to navigate the field and to build a network that enabled her to push her career forward. The nature of pattern drawing as a new and quickly expanding professional field in the late 1800s contributed and enabled Anna Berglund, as well as others, to enter, navigate and establish themselves on the field and as entrepreneurs.