To evaluate the influence of different normal forces and contact temperatures on the frictional behavior of paperboard during the deep drawing process, a new measurement punch was developed to measure the normal force, which induced the friction within the gap between the forming cavity and punch. The resulting dynamic coefficient of friction was calculated and reproduced via a new developed substitute test for the friction measurement device, which was first introduced in Lenske et al. (2017). The normal force within the forming gap during the deep drawing process was influenced by the blankholder force profile, the contact temperature, and the fiber direction. The friction measurements with the substitute test showed a strong dependency between the applied normal force and the dynamic coefficient of friction. Furthermore the frictional behavior was influenced by the contact temperature and the wrinkle formation.